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Synthèse
The global web development market has experienced dynamic growth, with the number of websites accelerating. By 2023, internet penetration will reach 64.4%, with 5.16 billion internet users and 4.76 billion people on social networks, reflecting a flourishing digital ecosystem. The French web development market has recorded robust growth, with a 175% increase in sales between 2012 and 2022, according to NAF code 6201Z. Online presence has become essential for businesses, with 69% of them deeming it indispensable. The majority of developers are men (76%), and most are under the age of 34, underlining the youthfulness of the sector. Despite this, there is a worldwide shortage of developers, making recruitment difficult. The market is highly fragmented, with numerous web development agencies and service providers in France, with the Île-de-France region leading the way with 4,499 establishments. Agencies tend to focus on local markets due to customer proximity and market saturation.
The main competitive strategy is to set up showcase projects or expand the service offering to include comprehensive digital services, as the quality of the customer relationship is essential. Web development costs vary considerably, from a few euros a month for a subscription to basic online software to tens of thousands of euros for custom development, reflecting the diversity and complexity of the market.
Trends and dynamics in the French web development market
The French web development market has experienced remarkable growth over the past decade, reflecting the global trend of Internet penetration and the rise of e-commerce. By 2022, the sector had increased its sales almost threefold (around 175%), reflecting a robust and dynamic industry that has capitalized on the proliferation of digital connectivity and mobile web browsing. The market's growth is further underlined by the increasing indispensability of an online presence for businesses, as evidenced by thesurveys show that between 60% and 70% of companies consider an online presence to be essential, and a further 30% recognize its usefulness.
The quest for visibility is primarily driven by the desire to showcase activities, to be easily found and to engage in dialogue with customers and prospects. Indeed, over three-quarters of the French population use the Internet on their cell phone, which translates into a staggering figure of over 60 million active Internet users in the country. The expectation of digital accessibility has pushed businesses towards web development initiatives, with micro and small businesses moving more towards social networking, while medium-sized companies are more inclined to create dedicated websites.
This trend seems to grow with company size. Yet, despite the recognition of the value of an online presence, SME investments are generally modest. The vast majority spend less than 1,000 euros a year, due to the difficulty of quantifying return on investment. It's also worth noting that more than half the companies surveyed either don't track Internet sales, or only report them marginally.
The French web development market is characterized by an abundance of web agencies and web service providers with diverse specializations. By 2021 alone, it is estimated that there will be over 11,000 establishments - a significant jump of around 119% - employing almost 100,000 people, a figure that has more than doubled over the same period. The Île-de-France region remains dominant, hosting the largest share of establishments, followed by regions such as Auvergne-Rhône-Alpes and Provence-Alpes-Côte d'Azur. What's more, the robust market is fueled by the essential and much-demanded skills of web developers. With a 15% increase in job vacancies between two consecutive quarters in 2021, developers are predominantly young male professionals, with the largest group aged between 25 and 25
Key players in French web development
In France's web development industry, a mosaic of agencies navigate the digital space offering a range of specialized services. Here we highlight a selection of these renowned players, highlighting their unique qualities and the wealth of expertise they bring to the French web development arena.
- NewQuest: A touch of global elegance With an international presence in locations ranging from Chambéry in France to the USA, Australia and Hong Kong, NewQuest stands out as a versatile player in the digital arena. Its portfolio demonstrates competence in a variety of areas, including Wordpress website development, e-commerce solutions, digital art direction and the development of strategies that enhance the digital footprints of clients such as Eyeshop and Stade Toulousain.
- Colors: Creating vibrant digital experiences Colors, an agency firmly rooted in Paris, combines its national presence with multidisciplinary expertise. Its offering includes the design of Wordpress sites, both to showcase businesses and to enable e-commerce, as well as the development of web platforms and SEO strategies. Their colorful work includes sites for renowned brands such as Lanvin and Franck Provost.
- Agence Zee: Your digital alchemist From its Paris base, Zee Agency combines the creation of websites and e-commerce platforms with digital strategy consulting services. It deploys a palette of services encompassing SEO and webmarketing, complemented by aesthetic finesse in logo design. The agency's portfolio is enriched by projects for Dealissime and Reflets de France, illustrating their prowess in the digital arts.
- USTS (Un Site Tout de Suite): Web magic in the blink of an eye ASTS stands out for its operations in Paris and La Réunion, focusing on the fast, efficient delivery of showcase and e-commerce sites. It offers comprehensive maintenance and security services, optimizing online spaces such as Maillots caramel and the eco-conscious Paris durable initiative.
