Synthèse
The global bubble tea market has experienced significant growth, with the market estimated at $2.50 billion in 2022. Forecasts predict a robust compound annual growth rate (CAGR) of 8.8% from 2022 to 2032, indicating the beverage's increasing popularity worldwide and the influence of social media on its dissemination. Allies Market Research projects the market could hit $4 billion by 2027, driven by the proliferation of sales outlets, particularly in malls, and lower initial investments. Meanwhile, an analysis by Facts & Factors anticipates the demand for bubble tea to reach $4.5 billion by 2026, with an estimated CAGR of approximately 8.1% between 2022 and 2028.
Within the French market in 2022, the Go Bubble Tea brand emerged as the top self-service fresh convenience product launch in hypermarkets and supermarkets after just three months, generating sales of €3 million. Despite the perception of bubble tea as appealing primarily to younger consumers, the main customer base at bubble tea kiosks spans ages 20 to 40. Regular consumption does entail a substantial monthly budget, potentially impacting customer demographics and frequency of purchase.
The Evolving Market of Tea Rooms
The French tea room market is an ever-changing landscape with evolving consumer preferences and market dynamics. Tea rooms, which represent a cultural staple in France, have been traditionally seen as cozy establishments where patrons can enjoy a wide selection of teas and accompanying snacks. This market segment includes a colorful variety of tea offerings ranging from classic favorites like Viennese pastries to more savory options such as sandwiches and pies.
Tea consumption in France remains a popular activity, with approximately two-thirds of the French population enjoying the beverage, averaging an annual consumption between 200 and 300 grams per person. Interestingly, around one-fifth of this consumption happens outside the home in settings such as tea rooms and restaurants. Particularly noteworthy is the significant growth of tea rooms over the past decade, with a concentration in regions like Île-de-France, PACA, and Auvergne Rhône Alpes.
Despite experiencing some setbacks due to health crises, which led to a decline in sales during lockdown periods, the tea room sector is bouncing back with vigor, thanks in part to new and innovative offerings. For instance, the emergence of combination tea room bookstores and co-working-friendly tea rooms has contributed to a resurgence in the market, surpassing pre-crisis figures and boasting an impressive forecasted annual growth rate of around 9%.
The global tea market, of which France is a part, has also been on an upward trajectory, valued at nearly $51 billion, with out-of-home tea consumption alone expected to potentially rise from over $15 billion to over $30 billion in the coming years. This expansion is a reflection of the growing demand for high-quality and diverse tea options. The French market specifically appears to be following the global trend with an increasingly sophisticated palette for tea and a solid performance in both import and export activities.
France's trade deficit in the tea segment shows signs of improvement, with a coverage rate rising to over 30%. Furthermore, France's non-alcoholic beverage market, which includes hot drinks like tea, has witnessed a significant increase over the last decade, suggesting a steady consumer demand. This is coupled with a variety of tea consumption patterns, such as a preference for tea bags, although loose tea and capsule varieties also find considerable favor among French consumers. In addition to traditional tea rooms, the French market has welcomed a new trend with the burgeoning popularity of bubble tea kiosks. The bubble tea market is anticipated to experience robust growth.
Prominent Market Contenders in the Tea Room and Coffee Shop Landscape
In the bustling world of tea and coffee consumption, several players have carved a niche for themselves, establishing a strong presence in the market. Their distinctive approaches and innovative offerings have shaped the market dynamics and consumer preferences.
Iconic Tea Rooms and Their Renowned Offerings
Emblematic establishments such as Angelina and Ladurée have transcended beyond mere tea rooms to become symbols of luxury and French sophistication. Angelina, renowned for its signature Mont-Blanc cakes and delectable hot chocolate, has expanded globally under the Bertrand Group and boasts a significant presence in Asia and the Middle East. Similarly, Ladurée, which is renowned for its macarons and pastries, continues to enchant patrons on the iconic Champs Élysées with its new dessert bar concept.
