Synthèse
The second-hand clothing market has experienced considerable growth, driven by younger consumers and growing ecological awareness. The global market, expected to reach $200 billion, continues to thrive as consumers become more cost-conscious and sustainable in their fashion choices. While the French market was faced with a general decline in sales of new vestements, down 15%, sales of second-hand clothing surged, accounting for 3.6% of the overall clothing market in France. Online platforms such as Vinted took a significant market share, with Vinted's user base in France reaching 8 million out of 21 million users.
Interest in second-hand luxury goods is also growing, helping to stimulate the market overall. Africa has become a major importer of second-hand clothing, mainly from Europe, underlining the global interconnectedness of the sector. as the sector evolves, more and more brands and retailers are implementing their own second-hand clothing initiatives, pointing to a paradigm shift towards a more sustainable and economically attractive market structure beyond 2020.
Trends in the French second-hand clothing market: a move towards sustainability and affordable fashion
The French second-hand clothing market is experiencing a resurgence in popularity, mainly due to the younger generation's desire for affordable fashion and greater ecological awareness. This increase in demand represents both an opportunity and a challenge for the sector, as consumer behavior shifts towards sustainability without compromising style and variety. In France, around 30-40% of the population now buys second-hand clothes, with this rate doubling from 15% to over 30%. This upward trend is particularly evident among young French people, where a third of those aged 18 to 24 are said to be involved in buying second-hand clothes. Environmental motivations play a key role, with over 60% of these young consumers acknowledging that their second-hand clothing purchases are motivated by a desire to mitigate the fashion industry's impact on the environment.
While ethical and sustainable buying habits are on the rise, price remains a predominant factor for consumers in the second-hand market. With 63% of customers citing cost as the main reason for their choice, there is a clear demand for affordable clothing. This consumer preference for lower prices is not only reviving traditional second-hand stores, but also encouraging new second-hand store concepts that focus on vintage items and unique garments.
The online realm has become an essential part of the thrift store revolution, with Internet sales of second-hand goods growing at a steady 35% a year, far outstripping the growth of brick-and-mortar thrift stores. Platforms such as Vinted, which boasts between 15 and 20 million French members, underline the significant influence of the Internet on the second-hand goods sector.
An interesting feature of the second-hand market for luxury goods is that it is particularly attractive to those looking for high-end products at reduced prices. This niche is gaining in importance, with luxury boutiques specializing in high-end products for customers looking for quality brands.
In short, the growing trend towards ecological consumption, combined with the financial advantages of buying second-hand, is reshaping the French clothing market. The digital market is becoming a major player, skyrocketing the popularity and affordability of second-hand clothing. As more and more people seek second-hand clothes for their wardrobes, a new era of sustainable, affordable and fashionable clothing consumption is taking hold in the French market.
Emerging titans of the second-hand clothing market
The second-hand clothing market has seen the emergence and growth of several key players who have significantly influenced the sustainable fashion landscape. Each entity has carved out a distinct niche, contributing to a vibrant thrift store ecosystem that offers consumers a unique blend of affordability, quality and eco-friendly shopping.
- Vinted - Champion of peer-to-peer resale
As a major force in peer-to-peer clothing resale, Vinted has created a user-friendly platform where individuals can buy, sell and exchange clothing with ease. Boasting a strong community of fashion enthusiasts, Vinted attracts mainly a young population eager to refresh their wardrobe while being environmentally conscious.
- Vestiaire Collective - Curator of pre-owned luxury goods
Specializing in high-end fashion, Vestiaire Collective has positioned itself as a destination of choice for those looking for luxury items without the high price tag. The platform is known for offering a carefully selected selection of designer clothing and accessories, attracting buyers with high standards and a taste for the finer things in life.
- Leboncoin - The French marketplace par excellence
Offering a vast collection of items, including clothing, Leboncoin has earned its status as the go-to marketplace for French consumers. Although it's not exclusively about fashion, its broad reach means that clothing occupies an important place among the various categories of goods available for purchase.
- Depop - The fashionable vintage center
Depop captures the essence of vintage and streetwear culture, targeting fashion-forward young people looking for unique pieces with retro flair. The app's social media-inspired interface has proved particularly popular with younger users, cementing its reputation as a hip, alternative shopping destination.
- ThredUp - America's thrift store giant
Dominating the American market, ThredUp has been making waves with its wide assortment of second-hand clothing. The platform attracts not only eco-conscious consumers, but also those looking for a bargain on everyday clothing, promoting thrift store culture on a massive scale.
- Kilo Shop- Weigh and pay for vintage finds
Thanks to its innovative weight-based pricing system, Kilo Shop offers shoppers the chance to hunt down vintage treasures and pay by the kilo. This approach not only adds an element of fun to shopping, but also makes high-quality vintage clothing accessible at an affordable price.
- Emmaüs and Ding Fring - The choice of solidarity
Reinforcing the principle of social entrepreneurship, Emmaüs and Ding Fring are also important players.
à la compréhension de ce marché
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Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 01/12/2021
Sommaire et extraits
1 Market overview
1.1 Definition and scope of the study
A thrift shop is a retail business that sells second-hand clothes. There are two types of thrift shops:
- The thrift stores run by charities, whose clothing is donated by individuals;
- Those operating on the principle of deposit and sale: individuals sell their clothes to the second-hand clothing shop, which acts as a commercial intermediary.
The interest of second-hand shops is twofold: not only can you find low-priced clothes, but also vintage-style clothes. Buying second-hand clothes in these shops is becoming more and more chic and is gradually becoming a way of life, with sales being driven mainly by young people and benefiting from a growing ecological awareness. Thus, the second-hand market in France has experienced a real boom in recent years, so much so that it is now considered to be competing with the fast fashion market. Paradoxically, fast fashion brands are also trying to respond to this need for more sustainable fashion by launching their own online resale platforms for second-hand clothes.
Although physical shops are still very popular, the Internet plays a considerable role in this sector, as shown by the success of second-hand and resale clothing platforms such as Vinted or Depop.
Liste des graphiques
- Taille du marché de la mode d'occasion et prévisions
- Taille du marché de la mode d'occasion et prévisions
- Part de marché des habits de seconde main en fonction de la génération
- Evolution de l'indice du chiffre d'affaires du commerce de détail de l'habillement en magasin
- Lieux d'achat des vetements
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The thrift store market | France
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