Synthèse

The world olive oil market remains concentrated in the Mediterranean region, with Spain the main producer, accounting for over 40% of global output. Consumption has shown a long-term upward trend, with significant growth over the last three decades, although the pace has slowed since the late 2000s. France plays primarily a consumer rather than a producer role, importing 95% of its olive oil and posting a trade deficit with imports valued at 419.8 million euros against exports worth 40.9 million euros in 2022. French consumers prefer high-quality products, extra virgin olive oil being the most popular. The organic olive oil segment is growing rapidly, particularly in France, where 36% of olive groves will be certified organic by 2021. COVID-19 has had a significant impact on the industry, with producers concerned about the long-term effects on the market.

Market share by value in France reveals a preference for brands like Puget, but private labels hold a combined majority with 41% of the market by 2023.

The French olive oil market: a consumer-dominated landscape against a backdrop of growing import dependency and a trend towards organic farming

In the French olive oil market, consumer preference clearly drives market trends. France, which is primarily a market of olive oil consumers rather than producers, has seen consumption multiply significantly in the space of two decades. Although domestic production represents only a small proportion of national consumption, French consumers have embraced olive oil not only as a staple food, but also as a luxury, quality product.

Interestingly, the French market is driven not only by the volume of consumption, but also by the nature of that consumption. Extra virgin olive oil, revered for its quality and health benefits, is the favorite of French consumers. Based on sales figures, the French olive oil market is valued at several hundred million euros, representing a significant share of the overall oil market in terms of value. It is therefore a robust market with high economic stakes for the various players.

Despite the significant share of imports, France retains a preference for authenticity and Mediterranean roots when it comes to olive oil, placing great importance on the taste, aroma and health benefits associated with its consumption. The market has grown steadily over the last few decades, despite some fluctuations. The preference for olive oil is also reflected geographically and demographically, with rural communities showing higher consumption than sparsely populated towns.the preference for olive oil is also evident geographically and demographically, with rural communities showing higher consumption than densely populated towns, and higher income brackets representing a considerable segment of consumers. One- and two-person households are the largest consumer group, and in the space of a year, the average household purchased several liters of olive oil.

Organic olive oil has made impressive inroads into the market, reflecting a wider global trend. France, in particular, has been at the forefront of this development, holding a substantial share of Europe's organically grown olive groves. This move towards organic production has been facilitated by EU subsidies, suggesting a promising avenue for market differentiation and segmentation in the French olive oil landscape. Despite these preferences and changes, the French olive oil market has not been immune to external shocks.

The Covid-19 pandemic caused great concern among olive oil producers, with strong apprehensions as to the long-term consequences on the market, following a period of strong growth. consequences on the market, after a year marked by heavy revenue losses and operational activities hampered by containment.

Key players shaping the French olive oil landscape

The French olive oil market is made up of a large number of companies, ranging from multinational food giants to specialized premium producers, each bringing unique flavors and business practices to the table. Here's a look at some of the big names dominating the conversation around olive oil in France.

Diversified food groups lead the market

  • Lesieur and Bunge lead the pack. These companies have a broad portfolio of food products, and their olive oil brands benefit from their extensive distribution networks and economies of scale.
  • Unilever, known for its wide range of consumer goods, makes a significant contribution to the olive oil market thanks to its well-established supply chains.
  • Deoleo, the world's leading olive oil specialist, is committed to tradition and innovation.
  • Avril is firmly rooted in the European agri-food landscape, and is constantly expanding its field of action.
  • Mediaco also contributes to the olive oil scene by focusing on both production and distribution.
  • Olive and olive oil specialists
  • Puget, a brand with a rich history that resonates with the French consumer's love of tradition and quality.
  • Carapelli has stood the test of time, offering a range of olive oils that echo the taste and purity sought by customers. Tramier completes this group, offering a blend of experience and artisan know-how in olive oil production.

The essence of top-quality production

  • Oliviers & Co and Moulin de Margier, which champion the concept of exclusivity and luxury in olive oil. These brands delight in producing top-of-the-range products for a clientele that appreciates the subtleties of a terroir taste and the story behind each bottle. Castelas Mill, like its counterparts, emphasizes the value of high-quality, locally-sourced olives, creating oils as rich in character as they are in flavor.

