Synthèse

The global meal tray market is anticipated to grow at a compound annual growth rate (CAGR) of 4.6% from 2022 to 2032, expected to reach a value of US$1.7 billion by 2032. This growth is driven by an increasing demand for ready-made meals post-COVID-19 and a trend towards niche offerings like kosher, halal, vegetarian, and therapeutic meals. The market has a significant B2B component, where businesses such as Avekapeti, Tout & Bon, and L'Affiche focus on meal tray delivery for corporate clients, whereas Les Menus Services and Saveurs et vie cater to the elderly with a more personalized offering. The meal tray market also faces competition from Foodtech companies like Deliveroo for Business, Just Eat for Business, and Uber for Business, which have expanded their services to include corporate meal tray deliveries.

The French market is particularly concentrated with historic leaders like Room Saveurs, Class'Croûte, and Riem Becker playing key roles. Market growth is also influenced by changing workplace eating habits, with an emphasis on health and efficiency, and the possibility of increased telecommuting could impact traditional meal tray delivery models. Regulations around health and hygiene practices as well as government incentives, like tax credits on certain personal services related to meal delivery, also affect the sector's dynamics

.**Emerging Trends in Meal Tray Market Dynamics**

The meal tray market in the country analyzed is undergoing a significant transformation, manifesting growth and competitive dynamism across its two primary segments—corporate deliveries and home-delivered meals for the elderly. In the corporate world, meal trays are increasingly in demand as employees seek efficient and health-conscious dining options during their bustling workdays. This segment could see an estimated annual growth of around 2% from 2019 to 2023. Personalized offerings and eco-responsibility are at the forefront of growth drivers in this market. Within the corporate segment, companies like Room Saveurs and Lenôtre have adopted 'economical' offers to compete, with prices for meal trays starting at less than €15 excluding VAT and climbing to roughly €28.90 excl VAT respectively. This price adjustment is necessary to stay competitive against food techs like Deliveroo and Uber Eats, whose entry to the market has led to a general deflationary trend. Corporations opt for meal trays due to operational efficiency as it provides a suitable alternative to standard catered meals suitable for events and regular employee lunches. In terms of the elderly meal tray segment, players like Les Menus Services and Saveurs et Vie are witnessing demand driven by an aging population and a rise in the number of individuals losing independence. Prices for these services vary based on the package and location, with a full à la carte lunch ranging from €13 to €14.60 and daily package deals fluctuating between €18.60 and €18.90, with the possibility of tax credits further reducing the cost for end consumers.

This market benefits from government regulations incentivizing personal assistance services, with tax assistance amounting to 50% of incurred expenses. The food tray market, including both sub-segments, sees an ongoing trend toward offer diversification, mainly focusing on well-being formulas, seasonal products, and eco-responsible practices. Traditional players in the market leverage economies of scale, while newer entrants emphasize differentiation through partnerships with gastronomy brands or by catering to specific dietary needs. Regulatory Prowess and Government-recommended Practices Hygiene and safety rule the roost, with government entities like the "Direction de l'Information Légale et Administrative" providing guidelines on handling and delivering various types of dishes based on their susceptibility to temperature variations. These guidelines are stringent, ranging from ensuring cold deliveries below 3°C to maintaining hot meals above 63°C. The emphasis is also on providers to ensure end-to-end compliance, from the integrity.

### Principal Contenders in the Meal Tray Arena

The meal tray market presents a dynamic field with an array of players ranging from historic giants to enterprising startups. These companies, each wielding distinctive strategies and services, carve out their niches and vie for market leadership. Here we spotlight a few key participants shaping the industry landscape.

**Room Saveurs**: A subsidiary of the Fleury Michon Group, Room Saveurs is a name synonymous with gourmet meal trays. This historic leader in the corporate meal tray sector has garnered acclaim by forging partnerships with luxury gastronomy brands like Fauchon. It distinguishes itself through high-quality offerings catered to the business world, focusing on delicious, time-saving options that comfortably fit into the haste of corporate schedules.

**Class'Crôute**: Known for its expansive franchise network, Class'Crôute has chosen a path divergent from Room Saveurs by expanding its presence through physical outlets. This strategic move allows the brand to secure a foothold in various localities, positioning itself as a go-to for companies looking for reliable and convenient meal tray solutions.

