Sintesi

The global cookie and cracker market is projected to grow from $116.19 billion in 2023 to $162.40 billion in 2030 at a CAGR of 4.9%. In Italy, exports have grown notably, showing a 26.7% increase over five years, with imports less pronounced at 9.5% growth in the same period. The sector's workforce also saw a positive trend with a 13.2% increase in employees from 2019 to 2021. Despite these promising figures, the Russian-Ukrainian conflict has affected the market, leading to an 18.9% rise in consumer prices for packaged pastry products from January 2022 to December 2023, and a 15.1% increase in the producer price index over the same period.

Italian Cookie Market: Embracing Health and Sustainability

The Italian sweet cookie market is experiencing a significant shift in demand influenced largely by changing consumer preferences towards healthier and more sustainable options. As over 84 percent of the Italian population consumes cookies, primarily during breakfast, there's a marked trend in declining traditional cookie products by 6.5 percent in value and volume, with egg cookies dropping remarkably by 14.1 percent. In contrast, whole-food and health product segments demonstrate a robust positive trend, indicative of the evolving consumer appetite for balance between wellness and taste. The preference for cookies at breakfast is evident in over 70 percent of Italian consumers, with a staggering 55 percent choosing cookies to kick-start their day. Amidst the wide variety of cookies available, from shortbread to whole-grain, consumers are increasingly conscious of the nutritional content and gravitate towards products labeled "light," even willing to pay premium prices for health-focused options. Notably, the production value for cookies without added sugar escalated by around 22.5 percent in recent years. Sustainable practices also dominate the sector's growth narrative. Customers showing keen interest in environmental stewardship are attracted to cookie brands that utilize recyclable materials and transparently share information about the origin and processing of their ingredients. Balancing consumer health considerations and ecological impacts is influencing innovation in the cookie industry, leading to an expansion of offerings equipped with alternative sweeteners like stevia and packaging promoting reduced environmental damage. The geographical demand distribution reveals interesting trends, with regions such as the Islands and the North West posting the highest average monthly household expenditures on grain products, amounting to between approximately 75 and 80 euros. The Italian market structure has witnessed a surge in the total number of companies producing rusks, cookies, and preserved pastry products, registering a growth of over 30 percent compared to 2019. Legal forms of these enterprises mostly range from Limited Liability Companies to Self-employed entities, reflecting the diversity within the market. In terms of competition, powerhouses like the Barilla Group, with well-known brands such as Mulino Bianco and Pavesi, hold significant market presence. Simultaneously, the rise of private labels within supermarkets is offering more affordable alternatives for cost-conscious consumers. Despite this, both the traditional and newer, health-conscious products from these manufacturers continue to enjoy widespread popularity. Price-wise, the average cost of cookies stands between 3 and 4 euros, with various brands offering products within this range.

Key Players in the Italian Cookie Market Shaping Consumer Delights

Barilla Group (Including Mulino Bianco, Pan di Stelle, and Pavesi) Barilla Group stands tall in the Italian cookie landscape with a heritage that dates back to 1877 in Parma. It's a name that evokes the essence of Italian quality and tradition, and through its brand Mulino Bianco, the company brings forth a vast selection of cookies, ranging from time-honored favorites to contemporary creations. Ingredients of choice and Italy-inspired recipes have carved out a distinct niche for the group. Pan di Stelle and Pavesi, under the Barilla umbrella, reaffirm the group's dominance with their own unique product offerings that serve as household favorites and staples in Italian homes.

Bauli (also parent company of Doria): Hailing from Verona since 1922, Bauli has mastered the art of combining artisanal values with modern innovation, primarily known for seasonal baked delights such as Pandoro and Panettone. Their cookie division is an extension of their commitment to excellence, producing a variety of delectable treats that carry the legacy of the Bauli craftsmanship. Doria, as part of the Bauli family, contributes to this reputation with its line of traditional Italian cookies, including the legendary Amaretti di Saronno and Bucaneve, continuing a story begun in 1890.

Campiello (Galbusera): Galbusera's Campiello takes pride in its offerings of wholesome cookies, responding to the surge in demand for healthier options with its sugar-free and gluten-free ranges. This adaptability to evolving consumer health trends positions Campiello as a forward-thinking player in the Italian cookie market, one that recognizes the importance of aligning with modern-day dietary preferences.

Loacker: Loacker, while globally acclaimed for its signature wafers, also excels in the cookie department. An enterprise born in the scenic region of South Tyrol in 1925, it emphasizes the purity of quality ingredients such as authentic vanilla and premium cocoa, earning accolades not just for taste but also for its steadfast commitment to sustainable practices.

Pavesi (Barilla): Acclaimed for revolutionizing the Italian cookie industry since its inception in 1937, Pavesi (now a part of the Barilla Group) is best known for its iconic Pavesini cookies and various sweet snacks.