- Webeego: A beacon of online creativity Based in the Paris region, Webeego is a multi-faceted developer of websites and e-commerce platforms. Maintenance and SEO are among its main services, and it has created online presences for a wide range of clients, including hotels and community organizations such as the Cafés Filous association.
- 148: Orchestrating digital symphonies 148, another Paris-based connoisseur of digital services, weaves a rich tapestry of website creation tools with an emphasis on we platforms.
à la compréhension de ce marché
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- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 03/04/2023
Sommaire et extraits
1 Market overview
1.1 Definition and scope of study
The web development market encompasses services for creating and enhancing websites. This includes a wide range of professions, from web development proper to graphic identity design, user experience enhancement in general, or database security.
In France, there are two main types of service provider active in the web development market:
- Web hosts, who offer a variety of options ranging from shared or mutualized hosting (inexpensive) to "turnkey" hosting, enabling a company to retain control over the content of its website;
- Web agencies, either part of a communications group or independent. They cater to customers in all sectors, offering a variety of services tailored to the size and needs of each company. They focus primarily on their expertise in digital communications and marketing.
Despite the poor figures for the media sector, the growth in the number of websites continues to accelerate. We'll be focusing here on the development of website creation by businesses, which is mainly driven by the success of e-commerce and the development of the Internet on cell phones. The size of the French website development market has in fact been growing steadily since 2012, for a total increase in sales of +175% from 2012 to 2022.
The market does, however, face threats, such as the democratization (or even trivialization) of technological expertise linked to website creation, which is increasingly being observed. Faced with these developments, service providers need to develop their expertise in marketing strategy and digital communications. They must also adapt their content to the advent of the mobile as a web browsing tool.
1.2 A dynamic global market
The number of Internet users continues to grow
The success of the web development market depends directly on the ever-increasing number of Internet users worldwide: in ****, there will be around *.** billion Internet users, or **.*% of the world's population connected to the Web, compared with *.* billion in **** (***). Even more striking: in April ...
1.3 Strong growth in the French market
Website development is partly registered in the Insee nomenclature under NAF code: ****Z - Computer programming. This code includes the design of structure and content, and the writing of computer programs required for the creation and implementation of :
system and network software software applications databases web pages software adaptation, i.e. ...
1.4 The Covid-19 effect
The Covid-** epidemic has had a positive effect on the web development market. Indeed, one of the main reasons is the tenfold increase in the need for companies to develop their digital presence during the confinements. As a result, many websites have been created or enhanced to compensate for the physical ...
2 Demand analysis
2.1 Internet presence has become a must for companies
Online presence considered essential
According to a study conducted by the Association française pour le nommage Internet en coopération (***) in ****-****, companies have understood the necessity of their online presence: the results of the study show that **% of companies surveyed consider their online presence indispensable and **% consider it useful ...
2.2 Equipment rates vary widely by sector
The percentage of companies equipped with a website varies widely by sector: the best-equipped sector includes companies in manufacturing, energy, water, waste management and depollution (***).
Companies equipped with a website, by sector France, ****, number of companies Source: ****
Transport and warehousing Information and communication; repair of computers and communication equipment Retail trade Administrative ...
2.3 Most demand for external service providers
Potential customers of web development companies have several options open to them: they can either use an external web development solution, or an in-house solution.
External web development solution
Calling on a company or freelance web development professional is commonplace. According to Insee figures, in **** over ***,*** companies would have used an ...
3 Market structure
3.1 Developer profile
The profile of developers
Web developers are the most in-demand professions on job boards: between Q* and Q* ****, an increase of +**% in additional job offers was recorded. [***]
When it comes to the profile of developers in France, these include a large majority of men: **% of developers are men, and only **% are ...
3.2 A highly fragmented market
It's very difficult to establish the exact number of players in the web development sector, such as the number of web agencies or web service providers in France. This is because there is a multitude of APE (***).
Urssaf provides data on the number of establishments and the number of employees in ...
3.3 Competitive market overview
The aim of this part of the study is to provide a structured listing of the main players in website development. Below is a non-exhaustive list of the main players on the market:
NewQuest: Website: https://www.newquest-group.com/ ; Profile : International multi-expertise player; Location: Present in France (***), the USA, Australia and ...
4 Offer analysis
4.1 Comparison of the 4 families of Web development solutions
Overview of web development solutions
Focus on these turnkey web development solutions
Open-source CMS deployment
This solution is aimed at web users with basic knowledge of HTML/CSS and FTP, who want to spend as little as possible on site creation, and are willing to invest their time. It involves using ...
4.2 Examples of Web solutions
Example of the web solution offered by Pages Jaunes
Known for its printed directories, the Pages Jaunes brand seems to have put its paper business on the wane, and is now refocusing on digital services. In this difficult economic climate, the group, renamed "Solocal", can pride itself on having become France's ...