**Riem Becker and L'Affiche**: As a recognized caterer, Riem Becker acquired L'Affiche from Sodexo group and soared to the third rank in the meal tray sector. This move underscores the consolidation trend within the market, as players seek to bolster their capabilities and enhance their market reach.

**Les Menus Services**: Targeting a specialized segment, Les Menus Services zeros in on seniors with tailor-made meal delivery services that cater to dietary needs and preferences. With a network of franchised stores, it serves up not just food but personalized attention, employing dietitians to advise on meal choices and thus affirming its commitment to health and customer care.

**Saveurs & vie**: Another dominant force in the meal tray delivery for the elderly, Saveurs & vie provides nutritionally balanced meals with a focus on freshness and hygiene. Operating in targeted regions, it has made significant strides in the specialized market for seniors requiring meal assistance.

**Foodtech Startups (Popchef, Foodchéri, etc.)**: Riding the wave of innovation, Foodtech startups such as Popchef and Foodchéri have disrupted traditional models by focusing on home-cooked meal delivery services. While some have pivoted to emphasize corporate meal trays due to better margins and consistent demand, others integrate the agility of technology with the culinary arts to satisfy the evolving tastes and demands of modern consumers.

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  • Nombre de pages : 30 pages
  • Format : Version digitale et PDF
  • Dernière mise à jour : 08/08/2023
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Sommaire et extraits

1 Market overview

1.1 Market overview and definition

The meal tray market covers all companies that make, prepare and deliver complete meals. There are two sub-segments in this market, depending on the consumers they cater to:

  • Delivery of meal trays to companies: for meetings, events, seminars, etc., where volumes justify the use of specialized companies that can deliver these trays very quickly, unlike traditional caterers. These players also deliver to employees as a more regular alternative to the canteen, even if this activity represents a lower margin:
  • Delivery of meal trays for individuals, and more specifically for the frail: a number of companies have specialized in the delivery of well-balanced and adapted meal trays for the frail who can no longer cook for themselves. Genuine personal assistance services, these brands also rely on personalization.

This study does not deal with mass catering meals, often referred to as meal trays, but which fall within the specific mass catering market (companies, schools, retirement homes or even air and rail transport), for which a study is available here. Lome delivery services such as Deliveroo and Uber Eats do not fall within the scope of this study either, as they are delivery services only (a study on this subject is available here)

The market is growing in both segments. Corporate meal trays are driven by employees' quest for efficiency at work during their lunch break, and their desire to combine it with a healthy diet. Home-delivered meals are benefiting from an ageing population and an increasing number of people losing their independence. Here again, the awareness that a healthy diet is the key to a balanced life is driving growth. This segment is expected to grow by 2% a year between 2019 and 2023.

The trend today is for personalized offerings, but also for eco-responsible criteria to be taken into account. In addition, competition from food techs, who offer delivery of restaurant dishes for often lower prices, is pushing down prices in the sector. However, meal tray companies can rely on their image of quality and flexibility.

1.2 Global market

The global market for meal trays is expected to grow at a CAGR of +*.*% over the decade, reaching US$*.* billion in ****.

sales trend for meal trays World, ****-****, € billion Source: ****

The market should be boosted by the post-Covid trend towardsready-made meals. The sector should also see a diversification of offerings, with ...

1.3 Domestic market

The corporate meal tray market

The corporate meal tray and catering market represented nearly ***.* million euros in ****, compared with ***.* million in ****, representing an average annual increase of *% according to Xerfi figures given by Challenges. It has grown steadily since **** (***). To propose an order of magnitude for sales in this segment in ...

2 Demand analysis

2.1 Employee and company demand

Companies and their employees are a central component of meal tray demand. Indicators such as the working population and the number of business start-ups all point to the demand for meal trays.

In ****, the working population stood at **.* million in France, up +*.* million on ****. According to INSEE forecasts, this upward trend ...

2.2 Changing eating habits in the workplace

Finding a balance between efficiency and a healthy lunch

**% of French people eat directly at their workplace (***) without taking a real lunch break. This figure rises to **% among women and the under-**s. A further **% eat at home or at a relative's place, compared with just **% who eat in the ...

2.3 The expected dynamism of meal delivery for the elderly

Meals-on-wheels services enable elderly people who are losing their independence to continue eating properly by receiving healthy meals directly, adapted to their dietary requirements.

Demand for this segment is set to grow significantly as the population ages. The over-**s will make up **.*% of the population in ****, compared with just **% in ...

