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The global children's furniture market has been experiencing substantial growth, with expectations of the market size reaching $42.2 billion in 2022 and a projected increase to $78.6 billion by 2030, growing at a CAGR of 8.1%. Asia Pacific currently leads the market in both value and volume, while Europe is tackling low birth rates by enacting policies to incentivize childbearing. In Italy, despite challenges such as a declining birth rate and the secondhand market, the children's furniture sector remains a significant part of the economy with an expected market size of $17.09 billion in 2024 and a forecasted growth to $2.6 billion by 2030 at a 3.23% CAGR. The Italian market is driven by increasing GDP per capita and urbanization, and it benefits from the country's reputation for high-quality furniture production. Notably, the Russian-Ukrainian conflict has impacted consumer and producer prices, with significant increases observed.
Italian Children's Furniture Market: Embracing Innovation Amidst Demographic Shifts
The children's furniture market in Italy is undergoing a transformative phase. Despite the sweeping challenges of a declining birth rate and a burgeoning secondhand market, key industry players are innovating to keep the market buoyant. Parents prioritizing safety continue to fuel demand, while the gradual rise in online sales challenges established retail norms. Within the geographical scope of the peninsula, the Northwest and South regions, particularly Lombardy and Campania, steer the demand, hosting between 10 and 20 percent of the country's births. As the demographics tilt, the 0-5 year age group emerges as the largest, with around 2 to 3 million children in Italy, marginally dominated by the male gender. The market acknowledges the advent of a shift from predominantly sole proprietorships towards a mix that includes limited liability companies accounting for nearly 30 percent. Coupled with a notable decline in sector-specific manufacturers by nearly 20 percent also indicates a consolidation waveform. The industry offers a mosaic of product types, from cribs and bassinets to desks and chairs, each meticulously crafted to cater to different age groups and functionalities. Increasingly popular are items blending MDF/HDF panels and solid wood, addressing the sustainability concerns while aligning with parents' heightened safety expectations. Market entrants extend across international borders, with notable names like IKEA from Sweden and Smallable from France, as well as native contenders like Bimbostore, creating a dynamic competitive landscape. IKEA, leading the charge, reports a turnover in Italy in the range of 1.5 to 2 billion euros, indicative of a strong consumer preference for established brands. The price spectrum for children's furniture varies, with cribs from brands like Chicco starting from just under 100 euros to upward of 450 euros, reflecting the market's breadth of offerings from entry-level to premium segments.
Regulations are stringent, with directives and standards such as CEN EN 1130: 2019 and UNI EN 716-1:2019 dictating the market's commitment to safety and quality. In addition, the Furniture Bonus - an incentive for purchasing furnishings and appliances post-renovation - elucidates the government's stance on stimulating related consumer spending.
Finally, formidable trends shaping the market include the rising chorus for bright, stimulating colors, multi-functional furniture adapting to spatial constraints, and the echo of sustainability in material and design choices. The Italian children's furniture market, thus, paints a picture of resilience.
Prominent Players Shaping the Landscape of the Children's Furniture
Market As we delve into the world of furniture designed for the younger members of our households, several key players emerge as influential forces within the children's furniture market. These companies bring a blend of style, innovation, safety, and convenience that cater to the nuanced needs of both parents and children. Here we provide an overview of some of the market's major brands and what they offer:
- IKEA: Hailing from Sweden, IKEA is arguably one of the most well-known furniture retailers globally. The brand is recognized for offering an extensive array of children's furniture that is both functional and imaginative. IKEA's products are designed with the safety of toddlers in mind and often come with features such as convertible cribs that can grow with a child, beds with side rails to prevent falls, and whimsical storage solutions that make organizing fun.
- Bimbostore: As an Italian staple in the children's furniture segment, Bimbostore stands out with its vast collection of baby and toddler furniture. Their portfolio includes not just cribs, changing tables, and beds but also boasts an assortment of accessories and furnishings that complement any child's room with practicality and style.
- Prenatal: Originating from France, Prenatal has carved out a niche in the early childhood market. Apart from a range of maternity and baby care products, Prenatal's selection of children's furniture is noteworthy for its focus on combining comfort with convenience, providing new parents with elegant yet practical solutions for newborn care.
