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Synthèse
The global market for sofas, a key segment of the broader living room furniture category, has seen notable growth, with the health crisis prompting increased demand for home comfort. In 2021, the United States dominates the market with estimated sales of around $226.78 billion, contributing to a projected compound annual growth rate (CAGR) of 3.57% for the market from 2023 to 2028.
The French market, which positions "upholstered" products as the third most important segment, rebounded significantly in 2021, exceeding 14 billion euros in sales, up 8.8%. Despite a trade deficit with an average import growth of 6% between 2014 and 2022, French furniture exports are mainly oriented towards the European market, particularly Germany and Switzerland. There is a correlation between the sofa market and the real estate sector, with a recovery in construction after 2020 expected to drive future sofa demand. Consumer behavior reveals a preference for comfort and well-being, prompting greater investment in home furnishings, with the online "web-to-store" model gaining ground.
Despite volatile economic conditions, sofa prices have seen moderate growth, mainly due to supply chain constraints. In France, leading manufacturers such asAlpagroup have consolidated their presence against a backdrop of market concentration, with 'Ikea France (€3.28 billion in 2022), CONFORAMA (€1.75 billion in 2022) and BUT (€2.12 billion in 2022). Conforama and But are both part of the Austrian Mobiliux Group).
The geographical distribution of manufacturing plants in regions such as Nouvelle-Aquitaine (24 plants) and Auvergne-Rhône-Alpes (14 plants) testifies to the extent of the industry in the country.
demand trends for upholstered furniture in France
The French upholstered furniture market is enjoying notable stability, with a particular focus on sofas, especially the fabric and leather varieties. This sector represents a significant share of the French furniture market, between 15 and 20% in terms of value. As price is a crucial factor, consumers also consider style and quality in their purchasing decisions, mainly through supermarkets. However, the digital market is booming, introducing new competitors and diverse distribution channels, while traditional players strive to consolidate their positions. Sales of second-hand furniture have increased, propelled by the Internet and signalling a shift in consumer behavior towards the circular economy.
The French furniture market is dynamic. The sofa segment, in particular, bears witness to the market's potential. Consumer behavior has shifted considerably as a result of the need to stay indoors due to health crises such as the COVID-19 pandemic. This period led to an increase in demand for comfortable, wellness-oriented furniture. Trends such as cocooning, indicating a desire for domestic comfort, are dominant, with online "web-to-store" models facilitating the consumer's buying journey. The second-hand market is also undergoing an interesting evolution, with almost 60% of French people making second-hand purchases, compared with 17% in previous years.
The resurgence of the French furniture market, which has passed the fourteen billion euro mark, speaks volumes about consumers' inclination to invest in the comfort of their homes. This investment extends to sofas, which continue to top the list of purchase intentions, revealing the central place they occupy in domestic living spaces. With over 60 billion euros spent on home furnishings, or almost 5% of the total French household budget, the market is undeniably solid and continues to grow
An overview of the key players in the competitive landscape of the French sofa market.
Certain companies have emerged as significant contributors, shaping the overall market dynamic through their presence.
- IKEA France is a heavyweight in the furniture industry, not only in France but worldwide. Its range of affordable Scandinavian-inspired furniture has made it a benchmark for many households. The IKEA product catalog includes a varied selection of sofas renowned for their practicality, style and do-it-yourself design.
- Conforama is another key player in the market, offering a vast selection of home furnishings, including a wide variety of sofas. They combine affordability and style, appealing to a wide audience and meeting the demand for comfortable, attractive solutions for the living room.
- BUT occupies a strong market position as a supplier of a comprehensive range of sofas. With its focus on value for money, BUT has captured the interest of budget-conscious consumers who seek quality without compromising on aesthetics.
- Maisons du Monde brings a unique take on home furnishings, infusing its offerings with chic, trendy design. The store is particularly well known for its eclectic range of decorative items and furniture, including elegant sofas to suit a variety of tastes and preferences.
- Gautier, renowned for its high-quality furniture, occupies a prime position in the market with its emphasis on craftsmanship and durability. Its sofas often feature a blend of contemporary design and the art of traditional furniture-making. Together, these players represent the different facets of the French sofa market, from mass market to chic, elegant offerings to the timeless appeal of well-crafted furniture.
