The online photo album market - France

The global market for online photo albums has seen significant growth, driven in particular by the rise of e-commerce and customizable products. Online sales in France, a key player in this segment, posted a record performance in 2020, with sales reaching 147.9 billion euros, up 13.8% on 2021. French e-commerce sites benefited from the closure of physical stores during the pandemic, attracting a broad customer base from different age groups and socio-economic statuses. The market is moving towards consolidation with frequent acquisitions, as evidenced by major European groups and GAFAs entering the space, despite Apple's withdrawal in 2018. Google and Amazon remain active competitors. With the increased desire for physical memories, over 1,550 billion photos were taken daily in Western Europe in 2022.

Leading French players such as Photobox reported sales of 107.9 million euros in 2021, while others such as Cewe and Cheerz also held substantial market shares. The offering has diversified beyond photo albums to include a range of personalized products. Despite the market boom, logistical challenges such as first-mile management remain key factors in customer satisfaction. French regulatory frameworks also guide e-commerce operations in the country.

Overall, the online photo album market has seen robust growth and an evolution towards digital platforms, promising significant potential for the future given consumer demand for tangible memories.

French market analysis: nostalgic trends shape the evolution of photographic demand

Analysis of French market demand for online photo albums and photo printing services reveals a clear picture: a powerful mix of nostalgia and technology is at work. French consumers are looking for physical representations of their most cherished memories, which has made the creation of online photo albums a flourishing trend. The movement is particularly strong among French people who wish to preserve tangible elements of their personal history, as evidenced by the significant number of French citizens, between 70 and 80%, who continue to print their photos with the primary aim of creating photo albums.

This renewed interest in physical photographic memories coincides with a sharp rise in the number of photos taken daily in Western Europe - over 1,500 billion taken and shared every day thanks to modern technology. While this digital consumption shows no signs of slowing down, the French market demonstrates a tenacious and timeless demand for the physical counterpart. This desire is in line with global trends in online photo consumption, which have grown steadily, reinforcing the contrast between the ephemeral digital and the enduring physical. The important moments that motivate the creation of photo albums are major life events, with births, weddings and travel topping the list. These occasions represent sentimental milestones that the French wish to commemorate in a form that transcends the ephemeral nature of digital snapshots.

In terms of product preferences, French consumers lean towards photos that retain a sense of authenticity - natural, spontaneous photos that have not undergone digital enhancement are the favorite choice. This indicates a broader cultural appreciation of the preservation of "unfiltered" reality, suggesting that retouched and supercharged photographs may not have the same resonance in the marketplace. Even in the wider field of online retailing, the trend is towards product personalization, suggesting a future rich in opportunity for companies that can combine technological convenience with a bespoke human touch.

In conclusion, the French market shows a clear demand for a blend of tradition and innovation. The market landscape is shaped by an enduring attachment to paper and the appeal of personalization in photo printing, as consumers seek modern ways to satisfy age-old desires - to keep memories tangible and close at hand.

The main competitors in the French online photo album market

In the current landscape of the French online photo album market, several outstanding companies have distinguished themselves by their strong market presence, innovative offerings and business acumen. Although sales figures are not discussed here, the strategic position and contributions of each of these entities have played an important role in the evolution of the sector. Let's take a closer look at the main players mentioned in the full market analysis provided above.

• Photobox.fr (Photobox Group): Photobox has established itself as Europe's leading provider of personalized photo services, thanks to a significant online presence. Known for offering a wide range of customizable products, from photo albums to various photo printing products, Photobox has carved out a place for itself, particularly appreciated for gifts and the preservation of memories.
• Monalbumphoto.fr (Albelli): Acquired by the M6 group in 2010, then by the Dutch company Albelli, Monalbumphoto.fr has benefited from the strategic support of these groups, enabling it to grow and strengthen its market position. The company offers its customers user-friendly software for designing their own photo albums, which remain a popular choice for immortalizing life's special moments.
• Cewe.fr (Cewe Group): As a German industry giant, Cewe has not only demonstrated its power by acquiring Cheerz and German company Whitewall, but also by offering services under its own brand, such as photo books. The company's strength lies in its proprietary software, which sets it apart from its competitors, and in its commitment to product quality and customer service.
• Pixum.fr (Pixum Group): Pixum.fr is known for its vast selection of personalized photo products, pushing the boundaries of innovation and customer satisfaction. Although it doesn't reveal its sales figures, its impact on market trends is evident thanks to its strong brand presence and embrace of technology.
• Photoservice.com: Another major player, Photoservice.com, continues to benefit from its early entry into the market and has constantly adapted to digital change by creating an online platform that offers a variety of personalized photo services.
• Cheerz.com: Having gained in dynamism and visibility, Cheerz has placed itself in the spotlight thanks to simple yet effective mobile application solutions that enable customers to order photo prints and albums directly from their smartphone. This accessibility has made Cheerz a favorite among the tech-savvy.
• Lalalab.com: First acquired by Photoweb, then by the Cewe group, Lalalab has managed to maintain its brand identity by presenting quality products and services.

Informations

• Nombre de pages : 30 pages
• Format : Version digitale et PDF
• Dernière mise à jour : 20/04/2023

Sommaire et extraits

Liste des graphiques

• Le marché mondial de l'impression photo
• Évolution du chiffre d'affaires du E-commerce
• L'âge des acheteurs en ligne
• Les sites de e-commerce les plus visités
• Marché des activités photographiques (Fiche 7420Z)
• Taille du marché des albums et du merchandising photo
• Consommation d'images en ligne en tant que bien culturel
• Raisons d'impression des photos numériques
• À quelle fréquence faites vous tier des photos numériques en physique ?
• Réponse à la question : "Que faites vous de vos photos imprimées ?"
• Réponse à la question : "Quels sont les 3 moments qu'il est essentiel d'immortaliser ?"
• Réponse à la question : "Pour vous une photo doit être avant tout : "
• Recherches pour "Album photo"
• Décomposition de l'audience par sexe
• Décomposition de l'audience par niveau de formation
• Décomposition de l'audience selon la taille du ménage
• Décomposition de l'audience selon le niveau de revenu
• Décomposition de l'audience par sexe et âge
• Décomposition de l'audience par âge