Synthèse

The global luxury hotel market faced a significant downturn in 2020 due to the pandemic, with a sharp decline in occupancy rates, average room prices, and revenue per available room (REVPAR), notably impacting the high-end segment which saw a decrease in REVPAR by 73.7%. Despite this, the market was valued at $174.9 billion in 2020 and is expected to grow at a compound annual growth rate of 4% through 2026. North America is recognized as the most dynamic market within this sector.

The luxury hotel sector, driven by tourism development and higher living standards, has had to address the challenges of the technological environment by building more direct relationships with customers through social media platforms. In France, 5-star hotels have been particularly affected with a 51.4% revenue drop in 2020, suffering more than the wider French hotel industry due to the absence of international clients and events. Five-star establishments represented 14.3% of the total hotel revenues in France in 2020. Luxury hotels continue to remain a key part of the hospitality industry, appealing mainly to leisure clients, with a significant decrease in business clientele during the crisis.

Understanding the Demand Trends in the French Luxury Hotel Market

In France, the luxury hotel market exhibits certain trends and characteristics that shape the demand. Catering to a mere 9% of hotels in the provinces and 11% in mainland France, luxury hotels, particularly those rated at four and five stars, play a significant role in the regional hospitality landscape. An interesting aspect is that about a quarter of foreign tourists opt for luxury accommodations, with a majority preferring chain hotels over independent ones. The demand for luxury hotels in France can be dichotomized into two main categories, namely, business and leisure clientele.

Business clientele consists of a diverse group, ranging from executives and sales representatives to technicians and workers, with varied lengths of stay. These are further segmented into groups like full-fare business travelers, those with agency or corporate rates, and individuals enjoying special prices due to events. The leisure side sees individuals traveling for personal reasons, with distinctions among full-fare travelers, those with agency-discounted trips, and beneficiaries of special events or last-minute rates. A notable trend is the predominance of leisure customers in five-star hotels and those with the Palace distinction awarded by Atout France. In 2020, leisure clients constituted the majority at Palaces, significantly higher compared to a diminished business clientele that represented between 10% and 15% of all Palace guests.

The luxury hotel market saw a shift with the emergence of the health crisis in 2020. This downturn disproportionally affected the high-end segments dependent on international tourism, conventions, and trade shows. However, despite such challenges, the revenue per available room in the upper tier remains above the French hotel industry average, signifying resilience amid adversity. With the majority of high-end and luxury establishments choosing closure in the lack of business during the critical months of the crisis, the luxury market demonstrated its vulnerability to global events that stifle international travel and large gatherings. The anticipated trend for luxury hotels is a revival as travel restrictions ease and consumer confidence returns, but the demand composition might evolve based on emerging travel patterns and the economic aftermath of the pandemic on both corporate and leisure sectors.

Pinnacle of Prestige: Deciphering the Titans of the Luxury Hotel Industry

The luxury hotel market is a realm of exceptional service, unparalleled comfort, and unforgettable experiences, where titans of hospitality set the benchmark for indulgence and exclusivity. The most prominent players in this elite circle have created dynasties that span the globe, offering the discerning traveler a passport to opulence and pampering in the world's most coveted destinations.

  • Westin Hotels & Resorts: Pillars of Well-being Westin Hotels & Resorts represents a sanctuary of health and rejuvenation within the luxury hotel segment. Their commitment to guests' well-being is showcased through signature offerings like the Heavenly Bed® for a restful sleep and rejuvenating spa treatments that embody their philosophy of empowering guests' well-being.

 

  • St Regis Hotels & Resorts: The Epitome of Timeless Elegance St Regis Hotels & Resorts are legends in the luxury hotel sector, providing experiences that go beyond expectations. Known for their bespoke service and refined opulence, St. Regis properties around the world offer guests the chance to enjoy iconic rituals such as the evening sabering of champagne, which encapsulate their tradition of grace and grandeur.

 

  • Leading Hotels of the World: A Collection of Unrivaled Distinction As an umbrella organization, Leading Hotels of the World curates a selection of the world's most magnificent independent hotels. Each property is distinctive, with its own identity rooted in its locale, providing travelers with authentic and immersive experiences that cannot be replicated.

 

  • Waldorf Astoria: The Legacy of Signature Luxury Waldorf Astoria has set standards in the hospitality industry for over a century, standing as beacons of timeless glamour. Iconic in every sense of the word, the Waldorf Astoria collection promises guests a journey steeped in luxury and a storied heritage that's meticulously preserved. Personal concierges ensure that every stay is as extraordinary as the hotel's illustrious history.