Each brand contributes to the wealth of choice available to consumers, catering to a myriad of domestic preferences and needs. By continuing to innovate and adapt to changing consumer trends, these market leaders testify to the dynamic and diverse nature of the French sofa market.
à la compréhension de ce marché
Détail du contenu
Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 23/11/2023
Sommaire et extraits
1 Market overview
1.1 Introduction
In the nomenclature found on the Internet, sofas in the strict sense are included in a broader category, that of "Stuffed" sofas . in the nomenclature found on the Internet, sofas in the strict sense are included in a broader category, that of "stuffed " sofas, including seats, benches, heaters, fixed sofas, convertibles, poufs, relaxers, corner sofas and meridian sofas. This "upholstered" category is itself part of the "upholstered home furnishings" category."In this study, we will examine the market for "upholstered" products in general terms, firstly because sofas represent the most important part of the home furnishings market.in this study, we'll be looking at the market for "upholstered" products in general, firstly because sofas represent the most important part of their sales market, and secondly because the difference between a sofa in the strict sense and another type of upholstery is relatively blurred.
In the French furniture market, "upholstered" products represent the third largest segment behind furniture and kitchen furniture. The French "upholstered" market is fairly stable, with sofa sales in value terms concentrated on fabric and leather sofas . By 2022, the French sofa market will account for 18% of the total value of the furniture market.
Price is a key criterion for sofa purchases, followed by style and quality. The vast majority of sofa sales are made through supermarkets.
Finally, online distribution is booming, allowing a number of new players to enter the market, even though the sector's traditional players have already invested heavily. They also face the threat of private-to-private sales and, more generally, the threat of second-hand furniture.
1.2 A growing global market to 2028
The USA is the world leader in the living room furniture market, with sales in **** of around ***.** billion USD. This is a growing market, driven by consumers' desire to feel at home. The health crisis has effectively forced us to stay at home, which in economic terms has led to an ...
1.3 The French market returns to growth
In ****, furniture sales will pick up sharply, rising by over **% compared to fiscal ****, stabilizing at **.* billion euros and then rising to **.** billion euros in ****. This is the first time the market has broken the fourteen-billion-euro barrier. Seats & sofas will account for nearly **.*% of the total market value of furniture in France ...
1.4 French foreign trade in seats&sofas
Since ****, the French furniture market has been experiencing a growing trade deficit due to the increasing penetration of foreign products (***) , while at the same time exports by French manufacturers have grown by only *.*% on average per year.
The vast majority of French furniture exports in **** will be destined for the European ...
2 Demand analysis
2.1 Demand analysis: Buying intentions and consumer behavior
In ****, **% of households surveyed planned to buy furniture to improve their interiors. consumers are ready to invest more in their furniture, especially as the sums saved since the start of the first confinement are colossal, with over *** billion euros more put into the bank by households.
During the two confinements, the ...
2.2 The influence of the real estate market on French household demand
Another point is that the sofa market is directly linked to developments in the construction and housing markets. In fact, the sale of sofas is positively correlated with the purchase of real estate and, consequently, the construction of new buildings. Recent figures from the Ministry of Housing put us in perspective ...
2.3 New consumer trends in a constantly evolving market: from cocooning to web-to-store
New consumer trends have emerged in the sofa market in recent years, with the success of affordable design products and the emergence of made-to-measure products, enabling customers to customize their orders (***)
Household demand for sofas is also underpinned by cocooning and hiving trends , which reflect a search for well-being and domestic ...
3 Market structure
3.1 Market structure
The furniture market, made up of manufacturers, distributors and retailers, offers a wide range of products for interior design. The sofa, as a key element of living-room furniture, occupies a central position in this market. The constant demand for sofas with innovative design and customizable features influences competition between manufacturers. Consumers' ...
3.2 Distribution channels in the furniture industry
Taking advantage of a very buoyant French market in ****, the main retail chains owned by furniture manufacturers have continued to densify their territorial coverage in recent months, and most of them intend to continue doing so in the coming years. with ** stores, Gautier aims to have *** outlets in France by ****.
For ...
