The video platform market - France

As of 2020, the global video on demand (VOD) market was projected to reach a value of 36.3 billion euros, experiencing growth from 26 billion euros. This expansion is largely driven by the surge in subscription-based models, also known as SVOD (subscription video on demand), which accounted for nearly 20 billion euros. Market trends indicate a shift from traditional pay-per-view or rental VOD towards SVOD, with service providers like Netflix leading the charge. The market is witnessing increasing competition as international players like Amazon Video, and niche platforms such as Disney, enter the fray. Another growing segment in the VOD market includes ad-supported free video services like YouTube, which compete with social networks that have integrated video offerings, such as Facebook. The VOD landscape is also influenced by the advent of integrated advertising videos on various apps and websites in France.

Trends and Dynamics in the Video-on-Demand Market Landscape

As we delve into the video-on-demand (VOD) market, it is apparent that this sector is witnessing a significant transformation, influenced by changing consumer preferences and technological advancements. The market encompasses a variety of offerings that enable consumers to watch video content over the internet. These range from free video platforms like YouTube and Dailymotion to paid services including rentals, purchases, and subscription-based models known as SVOD (Subscription Video On Demand). One of the main trends in this market is the shift towards SVOD services. Companies like Netflix have set a precedence, emphasizing the value of providing a wide array of films and series through an all-encompassing subscription model. This approach offers users unlimited access to a catalog of content for a set period, aligning with the increasing consumer desire for convenience and on-demand content.

The French market, in particular, is a battleground for both domestic and international players who are vying for leadership. Established global giants such as Netflix and Amazon Video are facing competition from newer entrants like Disney, which is targeting specific niches. This competition is not just limited to traditional VOD services; it extends to free video platforms that are increasingly in direct competition with social networks integrating video features, like Facebook. Another emerging trend is the growth in integrated advertising videos across various applications and websites within France. This suggests a growing symbiosis between content providers and advertisers, looking to leverage the growing video consumption.

The market's value speaks to its expansion and potential. Globally, the VOD market, which stood at between €25 and €30 billion , is projected to reach upwards of €35 billion by 2020. Subscription revenues are the market's driving force, contributing nearly €20 billion and overshadowing digital rentals and sales. In conclusion, the VOD market is in a state of rapid evolution. With the increasing consumer appetite for SVOD services and the entry of diversified players, the market dynamics are continually changing. The significant market value and its expected growth underscore the critical importance of this sector in the contemporary digital landscape.

Titans of the Streaming Battlefield: An Overview of Dominant Video

Platform Contenders The landscape of video platforms is a digital coliseum where giants such as YouTube, Netflix, Amazon Video, and Disney battle for audience attention and market dominance. In this space, a myriad of options unfold before consumers, each catering to diverse preferences and content consumption behaviors.

• YouTube, the progenitor of free video content, has evolved into a virtually limitless repository of videos. From amateur vlogs to professional series, tutorials to live streams, YouTube offers an unparalleled breadth of content. Its ad-supported model allows users to binge-watch for hours on end without dipping into their wallets, while creators can monetize their content through the platform's partnership programs.
• In the realm of subscription video on demand (SVOD), Netflix stands as an entertainment juggernaut. Pioneering the concept of binge-watching, Netflix has masterfully expanded its library to include not only a wide array of films and series but also an impressive catalog of original content that has garnered both critical acclaim and a loyal subscriber base. The Netflix model has seduced viewers with the allure of uninterrupted, on-demand entertainment without the constraints of traditional broadcasting schedules.
• Amazon Video, part of the larger Amazon Prime ecosystem, offers a dual proposition to its users. With an Amazon Prime subscription, not only do customers gain access to an extensive catalog of movies and TV shows, but they also benefit from the bonuses of Amazon's shopping and shipping advantages. Amazon Video has also dipped its toes into original content, positioning itself as a direct competitor to Netflix.
• Emerging from its legacy as a powerhouse of animated classics, Disney has taken the streaming market by storm with the introduction of its own dedicated platform. Targeting a specific niche heavy with nostalgia and family-friendly content, Disney's platform is a treasure trove of its historical animations, blockbuster Marvel movies, Star Wars sagas, and its growing list of original series. The move exemplifies a strategic pivot toward embracing the streaming revolution and capturing the hearts of new generations.

Lastly, there is a reference to the rise of integrated advertising videos across applications and websites, a model that is prevalent among social media platforms like Facebook. This models intertwine content engagement with subtle marketing, providing a seamless experience for users while offering a valuable vehicle for advertisers. In conclusion, the market for video platforms is a dynamic and ever-evolving arena. YouTube, Netflix, Amazon Video, and Disney, each with their distinct model and strategic approach, are key actors positioning themselves astutely to captivate audiences and secure their place

Informations

• Nombre de pages : 30 pages
• Format : Version digitale et PDF
• Dernière mise à jour : 06/07/2023

Sommaire et extraits

Liste des graphiques

• Taille du marché mondial des plateformes vidéos
• Répartition marché américain des plateformes vidéos
• Nombre d'utilisateurs en fonction des différentes plateformes vidéos
• Nombre d'utilisateurs en fonction des différentes plateformes vidéos
• Nombre d'utilisateurs en fonction des différentes plateformes vidéos
• Nombre d'utilisateurs de plateformes vidéos
• Nombre de plateforme vidéos d'abonnements
• Taille de marché vidéo
• Taille du marché vidéo digitale
• Répartition des VàDA par ancienneté
• Répartition des VàDA par appartenance à la maison mère
• Evolution de la consommation de la TV payante et de la VàDA
• Evolution du marché des plateformes vidéos
• Prix moyen des VàDA selon thématique
• Budget moyen dédié aux plateformes vidéos payantes en fonction de l'âge
• Evolution de l'âge des usagers de services VàDA
• Taux d'abonnement par foyer aux plateformes de VàDA et TV à péage
• Classement des plateformes vidéos à la demande
• Evolution du trafic Internet
• Progression des débits moyens en téléchargement par zone
• Décomposition selon l'origine du trafic vers les clients des principaux FAI en France
• Répartition des utilisateurs de YouTube en fonction de la tranche d'âge
• Temps passé sur Youtube en fonction de la tranche d'âge
• Disponibilité des services selon les supports
• Taux et fréquence de l'usage illicite par type de programme
• Répartition par annonceur des investissements publicitaires bruts des éditeurs de VàDA dans les supports traditionnels
• Répartition par support des investissements publicitaires des annonceurs de VàDA