The smoked salmon market - France

By 2020, the European smoked salmon market, of which France is a key player, will continue to show a trend towards premiumization. Demand for high-quality products, such as wild and organic smoked salmon, is increasing in France, driving up the value and price of smoked salmon, despite a contraction in market volume. The French market is characterized by high consumer expectations, seasonal peaks during the festive season, and a preference for products smoked in the country, as evidenced by the success of the "Fumé en France" label. Regulations and certifications, such as the Charte du saumon fumé and Label Rouge, play an important role in maintaining high standards of production, animal welfare and environmental sustainability. However, specific numerical data from 2020 onwards are not provided in the text above.

French market dynamics and consumer preferences for smoked salmon

The French market illustrates a strong predilection for smoked salmon, which is not only a holiday staple but also a symbol of celebration. As France is one of Europe's biggest consumers of smoked salmon, the trend has been towards higher-quality products, as evidenced by the apparent growth in market value despite a decline in market volume. The French market experienced marginal growth in volume, but a more pronounced incline in value, rising from around one billion to just over 1.15 billion euros.

This suggests a consumer base willing to pay more for premium smoked salmon. An interesting development in the French market is the increased demand for premium smoked salmon, characterized by a 50% jump in the use of wild salmon in smoked salmon production. Notably, almost 90% of French consumers eat smoked salmon, with a large majority considering it an essential part of festive meals. What's more, around three-quarters of consumers show a preference for products bearing the "Fumé en France" label, associating it with product safety and traceability.

While demand for smoked salmon in France is stable for most of the year, there is a spectacular upsurge in interest in December, closely linked to the country's festive customs. This cyclical nature is also reflected in pricing trends, where smoked salmon prices remain relatively stable from January to September, but experience increases in the months leading up to and during December. An examination of consumer demographics reveals that smoked salmon is less popular among young people under 35, while its consumption is more widespread among older age groups, particularly in the middle socio-professional classes.

Smoked salmon's status as a luxury product and its high price play a role in the fact that it does not reach the lower classes. The French smoked salmon market is also characterized by the absence of substitute products. Despite the presence of smoked trout and herring, smoked salmon retains a dominant penetration rate of around 66%, consolidating its position over its competitors. This advantage also extends to other salmon products, where smoked salmon enjoys the highest penetration rate, far ahead of fresh salmon.

To meet consumer demands for traceability and quality assurance, French manufacturers have developed a collective standard that enables certified products to bear the "Fumé en France" logo. An estimated 85% of market players have signed up to this voluntary certification, underlining the importance attached to the quality of French smoked salmon.

Key market players

In the dynamic, tradition-rich French smoked salmon industry, where artisan know-how meets industrial efficiency, a handful of players have established themselves as the titans of the trade. These key companies lead the production and distribution of high-quality smoked salmon, anchoring the market in tradition, innovation and excellence.

Here's an overview of the major smoked salmon companies shaping the French market:

• Delpeyrat - With a heritage deeply rooted in the production of gourmet products, Delpeyrat is the ultimate choice for connoisseurs. The company is known for its exquisite smoked salmon offerings that combine traditional smoking methods with a flair for premium taste and quality.
• Delpierre - Synonymous with excellence in seafood, Delpierre has carved out a niche for itself with its diverse range of smoked salmon. From classic cold-smoked selections to unique flavor-infused varieties, Delpierre's portfolio testifies to its mastery of the art of smoking.
• Fjord King - As majestic as its name suggests, Fjord King commands respect with smoked salmon that reflects the purity of the fjords. The emphasis on sustainability and capturing the wild essence in its products has made it a favorite among environmentally conscious consumers.
• Labeyrie - Renowned for its gourmet delights, Labeyrie offers products that breathe luxury. With a vast selection of smoked salmon, their commitment to offering a sensory gastronomic experience has positioned them as a symbol of celebration and refined cuisine.
• Le Borvo - This company prides itself on its artisanal approach to smoked salmon. Le Borvo's commitment to age-old smoking methods and impeccable standards of taste and texture have preserved its reputation as a bastion of quality in the marketplace.
• Meralliance - A player that deftly fuses tradition with modern palates, Meralliance smoked salmon is characterized by innovative flavors and an unwavering adherence to quality. Its quest for excellence has earned it a loyal following among smoked salmon enthusiasts.
• Moulin de la Marche - With its emphasis on the art of smoking, Moulin de la Marche is renowned for its artisanal techniques and top-of-the-range product ranges. It brings a touch of authenticity to the French smoked salmon market, emphasizing the art of the smoking process.
• Seumextra - As a supplier of quality smoked salmon, Seumextra embodies expertise and quality. Its commitment to selecting the finest salmon and smoking it with skill is a guarantee of quality.

Informations

• Nombre de pages : 30 pages
• Format : Version digitale et PDF
• Dernière mise à jour : 01/03/2021

Sommaire et extraits

Liste des graphiques

• Valeur de la production
• Principaux pays producteurs de saumon fumé
• Approvisionnement du marché selon les types de produits
• Evolution du marché en volume
• Evolution du marché en valeur
• Principales origines des importations de saumon
• Proportion de saumons sauvages utilisés dans la production de saumon fumé
• Evolution de l'intérêt pour la recherche "saumon fumé"
• Canaux de distribution du saumon
• Evolution du prix du saumon fumé
• Cours des prix du saumon fumé
• Prix moyen d'achat par circuit
• Répartition des volumes de consommation par classe d'âge des consommateurs
• Répartition des volumes de consommation par CSP
• Taux de pénétration des produits issus de poissons fumés
• Prix moyen du poisson fumé par types de produits
• Taux de pénétration du saumon par types de produits