Tea Houses Expanding into the Tea Room Sector
Tea brands have capitalized on the tea room trend by integrating in-house salons into their establishments. Noteworthy examples include Mariage Frères, with its exquisite tea rooms interspersed across Paris and London; Betjeman & Barton, which has reinvented the traditional salon with its Tea Bar concept; and Twinings, which has elegantly merged tea enjoyment with literary culture in its Parisian bookshop café.
Cafés and Coffee Shop Franchises with a Tea Room Twist
Alongside dedicated tea rooms, there are prolific franchises such as Starbucks Coffee, which, while known primarily for coffee, offers a wide selection of teas, catering to a diverse clientele. Columbus Café & Co, another formidable name, has a network of franchises across France, offering a cozy environment for both coffee and tea aficionados.
Bubble Tea Phenomenon's Remarkable Ascent
A newer addition to this market has been the ever-popular bubble tea kiosks. The explosive growth and demand for this Taiwanese tea-based drink have led to brands like Go Bubble Tea making significant strides with their innovative self-service offerings in supermarkets. The eye-catching assortment of bubble teas has appealed to a demographic spanning from young adults to those in their forties, each seeking unique flavors and the novelty of chewy tapioca pearls in their beverages.
Independent and Specialized Tea Rooms with Unique Flairs
Numerous independent tea rooms have emerged, betting on the allure of specialized concepts and themes, ranging from cat cafés to art gallery hybrids.
à la compréhension de ce marché
Détail du contenu
Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 04/04/2024
Sommaire et extraits
1 Market overview
1.1 Definition and scope of study
Tea rooms are establishments where you can drink, but also eat for the most part. A wide range of teas is available, along with other beverages such as coffee and juices. Snacks are also on offer, from sweet pastries to savoury sandwiches and pies. In 2014, Viennese pastries were the most popular foodstuffs consumed in tea rooms and cafés.
Tea is a widely consumed beverage in France, with two out of three French people claiming to drink tea in 2023, with an average annual consumption of 250 grams per person per year. In recent years, 20% of tea consumption has taken place in tea rooms or restaurants. Over the past 10 years, the number of tearooms has risen steadily, and they are concentrated mainly in the Île-de-France, PACA and Auvergne Rhône Alpe regions.
Tearooms, like all catering services, have suffered from the health crisis, experiencing a drop in sales during the two containment phases at the beginning and end of 2020. They are, however, recovering from the crisis with a number of new franchises and innovations, such as tea room bookstores and coworking tea rooms.-this has enabled them to return to pre-covid figures, and even exceed them today, after a forecast growth rate of 9.1% per year for out-of-home tea consumption.
1.2 The booming global tea and tea room market
The global tea market was valued at $** billion in ****[***].
The Covid-** epidemic reportedly affected tea consumption away from home, but was offset by an increase in consumption at home, according to the Economist Intelligence Unit (***), a British forecasting and consultancy company. The EIU estimates a *.*% growth rate in global consumption by ...
1.3 The French market follows this trend
Tea consumption in France
Tea is a widely consumed beverage in France, with * out of * French people claiming to drink it, and an average annual consumption of *** grams per person per year in ****[***].
Foreign trade in teaUnsurprisingly, France has a large trade deficit in the tea segment, with a coverage rate ...
1.4 Impact covid
According to BPI France, the tea room business belongs to NAF code **.**C, entitled "Fast-food restaurants". [***] The scope of the corresponding NAF code is thus broader than the subject of this study; nevertheless, it remains interesting to consider the data relating to the fast-food business in France.
sales index trends for ...
2 Demand analysis
2.1 Consumption of soft drinks and hot beverages in France
We begin our study by looking at non-alcoholic beverages and hot drinks, two categories to which tea belongs.
Household consumption of non-alcoholic beverages:In ****, household consumption of non-alcoholic beverages (***) reached**.* billion euros, up +**% over the last ten years.