4.3 Website development costs
Due to the fragmentation of the web development market, the absence of industry-level figures and the extreme diversity of web development projects, there are no figures for payroll, services or infrastructure costs. While it's generally accepted (***) that a domain name for a classic site costs an average of around ten euros ...
4.4 New products competing with the web
The rise of e-commerce
The growth of the web development market also lies in the new services offered by websites. First and foremost, the e-commerce market is taking off. After gaining ground in the United States, e-commerce has seen very strong growth in France in recent years. The e-commerce market generated ...
5 Regulations
5.1 NAF codes
The sector's players are registered in the Insee nomenclature under several different NAF codes, the main ones being as follows.
**.**Z - Computer programming [***]
This subclass includes:
Designing the structure and content and writing the computer programs needed to create and implement: systems and network software, software applications, databases, web ...
5.2 Current regulations and compliance with the RGPD
Current regulations
When developing and creating a website, there are several legal obligations:
Legal notices, i.e. the information that must appear on the site, such as the identity of the legal representative, if the company is a commercial site, the important information about it (***). Cookie prevention: as privacy protection is ...
6 Positioning the players
6.1 Segmentation :
We use the following segmentation of web development players:
- NewQuest Datasolution
- Wix
- Publicis Groupe
- Jalis
- Colorz
- Tiz
- AZ Conception
- Linkeo
- Solocal
- Agence Méosis
- Joomla
- Galadrim
- Idéematic
- Jimdo
- Le Backyard
- Noiise
- Orkester
- Poyesis
- Proxify
- Weebly
- Wordpress
- SRA
- Malt
Liste des graphiques
- Taux de pénétration des internautes et utilisateurs de réseaux sociaux
- Evolution de la taille du marché du développement de sites web
- Indice de chiffre d'affaires de l'activité de programmation informatique (code 62.01Z)
- Nombre d'internautes actifs
- Répartition des moyens financiers consacrés par les PME/TPE à leur présence en ligne par an
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Dernières actualités
Solocal : un accord de principe pour le rachat des ex-Pages Jaunes par Ycor - 15/04/2024
- Accord de principe pour une restructuration incluant un apport de 43 millions d'euros en fonds propres.
- - Réduction de la dette obligataire brute existante de Solocal de l'ordre de 85 %.
- - Solocal revendique 260.000 clients.
Publicis lance un grand plan dans l'intelligence artificielle - 25/01/2024
- La capitalisation boursière de Publicis est de 22,5 milliards d'euros.
- Publicis a environ 100,000 salariés.
- Publicis possède 45,000 ingénieurs, consultants IT et experts de la data.
- Le groupe dévoile CoreAI, une plateforme interne qui va être utilisée par tous les salariés.
- Publicis a acheté Sapient pour 3,7 milliards de dollars en 2014.
- Publicis a également racheté Epsilon pour 4,4 milliards de dollars en 2019.
- Publicis dispose de données provenant de 2,3 milliards de profils dans le monde et de trillions de points de données analysant la performance commerciale de campagnes.
La ruée des consultants vers l'indépendance déstabilise les cabinets de conseil - 17/10/2023
- Malt, un leader européen du « freelancing », revendique une plateforme de 340.000 indépendants
- Ils sont capables de proposer 15.000 consultants, dont 5.000 en France
- La moitié de ces consultants provient de grands cabinets de conseil ou du Big Four, les autres sont des managers de transition
- Deux tiers des consultants sont sollicités directement par des entreprises, tandis que le tiers restant est appelé en renfort par les grands cabinets
- Les clients peuvent obtenir une prestation de conseil pour un coût trois à quatre fois moins élevé grâce à Malt
- Chez Mazars, le nombre de consultants qui préfèrent quitter l'entreprise pour prendre leur indépendance ne cesse d'augmenter depuis dix ans
- Les effectifs de consultants indépendants représenteraient approximativement 5 % des effectifs chez Mazars
- EY Consulting compte 1.500 consultants en France.
En dépit d'un marché publicitaire difficile, Publicis sur un petit nuage - 12/10/2023
- Publicis a relevé ses prévisions pour l'ensemble de l'exercice 2023, prévoyant désormais une croissance organique comprise entre 5,5 % et 6 %
- Publicis a dépassé le seuil symbolique des 100 000 employés à travers le monde.
- Publicis prévoit de déployer en masse des fonctionnalités d'intelligence artificielle en interne pour améliorer la productivité du personnel.
Malt : 80 millions d'euros pour sa plateforme de freelance - 30/09/2023
- Le marché des freelances représente 42 milliards d'euros en France, 355 milliards en Europe et 654 milliards aux États-Unis.