 

  • Fairmont Hotels & Resorts: Environmentally Conscious Opulence with a heart for sustainability and a passion for outstanding service, Fairmont Hotels & Resorts blends eco-friendly practices with luxury. Their locations, often in buildings of historical significance, offer a perfect blend of modern conveniences and environmental consciousness without compromising on the indulgent experiences sought by guests. Each of these esteemed institutions has masterfully positioned themselves as more than just places to stay—they are destinations in their own right, delivering grandeur, well-being, and culture to every guest who crosses their thresholds. 
Obtenez toutes informations essentielles
à la compréhension de ce marché

Détail du contenu

Informations

  • Nombre de pages : 30 pages
  • Format : Version digitale et PDF
  • Dernière mise à jour : 21/12/2022
Détail des mises à jour

Sommaire et extraits

1 Market overview

1.1 Definition and presentation

Luxury hotels are a form of accommodation with exclusive, personalized and unique services, where the customer is the focus and the experience must be impeccable. Hotels in this market are 5 star hotels or more. On a global level, luxury hotels are often chains. Among the largest are:

  • Westin Hotels & Resorts
  • St Regis Hotels & Resorts
  • Leading Hotels of the World
  • Waldorf Astoria
  • Fairmont Hotels & Resorts

In France, luxury establishments welcome a quarter of foreign tourists each year, and the majority of them are part of large hotel chains. Moreover, the number of visitors to independent hotels is lower than that of chain hotels.

Luxury hotels in France are found in remarkable sites, urban areas and winter sports resorts. Four- and five-star hotels account for 9% of the total number of hotels in the provinces and 11% in mainland France. Five-star hotels account for 3% of regional capacity in the provinces and are smaller: they have an average of 56 rooms per establishment in the provinces and 68 in metropolitan France. Luxury hotel capacity represents 21% of the total in metropolitan France and 17% in the provinces.

The technological environment has a significant impact on the luxury hotel sector, which must evolve with technological progress by building more direct relationships with its customers via social networks. So the evolution of technology is very important for this market.

1.2 The global market

The global luxury hotel market was valued at $***.* billion in **** with a forecasted compound annual growth rate of *% through ****.

Global luxury hotel market World, ****-****, USD billion Source: ****

The most dynamic market is North America.

Although the global market experienced a sharp decline in ****, due in particular to restrictions linked to ...

1.3 The French market

To obtain the weight of *-star hotels in the French hotel industry as a whole, we used the number of rooms available per hotel category provided byINSEE, and to obtain an estimate of the weight of each category, we multiplied this number by the number of rooms available per category.to ...

2 Analysis of the demand

2.1 Typology of demand

From the outset, we distinguish between two very different types of customers in the hotel industry. These are the business and leisure clientele.

In the business clientele, we find: executives, sales representatives (***), researchers, technicians, workers, or even professionals who travel for varying lengths of time depending on the work or intervention ...

2.2 Demand trends

This more obvious decrease in Paris can probably be explained by the decrease in business clients observed in the previous section, given that the business clientele is more important there.

Occupancy rate of French Palaces France, ****-****, in percent Source: ****

According to INSEE, **% of overnight stays in *-star hotels ...

3 Market structure

3.1 Operation of a hotel

The necessary staff

Organization chart of a typical hotel

Source: ****

Here is an organization chart, not exhaustive, allowing to see the structure of a hotel and the personnel necessary to its functioning. obviously, the size of the establishment will have a great influence on the staff of the latter: on its ...

3.2 French luxury hotels

According toINSEE, France had *** *-star hotels in ****, offering a total of **,*** rooms.

The website atout-france.fr lists the establishments that have received * stars since **** and counts a total of ***. The following map shows the regional distribution of these establishments and shows that a minority of regions have a large majority of ...

3.3 Sales structure: distribution of reservations and distribution of revenues

In the cost structure, we will detail the distribution channels through which hotel room reservations are made, as well as the distribution of revenues, which gives us a vision of the sector's cash inflows and outflows.

Distribution[***] Direct reservations: these are sales that are made directly with the hotel in question, ...