- Maisons du Monde: Also from France, Maisons du Monde adds a splash of sophistication to the children's furniture market. Their offerings include a plethora of children's room decorations and furniture that are as unique as they are stylish, allowing parents to cultivate a space of creativity and charm for their little ones.
- Leroy Merlin: While primarily known for its home improvement and DIY products, Leroy Merlin of France has expanded into the realm of children's furniture with a focus on pieces that aid in storage and organization. Their products cater to parents looking to maintain a tidy and safe play environment for their kids.
- Bainba: Spain's entry into the children's furniture market comes with Bainba's inventive designs. Their catalog showcases a broad array of furniture such as Montessori-inspired beds and customizable storage solutions that add a personalized and creative flair to children's rooms.
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- Pagine : 30 pags
- Formato : Versione PDF e digitale
- Ultimo aggiornamento : 17/01/2024
Riepilogo ed estratti
1 Market Overview
1.1 Definition and presentation
The children's furniture market includes a number of items that can be classified into three main categories:
- Rest: crib, bed, chairs, swaddling table, etc.
- Storage: chest of drawers, wardrobes, toy storage, etc.
- Safety and security: playpens, stair gates, etc.
The global market for children's furniture is expected to continue growing at a rate of 6 percent until 2027. Currently, Asia Pacific dominates the children's furniture market in terms of value and volume.
The growth of the market is supported by the increase in spending that parents choose to allocate to their children and the expansion of product offerings that continue to evolve. At the forefront we find the safety aspect, which is the main factor parents consider when they have to buy a product.
In Italy, the market has been challenged in recent years by many factors, including the declining birth rate and the purchase of secondhand products, which together are potentially an obstacle to future growth. Nevertheless, market players continue to seek innovative solutions to neutralize these downward factors.
The Italian children's furniture market is a mature and diverse market, characterized by strong competition between specialist retailers and supermarkets. Specialists are facing increasingly fierce competition and the threat of the arrival of "pure players" who are beginning to stand out.
Brand loyalty remains strong, and most parents say they prefer to purchase children's products directly from stores. This is indeed the most common distribution channel, although online sales are rapidly gaining ground and pose the greatest threat to traditional sales channels in the future.
The global market
The global market size for children's furniture has been estimated at $**.* billion in ****. It is estimated to reach $**.* billion by ****, with a CAGR of*.*% during the forecast period. The market will be strongly influenced by rising birth rates and increasing disposable income of parents.
Value of the global market for children's ...
1.3 The local market
The Italian home furniture market (***). The size of the Italian home furniture market is estimated at $**.** billion in **** and is expected to reach $*.* billion by ****, with a CAGR of *.**%. The average revenue index of the Italian mobile market was ***.* in ****. The furniture sector is crucial to the Italian economy. Italy is ...
1.4 The foreign market
In the household furniture sector, exports have consistently exceeded imports, showing sustained growth. However, in the period between **** and ****, there was a *.* percent decrease in exports. importantly, the value of imports is significantly lower than that of exports, with a **.* percent reduction in the period between **** and ****. These data reflect significant ...
1.5 Impact of the conflict between Russia and Ukraine
The Russian-Ukrainian conflict has had a significant impact on the bedroom furniture market, evidenced by a significant growth in consumer prices. From January **** to November ****, there was an increase of **.* points, corresponding to a rate of **.* percent.
Consumer price index - bedroom furniture Italy, ****-****, base ****=*** (***) Istat
Consumer prices are directly ...
2 Demand analysis
2.1 Births as a leading indicator of demand
This market is strongly influenced by certain demographic and income characteristics that need to be taken into account. The birth rate is the main driver of demand in the sector, since from **** to **** it is slightly decreasing (***). The main reason for this is the increasing difficulties young Italians face in finding ...
2.2 Geographical distribution of demand
Regarding the geographical distribution of demand, again taking the number of births as the main indicator of its volume, the following table appears:
As the map shows, the highest percentages of births in **** were recorded in the Northwest and the South of the peninsula. In particular, the Lombardy region accounted for ...
