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Synthèse
The leisure park market, which encompasses amusement and theme parks, water parks, animal parks and indoor playgrounds, is a dynamic sector, illustrated by the fact that France is one of Europe's leading destinations. With a strong presence of international players such as Disneyland Paris, Parc Astérix and Puy du Fou, the market is thriving thanks to ongoing investment in existing facilities, with innovation through new technologies such as virtual reality shaping the future of the industry. Digital transformation is key, with parks increasingly adopting mobile applications to enhance the visitor experience.
The market is also grappling with seasonality, with efforts to diversify the customer base through professional events. Indoor playgrounds are expanding rapidly, with a trend towards franchising and activities such as bowling and escape games. Despite the lack of concrete figures for 2020 onwards, the theme park market is showing a positive trend, with a worldwide market of almost 501.2 million visitors, an increase of 5.4% on the previous year. the previous year, indicating that the sector is a crucial part of the tourism and entertainment industries with potential for further expansion underpinned by digital innovations and enhanced experience.
Sustained growth and technology-driven improvements in the French theme park market
The French theme park market is a robust and thriving sector in the country's tourism landscape. Attracting between 65 and 75 million visitors a year and generating revenues of around €2 billion, it testifies to the continuing appetite of local and international tourists for entertainment experiences. A significant share of this revenue, almost 50%, is attributed to the iconic Disneyland Paris, which welcomes between 15 and 20 million visitors every year.
The key to the industry's success is the relentless drive for innovation and technological advances. Parks are investing not only in infrastructure expansion, but also in digital transformation to enhance the guest experience. Cutting-edge attractions, such as virtual reality experiences, are becoming commonplace, while mobile apps are being developed to offer fluid navigation, catering services and more interactive engagement. This digitization goes beyond the park visit itself, fostering an extended relationship with consumers through pre-visit plans, post-visit feedback and e-commerce businesses for merchandise collection.
The substantial and ongoing investment in the sector is a clear indicator of its potential and ambition. With annual spending of 300 to 400 million euros on new attractions and facility improvements, it's clear that the sector's leaders are determined to maintain and improve their market position. Another strategic maneuver seen in the market is the diversification of offerings through "resortization" - the integration of accommodation options designed to extend visitors' stays. Here, the spectrum extends from cost-effective camping solutions to luxury hotels and unusual accommodations such as stilt lodges - aimed at increasing spending per visitor. Even though the market is experiencing a high level of saturation, ambitious projects continue to emerge. Public bodies see these developments as opportunities for regional economic growth and employment. With each new entrant striving to attract enough visitors to be viable, it's clear that the sector's robust dynamics are stimulating the ongoing birth of new concepts within leisure parks.
The revenue models of these leisure destinations vary considerably, with Disneyland Paris surpassing the others in terms of revenue per person. The various revenue streams - from ticket sales to food, beverages, merchandise and professional services - contribute to the overall financial health of the market. The French theme park market continues to evolve, as do the demands placed on it. Increased competition, both nationally and in neighboring countries, is keeping players on their toes. There is room for improvement, particularly in areas such as accommodation, where their current modest contribution to overall spending is perceived as a potential source of growth.
Industry players: Focus on players in the French leisure park market
The French leisure park market is booming, characterized by a cosmopolitan mix of international and local players who are attracting attention with their captivating offerings. Each market player brings a distinct approach, competing for the enthusiasm of French and international visitors alike, contributing to France's reputation as Europe's leisure park mecca.
- Disneyland Paris - France's dream-maker Disneyland Paris is the pinnacle of fun, not only in France but throughout Europe. This iconic destination, which opened in 1992, embodies the quintessential Disney experience with its blend of traditional rides and unique Disney magic. Thanks to ongoing investment in expanding its domain with record-breaking attractions and a commitment to incorporating high-tech advances, Disneyland Paris has cemented itself as half of the heart of France's leisure industry.
- Parc Astérix - French-style fun Parc Astérix, which brings the legendary French comic strip series to life, is an excellent example of thematic ingenuity infused with local culture. Celebrating all things Gallic, this park invites visitors on a humorous, historical journey, packed with rides and shows. The park's commitment to thrilling attractions and entertaining shows has earned it a place among the titans of the industry, drawing visitors into its unique French experience.
- Puy du Fou - The theatrical tapestry Puy du Fou, a show of French excellence, offers a narrative adventure that takes visitors into the annals of history. Renowned for its spectacular shows that blend history, culture and emotion, this park transcends traditional entertainment by emphasizing immersive storytelling. Le Puy du Fou is an emblem of the market's diversity, illustrating the profound potential of themed entertainment.