4 Analysis of the offer

4.1 Average prices of French luxury hotels

While the average price of Palaces shows a *% decrease from **** to ****, the average prices of those in Paris and the Riviera have held steady with slight growth of *.*% and *.*% respectively.

The other regions (***) are showing strong price growth, mostly driven by an unusual interest in French regional destinations between the two ...

4.2 Online presence and OTA competition

Two independent factors make the online life of hotels not easy:

The emergence of OTAs that attract customers and even steal customers from hotels by offering more attractive prices The neglect of the hotels' e-reputation does not improve their visibility, which leaves the field open to OTAs

With the digitalization of ...

5 Regulation

5.1 Classification of stars

Tourist hotels in France are subject to a new regulation developed in **** concerning their classification.

This classification allows to review the positioning of hotels.[***]

For the five categories, the following elements are guaranteed by this new classification

A careful welcome in a clean and well-maintained establishment providing family-friendly facilities. Complete and ...

5.2 Rights and obligations of hotel professionals

Since January *, ****, hoteliers are subject to new price information obligations (***).[***]

First of all, if it is a hotel creation, before the opening of the establishment, the operator must obtain an opening authorization from the prefecture of the defollowing this, and after an on-site investigation, a conformity visa may be issued, followed ...

Liste des graphiques

  • Marché mondial de l'hôtellerie de luxe
  • Chiffre d'affaires des hôtels 5 étoiles
  • Répartition du chiffre d'affaires
  • Contribution des centres de profit à la marge globale
  • Typologie de la clientèle des Palaces
Afficher Plus Masquer

Toutes nos études sont disponible en ligne et en PDF

Nous vous proposons de consulter un exemple de notre travail d'étude sur un autre marché !

Une question sur cette étude ?   (+33) 9 70 46 55 00

Dernières actualités

Accor estime la valeur de son pôle "lifestyle" à plus de 2 milliards d'euros. - 23/06/2022
  • Le groupe prévoit de se séparer de 10,8% de sa filiale Ennismore pour 185 millions d'euros. 
  • Accor est le 2ème actionnaire de la société
  • Ennismore compte de nombreux hôtels en Asie, en Afrique et en Europe.
  • Perancis cédera 10,8 % d'Ennismore, son pôle à la convergence de l'hôtellerie-restauration et des loisirs.
  • Sébastien Bazin annonce valoriser plus de 2 milliards d'euros son pôle Lifestyle.
Sébastien Bazin a transformé Accor en dix ans | Accor : la transformation de Bazin en 10 ans - 07/09/2023
  • Sébastien Bazin est PDG d’Accor depuis le 27 août 2013.
  • Accor dispose de 5 487 hôtels en 2021, contre 3 500 en 2013.
  • Le groupe possède 46 marques en 2021 contre 13 en 2013.
  • Accor est devenu numéro un de l'hôtellerie au Moyen-Orient, en Asie-Pacifique (hors Chine) et en Amérique latine.
  • Accor a dépensé 6 milliards d'euros dans des acquisitions.
  • Le groupe a touché 8 milliards d'euros principalement en vendant des murs d'hôtel.
  • Accor possède 30 % du capital d'AccorInvest qui est à la tête de 800 hôtels.
  • Le premier actionnaire d'Accor est le chinois Jin Jiang, qui possède 12,8 % du capital.
  • Accor est classé numéro six mondial de l'hôtellerie par le cabinet MKG.
Accor va multiplier dans le monde ses boutiques hôtels MGallery - 29/10/2023
  • La marque MGallery du groupe Accor comprend principalement des hôtels-boutiques, ne dépassant pas 150 chambres.
  • La marque MGallery dispose de 120 unités.
  • Dernier né de l'enseigne Le "Domaine Reine Margot" a ouvert ses portes le 24 octobre après quatre ans de rénovation.
  • 40 nouveaux hôtels MGallery ouvriront leurs portes au cours des trois prochaines années.
  • La marque MGallery est présente partout dans le monde et envisage de développer davantage son réseau aux États-Unis.
  • En France, la marque MGallery concurrence d'autres marques comme Relais&Châteaux et Domaines de Fontenille.
  • Le nouveau label d'Accor, "The Purist", est en cours de développement et devrait être progressivement déployé dans de nombreux hôtels de luxe et premium du groupe.