3.3 Market leaders and their ambitions
The sofa market in France is a concentrated one, owned for the most part by powerful manufacturers who are trying to stay in the European and global race through takeovers and mergers. Alpagroup, for example, has owned IKEA Industry since ****.
Who are the leading manufacturers in the seating and sofa market? France, ...
3.4 Geographical distribution
[***]
Nouvelle-Aquitaine and Île-de-France are the two regions with the most establishments. In Centre-Val de Loire, there will be just * establishments in ****.
3.5 Value chain
[***]
4 Offer analysis
4.1 Price trends in an inflationary context
After a contraction triggered by the health crisis, housing starts rose by **.*% in ****. The appeal of single-family homes to the French and a catch-up effect in the multi-family sector have restored the vitality of the housing market. The rise in housing construction will stimulate demand for seating and home furnishings when ...
4.2 Analysis of product types and supply trends
Leading manufacturers' product ranges have evolved in response to these changes, as well as to changes in demand.
Indeed, the health and economic crisis has not slowed furniture manufacturers in their strategies to modernize their production facilities. In February ****, for example, Fournier announced an investment of €*** million between now and **** in ...
5 Rules and regulations
5.1 Current regulations
According to the Direction Générale de la Concurrence, de la Consommation et de la Répression des Fraudes (***), when selling new furniture, including sofas, it is compulsory to label a certain number of characteristics
Price and list of items offered for that price, such as whether or not delivery ...
6 Positioning the players
6.1 Segmentation
- Ikea France
- Conforama France
- BUT International
- Maisons du Monde
- Gautier Meubles
- Habitat France
- Duvivier Canapés
- And Tradition
- France Canapé
- Inside75
- Roche Bobois Groupe
- DelaMaison
- Boconcept
- Petite Friture
- Muuto
- Moooi
- Zanotta (Cassina, Haworth Lifestyle Design Group)
- Cinna (Ligne Roset)
- PoltroneSofà s.p.a
Liste des graphiques
- Estimation du chiffre d'affaires du marché du meuble
- Estimation du chiffre d'affaires du marché Sofas&Seats
- Evolution du chiffre d'affaires du marché du meuble
- Evolution du chiffre d'affaires des canapés, fauteuils et banquettes
- Evolution de la balance commerciale des meubles en bois pour salles à manger et séjours
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Dernières actualités
Maisons du Monde prévoit la fermeture de 50 magasins - 12/03/2024
- L'enseigne d'ameublement et de décoration compte actuellement 340 boutiques.
- L'entreprise envisage de réaliser 40 à 50 fermetures ou transferts de magasins d'ici à 2026.
- Le bénéfice net de l'enseigne a baissé de 74 % en 2023 par rapport à 2022, s'élevant à 8,8 millions d'euros.
- L'entreprise souhaite faire passer près de 30 % du réseau sous affiliation ou franchise d'ici à 2026.
- Maisons du Monde réalise 55 % de son activité en France.
- Les ventes de l'entreprise ont diminué de 9,3 % en 2023, à 1,13 milliard d'euros.
Maisons du Monde veut fermer ou transférer entre 40 et 50 magasins et passer 30% de son réseau en affiliation/franchise - 12/03/2024
- - Objectif d'économies de 85 millions d'euros en trois ans.
- - Actuellement, le parc compte 340 magasins.
- - Annonce de « 40 à 50 fermetures ou transferts de magasins ».
- - Passage à un modèle d'affiliation ou de franchise concernant 30% du réseau d'ici 2026.
- - Objectif de 400 points de vente en 2026.
- - Part du meuble à accroître dans les zones d'activité (pour un équilibre de l'ordre 55/45 contre 50/50 aujourd'hui).
- - Inversement dans les magasins de centre-ville (2/3 décoration 1/3 meubles).
Maisons du Monde : deuxième exercice consécutif de recul de son chiffre d'affaires - 31/01/2024
- 2022 a affiché une baisse de -5%. En 2023, une baisse supplémentaire de -9.3% est survenue.
- Maisons du Monde a réalisé un chiffre d'affaires de 1,125 milliard d'euros en 2023, en baisse de 9.3%.