- Futuroscope - Focusing on the future By embracing cutting-edge technologies, Futuroscope positions itself at the forefront of innovative leisure experiences. By offering attractions that exploit virtual reality and other modern marvels, the park attracts a tech-savvy audience, allowing visitors to take part in futuristic adventures. This forward-thinking approach ensures Futuroscope's place in the market as an incubator of new things.
- Ok Corral - The Living Wild West Capturing the essence of the American frontier, Ok Corral immerses visitors in a Western getaway, with themed attractions and accommodations that resonate with cowboy culture. This blend of entertainment and escapism highlights how themed attractions and accommodations in cowboy culture can contribute to the success of the business.
à la compréhension de ce marché
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Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 18/11/2022
Sommaire et extraits
1 Market overview
1.1 Definition
The leisure park market includes :
- amusement and themeparks
- water parks
- animal parks
- indoorplaygrounds for children.
Thanks to its attractiveness and the popularity it generates among tourists, France is one of Europe's leading destinations for the amusement park market, despite strong competition from neighboring countries such as Germany and Spain.
Competition is fierce in France, where there are major international players, both foreign and French, such as Disneyland, Parc Astérix and Puy du Fou. With a large number of parks in the country, the market's growth drivers lie inongoing investment in existingfacilities.
Innovation is one example, and many parks are betting on new technologies to renew their offering, such as virtual reality. Similarly, to enrich the consumer experience before, during and after their visit, and thus boost their sales, many players are investing in the digital arena through the creation ofmobile applications.
We also need to take into account the increasing complexity of the offer, and in particular the "resortization" of the parks, which offer stay packages, i.e. including more or less upmarket accommodation to extend the length of stay, as well as ancillary services such as the increased presence of restaurants, parking lots and stores.
Given the highly seasonal nature of the market, leisure park operators are also targeting business customers , who can use the facilities to organize seminars or team-building workshops, for example.
In parallel with the large-scale leisure park segment, indoor playgrounds are growing fast. Requiring much lower initial investment, they are rapidly expanding in the form of franchises, offering activities such as bowling, go-karting, laser games and escape games.
1.2 The global theme park market
The global theme park market grew from $**.** billion in **** to $** .** billion in ****, at a compound annual growth rate (***) of **.*%. The war between Russia and Ukraine has disrupted the chances of global economic recovery from the COVID-** pandemic, at least in the short term. The war between these two countries has led ...
1.3 The size of the French market according to naf code 93.21Z: a difficult post-crisis recovery
With the opening of Disneyland Paris in ****, France has become Europe's No. * destination for theme parks in less than ** years, despite competition from Germany and Spain. According to the Syndicat National des espaces de loisirs, d'attractions et culturels (***), the French market boasts no fewer than *** sites, welcoming ** million French and international ...
1.4 Impact of Covid-19 on the sector: sales and business trends
Impact of the pandemic: amusement and theme parks
Amusement park activities are recorded in Insee registers under NAF code **.**Z: Activities of amusement parks and theme parks. This code encompasses the following activities:
Amusement and theme park activities; The operation of various attractions, such as mechanical rides, water rides, games, shows, ...
2 Demand analysis
2.1 French people's favorite pastimes according to Yougov
French demand for leisure parks is linked to several key factors:
The purchasing power of French households: a macro-economic factor that has a direct influence on household spending on leisure parks; Touristappeal: an important factor in the leisure park market, the importance of tourism cannot be overlooked; Weather: most leisure parks ...
2.2 French theme park selection criteria according to Yougov
The French choose their theme parks according to price(***).
French theme park selection criteria France, ****, %, %, %, %, %, %, %, %, %, %, %, % Source: ****
2.3 French theme park budgets
For an amusement park, the French are willing to spend between €** and €**(***). And **% are prepared to spend more than €**.
What's the budget for a day's leisure... at an amusement park? France, ****, % Source: ****
More than **% of French people are prepared to spend between €** and €** at an animal park. What's the budget for ...
3 Market structure
3.1 Leisure park dynamics
The investment race to renew the offer
In order to attract and retain visitors, and in the face of increasing competition, the parks have resorted to considerable investments of between *** and *** million euros per year. Many parks, such as Futuroscope's L'Extraordinaire Voyage and Parc Astérix's Pégase Express, have exceeded ...
3.2 Typology of leisure parks
The offer is in keeping with the nature of the park, and is broad enough to appeal to all generations (***):
Amusement parks: enclosed spaces devoted entirely to leisure, games and entertainment. Generally speaking, amusement parks offer a wide range of rides for adults and children, depending on the desires of the ...
