Contenuto dello studio

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MARKET OVERVIEW

1.1 Definition and scope of study

Agricultural machinery appeared gradually at the end of the 19th century as a result of the agricultural revolution and the resulting replacement of animal traction by motorized traction to modernize French agriculture. The term characterizes all machines used in agriculture (tractors, harvesters, etc.) which theoretically increase agricultural productivity. Agricultural machines can be used for different purposes :

  • Tractions
  • Soil ploughing
  • Plantation
  • Harvesting
  • Processing
  • Livestock
  • Handling and maintenance

Closely linked to the agricultural market, the market for agricultural machinery depends on farmers' incomes, therefore on the agricultural situation. According to data from the Association of Motor Vehicle Manufacturers (Anfavea), Brazil sells between 42 and 47 thousand machines of this type per year. In 2019, the Brazilian market suffered a decline of 8.4%. A large part of this decrease was attributed to the lack of forecasting by farmers in relation to the interest rates applied in the market at the time the machines were purchased and, in many cases, to the low availability of banks to assist rural producers, given the recent contingency of resources from the National Bank for Economic and Social Development (BNDEs) with the financing lines for the sector.

Sales of these machines for 2020 are estimated at 45,000 units, while exports of these equipment were projected at 13,000 units, representing an 1% increase compared to 2019. Since agriculture is one of the strategic sectors of the Brazilian economy, constant investments are expected in the acquisition of new and modern machines to ensure a better efficiency in the face of intense competition.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Cosa contiene questa analisi di mercato?

  • Quali sono i dati relativi alle dimensioni e alla crescita del mercato?
  • Cosa sta influenzando l'andamento e l'evoluzione del mercato?
  • Quali sono le ultime tendenze che guidano il mercato?
  • Qual'è il posizionamento degli attori di mercato?
  • Cosa distingue le aziende operanti del mercato l'una dall'altra?
  • Segmentazione e profilo delle aziende operanti nel mercato
  • Dati e numeri da una molteplicità di fonti

Compra questo studio di mercato 89€

Disponibilità entro 5 giorni lavorativi

Methodo

Dati
Analisti 1 settore analizzato
in 40 pagine
Methodo
Controlla

Analisti

  • Le migliori università
  • Il parere degli esperti

Dati

  • Base di dati
  • Stampa
  • Rapporti aziendali

Controlla

  • Aggiornamento continuo
  • Orologio permanente

Methodo

  • Struttura sintetica
  • Grafica standardizzata

Analisti

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti