The air conditioning market - Italy

1.2 World market

The size of the global market for air conditioning systems has been estimated at $*** billion in ****. It is expected to grow at a CAGR of *.*% from **** to ****. The spread of the COVID-** pandemic negatively impacted air conditioner demand in **** due to reduced consumer spending. However, the market recovered in **** and registers ...

1.3 Domestic market

The ATECO code we refer to in this section is **.**"Steam and air conditioning supply" and that includes the following activities:

production, capture and distribution of steam and hot water for heating, motive power and other uses production and distribution of cold air production and distribution of chilled water for cooling ...

1.4 Foreign trade

The HS heading we refer to in this section is ****, which includes all types of "air-conditioning machines, comprising a motor-driven fan and elements for the variation of temperature and humidity, including those machines in which humidity cannot be separately regulated".

Italy's trade balance for these products remains fairly stable over the ...

2.1 The habits of Italians

According to the Istat Report on Household Energy Consumption in ****, half of Italian households (***).

single hot/cold units

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(***)

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Type of air conditioning used in homes Italy, ****, % Source: ****

one-third

one-third

one-third

Moreover, in the hot months in Italy, air conditioners are turned on on average more than six hours ...

2.2 The seasonality of the market

We also know that demand in the air conditioner market is very cyclical and is driven mainly by heat waves in the target country.

This is demonstrated by the following graphs, which show Google's trend data for the terms "Air Conditioning" and "Air Conditioner": we immediately notice peaks of interest in ...

2.3 The impact of the energy crisis

An energy crisis is defined as follows, according to AGN Energy:"when demand for a renewable and nonrenewable source of energy increases, but its availability decreases or cannot meet demand, this creates a price increase, resulting in problems for both the population and industries. "

In order to understand the future of ...

3.1 Italian market structure

Thanks to the graphs below, which take Istat data, we can see that the structure of the "Steam and air conditioning supply" sector is not changing in Italy. The number of companies in the sector has in fact increased from *** to *** (***).

Number of enterprises and employees in the "Steam and air ...

3.2 Italian production and its outlets

The product codes we refer to in this section are part of the category "Manufacture of equipment, non-domestic use, for refrigeration and ventilation" and are as follows :

******** Heat exchangers ******** Air or gas liquefaction apparatus and devices ******** Air conditioning systems of the wall or window type, forming a single body or ...

4.1 Type of products

An air conditioner consists of two main elements, the outdoor unit that is the motor and the indoor unit from which the conditioned air comes out. The indoor unit is what is called the split unit.

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4.2 Market prices charged and production costs

Average prices

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Installation costs

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Consumer price index

Consumer prices for household appliances and home appliances have remained fairly stable over the past year.

Consumer price index for "home appliances and household equipment" Italy, ****-****, Base ***=**** Source: ****

Industrial producer price index

In the graph below, it can be seen that ...

5.1 Regulations

As of May *, ****, a new rule applies in Italy for all public buildings (***): the temperature of the air conditioner cannot be lower than ** degrees. It does not apply to private homes and will remain in effect until March **, ****. The winter limit will be ** degrees.

Moreover, air conditioners in Italy are also ...

6.2 Segmentation of Italian actors

• Edison Next Spa
• Fen Energia
• Cristoforetti Servizi Energia Spa
• Varese Risorse Spa
• Arcoservizi
• Samsung Italia