- Malt a réalisé une levée de fonds de 80 millions d'euros.
- La plateforme Malt travaille avec 85% des groupes du CAC40.
- Malt dispose d'une communauté de 250 000 freelances.
- Malt prévoit de se développer aux Pays-Bas et en Italie dans les mois à venir.
- Le volume d'affaires fixé par le PDG de Malt pour 2024 est d'un milliard d'euros (200 millions en 2020).
SRA s'élargit dans le webmarketing et le webdesign - 05/09/2023
- SRA a effectué trois acquisitions en moins d'un an.
- Le groupe familial lyonnais (SRA) a pris 75% du capital de l'agence Pilot'in.
- L'équipe de Pilot'in compte une vingtaine de personnes basée à Lyon, fondée en 2013.
- SRA avait déjà acquis WebMedia RM l'année dernière.
- SRA compte 250 employés dans une quinzaine d'agences en France métropolitaine et aux Antilles, en Afrique du Nord et à Madagascar.
- Achat de Ivelem, un autre intégrateur Sage basé à Bordeaux, Angoulême, et à Paris qui emploie une quarantaine de personnes.
- En 2022, le chiffre d'affaires était de 35 millions d'euros. Ils prévoient un chiffre d'affaires de 43 millions d'euros en 2023.
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the website development market | France
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- 02/04/2024 - Mise à jour des données financières de l'entreprise AZ Conception
- 01/03/2024 - Mise à jour des données financières de l'entreprise Solocal
- 01/03/2024 - Mise à jour des données financières de l'entreprise Publicis Groupe
- 03/12/2023 - Mise à jour des données financières de l'entreprise AZ Conception
- 04/11/2023 - Mise à jour des données financières de l'entreprise Solocal
- 04/11/2023 - Mise à jour des données financières de l'entreprise Publicis Groupe
- 30/09/2023 - Ajout des informations de l'entreprise Malt
- 05/09/2023 - Ajout des informations de l'entreprise SRA
- 02/09/2023 - Mise à jour des données financières de l'entreprise AZ Conception
- 03/08/2023 - Mise à jour des données financières de l'entreprise Solocal
- 03/08/2023 - Mise à jour des données financières de l'entreprise Publicis Groupe
- 06/07/2023 - Ajout des informations de l'entreprise Wordpress
- 06/07/2023 - Ajout des informations de l'entreprise Weebly
- 06/07/2023 - Ajout des informations de l'entreprise Proxify
- 06/07/2023 - Ajout des informations de l'entreprise Poyesis
- 06/07/2023 - Ajout des informations de l'entreprise Orkester
- 06/07/2023 - Ajout des informations de l'entreprise Noiise
- 06/07/2023 - Ajout des informations de l'entreprise Le Backyard
- 06/07/2023 - Ajout des informations de l'entreprise Jimdo
- 06/07/2023 - Ajout des informations de l'entreprise Idéematic
- 06/07/2023 - Ajout des informations de l'entreprise Galadrim
- 06/07/2023 - Ajout des informations de l'entreprise Joomla
- 06/07/2023 - Ajout des informations de l'entreprise Agence Méosis
- 20/05/2023 - Mise à jour des données financières de l'entreprise AZ Conception
- 04/05/2023 - Demande : la présence sur internet est jugée indispensable par une grande majorité des entreprises, mais les dépenses des PME et TPE destinées à accroître leur présence en ligne restent relativement faibles. En s'intéressant aux modes de développement des sites web, on remarque qu'aujourd'hui la demande est principalement tournée vers les prestataires externes.
- 04/05/2023 - Synthèse de marché : le marché du développement de site web est en forte croissance. Connaissant une expansion structurelle depuis de nombreuses années, celle-ci a été multipliée par la crise sanitaire et le besoin accru de digitalisation
- 02/05/2023 - Mise à jour des données financières de l'entreprise Solocal
- 02/05/2023 - Mise à jour des données financières de l'entreprise Publicis Groupe
- 03/04/2023 - L'étude a été complètement mise à jour par un analyste Businesscoot. En plus de cette revue complète, des informations sur le marché de l’emploi national et européen dans ce secteur ont été ajoutées.
- 27/02/2023 - Ajout des informations de l'entreprise Solocal
- 19/02/2023 - Mise à jour des données financières de l'entreprise AZ Conception
- 15/02/2023 - Ajout des informations de l'entreprise Linkeo
- 15/02/2023 - Ajout des informations de l'entreprise AZ Conception
- 15/02/2023 - Ajout des informations de l'entreprise Tiz
- 01/02/2023 - Mise à jour des données financières de l'entreprise Publicis Groupe
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