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  • Pagine Nome : 30 pags
  • Formato : PDF Digital One Digital One
  • Ultimo aggiornamento : 14/02/2024
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Riepilogo ed estratti

1 Market Overview

1.1 Definition and scope of the study

Cookies are dry sweets usually made of flour, eggs, and sugar. Cookies can be sweet or savory, however, this study focuses on the sweet cookie market, while savory cookies are the subject of another market study. It differs from the market for cakes, pies, and baked goods, but like the latter it offers real product diversity. Sweet cookies are usually eaten for breakfast or as a snack.

The global cookie and cracker market is undergoing considerable expansion, projecting growth from $116.19 billion in 2023 to $162.40 billion in 2030, with a CAGR of 4.9 percent. The Italian food sector is following this upward trend, projecting a 4 percent annual increase for 2022 and 2023, despite the impact of European inflation. In Italy, cookie consumption peaks at breakfast, chosen by about 70 percent of consumers.

Among the market leaders, Barilla stands out for its wide offer, with brands such as Mulino Bianco, Pan di Stelle, and Pavesi. At the same time, supermarket private labels are gaining ground, offering inexpensive alternatives to name-brand products, a crucial aspect in market analysis.

This structure continues to be favored by a long tradition of large Italian manufacturers surviving on strong brand power. For the past few years, however, the market has been undergoing continuous transformations that threaten the position of its major players, such as the development of organic, dietary, and gluten-free product lines and the growth of small producers.

1.2 Global market analysis

The global cookie and cracker market is expected to grow from $***.** billion in **** to $***.** billion in ****, with a compound annual growth rate(***) of *.* percent. The Russia-Ukraine war interrupted the chances of global economic recovery from the COVID-** pandemic, at least in the short term. The war between these two countries has ...

1.3 The Italian cookie market

For **** and ****, forecasts indicate growth in the Italian food market, with rates around * percent annually, although these figures could have changes caused by inflation affecting Europe. Specifically, in Italy, the flour and coffee sectors will achieve the best performance.[***] Performance analysis - growth of (***) compartments Italy, ****, % Sweet Savory The production sector ...

1.4 Analysis of import and export

The Italian cookie sector stands out globally for the high quality of its products. Analyzing trends from **** to **** shows significant growth in exports, with an increase of **.* percent. Imports have also increased, albeit to a lesser extent, by *.* percent over the past five years.

Exports, Imports and Coverage Rate HS Commodity ...

1.5 Impact of the conflict between Russia and Ukraine

The market for bread and its derivatives, has, however, been strongly influenced by the Russian-Ukrainian conflict, which has characterized the elevation of raw materials, used to produce the commodity. Therefore, the average price of bread across Europe was higher by ** percent in August ****compared to August ****. [***]

The outbreak of the Russian-Ukrainian ...

2 Demand analysis

2.1 Overview of demand

Cookie consumption is widespread among** percent of the Italian population, being mainly included in the breakfast menu. Research by Istituto Piepoli showed that despite widespread popularity, the performance of the cookie category has slowed down, mainly due to traditional products, which saw a *.* percent decline in both value and volume. In ...

2.2 Demand drivers

The meal where the largest percentage of cookies are consumed by consumers is breakfast, a time of day when many individuals choose sweet products to start their daily activities. Not all Italians, however, are in the habit of eating breakfast; only ** percent consume it. Those who skip it do so because ...

2.3 Geographical distribution of demand

To visualize the geographical distribution of demand, a map was created with the average monthly expenditure of Italian households on grain products.

The distribution of demand across the territory is extremely interesting. The most significant spending occurs in the Islands, with a value of **.** € current; this is followed by the North ...

2.4 New trends in demand

Healthy solutions

On average, *** grams of cookies contain *.* grams of sugar. Given the concerns that people are arising toward the negative consequences associated with excessive sugar consumption, companies in the cookie market are considering a variety of altermative ingredients to replace sugar. One example is the use of stevia, which is ...

3 Market structure

3.1 Market structure and dynamics

In Italy, the total number of companies operating in the production of rusks , cookies and preserved pastry products amounts to **** (***). As can be seen from the graph below, enterprises active in the sector have been on a positive trend, growing by +**.*% compared to ****.

Enterprises active in the production of rusks, cookies, ...

3.2 Value chain

The value chain and operation of the bakery and confectionery market in Italy are summarized below. Since cookies are part of this larger market, their specific value chain does not differ substantially from that shown below.

3.3 Distribution channels

Distribution channels in the cookie market include supermarkets/hypermarkets, convenience stores, specialty retailers, online retail stores, and other distribution channels. These channels allow manufacturers to reach different consumer segments, offering variety and accessibility to their products.[***]

To visualize the number of active cookie retail businesses in Italy, an analysis of the ...