Each player, from giants to artisan mills, has carved out its own niche in the French market, contributing to a complex and fascinating olive oil landscape that continues to evolve in line with consumer preferences and market dynamics. Together, these brands form the backbone of an industry as diverse as the varieties of olives they press.

Obtenez toutes informations essentielles
à la compréhension de ce marché

Détail du contenu

Informations

  • Nombre de pages : 30 pages
  • Format : Version digitale et PDF
  • Dernière mise à jour : 20/11/2023
Détail des mises à jour

Sommaire et extraits

1 Market overview

1.1 Market overview and definition

The olive is a typical fruit of the Mediterranean region, consumed in two forms: either as a condiment, or table olive, or asolive oil after pressing the fruit.

Olive oil is obtained by crushing fresh fruit into a paste, then filtering, centrifuging and heating (or not) the paste to extract the oil. Itis one of the main ingredients in the diets of Mediterranean countries, and is mainly used in the preparation of salads and as a cooking fat . It is also used in cosmetics on a more anecdotal basis.

The global olive oil market is highly concentrated in the Mediterranean region, particularly Spain, Greece and Italy. Spain is the world's leading producer, accounting for 40% of global output. On a global scale, annual market growth is around 3%.

France, despite a favorable climate in its southern regions, is finding it extremely difficult to hold its own against foreign competition.according to COI (Conseil Oléicole International) data, France supplies almost all the products consumed in the country. However, growers are trying to adapt to new trends, notably with organic farming, and to differentiate themselves from others through protected and controlled designations of origin.

The olive oil market in France is growing rapidly, and is primarily a consumer market. Indeed, France, which imports over 95% of its olive oil, has seen its consumption multiply by 5 in less than 20 years.

The French are particularly fond of olive oil, not so much for its quantity, but rather for the way it is consumed. In France, as much for its price as for its virtues (anti-cholesterol, dietary...), olive oil is considered a relatively luxurious product, and its quality is often of the highest order. In fact, the most popular type of olive oil is extra virgin .

1.2 The world market is dominated by the Mediterranean

Main olive oil producing and consuming countries World, ****, thousands of tons Source: ****

The biggest consumers of olive oil are the countries of the Mediterranean basin. Italy is in first place, with more than ***,*** tonnes of olive oil consumed over the ****-** period (***).

Europe, ****, in kilograms Source: ****

Production is largely handled by ...

1.3 French olives: a market for consumers rather than producers

Consumption largely imported

Olive oil imports and exports France, ****, millions of euros Source: ****

France's olive oil trade balance is largely in deficit. In ****, France imported the equivalent of ***.* million euros, while exporting just **.* million euros.

Main olive oil suppliers France, ****, in Source: ****

On the import side, France is highly dependent on ...

1.4 The impact of Covid-19 on the olive oil market

Olive growers and oil producers have been hard hit in almost all olive-growing regions. In Spain, Italy, Greece, Portugal and Tunisia, France, Turkey, Croatia, Lebanon, Syria - in particular, regions where olive growing and olive oil production form an important part of the economy and cultures.

In the survey whose results ...

2 Demand analysis

2.1 French consumer profile

Geography

The following graph shows the respective weight of households consuming olive oil in supermarkets, by size and type of town:

Weight in number of households buying olive oil in France France, ****, in Source: ****

Geography appears to play a relatively important role in olive oil consumption. Indeed, this product is apparently ...

2.2 Organic olive oil on the rise

Some producers offer light olive oil ranges , or even organic olive oils. The organic olive oil sector is booming. Tasting olive oils in the same way as wine is becoming increasingly popular. Oliviers & Co has positioned itself at the top end of this organic olive oil trend, distributing over twenty harvests ...

2.3 French preferences

In terms of preferences, the Puget brand tops the sales rankings, making it the most popular brand with the French.

Olive oil market share by value France, ****, in Source: ****

Nevertheless, private labels together hold the majority of market share (***). Lesieur holds **.*% and Carapelli **.*%.

