Synthèse
In 2020, the European chocolate market was valued at $14.47 billion, and is expected to grow at a compound annual growth rate (CAGR) of 3.5% between 2021 and 2025, with the UK, Germany and France being the main markets. Demand for organic chocolate was particularly robust, valued at $824 million worldwide in 2020, with forecasts of a 6.1% CAGR through to 2028. The chocolate budget of French consumers averages €270 per person per year, with an average consumption of 7.31 kg per person per year. The organic chocolate segment in France grew by 21% in 2020, despite the health crisis, indicating a strong consumer shift towards sustainable products. The market is fragmented, characterized by the presence of multinational groups, SMEs and artisans, with Alter Eco (Ecotone Group) and Ethiquable being notable leaders. The sector is dominated by a few large companies in the non-organic space - Ferrero, Mondelez, Nestlé, Lindt and Mars - and supermarkets are the main sales channel for chocolate.
The French chocolate industry's trade balance shows a dependence on imports, particularly from Germany and Belgium, with a coverage rate of just 56% in 2020. Organic chocolate costs around twice as much as traditional chocolate, and the market faces strict European regulations requiring at least 95% organic ingredients in certified products.
changing preferences and seasonal peaks in the French chocolate landscape.
In the mature French market, where growth rates are low due to high per capita consumption (ranked 6th in Europe), demand for chocolate is sustained, but buyers are showing a growing penchant for organic products. With sustainable consumption habits gaining ground, there has been a noticeable shift towards the organic chocolate segment, which continues to enjoy robust growth in France, with a significant increase of 80%. This equates to average annual growth of around 12.4%, reflecting growing consumer interest in environmentally-friendly products. French consumers spend between 250 and 300 euros a year on chocolate, which testifies to the importance they attach to this confectionery. Importantly, over 80% of the population claim to enjoy chocolate at least once a week, and almost a third every day. Preferences vary according to demographic group. Tablets appeal to almost two-thirds of the population, with a particular predilection for the over-55s, while young people show a predilection for processed chocolate products, such as pastries. Taste profiles also differ: dark and milk chocolates are the population's champions, with a notable penchant for darker varieties that develops with age. Men show a clear preference for dark chocolate over milk.
Demand for chocolate is also seasonal, with major sales peaks during traditional festive seasons. Christmas and Easter alone account for 10.1% and 4.4% respectively of chocolatiers' annual sales. Organic chocolates, which account for 4% of the French chocolate market and 9% in the bar category, are distinguished by their "AB" label, which indicates that they comply with strict European regulations on organic production. This has propelled two major French companies, Alter Eco and Ethiquable, to the forefront of this industry segment, with remarkable sales of nearly 30 million euros each. Given these trends, it's clear that as consumers look for environmentally-friendly choices, and as the organic segment continues to grow, proactive companies in this field are in a position to capture the changing tastes and preferences of the French public.
When it comes to organic chocolate in France, the market is home to a large number of players, each carving out niches with their own unique propositions and dedicated consumer bases.
- Alter Eco, an established pioneer in the import and distribution of organic and fair-trade products, sets the bar high with a varied selection of organic chocolate bars gracing supermarket shelves. The ethos of social responsibility and sustainability is deeply rooted in their business model.
- Ethiquable, a cooperative firmly rooted in fair trade practices, joins the leaders in organic treats. Ethiquable is proud of its range of organic chocolates sourced from a network of small producer cooperatives, demonstrating its commitment to fair trade relationships.
Private labels are not to be outdone in this green revolution
- Cémoi manages to dominate the organic chocolate bar segment in private labels, positioning itself as a powerhouse with an extensive market presence.
- Biocoop, Biomonde and La Vie Claire have capitalized on the growing demand for organic products, setting up extensive networks dedicated to the retail sale of organic products, including chocolates.
- Ferrero, Lindt & Sprüngli, Mondelez and Mars Chocolate continue to influence large portions of the market with their internationally recognized brands, even if they do not focus solely on organic segments.
- Kaoka, Ombar and Moulin des Moines, which appeal to a growing niche of consumers seeking variety and specialty in their consumption of organic chocolate. These brands diversify the market offer with premium bars and inventive confectionery.
- Vijaya, Rapunzel and Vahiné, which meet the demand for organic chocolate ingredients - such as chocolate chips - aimed at both amateur cooks and professional chefs looking for organic, fair-trade options.
Among these players, one constant: each competes to satisfy a palate increasingly sensitive to ethics, health and eco-consciousness. This booming ecosystem makes the French organic chocolate market not just a segment, but an affirmation of evolving tastes and principles.
à la compréhension de ce marché
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- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 04/04/2022
Sommaire et extraits
1 Market overview
1.1 Definition and scope of the study
The chocolate called "organic" is a chocolate labeled "AB" in accordance with European regulations, ie at least 95% of the ingredients used are from organic farming [Eur-Lexthis means that at least 95% of the ingredients used are organically grown, without chemical additives, and that the cocoa beans have not been treated with pesticides or GMOs. [Bioconsumers].
The organic chocolate market can be divided into different product categories
- Chocolate bars (pastry bars, bars with ingredients, tasting bars)
- Spreads
- Chocolate bars
- Confectionery
- Cocoa powder
Although France is a key market for the chocolate industry and is ranked 6th in terms of per capita consumption (all products combined), the market is mature, with low growth rates
In this context, the organic segment represents a significant growth relay, surfing on more sustainable consumption habits and concerns about the ecological issue within society.
The French organic chocolate market is fragmented, composed of a wide variety of players: multinational groups, SMEs and artisans. Logically, the chocolate segment attracts major organic players and some French companies, such as Alter Éco, play a leading role.