3.4 Main actors

Among the leading cookie manufacturers, some names stand out for their history, quality and innovation. In Italy, the best-selling products for the market under analysis are supplied by the same multinational group: Barilla. That conglomerate involves a number of subsidiaries specializing in the production of bakery and pastry products, including Mulino ...

4 Supply analysis

4.1 Type of the offer

The Italian cookie market offers the following product categories:

Chocolate cookies; Fruit cookies; Confectionery cookies; Dry cookies; Filled cookies; Breakfast cookies.

To assess the type of supply available in the market, it is necessary to understand the nutritional value of this category of products. The average caloric intake from the consumption ...

4.2 Prices

Soft wheat is the basic raw material for the domestic milling industry, which processes it into flour for cookies, bread and other baked goods. The Italian industry's supply depends on domestic production and international supply.

In **** , soft wheat sowings are expected to be about ***,*** hectares in total, an increase of *.* percent, ...

4.3 New supply trends

In retail areas, it is now possible to find a wide range of offerings for the first meal of the day, including a rich variety of packaged cookies. Such products, offering options ranging from shortbread to whole-grain, from light to lactose-free, are a welcome alternative for breakfasts, snacks and snacks. However, ...

5 Regulations

5.1 Regulatory framework

The following are the most relevant regulations in the field:

Regulation (***) to assess risks related to the food chain. Regulation (***) No. ****/**** aims to ensure that consumers receive clear, understandable and useful information about the food they consume, enhancing their right to proper food information. This regulation imposes specific obligations regarding food ...

6 Positioning of players

6.1 Segmentation

  • Barilla
  • Gentilini
  • Ferrero
  • Bauli S.p.a.
  • Galbusera
  • Loacker S.p.A.
  • Conad
  • Coop Italia
  • Carrefour Italia

Grafica

  • Valore mercato globale dei biscotti
  • Esportazioni, Importazioni e Tasso di copertura HS Commodity Code 190531
  • Ripartizione delle esportazioni tra i primi 5 paesi consumatori
  • Ripartizione delle importazioni tra i primi 5 paesi fornitori
  • Indice dei prezzi al consumo in prodotti di pasticceria confezionati
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ultime novità

Barilla scommette sulle sue innovazioni per il 2022. - 12/04/2022
  • Barilla, numero due della pasta secca e dei sughi e leader del pane preconfezionato con il marchio Harrys, presenta le sue innovazioni per il 2022.
  • La nuova gamma di pasta Al Bronzo rompe gli schemi con un packaging rosso e un processo produttivo unico che utilizza il metodo della "lavorazione grezza" e grano duro selezionato per la sua qualità.
  • Un nuovo metodo di cottura "delicato" per preservare il gusto degli ingredienti è stato implementato grazie a un investimento di 30 milioni di euro in una nuova linea di produzione presso lo stabilimento di sughi di Rubbiano
  • Harrys ha investito 26 milioni di euro in una nuova linea di produzione nello stabilimento di Talmont-Saint-Hilaire
  • Il numero uno dei pani preconfezionati offrirà due nuove referenze 100% mie a fette spesse, disponibili nei negozi da giugno 2022
Il colosso italiano Barilla rafforza la sua posizione negli Stati Uniti con l'acquisizione di Back to Nature - 19/12/2022
  • Colosso italiano, fatturato di 3,9 miliardi di euro
  • Barilla è leader nella pasta negli Stati Uniti con il 38% di quota di mercato e nei sughi con il 20%
  • Barilla ha acquisito il marchio americano Back to Nature (lievito per pane, cracker, muesli, noci e nocciole non OGM)
  • Circa 50 milioni di dollari di vendite
  • In Francia, Barilla possiede lo specialista del pane Harry's, in Italia Mulino Bianco e nel Nord Europa Wasa.
Harrys punta a conquistare il paese delle baguette - 18/04/2023
  • Il mercato è triplicato in vent'anni.
  • 30% di quota di mercato per Harrys.
  • 11 miliardi di euro di vendite di prodotti da forno tradizionali entro il 2022.
  • Calo costante del consumo di pane fresco in Francia dal 2015.
  • Harry's è stata fondata nel 1970 e acquisita dall'italiana Barilla nel 2003.
  • Quota di consumo di pane preaffettato e preconfezionato in Francia: quasi il 10%.
  • Quota di consumo di pane preaffettato e preconfezionato in Germania: 45%.
  • Quota di consumo di pane preaffettato e preconfezionato in Spagna: 14%.

Aziende citate in questo studio

Questo studio contiene un panorama completo di società di mercato con le ultime cifre e le notizie di ogni azienda :

Barilla
Gentilini
Ferrero
Bauli S.p.a.
Galbusera
Loacker S.p.A.
Conad
Coop Italia
Carrefour Italia

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