3 Market structure

3.1 Olive industry value chain

Source: ****

The diagram above illustrates the olive oil production chain, from the olive grove to the end consumer. Several players may be involved in the production process: supermarkets, mills and cooperatives, and olive growers.

3.2 A highly heterogeneous national production

As shown in the diagram below, most of France's olive oil production takes place in the PACA region (***), which accounts for **% of the French total.

Breakdown of regional production in France France, ****, in tons Source: ****

The remainder of production comes from the Occitanie (***) regions.

As the following graph shows, French olive ...

3.3 A protean cast

Olive oil is marketed by the mills through four different channels:

direct sales to consumers sales to distributors bulk sales (***) e-commerce

E-commerce developed during the pandemic, but has now become an essential distribution lever.

Impact of the war in Ukraine

The current economic context (***) has a significant influence on the consumption ...

4 Offer analysis

4.1 Olive oil typology

There are four different types of olive oil:

Extravirgin olive oil: this is the best quality olive oil you can find. It contains a very low level of acidity (***). It has a strong taste and aroma. Virgin olive oil: this is a superior quality virgin olive oil, but with an aroma ...

4.2 Wholesale oil prices fluctuate with harvests

Trends in olive oil prices World, ****-****, in dollars Source: ****

The graph above shows world prices for extra-virgin olive oil. These price variations, which depend on many factors, are reflected in the prices paid by the end consumer. This volatility is due to the fact that olive oil production depends on ...

4.3 Retail oil prices for French consumers

Olive oil price chart

We distinguish between four different types of oil: entry-level, private label, specialty and premium. For the most part, we'll be relying on the carrefour websitewebsite, and compare prices per liter. Prices are those observed in November **** on the sites indicated:

entry-level oils : leclerc Eco+ olive oilat €*.**/L; carrefour ...

4.4 Moving upmarket in the oil market

Producers of bottled olive oil are trying to promote the authenticity of their oil and its Mediterranean "terroir" heritage.

With pressure on the olive oil supply, despite the slight decline in French demand, some producers are offering upmarket products with supposedly superior quality to their competitors.

Olive oil producers are therefore ...

5 Regulations

5.1 Strict oil regulations for information purposes

Codified labelling

In the European Union (***), the sale of olive oil to end consumers is highly regulated, particularly with regard to labeling and product information. The EU provides a legal framework through three regulations currently in force:

Commission Implementing Regulation (***) No. **/**** of January **, **** on marketing standards for olive oil. Commission Regulation ...

Liste des graphiques

  • Principaux pays producteurs d'huile d'olive (prévision)
  • Consommation d'huile d'olive prévisionnelle
  • Consommation d'huile d'olive
  • Importations et exportations d'huile d'olive
  • Principales destinations des exportations d'huile d'olive
Afficher Plus Masquer

Toutes nos études sont disponible en ligne et en PDF

Nous vous proposons de consulter un exemple de notre travail d'étude sur un autre marché !

Une question sur cette étude ?   (+33) 9 70 46 55 00

Dernières actualités

Lesieur se lance dans les plats cuisinés végétaux - 04/04/2023
  • Lancement de la gamme "Ma Popote !" de Lesieur en mai.
  • Offre composée d'une dizaine de produits végétaux.
  • Rachat de Vivien Paille par Groupe Avril en juin 2022, spécialiste français des légumes secs et des céréales, un des partenaires industriels pour ce projet.
  • Lancement d'une huile d'olive Puget sans résidu de pesticide en 2023.
Lesieur fait le pari des plats cuisinés 100% végétaux - 28/06/2023
  • Lesieur, une entreprise de plus de 100 ans, se lance sur le marché du repas végétal avec la marque Ma Popote
  • Objectif: conquérir le marché du végétal, qui est en pleine croissance.
  • Le marché du végétal a augmenté de 5 % en deux ans et est estimé actuellement à plus de 427 millions d'euros, dont les deux tiers réalisés avec des produits frais.
  • Le groupe Avril, qui abrite Lesieur, a racheté Vivien Paille en 2022, une entreprise spécialisée dans les légumes, les céréales et le riz.
  • Le marché de l'huile alimentaire est en recul, Lesieur voit Ma Popote comme un relais de croissance.
  • L'entreprise prévoit que le marché végétal représentera 5 % de ses ventes dans deux ans.
Repas sans viande : Lesieur installe sa popote végétale au cœur des repas - 08/10/2023
  • Lesieur a été créé en 1908. Lesieur a été acquis par le groupe Avril en 2022.
  • Lesieur vise à conquérir 5% du marché du végétal d'ici à deux ans.
  • La croissance du marché du végétal est de 5%.
  • Le marché du végétal représente près de 430 millions d'euros, il regroupe les ventes de boissons végétales, d'ultrafrais et de traiteur frais.
  • Lesieur prévoit de sortir de nouvelles recettes en 2024 et 2025.