Entreprises citées dans cette étude

Cette étude contient un panorama complet des entreprises du marché avec les derniers chiffres et actualités de chaque entreprise :

Accor Hotels
Intercontinental Hotels Group
Barrière Groupe
Booking.com
Egencia France
Relais & Chateau
Radisson Hotels
The Originals Hotels
Logis Hotel
Mandarin Oriental
Peninsula Hotels
Four Seasons Hotels and Resorts

Choisir cette étude c'est :

Accéder à plus de 35 heures de travail

Nos études sont le résultat de plus de 35 heures de recherches et d'analyses. Utiliser nos études vous permet de consacrer plus de temps et de valeur ajoutée à vos projets.

Profiter de 6 années d'expérience et de plus de 1500 études sectorielles déjà produites

Notre expertise nous permet de produire des études complètes dans tous les secteurs, y compris des marchés de niche ou naissants.

Notre savoir-faire et notre méthodologie nous permet de produire des études avec un rapport qualité-prix unique

Accéder à plusieurs milliers d'articles et données payantes

Businesscoot a accès à l'ensemble de la presse économique payante ainsi qu'à des bases de données exclusives pour réaliser ses études de marché (+ 30 000 articles et sources privées).

Afin d'enrichir nos études, nos analystes utilisent également des indicateurs web (semrush, trends…) pour identifier les tendances sur un marché et les stratégies des entreprises. (Consulter nos sources payantes)

Un accompagnement garanti après votre achat

Une équipe dédiée au service après-vente, pour vous garantir un niveau de satisfaction élevé. (+33) 9 70 46 55 00

Un format digital pensé pour nos utilisateurs

Vous accédez à un PDF mais aussi à une version digitale pensée pour nos clients. Cette version vous permet d’accéder aux sources, aux données au format Excel et aux graphiques. Le contenu de l'étude peut ainsi être facilement récupéré et adapté pour vos supports.

Nos offres :

The luxury hotel market | France

89 € HT
  • Quels sont les chiffres sur la taille et la croissance du marché ?
  • Quels leviers tirent la croissance du marché et leur évolution ?
  • Quel est le positionnement des entreprises sur la chaine de valeur ?
  • Comment se différencient les entreprises du marché ?
  • Données issues de plusieurs dizaines de bases de données

Pack 5 études (-15%) France

75.6 € HT / étude
378 € au lieu de 445 € HT -15%
  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Ajouts et mises à jour

  • 14/02/2024 - Ajout des informations de l'entreprise Domaines de Fontenille
  • 22/07/2023 - Ajout des informations de l'entreprise Hôtels Hilton
  • 22/07/2023 - Ajout des informations de l'entreprise Marriott
  • 06/07/2023 - Ajout des informations de l'entreprise Menissez Groupe
  • 06/07/2023 - Ajout des informations de l'entreprise Tiara Hotels & Resorts
  • 06/07/2023 - Ajout des informations de l'entreprise La Réserve
  • 06/07/2023 - Ajout des informations de l'entreprise Kempinski Hotels
  • 06/07/2023 - Ajout des informations de l'entreprise The Leading Hotels of the World
  • 23/06/2023 - Ajout des informations de l'entreprise Oetker Collection
  • 23/06/2023 - Ajout des informations de l'entreprise Le Shangrila Hotel Paris
  • 23/06/2023 - Ajout des informations de l'entreprise Sofitel
  • 23/06/2023 - Ajout des informations de l'entreprise Louvre Hôtels Groupe
  • 23/06/2023 - Ajout des informations de l'entreprise Four Seasons Hotels and Resorts
  • 23/06/2023 - Ajout des informations de l'entreprise Peninsula Hotels
  • 23/06/2023 - Ajout des informations de l'entreprise Mandarin Oriental
  • 15/06/2023 - Ajout des informations de l'entreprise Logis Hotel
  • 15/06/2023 - Ajout des informations de l'entreprise The Originals Hotels
  • 15/06/2023 - Ajout des informations de l'entreprise Radisson Hotels
  • 15/06/2023 - Ajout des informations de l'entreprise Relais & Chateau
  • 26/02/2023 - Mise à jour des données financières de l'entreprise Accor Hotels
  • 21/02/2023 - Mise à jour des données financières de l'entreprise Barrière Groupe

Nos références clients

Ils ont consulté nos études Découvrir les avis (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard

PWC

Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff

BCG

Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & Cas clients Toutes les interviews et cas clients (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry

Metro

Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview

B-Smart

Une question ?
Notre équipe est à votre écoute au   (+33) 9 70 46 55 00