3.3 Distribution channels
The leisure park offer is distributed through several modes and channels:
Sales to individuals:
Direct via ticket offices, restaurants or stores; Via a website.
Sales to tourism professionals:
Hypermarkets: travel agency of a supermarket chain; Travel agencies: for example, Parc Astérix or Futuroscope generate **% of their sales via travel agencies; Tour ...
4 Offer analysis
4.1 Business drivers
The main drivers of park activity are :
The economic and financial situation of households, which determines the level of spending on theme parks; The evolution of the child population, given that families with children are the main target population; French and international tourist numbers; Weather conditions, mainly between April and September. ...
4.2 Price levels
The above prices are the basic park entrance prices. However, prices may vary depending on the period (***). Depending on the park, preferential rates are available for families, groups, people with reduced mobility, senior citizens and students. Tickets purchased online, through a works council or with a Pass are generally less expensive ...
4.3 Much higher per capita income at Eurodisney
Amusement parks derive their revenue from the sale of admission tickets, but they also seek to get customers to spend money once they're in the park. A range of ancillary services is therefore deployed to meet visitors' needs and desires.
The graph below was created by dividing sales by attendance for ...
4.4 Products related to amusement parks
Services for professionals
In order to generate revenue in the off-season, the parks have set up special facilities to welcome business customers for seminars, conventions, meetings, team-building events or private parties:
Disneyland Business Solutions created ** years ago, this entity organizes over *** events a year, and has established itself as the *st ...
5 Regulations
5.1 Attraction facility regulations
The installations and rides that make up amusement park attractions are strictly regulated. The law distinguishes between attractions that are permanently fixed to the ground and travelling attractions. These two types of attractions fall into several categories:
Attractions permanently fixed to the ground
Category *: attractions for unaccompanied children under *.** m tall; Category ...
5.2 Regulations governing playgrounds and leisure areas
Because of the public they attract, play and leisure areas, whether or not installed in a park, are subject to strict regulations, especially in terms of safety. There are a number of points to note in the following areas:
Playground equipment ; Playground layout; Accident management and potential risks.
Playground equipment
Playground ...
6 Positioning the players
6.1 Player segmentation
- EuroDisney (Disneyland Paris & Walt Disney Studios)
- Grévin et Cie Parc Astérix (Cie de Alpes)
- Le Puy du Fou
- Marineland
- Nigloland (Gélis Frères)
- Le Pal
- Walibi Rhône-Alpes (Avenir Land)
- Ok Corral
- Parc Spirou
- Zoo Parc de Beauval
- Aquarium de la Rochelle
- Zoo de la Palmyre (Zoo Faune Tropicale)
- Royal Kids (Franchise)
- Futuroscope
- EuroDisney (Disneyland Paris & Walt Disney Studios)
- Compagnie des Alpes
- Looping
- Le Hameau Duboeuf
- Touroparc Zoo
- Zoo d'Amnéville
- Vulcania
- Pop Corn Labyrinthe
- Parc du Bournat
- Grottes du Cerdon Tellus
- Dino Zoo
- Europa Park
- Winnoland
- Zoo de Vincennes
- Zoo de Thoiry
- MuséoParc Alésia
Liste des graphiques
- La taille du marché mondial des parcs d'attractions
- Evolution du chiffre d'affaires (HT) du code naf 93.21Z
- Les types de loisirs préférés des Français dans le domaine des lieux de loisirs par Yougov
- Les critères de sélection des parcs d'attractions des Français
- Quel budget pour une journée de loisir... dans un parc d'attraction ?
Toutes nos études sont disponible en ligne et en PDF
Nous vous proposons de consulter un exemple de notre travail d'étude sur un autre marché !
Dernières actualités
Le MuséoParc Alésia bataille pour augmenter ses recettes - 22/04/2024
- Recettes en 2022 : 1,12 million d'euros
- - Augmentation prévue des recettes en 2023 : entre 10% et 15%
- - Recettes de la billetterie en 2022 : 410.000 euros (+16%)
- - Masse salariale : 1,36 million d'euros
- - Nombre de salariés permanents : presque 30
- - Nombre de visiteurs en 2023 (post-covid) : 85.000 visiteurs (+9%)
- - Recettes de la boutique en 2022 : 246.000 euros (-1%)
- - Recettes du restaurant en 2022 : 365.000 euros (+22%)
Parc Astérix : Un record de 2,8 millions de visiteurs pour ses 35 ans - 30/03/2024
- - Record de fréquentation en une saison : 2,8 millions de visiteurs
- - Second parc de loisirs français et dans le top 10 européen
- - Investissement initial : 850 millions de francs
- - Date d'inauguration : 30 avril 1989
- - Fréquentation première saison : 1,3 million de visiteurs
- - Record de fréquentation avant Covid : 2,3 millions de visiteurs en 2019
- - Augmentation du nombre de chambres d’hôtel : De 100 à 450 entre 2017 et 2023
- - Augmentation de la part des visiteurs étrangers : 15%
Le Puy du Fou dans les starting-blocks en Chine - 28/03/2024
- En Espagne son parc a déjà atteint 1,1 million de visiteurs en 2023, deux ans après sa création.