Entreprises citées dans cette étude

Cette étude contient un panorama complet des entreprises du marché avec les derniers chiffres et actualités de chaque entreprise :

Lesieur (Avril Groupe)
Bunge
Unilever
Deoleo
Avril Groupe
Benedicta (groupe Kraft Heinz)
Puget Lesieur (Avril Groupe)
Carapelli
Tramier
Oliviers & Co
Moulin Castelas
Moulin Margier (Domaine La Michelle)

Choisir cette étude c'est :

Accéder à plus de 35 heures de travail

Nos études sont le résultat de plus de 35 heures de recherches et d'analyses. Utiliser nos études vous permet de consacrer plus de temps et de valeur ajoutée à vos projets.

Profiter de 6 années d'expérience et de plus de 1500 études sectorielles déjà produites

Notre expertise nous permet de produire des études complètes dans tous les secteurs, y compris des marchés de niche ou naissants.

Notre savoir-faire et notre méthodologie nous permet de produire des études avec un rapport qualité-prix unique

Accéder à plusieurs milliers d'articles et données payantes

Businesscoot a accès à l'ensemble de la presse économique payante ainsi qu'à des bases de données exclusives pour réaliser ses études de marché (+ 30 000 articles et sources privées).

Afin d'enrichir nos études, nos analystes utilisent également des indicateurs web (semrush, trends…) pour identifier les tendances sur un marché et les stratégies des entreprises. (Consulter nos sources payantes)

Un accompagnement garanti après votre achat

Une équipe dédiée au service après-vente, pour vous garantir un niveau de satisfaction élevé. (+33) 9 70 46 55 00

Un format digital pensé pour nos utilisateurs

Vous accédez à un PDF mais aussi à une version digitale pensée pour nos clients. Cette version vous permet d’accéder aux sources, aux données au format Excel et aux graphiques. Le contenu de l'étude peut ainsi être facilement récupéré et adapté pour vos supports.

Nos offres :

the olive oil market | France

89 € HT
  • Quels sont les chiffres sur la taille et la croissance du marché ?
  • Quels leviers tirent la croissance du marché et leur évolution ?
  • Quel est le positionnement des entreprises sur la chaine de valeur ?
  • Comment se différencient les entreprises du marché ?
  • Données issues de plusieurs dizaines de bases de données

Pack 5 études (-15%) France

75.6 € HT / étude
378 € au lieu de 445 € HT -15%
  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Ajouts et mises à jour

  • 03/03/2024 - Mise à jour des données financières de l'entreprise Avril Groupe
  • 09/01/2024 - Ajout des informations de l'entreprise Costa d'Oro (Avril Groupe)
  • 02/12/2023 - Mise à jour des données financières de l'entreprise Avril Groupe
  • 17/11/2023 - L'étude a été entièrement mise à jour par un analyste Businesscoot. En plus de cette revue complète, des informations sur le profil des consommateurs français et sur les différents canaux de distribution ont été ajoutées.
  • 16/10/2023 - Ajout des informations de l'entreprise Kalios
  • 01/09/2023 - Mise à jour des données financières de l'entreprise Avril Groupe
  • 15/06/2023 - Ajout des informations de l'entreprise Bioplanete Huilerie Moog
  • 19/05/2023 - Mise à jour des données financières de l'entreprise Avril Groupe
  • 18/02/2023 - Mise à jour des données financières de l'entreprise Avril Groupe
Une question ?
Notre équipe est à votre écoute au   (+33) 9 70 46 55 00