Synthèse

The global home meal delivery market is experiencing significant growth, with an estimated value expected to more than double between 2017 and 2024. In Europe, the market size increased from €6.6 billion in 2015 to €18.9 billion in 2020, signaling a considerable upward trend. FoodTech investments in Europe, particularly in the home delivery sector, amounted to €4.2 billion across 1,000 fundraisers between 2014 and 2018, demonstrating the industry's dynamism. However, investments are concentrated within a few companies, like Delivery Hero, HelloFresh, and Deliveroo, which accounted for 60% of the total.

The French market, part of this European trend, is projected to grow from €3.3 billion in 2018 to €7.2 billion by 2022, representing a substantial potential for development in the restaurant industry, which is expected to increasingly integrate meal delivery services. The coronavirus crisis has particularly propelled the value of the meal delivery market, with a 24% increase in users in Europe. The landscape features various players like restaurant platforms, delivery services, and ghost restaurants, with leading market shares held by Just Eat (50%) and Deliveroo (21%) in Europe.

Despite the market's expansion, challenges remain, including profitability issues and the legal status of delivery drivers, prompting discussions on their employment security and the emergence of alternative models such as CoopCycle, a cooperative for delivery personnel. Nonetheless, with the consumer base for home delivery being predominantly younger, with 75% under the age of 35, and trends like the demand for Asian food, burgers, and pizzas, the market continues to adapt and evolve, facilitating structural adjustments within the restaurant sector to balance on-site and online services.

"Evolving Dynamics in the French Home Delivery Market: A Trend Analysis"

There has been a transformative shift in the French consumption habits over recent years, largely attributed to the burgeoning market of home meal delivery. The French market, traditionally resistant to the concept of ready-made meals delivered to one's doorstep, is now seeing an increasing openness towards this modality, especially among the younger generations and Generation Z. Despite the cultural reluctance compared to Anglo-Saxon countries, the French market is experiencing a similar growth trajectory with an expected annual increase of about 20-30% between 2018 and 2022. This expansion has the potential to push the new home delivery market to represent around 5-7% of the overall restaurant market.

The proliferation of various players in the sector, including bicycle deliveries of restaurant meals, catering services, and restaurants with proprietary delivery systems, has diversified the offerings considerably. The spectrum of restaurants participating in home delivery has widened, catering not only to the traditional demand for quick meals such as pizza, burgers, and sushi but also providing a gateway to a variety of culinary experiences. Europe is witnessing this trend as well, with its delivery market size growing from approximately €5-7 billion in 2015 to around €17-20 billion in 2020.

On the investment front, European FoodTech, which encompasses the home delivery segment, has seen tremendous growth, raising between €3-5 billion over four years from 2014 through 2018. Within this sector, home delivery has attracted a significant portion of investments, although the capital has been concentrated among a few key players. France, in particular, spearheaded the number of fundraisings despite the smaller scale of individual startups compared to counterparts in Germany and the United Kingdom. Delivery services' user demographics in France are skewed towards the younger cohorts, with 75% of consumers aged 35 or under. This age group is primarily responsible for the growth seen in the use of such services. For instance, students contribute to the sector consumption significantly, with around 25-35% of them utilizing delivery services weekly. The Paris region and other urban areas are hotspots for home delivery, with more than half of their populations engaging in these services.

The French home delivery market is not without its challenges, especially concerning the status of delivery drivers. The majority operate as independent contractors, leading to legal disputes that question the sustainability of such employment models. Cooperatives like CoopCycle offer an alternative by providing a shared platform and a collective voice for delivery personnel, aiming.

Dominant Forces in the French Home Meal Delivery Market: A Diverse and Competitive Ecosystem

The French home meal delivery market is a dynamic and growing field with a range of actors that cater to a variety of tastes and preferences. Ubiquitous brands and emerging startups alike vie for the attention of a rapidly expanding customer base that values convenience, variety, and quality. Here’s a glimpse into the main players shaping the landscape of this bustling market.

#### Deliveroo: The Vanguard of Varied Cuisines Deliveroo has positioned itself as a leading platform in France, bringing an extensive array of culinary choices right to the consumer's doorstep. With partnerships spanning countless local eateries and high-end restaurants, Deliveroo provides a one-stop gateway to a world of flavors, and their commitment to timely and reliable service has earned them a loyal customer base. They encapsulate the shift towards a more diverse and gourmet home dining experience that looms large in urban locales.