Consumption of non-alcoholic beverages France, ****-****, in billions of euros Source: ****
Since ****, the ...
2.2 French tea consumer behavior
As mentioned above, tea is widely consumed in France. Nevertheless, different consumption patterns can be distinguished according to a wide variety of criteria: frequency, type of tea, format...By formatTea in bags is the most widespread in France, with over **.** million users in ****, however, the use of teas in bags has ...
2.3 Tearooms in France
Tea consumption locations France, ****, in percent Source: ****
In ****, just under half of all tea consumption takes place at home, making this the main place where tea is consumed. A third of tea is consumed at work and a fifth in tea rooms. Followed by a small proportion consumed nomadically, on the ...
2.4 Tearoom budgets in France
Average budget for a café or tearoom France, ****, in percent Source: ****
Three quarters of those surveyed are not willing to spend more than * euros when visiting a tea room or café. Less than a tenth are prepared to spend more than ** euros.
average budget for a formula with a drink and ...
2.5 The burgeoning trend of bubble tea kiosks
General market data
The global market for pearl tea, also known as bubble tea, is currently estimated at $*.** billion in ****. Forecasts indicate promising growth, with a compound annual growth rate (***) rising from *.*% between **** and **** to *.*% between **** and ****. This growth is attributed to the beverage's increasing global adoption, as well as the ...
3 Market structure
3.1 A multitude of players
Emblematic salons in France
A number of tea salon brands have established themselves as emblematic salons, benefiting from both domestic clientele and tourist flows, and playing on the image of luxury and refinement à la Française. Examples include Ladurée and Angelina.
Angelina is one of Paris's most famous tea rooms, ...
3.2 A similar player: coffee shops, the player with multiple available franchises
What are the differences between a coffee shop and a tearoom?A coffee shop is a cross between a café and a tearoom. Coffee shops and tea rooms offer both drinks and snacks. The difference between the two is that coffee shops offer a wider range of coffee-based beverages, while tea ...
4 Offer analysis
4.1 A huge variety of tea room concepts
As mentioned above, many tearooms have coupled their business with a*nd concept, creating ever more original establishments. Below is a non-exhaustive list of existing concepts:
bookshop-teahouses themed tea rooms or tea rooms specializing in a foreign country tea rooms/cat bars associative salons offering discovery, cultural or creative activities tea ...
4.2 Foodservice and snacking offer
Snacks, and in particular sweet products, are an integral part of the tea room offer. A large number of salons offer tea-time packages (***) or breakfast and lunch packages.
Indeed, many of them have also moved into savoury catering, often including products such as savoury tarts and quiches, hot and cold sandwiches ...
4.3 Overview of market price trends
Tea (***) price trendsThe tea salon business is highly dependent on tea prices, which is why it is interesting to study the consumer price index, the import price index and the production price index for coffee and processed teas.this is why it is interesting to study the consumer price index, the ...
5 Regulations
5.1 Business regulations
Tearooms are establishments offering non-alcoholic beverages and possibly food for consumption on the premises. Since ****, a license is no longer required for the sale of non-alcoholic beverages, either for consumption on the premises or for takeaway. However, if the salon wishes to sell alcoholic beverages for consumption on the premises, it ...
Liste des graphiques
- Exportations de thé par la Chine
- Dix premiers pays exportateurs de thé
- Principaux importateurs de thé
- Consommation mondiale de thé
- Taille du marché du thé hors domicile (en valeur)
Toutes nos études sont disponible en ligne et en PDF
Nous vous proposons de consulter un exemple de notre travail d'étude sur un autre marché !
Dernières actualités
Entreprises citées dans cette étude
Cette étude contient un panorama complet des entreprises du marché avec les derniers chiffres et actualités de chaque entreprise :
Choisir cette étude c'est :
Accéder à plus de 35 heures de travail
Nos études sont le résultat de plus de 35 heures de recherches et d'analyses. Utiliser nos études vous permet de consacrer plus de temps et de valeur ajoutée à vos projets.