- En France, les ventes ont atteint 623 millions d'euros, en recul de 6.2% en 2023.
- La moyenne du secteur de meuble, était à -1,9% (+1% pour les articles de décoration) pour les dix premiers mois de 2023.
- Le groupe dispose de 70% de ses gammes de canapés et d’objets de décoration en « made in France ».
- Ikea, le grand rival de Maisons du Monde, a vu ses ventes bondir de 16% en France, pour atteindre 3,8 milliards d’euros durant son dernier exercice.
Habitat, l'enseigne d'ameublement placée en liquidation ce jeudi - 28/12/2023
- L'entreprise Habitat a été mise en liquidation par le tribunal de Bobigny
- Habitat compte 25 magasins en France, emploie 315 salariés et avait généré en 2022 un chiffre d'affaires de 65 millions d'euros.
- En 2020, Habitat a été rachetée par l'entrepreneur-investisseur Thierry Le Guénic qui avait également repris Burton of London, Paule Ka et Maison Lejaby.
Habitat demande sa liquidation judiciaire. - 19/12/2023
- Habitat est une enseigne spécialisée dans l'ameublement et l'équipement de la maison, fondée en 1964.
- Début décembre, Habitat a été placée en redressement judiciaire.
- Les administrateurs judiciaires vont demander, mercredi, le placement en liquidation de l'entreprise.
- Le personnel des 25 magasins français a exercé son droit de retrait et a fermé tous les points de vente.
L'enseigne d'ameublement Habitat demande son placement en redressement judiciaire - 30/11/2023
- Le chiffre d'affaires d'Habitat en 2019 était de 100 millions d'euros.
- En 2020, le chiffre d'affaires a diminué pour être de 80 millions d'euros.
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the sofa market | France
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- 03/03/2024 - Mise à jour des données financières de l'entreprise Maisons du Monde
- 01/03/2024 - Mise à jour des données financières de l'entreprise BUT International
- 01/03/2024 - Mise à jour des données financières de l'entreprise Conforama France
- 01/03/2024 - Mise à jour des données financières de l'entreprise Ikea France
- 19/02/2024 - Ajout des informations de l'entreprise PoltroneSofà s.p.a
- 02/12/2023 - Mise à jour des données financières de l'entreprise Maisons du Monde
- 04/11/2023 - Mise à jour des données financières de l'entreprise BUT International
- 04/11/2023 - Mise à jour des données financières de l'entreprise Ikea France
- 04/11/2023 - Mise à jour des données financières de l'entreprise Conforama France
- 01/09/2023 - Mise à jour des données financières de l'entreprise Maisons du Monde
- 03/08/2023 - Mise à jour des données financières de l'entreprise BUT International
- 03/08/2023 - Mise à jour des données financières de l'entreprise Conforama France
- 03/08/2023 - Mise à jour des données financières de l'entreprise Ikea France
- 05/07/2023 - Ajout des informations de l'entreprise Cinna
- 05/07/2023 - Ajout des informations de l'entreprise Zanotta
- 05/07/2023 - Ajout des informations de l'entreprise Moooi
- 05/07/2023 - Ajout des informations de l'entreprise Muuto
- 05/07/2023 - Ajout des informations de l'entreprise Petite Friture
- 05/07/2023 - Ajout des informations de l'entreprise Boconcept
- 05/07/2023 - Ajout des informations de l'entreprise DelaMaison
- 05/07/2023 - Ajout des informations de l'entreprise Roche Bobois Groupe
- 05/07/2023 - Ajout des informations de l'entreprise Inside75
- 05/07/2023 - Ajout des informations de l'entreprise France Canapé
- 05/07/2023 - Ajout des informations de l'entreprise And Tradition
- 19/05/2023 - Mise à jour des données financières de l'entreprise Maisons du Monde
- 02/05/2023 - Mise à jour des données financières de l'entreprise BUT International
- 02/05/2023 - Mise à jour des données financières de l'entreprise Conforama France
- 02/05/2023 - Mise à jour des données financières de l'entreprise Ikea France
- 28/02/2023 - Ajout des informations de l'entreprise Duvivier Canapés
- 18/02/2023 - Mise à jour des données financières de l'entreprise Maisons du Monde
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