1.2 Chocolates, organic products and organic chocolates in the world
The production of cocoa beans is very demanding, since it requires a warm climate all year round, as well as high humidity accompanied by significant rainfall (***). These conditions are mostly met in tropical forests. This explains why cocoa production is carried out in few different countries. The Ivory Coast and Ghana ...
1.3 Overview of the French market
Key figures of the chocolate market
The chocolate union, in its complete infographic for the year **** estimates the sales of chocolate in supermarkets at*,*** million euros, with ***,*** tons of chocolate sold. [***]
Overview of the organic market in France
France is the*nd European country in sales of organic products, behind ...
1.4 Trade balance
The trade balance related to chocolate and chocolate factories is particularly deficient, with a coverage ratio of only **% in **** (***). This reflects a significant dependence of the French market on foreign imports, especially for the segments of chocolate candies and chocolate bars and sticks. [***]
Exports and imports of cocoa and cocoa products France, ...
2 Analysis of the demand
2.1 Key figures for chocolate consumption in France
The average budget of the French for chocolate is about *** € per year and per person, this is explained by a high consumption of chocolate products, divided between bars, spreads and bars (***).[***]
Turnover of the chocolate segments France, ****, € billion Source: ****
In fact, each French person consumes an average of *.** kg of chocolate ...
2.2 French preferences by chocolate product
The French declare that they prefer chocolate in certain forms more than others. Thus, bars are appreciated by nearly */* of the French ** years old. The fondant, soft and chocolate breads are appreciated by more than **% of the population. [***]
It is important to note that preferences change significantly with age. While bars ...
2.3 Cyclicality of demand and organic chocolate craze
According to the Syndicat National du Chocolatsales of chocolates take place mainly at Christmas and Easter. These two periods cumulate respectively **.*% and *.*% of the turnover of chocolate makers
Share of organic chocolate in the total chocolate market France, **** - ****, in % Source: ****
The organic chocolate market has shown impressive growth in recent ...
3 Market structure
3.1 A fragmented market
The chocolate market in France is made up of *** companies, **% of which are SMEs. **% of chocolate employees work in industrial production, i.e. ** *** jobs for ** *** employees in the chocolate market (***).
Two French leaders in the organic chocolate segment
Although the chocolate market, and a fortiori that of organic chocolate, is an ...
3.2 The organic sweet goods department
The various products of the organic chocolate market are grouped within the organic sweet grocery at various retailers (***).
In ****, the Organic grocery department represented **% of the total sales of organic products in France at GMS (***), i.e. *.* billion out of *.* billion euros in total. Organic sweet groceries grew by **% in value ...
3.3 Chocolate production chain
The production chain of the chocolate industry can be summarized as follows:
Source: ****
Cocoa production
More than ***,*** hectares of cocoa were produced organically in ****. This represents *.*% of the total area cultivated for cocoa.
The majority of cultivated areas are located in Africa (***). [***]
Democratic Republic of Congo (***) Sierra Leone (***) Dominican Republic (***) Peru ...
3.3 Le rayon épicerie bio
Les différents produits du marché du chocolat bio sont regroupés au sein de l’épicerie sucrée Bio chez les différents revendeurs (***).
En ****, le rayon épicerie Bio représentait **% du chiffre d’affaires total des produits bio en France chez les GMS (***), soit *,* milliards sur *,* milliards d’euros ...
3.5 A concentrated market
An overview of the market
It is possible to distinguish * types of manufacturers in the chocolate and chocolate factory market in France. [***]
Distribution of the number of companies by size and number France, ****, in % Source: ****
The main ones are the foreign multinationals (***), which have processing plants in France and abroad, and ...
4 Analysis of the offer
4.1 Organic chocolate/chocolate product lines
In its latest infographic, the Syndicat du Chocolat breaks down the sales of chocolate products into * product categories:
Chocolate bars (***) Chocolate spreads (***) Chocolate bars (***) Confectionery (***) Cocoa powder (***)
Chocolate bars
A distinction is generally made between pastry bars (***). Organic chocolate is perfectly illustrated in these three categories, with the highest penetration rates ...
4.2 Average price
According to Simon Kucherorganic chocolate is generally twice as expensive as traditional chocolate. However, this depends greatly on the brand of the product.
Basic organic chocolate bars are sold at around *.*€ per *** grams in private labels [***], pastry chocolate can be enjoyed from *€ per kilogram, while products from recognized brands such as ...
5 Regulation
5.1 Regulations
The composition for each category of chocolate in cocoa and cocoa butter is delimited by the Codex Stan **-****, Rev.* -****.
The introduction of vegetable fats other than cocoa butter is also controlled with a threshold of *% of the total weight of the bar with a clear indication on the product ...
6 Positioning of the actors
6.1 Segmentation
- Ecotone Groupe (Alter Eco, Bjorg, Bonneterre)
- Ethiquable
- Jardin Bio (Léa Nature)
- Cémoi (Sweet Products)
- Biocoop
- Biomonde
- La vie Claire
- Ferrero
- Lindt & Sprungli
- Mondelez
- Jean Louis Boyère Vijaya
- Vahiné (McCormic France)
- Kaoka
- Ombar
- Moulin Meckert (Moulin des Moines)
- Nestlé Groupe
- Mars Group
- Les Biolonistes
- Rapunzel
Liste des graphiques
- Part des pays dans la production mondiale de cacao en volume
- Evolution du marché du chocolat et des chocolateries
- 3 plus gros exportateurs de tablettes de chocolat en Volume
- Principales origines des imports de cacao bio en UE
- Taille du marché du chocolat bio
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