Profiter de 6 années d'expérience et de plus de 1500 études sectorielles déjà produites
Notre expertise nous permet de produire des études complètes dans tous les secteurs, y compris des marchés de niche ou naissants.
Notre savoir-faire et notre méthodologie nous permet de produire des études avec un rapport qualité-prix unique
Accéder à plusieurs milliers d'articles et données payantes
Businesscoot a accès à l'ensemble de la presse économique payante ainsi qu'à des bases de données exclusives pour réaliser ses études de marché (+ 30 000 articles et sources privées).
Afin d'enrichir nos études, nos analystes utilisent également des indicateurs web (semrush, trends…) pour identifier les tendances sur un marché et les stratégies des entreprises. (Consulter nos sources payantes)
Un accompagnement garanti après votre achat
Une équipe dédiée au service après-vente, pour vous garantir un niveau de satisfaction élevé. (+33) 9 70 46 55 00
Un format digital pensé pour nos utilisateurs
Vous accédez à un PDF mais aussi à une version digitale pensée pour nos clients. Cette version vous permet d’accéder aux sources, aux données au format Excel et aux graphiques. Le contenu de l'étude peut ainsi être facilement récupéré et adapté pour vos supports.
Nos offres :
the tea room market | France
- Quels sont les chiffres sur la taille et la croissance du marché ?
- Quels leviers tirent la croissance du marché et leur évolution ?
- Quel est le positionnement des entreprises sur la chaine de valeur ?
- Comment se différencient les entreprises du marché ?
- Données issues de plusieurs dizaines de bases de données
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
- 02/04/2024 - Mise à jour des données financières de l'entreprise Betjeman & Barton
- 02/04/2024 - Mise à jour des données financières de l'entreprise Mariage Frères
- 01/03/2024 - Mise à jour des données financières de l'entreprise Kusmi Tea ORIENTIS
- 03/12/2023 - Mise à jour des données financières de l'entreprise Betjeman & Barton
- 03/12/2023 - Mise à jour des données financières de l'entreprise Mariage Frères
- 04/11/2023 - Mise à jour des données financières de l'entreprise Kusmi Tea ORIENTIS
- 25/09/2023 - Ajout des informations de l'entreprise Coffea
- 02/09/2023 - Mise à jour des données financières de l'entreprise Betjeman & Barton
- 02/09/2023 - Mise à jour des données financières de l'entreprise Mariage Frères
- 03/08/2023 - Mise à jour des données financières de l'entreprise Kusmi Tea ORIENTIS
- 06/07/2023 - Ajout des informations de l'entreprise Meert
- 06/07/2023 - Ajout des informations de l'entreprise Kusmi Tea ORIENTIS
- 06/07/2023 - Ajout des informations de l'entreprise Dammann Frères
- 06/07/2023 - Ajout des informations de l'entreprise Les Comptoirs Richard
- 06/07/2023 - Ajout des informations de l'entreprise Christian
- 06/07/2023 - Ajout des informations de l'entreprise Bernachon
- 06/07/2023 - Ajout des informations de l'entreprise Au fond du jardin
- 06/07/2023 - Ajout des informations de l'entreprise Angelina Salon de Thé (Bertrand Groupe)
- 20/05/2023 - Mise à jour des données financières de l'entreprise Betjeman & Barton
- 20/05/2023 - Mise à jour des données financières de l'entreprise Mariage Frères
- 19/02/2023 - Mise à jour des données financières de l'entreprise Betjeman & Barton
- 19/02/2023 - Mise à jour des données financières de l'entreprise Mariage Frères
- 11/02/2023 - Ajout des informations de l'entreprise Mariage Frères
- 11/02/2023 - Ajout des informations de l'entreprise Betjeman & Barton