2.3 Age and gender of children in Italy
The analysis of children's age groups and gender is necessary to be able to offer more personalized products to consumers. In ****, it is inferred that the largest age group is children *-* years old, consisting of *.* million children. This is followed by the *-** years and **-** years age groups.
Age ...
3 Market structure
3.1 Market structure and dynamics
In terms of active enterprises in the sector, it can be seen that from **** to **** there was a significant reduction of **.* percent in manufacturers of specific furniture (***) recorded the lowest value of the last five years taken into consideration.
Active enterprises in the sector (***) Italy, ****-****, in thousands Istat
In the ...
3.2 Value Chain
The children's furniture market includes several sections, each focusing on specific aspects of children's needs:
Sleeping section: this includes cribs, beds, chairs and changing tables. Furniture is designed to provide the comfort and support needed while babies are resting. Cribs are essential for infants, while beds for older children are often ...
3.3 Distribution channels
Furniture distribution in Italy is possible through three channels: direct sales, despecialized distribution, and specialized distribution. In recent years, the online channel is also playing a key role in the market under analysis.
3.4 Main actors
The following is an overview of the major players operating in the sector taken under analysis:
IKEA: IKEA is famous for its wide range of children's furniture, including tables, chairs, beds, and more, designed to be safe, functional, and appropriate for the energy of toddlers. Bimbostore: This store offers a wide ...
4 Supply analysis
4.1 Type of Offering
Children's furniture is divided into several categories, each designed to meet the specific needs of children at various stages of their growth. Some of the main types of products available in the Italian market are: a
Cribs and bassinets: these include cribs for infants, cribs with sides for toddlers and beds ...
4.2 Prices
The following are prices for some types of furniture used in furnishing bedrooms for infants and children:
Cribs
Cribs
Changing tables
Cabinets
4.3 New supply trends
A child's room tends to have several areas with varied functions among them: play, study, rest,... For these reasons, it is essential to know the new trends that dominate the offerings in this area.
Trending colors for children's bedrooms
Experts predict the popularity of bright colors, without setting a particular standard. ...
5 Regulations
5.1 Rules and regulations
Directive ****/**/EC: on general product safety.
Standard CEN EN ****: ****: establishes safety requirements for children's cribs.
Standard UNI EN *****:****: defines the safety requirements for seating in children's furniture.
Standard UNI EN ***-*:****: specifies safety requirements for children's beds for domestic use with an internal length greater than *** mm but not greater than ...
5.2 Furniture bonus
The furniture bonus is an Irpef deduction of ** percent for the purchase of furniture and large household appliances intended to furnish a property that has undergone building renovation. The deduction is to be calculated on a maximum amount of *,*** euros for **** and *,*** euros for ****.
To take advantage of the deduction on ...
6 Positioning of players
6.1 Segmentation
- Ikea (Ikea Italia Retail s.r.l)
- Bimbostore
- Prenatal
- Maisons du Monde
- Leroy Merlin
- Bainba
- Smallable
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ultime novità
IKEA TORNA ALLA DESIGN WEEK DI MILANO - 25/03/2024
- **Data dell'evento**: 15 - 21 aprile
- **Tema**: ‘1st’, esplora le prime esperienze delle persone nel mettere su casa.
- **Luogo**: Il Padiglione Visconti di via Tortona, Milano
- **Attività**: Esposizione di spazi che includono un negozio e un’edicola, vendita di prodotti in edizione limitata, presentazione del magazine ‘Catalogue!!!’ in collaborazione con Dazed e Ikea.
- **Prodotti speciali**: ‘Catalogue!!!’, un magazine con pezzi d’archivio dai primi anni 2000.
- **Ristorante**: Ristorante svedese con menu speciale ‘Hotdog Extravaganza’.
- **Intrattenimento**: Concerti serali con artisti come Burro Studio, Akeem, Ciao Discoteca Italiana, Threes Production, e Slipmode.
- **Collaborazioni**: Istituto Marangoni Milano – The School of Design per progetti creativi sulla prima casa, supporto a The Glitch Camp di IED con donazione di kit per dormire.
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