The jam market - France

The global jam market has seen a variety of trends, with a particular focus on reducing sugar content and the rise of organic products.

In 2020, premium jams accounted for 29% of the market by value and 19% by volume, with notable growth in the premium segment driven by Bonne Maman's Intense range. Organic jams achieved a market share of 12% in value and 8% in volume. Jam prices are influenced by the cost of raw materials, such as fruit, which rose by an average of 17% for the different types. Sugar prices, on the other hand, have fluctuated over the years, but recovered to around $445/tonne in July 2021 after an earlier slump. The French market, though small, is worthy of note, Bonne Maman dominating with a 35% market share by volume. French producers are important on the European market, as they are the third largest producer of fruit and vegetables in the EU, and 15% of fruit production is destined for the processing industries, including jams. French consumers have a strong interest in local produce, with 4 out of 5 expressing this sentiment, and 35% of them make jam at home. Regulations are strict in France, with precise definitions and labeling requirements for jams and related products, in line with DGCCRF guidelines.

Changing tastes in the French jam market:

In recent years, the French jam market has seen significant changes in consumer demand, reflecting wider trends towards healthier lifestyles and a penchant for local, artisanal products. Although jam is a staple in French households, the maturing of the market has led to a challenging environment where traditional players are working hard to maintain their share. Two key trends are at the heart of the market's evolution: the reduction in the sugar content of jams and the rise of organic products. In addition, innovative packaging, such as smaller jars to encourage consumers to try new flavors, has become a differentiating factor from the competition.

In terms of consumption, around 70% of French households buy jam around seven times a year, representing an annual consumption of 3 to 4 kilograms per household. The broader spread market, which includes honey and spreads alongside jam, saw modest growth of 0.6% in value terms to reach almost 800 million euros, despite a slight contraction in volume.

In addition, a growing interest in local products is evident, particularly among young people, with some 87% of young French people aged 15 to 30 favoring authentic, locally sourced foods. This enthusiasm for local products indicates a market where provenance is highly valued. Consumer demographics reveal distinct trends in jam consumption: children consume them around four times a week, mainly at snack time, while people over 50 enjoy sweet snacks throughout the day, with a preference for evening treats.

Consumption of sweet snacks is strongly focused on pleasure and temptation, accounting for over 60% of afternoon snacks and 77% of evening snacks, showing that, despite health trends, flavor and pleasure remain important to French consumers. However, not all the news is sweet; the number of jam consumers saw a 10% drop, from 22 to 24 million in 2014 to 21 to 23 million. This reflects wider dietary changes, including a decline in breakfast consumption. In the space of six years, the proportion of children and adults who skip breakfast at least once a week rose from 13% to 29% and 14% to 21% respectively. In terms of industry structure, there is a strong presence of both large-scale producers and smaller, independent players who make their mark through artisanal means.

Leading brands in the French retail sector include Bonne Maman, which alone accounted for 35% of market sales, and Andros.

The landscape of French jam producers

From major brands to niche artisans The French jam market is not only a story of sweet flavors, but also of diverse players, each bringing their own unique touch to this traditional condiment.

• Andros and Materne, two well-known names that have become synonymous with quality and reliability. These companies have an extensive reach, supplying not only local French markets, but international ones too.
• Andrésy Jams stands out for its carefully crafted preserves, appreciated for their gourmet flavors and innovative recipes. The company combines traditional techniques with modern touches, offering a delicious journey through taste.
• Lucien Georgelin is another market player that captures the essence of the French countryside with its natural ingredients and homemade products. Renowned for their authenticity, Lucien Georgelin jams appeal to consumers eager to rediscover the traditional flavors of their childhood.
• The Valade group prides itself on its ability to satisfy the most diverse tastes while maintaining strict quality controls. Its products cover different fruit varieties and aim to satisfy all types of jam lovers. Another notable player is Les Vergers de Chateaubourg, which brings together the richness of French orchards in jars full of natural goodness. They emphasize the freshness and natural origin of their raw materials in the manufacture of their jams.
• St Dalfour sets itself apart by offering a range of jams that are not only delicious, but also healthy. Favoring natural fruit with no added sugars or artificial preservatives, St Dalfour meets the growing demand for healthier spreads.

In addition to these players, the French jam market is thriving thanks to the passion and dedication of niche players who are carving out a unique place for themselves.

• Francis Miot, an artisanal brand named after its founder, a three-time winner of the Best Jam in France award, seduces customers with its high-quality, handmade jams.
• Favols, another key player, creates innovative jam flavors by combining unexpected ingredients, appealing to both traditionalists and lovers of adventurous cuisine.
• La Chambre aux Confitures appeals to the high-end niche with its exquisite range, often found in luxury hotels and delicatessens. The company has crossed national borders, spreading French jam know-how to various parts of the world.
• And let's not forget La Cour d'Orgères, whose reputation for producing small quantities of artisanal jams with a high fruit content has won the loyalty of even the most demanding jam lovers.

Informations

• Nombre de pages : 30 pages
• Format : Version digitale et PDF
• Dernière mise à jour : 15/02/2023

Sommaire et extraits

Liste des graphiques

• Principaux pays exportateurs
• Principaux pays importateurs
• Marché des confitures en valeur
• Part des confitures dans les tartinables
• Que consommez-vous le plus souvent au petit-déjeuner ?
• Part de population consommant des collations ou goûters
• Intérêt pour les produits du terroir
• Affirmations des Français concernant les produits de terroir
• Evolution de l'intérêt pour la recherche "confiture"
• Part des Français adeptes du fait maison
• Sources de référence des Français dans la réalisation des confitures maison
• Nombre d'établissements dans la transformation et la conservation de fruits
• Marques de confitures, miel et pâtes à tartiner
• Parts de marché des acteurs sur le marché de la confiture (tous circuits)
• Cours du sucre sur les 4 dernières années
• Les marques de confiture et pâte à tartiner préférées des Français
• Les marques de confiture et pâte à tartiner préférées en fonction de l'âge
• Confitures préférées des Français par fruit
• Importations et exportations de confitures, gelées, marmelades et pâtes à tartiner
• Principaux fournisseurs de la France sur le marché de la confiture
• Principaux clients de la France sur le marché de la confiture