- Ouverture à Shanghai d'un parc baptisé Saga
- Le spectacle chinois met en scène Shangai des années 30
- 80 millions d'euros d'investissement portés par les partenaires chinois (les sociétés Cyts et Chengxin) du Puy du Fou Asia.
- La filiale du Puy du Fou détenue à 51 % par le parc français emploie 300 salariés chinois
- Effectif du groupe 3.850 salariés (2.500 en France, 1.000 en Espagne, 300 en Chine, 50 aux Pays-Bas) ;
- Fréquentation : 3,7 millions de visiteurs en 2023 (2,6 millions en France et 1,1 million en Espagne) ;
- Investissement : 420 millions d'euros dans les quatre dernières années
Dix ans après sa rénovation, le zoo de Vincennes défend son engagement scientifique - 20/03/2024
- - Fréquentation annuelle : 706 000 visiteurs
- - Position en France : Deuxième ou troisième zoo
- - Budget de fonctionnement : 3,7 millions d'euros
- - Nombre d'employés : 180 salariés et saisonniers
Comment Winnoland, premier parc d'attractions de l'Essonne, se réinvente - 19/02/2024
- - Le parc de loisirs « Winnoland » (anciennement « Babyland ») a été rénové et renommé en 2020.
- - Le parc est situé à Saint-Pierre-du-Perray, dans l'Essonne et s'étend sur 24 hectares.
- - Il compte 34 attractions différentes. - Le parc a été créé il y a 16 ans.
- - Le parc a connu une augmentation de fréquentation de 15 à 20 % chaque année depuis neuf ans.
- - En 2018 et 2023, la fréquentation a atteint un record de 200 000 visiteurs.
- - Le parc a un chiffre d'affaires de 4 millions d'euros hors taxe.
- - Il emploie une douzaine de salariés permanents et recrute une centaine de saisonniers chaque année.
Compagnie des Alpes : un administrateur nommé Laurent Wauquiez - 08/02/2024
- La CDA est le plus grand exploitant mondial de remontées mécaniques et compte une dizaine de stations de ski en France.
- Elle gère aussi plusieurs parcs de loisirs comme le Parc Astérix ou le Futuroscope.
- La CDA réalise un chiffre d'affaires de 1,125 milliard d'euros et emploie 5.000 personnes.
- Depuis 2007, elle est propriétaire de la Société des téléphériques de Val d'Isère (STVI), rachetée à la Société financière de Val d'Isère (Sofival).
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- 22/04/2024 - Ajout des informations de l'entreprise MuséoParc Alésia
- 30/03/2024 - Ajout des informations de l'entreprise Zoo de Thoiry
- 30/03/2024 - Ajout des informations de l'entreprise Zoo de Vincennes
- 19/02/2024 - Ajout des informations de l'entreprise Winnoland
- 07/10/2023 - Ajout des informations de l'entreprise Europa Park
- 25/08/2023 - Ajout des informations de l'entreprise Dino Zoo
- 28/07/2023 - Ajout des informations de l'entreprise Grottes du Cerdon Tellus
- 26/07/2023 - Ajout des informations de l'entreprise Parc du Bournat
- 26/07/2023 - Ajout des informations de l'entreprise Pop Corn Labyrinthe
- 25/07/2023 - Ajout des informations de l'entreprise Vulcania
- 06/07/2023 - Ajout des informations de l'entreprise Zoo d'Amnéville
- 29/06/2023 - Ajout des informations de l'entreprise Otium Leisure
- 25/06/2023 - Ajout des informations de l'entreprise Touroparc Zoo
- 23/05/2023 - Ajout des informations de l'entreprise Le Hameau Duboeuf
- 10/05/2023 - Ajout des informations de l'entreprise Looping
- 06/04/2023 - Ajout des informations de l'entreprise Le Puy du Fou
- 21/02/2023 - Mise à jour des données financières de l'entreprise Zoo Parc de Beauval
- 21/02/2023 - Mise à jour des données financières de l'entreprise Parc Astérix (Grévin et Cie)
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