#### Uber Eats: The Powerhouse of Rapid Delivery Not far behind in the race is Uber Eats, leveraging its global logistics expertise to provide a swift and swift and efficient delivery service. Uber Eats has revolutionized the market with an intuitive app experience and rapid order fulfillment. Despite its focus on speed, the platform doesn’t cut corners on variety, offering everything from local favorites to international delights.

#### Just Eat: The Champion of Choice Just Eat, previously known as Allo Resto, has carved out a substantial slice of the market with a model that empowers restaurants and consumers alike. By allowing customers to order directly from a rich selection of restaurants, Just Eat facilitates a connection between diners and kitchens without intermediary hassles.

#### Domino’s Pizza: The Traditionalist with a Twist A global giant in the pizza delivery sector, Domino’s Pizza has retained its dominance by maintaining a fleet of its own delivery staff in France. Desiring to keep control over the customer experience and to ensure a seamless service, Domino’s has not fully relinquished the delivery aspect to external platforms, thereby safeguarding the home-grown approach that has been central to its brand identity.

#### Planet Sushi: The Connoisseur of Convenience Planet Sushi predates the current wave of food delivery services, having delivered its Japanese delicacies to customers well before the proliferation of home delivery apps. With continued investments in technology and a fleet of eco-friendly scooters, Planet Sushi continues to blend traditional sushi-making with modern delivery savvy.

#### CoopCycle: The Ethical Innovator.

Obtenez toutes informations essentielles
à la compréhension de ce marché

Détail du contenu

Informations

  • Nombre de pages : 30 pages
  • Format : Version digitale et PDF
  • Dernière mise à jour : 20/12/2022
Détail des mises à jour

Sommaire et extraits

1 Market overview

1.1 Definition and scope of the study

The home delivery sector, on the rise the last few years, has totally changed the consumption habits of the French . It is a market that includes different types of players: bicycle deliveries of restaurant dishes, catering services, restaurants with their own delivery drivers, etc.

Today, home meal delivery is no longer limited to the delivery of burgers, pizzas and sushi, but has opened up to a wide range of restaurants This responds to the new expectations of consumers who want to enjoy new culinary experiences, eat healthier and order in a quick and easy way. However, the market is having a harder time taking off in France than in the Anglo-Saxon countries, as it is not part of the French culture to have ready-made meals delivered to your home; the players tend to target younger people or Generation Z, who are more receptive to this mode of consumption.

The European delivery market is growing strongly, with an increase of almost 20% per year between 2015 and 2020 . Similarly, the growth figures for the French market are similar, with experts even predicting a annual growth of over 25% between 2018 and 2022 . Representing nearly 6% of the restaurant market, the new home delivery market is prompting traditional restaurateurs to adapt their offerings to the delivery model.

If some actors stand out like Deliveroo, Uber Eats or Just Eat, the market is constantly evolving with the emergence of new players like the mass-market retailers who are starting to deliver prepared meals to your home, or ghost restaurants (virtual restaurants only available through the Internet for online delivery).

Unlike most of the economic sectors, the meal delivery market is driven by the coronavirus crisis which resulted in the closure of physical restaurants and the ban on eating out. As a result, the value of this market is increasing in 2020, with an increase of 24% of the number of users in Europe .

Liste des graphiques

  • Part des structures de livraison de repas en ligne et hors ligne
  • Marché européen de la livraison de repas
  • Taille de marché de la livraison alimentaire
  • Part de marché de la livraison de repas
  • Lieux de livraison des repas
Afficher Plus Masquer

Toutes nos études sont disponible en ligne et en PDF

Nous vous proposons de consulter un exemple de notre travail d'étude sur un autre marché !

Une question sur cette étude ?   (+33) 9 70 46 55 00

Dernières actualités

Deliveroo condamné à verser 9 millions d'euros à l'Urssaf - 03/09/2022
  • 2286 emplois de livreurs dissimulés entre le 1er avril 2015 et le 30 septembre 2016
  • Deliveroo condamné à régler à l'Urssaf 9,7 millions d'euros pour ne pas avoir réglé des cotisations et contributions sociales
Les Européens se divisent sur le statut des livreurs des plateformes | numériquesLes Européens sont divisés sur le statut juridique des livreurs des plateformes numériques. - 09/12/2022

Selon la Commission Européenne 4 millions d'indépendants devaient être requalifiés en salariés