3 Market structure

3.1 Production and distribution

The traditional model: value chain integration, from formula design to production and distribution

Traditional players in the meal tray sector are active at all stages of the value chain, from sourcing to distribution, including the development of new formulas and their industrial production.

Companies such as Room Saveurs and Class'croute have ...

3.2 The main players in the sector

The players in the corporate meal tray market

While the sector seems fragmented, with a multiplicity of local and fragmented brands (***), the French market is highly concentrated around historic leaders such as Room Saveurs, Class'Croûte and Riem Becker, which acquired L'Affiche in ****.

In ****, Room Saveurs posted sales of €**.* million and ...

3.3 Competition from Food Techs

The Foodtech model: outsourcing production to local restaurateurs to compete with foodservice professionals

Faced with the vertical integration of the food chain by the major groups, local restaurateurs have chosen Foodtech to enter the meal tray market. The Foodtech business model consists of listing restaurateurs on an online portal and taking ...

4 Offer analysis

4.1 Falling prices

A deflationary trend driven by the rise of "low-cost" offerings and competition from Foodtech

The intensification of competitive pressure is leading to a generalized reduction in prices across the entire meal tray sector. Foodtechs are contributing to this deflationary trend by offering prices in line with those of their partner restaurants. ...

4.2 Offer diversification

Menu diversification

Meal tray manufacturers are multiplying their models and formulas around the themes of nutrition and eco-responsibility:

In the range of products offered, "well-being" formulas represent a growing volume of total sales. These formulas emphasize the choice of fresh, balanced products with high nutritional value; In a similar vein, consumers ...

5 Regulations

5.1 Government-recommended hygiene practices

Home delivery regulations have been particularly developed in recent years, as the practice gains in popularity and the associated players and business models multiply.

Best practices are defined by the Direction de l'Information Légale et Administrative(***), which emphasizes the treatment of products according to their sensitivity:

Source: ****

When it comes ...

5.2 Regulations governing the delivery of meal trays

The French government regulates meal delivery for health and commercial reasons. A number of issues are involved, and here are the main ones.

Declaring your activity

According to thedecree of June **, ****, the person in charge of the meal delivery service must declare his activity to the Direction Départementale de la ...

Liste des graphiques

  • Population active
  • Créations d'entreprises (hors micro-entrepreneurs)
  • Évolution du chiffre d'affaires des plateaux-repas
  • Vieillissement de la population française
  • Nombre de personnes de 60 ans et plus en perte d'autonomie
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Dernières actualités

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Entreprises citées dans cette étude

Cette étude contient un panorama complet des entreprises du marché avec les derniers chiffres et actualités de chaque entreprise :

Room Saveurs
Apagor -Class'croute
Riem Becker Groupe
Les Menus Services
Saveurs et Vie
La Brigade de Vero
Chef Cheffe
Crior
Foodles
Instant B
Instant Lunch
LB La Boite

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Ajouts et mises à jour

  • 01/01/2024 - Mise à jour des données financières de l'entreprise Riem Becker Groupe
  • 01/01/2024 - Mise à jour des données financières de l'entreprise Room Saveurs
  • 06/07/2023 - Ajout des informations de l'entreprise Tout & bon
  • 06/07/2023 - Ajout des informations de l'entreprise Serenest
  • 06/07/2023 - Ajout des informations de l'entreprise Pomone
  • 06/07/2023 - Ajout des informations de l'entreprise Maison Alexandre paris
  • 06/07/2023 - Ajout des informations de l'entreprise Le Cercle
  • 06/07/2023 - Ajout des informations de l'entreprise Le Bon Bocal
  • 06/07/2023 - Ajout des informations de l'entreprise LB La Boite
  • 06/07/2023 - Ajout des informations de l'entreprise Instant Lunch
  • 06/07/2023 - Ajout des informations de l'entreprise Instant B
  • 06/07/2023 - Ajout des informations de l'entreprise Foodles
  • 06/07/2023 - Ajout des informations de l'entreprise Crior
  • 06/07/2023 - Ajout des informations de l'entreprise Chef Cheffe
  • 14/06/2023 - Mise à jour des données financières de l'entreprise Riem Becker L'Affiche
  • 14/06/2023 - Mise à jour des données financières de l'entreprise Room Saveurs
  • 09/03/2023 - Mise à jour des données financières de l'entreprise Riem Becker L'Affiche
  • 09/03/2023 - Mise à jour des données financières de l'entreprise Room Saveurs

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