The piercing market - France

Since 2020, the global piercing market has been impacted significantly by the COVID-19 pandemic, with studios experiencing closures during lockdowns, leading to marked decreases in turnover. However, the sector showed resilience with a rapid catch-up to pre-crisis levels following the easing of restrictions. Demand for piercings tends to be seasonal, with peaks during the summer and December holiday season. The practice is particularly popular among younger generations and women, with 15% of the French population having been pierced and up to 19.4% of French women sporting at least one piercing. Yet, fears of disease transmission, such as HIV, due to unsterilized equipment remain a barrier to further adoption.

Despite this, the piercing industry is expected to grow as younger, more accepting demographics age, and as the industry benefits from wider trends in the jewelry market. Studios primarily operate independently, with no specific diploma required, though a 21-hour hygiene and health training is mandatory. E-commerce has emerged as a popular distribution channel for piercing jewelry, complementing traditional physical stores.

Evolving Trends and Preferences in the French Piercing Market

The French market for body piercings showcases a variety of trends and preferences that reflect a growing interest in personal adornment through body modification. This market, while relatively young, aligns with the larger dynamics of the global jewelry sector and shares its recent bouts of growth. One key trend in the French piercing market is an increased acceptance, particularly among younger demographics. While only between 10 and 15 percent of the French population has actually undergone the process of piercing, a greater proportion—roughly between 25 and 35 percent—holds a favorable view on the practice. Women and young people under 34 have been identified as the primary consumers, with between 15 and 20 percent of women and between 50 and 60 percent for the 18-34 age group having a piercing.

Despite the apparent appreciation for piercings, the practice still faces societal skepticism and concerns over health risks. Approximately two-thirds of young individuals believe there is a risk of contracting HIV or other blood-borne diseases through piercing, demonstrating a perceived barrier to the practice's wider acceptance. Additionally, skin complications post-piercing have been noted in over 30 percent of those with piercings. The piercing market experiences cyclical demand fluctuations, with notable peaks observed during summer and December. In these periods, search interest in piercings can see significant spikes. Interest in the term 'piercing' on search engines demonstrates this pattern, with notable dips and surges indicating the consumer's seasonal engagement with the piercing market. Regarding the supply side, the French piercing industry is largely composed of independent piercing and tattoo studios, most of which are concentrated in urban centers.

These studios provide the majority of piercing services, with Paris having a noticeable cluster of such establishments. The market for piercing jewelry is similarly characterized by a mix of independent retail outlets and burgeoning ecommerce platforms, with several online vendors offering a wide range of piercing jewelry to consumers. In France, the piercing profession does not require official certification, but professionals must undergo mandatory training in hygiene and health to minimize health risks. Not only do these regulations enhance consumer safety, but they add to consumer trust in piercing services.

Despite the absence of official credentials, piercing studios must adhere to strict sanitation practices, which include registering with regional health authorities and maintaining rigorous sterilization protocols. In conclusion, the French market for body piercings is marked by a youth-driven demand, health concerns, and a seasonal pattern in consumer interest. The structure of the market is mainly.

Leading Players Shaping the Piercing Industry Landscape

Within the dynamic and evolving world of body piercing, certain businesses stand out as prominent figures in the market. These entities have carved a niche for themselves by offering quality services, a variety of designs, and by adapting to industry standards and consumer preferences. Here’s a glimpse into the major players that have a significant impact on the piercing sector.

• American Body Art As a piercing and tattoo powerhouse, American Body Art has made its mark with multiple outlets in Paris. These studios are strategically located within bustling neighborhoods to cater to a wide and diverse clientele. With its roots entrenched in Parisian culture, American Body Art has grown into a go-to spot for body art enthusiasts looking for quality craftsmanship and safety.
• Tribal Act Tribal Act represents the independent streak of piercing studios that thrive on authenticity and personalized service. Known for its high standards of hygiene and its impressive portfolio of designs, Tribal Act has earned a loyal following. Their success is testament to the fact that the piercing market not only appreciates creativity but also values a studio's commitment to safety and professionalism.
• Titanium Located in the vibrant heart of Toulouse, Titanium stands out among its peers for its extensive expertise in body piercing. With a modern and welcoming ambiance, the studio ensures a comfortable experience for its patrons while maintaining the highest standards of piercing procedures. The trust Titanium has built with its clientele highlights its position as a trusted establishment in the piercing community.
• Carishna Making its presence felt in Lille, Carishna exemplifies the essence of a boutique piercing experience. Smaller in scale but mighty in reputation, this studio offers a personalized touch that keeps piercing aficionados returning. Its focus on customer satisfaction and attention to detail underscores the important role of intimate piercing studios in the larger market ecosystem.
• Arte Corpus and Body Steel In Marseille, these salons compete for the top spot, with Arte Corpus edging forward as a popular favorite. Their mastery in the art of piercing, coupled with their dedication to hygiene and client comfort, has earned them both admiration and a steady stream of consumers.
• Studio 54 in Nantes With glowing reviews and high customer satisfaction, Studio 54 is another notable player that has contributed to the market vitality, showcasing the importance of customer experience in building a strong market presence.

The bustling cities of France serve as a canvas for these piercing studios, each contributing uniquely to the fabric of the consumer piercing market. 

Informations

• Nombre de pages : 30 pages
• Format : Version digitale et PDF
• Dernière mise à jour : 05/11/2021

Sommaire et extraits

Liste des graphiques

• Taille de marché des salons de perçage
• Marché du bijou
• Évolution de l'indice de chiffre d'affaires des autres services personnels
• Impact de la Covid-19 sur les recherches du terme "piercing"
• Perception des piercings
• Perception du tatouage
• Proportion des Français ayant une bonne image des piercings, par tranche d'âge
• Réponses à la question : "Avez-vous déjà eu un piercing ?"
• Proportion des Français s'étant déjà fait faire un piercing, par tranche d'âge
• Réponses à la question : "Pensez vous que les piercings sont une tendance éphémère ou durable ?"
• Proportion des Français qui pensent que le VIH peut être transmis en se faisant piercer / tatouer
• Évolution du pourcentage de jeunes qui pensent que les sida peut se transmettre en se faisant percer/tatouer
• Fréquence de la recherche "piercing"
• Endroits préférés pour arborer un piercing