Deliveroo : le géant de livraison en cinq questions | Deliveroo : le géant de la livraison en cinq questions - 10/02/2023
  • L'entreprise développe le secteur de la livraison de plats cuisinés à domicile
  • Un restaurant rémunère la société pour apparaître sur la plateforme et obtenir des commandes
  • Le client paie une commission pour recevoir chez lui le repas désiré
  • Deliveroo travaille aujourd'hui avec 160,000 restaurants partenaires dans dix pays : Belgique, France, Hong Kong, Italie, Irlande, Qatar, Singapour, Emirats arabes unis, Koweït et Royaume-Uni

Entreprises citées dans cette étude

Cette étude contient un panorama complet des entreprises du marché avec les derniers chiffres et actualités de chaque entreprise :

Deliveroo
Frichti (La Belle Vie)
Just Eat
Nestor (Elior)
Sushi Shop Restauration
Uber Eats France
Foodchéri
Glovo
Delivery Hero - Foodora
La Brigade de Vero
Dija (Gopuff)
Frères Toque

Choisir cette étude c'est :

Accéder à plus de 35 heures de travail

Nos études sont le résultat de plus de 35 heures de recherches et d'analyses. Utiliser nos études vous permet de consacrer plus de temps et de valeur ajoutée à vos projets.

Profiter de 6 années d'expérience et de plus de 1500 études sectorielles déjà produites

Notre expertise nous permet de produire des études complètes dans tous les secteurs, y compris des marchés de niche ou naissants.

Notre savoir-faire et notre méthodologie nous permet de produire des études avec un rapport qualité-prix unique

Accéder à plusieurs milliers d'articles et données payantes

Businesscoot a accès à l'ensemble de la presse économique payante ainsi qu'à des bases de données exclusives pour réaliser ses études de marché (+ 30 000 articles et sources privées).

Afin d'enrichir nos études, nos analystes utilisent également des indicateurs web (semrush, trends…) pour identifier les tendances sur un marché et les stratégies des entreprises. (Consulter nos sources payantes)

Un accompagnement garanti après votre achat

Une équipe dédiée au service après-vente, pour vous garantir un niveau de satisfaction élevé. (+33) 9 70 46 55 00

Un format digital pensé pour nos utilisateurs

Vous accédez à un PDF mais aussi à une version digitale pensée pour nos clients. Cette version vous permet d’accéder aux sources, aux données au format Excel et aux graphiques. Le contenu de l'étude peut ainsi être facilement récupéré et adapté pour vos supports.

Nos offres :

the home delivery market | France

89 € HT
  • Quels sont les chiffres sur la taille et la croissance du marché ?
  • Quels leviers tirent la croissance du marché et leur évolution ?
  • Quel est le positionnement des entreprises sur la chaine de valeur ?
  • Comment se différencient les entreprises du marché ?
  • Données issues de plusieurs dizaines de bases de données

Pack 5 études (-15%) France

75.6 € HT / étude
378 € au lieu de 445 € HT -15%
  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Ajouts et mises à jour

  • 03/03/2024 - Mise à jour des données financières de l'entreprise Frichti (Gorillas)
  • 01/01/2024 - Mise à jour des données financières de l'entreprise Deliveroo
  • 01/01/2024 - Mise à jour des données financières de l'entreprise Uber Eats France
  • 12/12/2023 - Ajout des informations de l'entreprise Clone - Not So Dark
  • 02/12/2023 - Mise à jour des données financières de l'entreprise Frichti (Gorillas)
  • 27/10/2023 - Ajout des informations de l'entreprise Frères Toque
  • 20/08/2023 - Mise à jour des données financières de l'entreprise Frichti (Gorillas)
  • 03/08/2023 - Mise à jour des données financières de l'entreprise Uber Eats France
  • 14/06/2023 - Mise à jour des données financières de l'entreprise Deliveroo
  • 19/05/2023 - Mise à jour des données financières de l'entreprise Frichti (Gorillas)
  • 02/05/2023 - Mise à jour des données financières de l'entreprise Uber Eats France
  • 21/02/2023 - Mise à jour des données financières de l'entreprise Sushi Shop Restauration
  • 21/02/2023 - Mise à jour des données financières de l'entreprise Deliveroo
  • 18/02/2023 - Mise à jour des données financières de l'entreprise Frichti (Gorillas)
  • 01/02/2023 - Mise à jour des données financières de l'entreprise Uber Eats France
Une question ?
Notre équipe est à votre écoute au   (+33) 9 70 46 55 00