The haute couture market - France

The global haute couture and luxury ready-to-wear market have been experiencing growth, although a forecasted slowdown was anticipated post-2020. Haute couture represents the pinnacle of custom-made, luxury fashion, traditionally unprofitable yet offering significant branding benefits for the major fashion houses. The global luxury market, including personal goods, was buoyant with optimistic projections up to 2025, expecting a rise in value to between 320 and 365 billion euros. Despite potential deceleration, the sector continued to benefit from the emergence of new wealth worldwide and the persistent allure of destinations like Paris. While product prices have remained relatively stable, growth has been propelled by increasing sales volumes, effective cost management, successful collections, productivity gains, and expanding online presence. The data post-2020 specifically quantifies a projected slowdown in the growth of luxury ready-to-wear items to 2.5% in value..Title: Trends in the Haute Couture and Luxury Ready-to-Wear Market The haute couture and luxury ready-to-wear market in France is currently experiencing growth. This upward trend is also mirrored at a global level, with the general luxury market projected to continue its expansion in the coming years. Sales of luxury ready-to-wear items have demonstrated a positive surge, although this segment tends to be less dynamic when compared to the broader spectrum of luxury goods. Despite forecasts indicating a potential deceleration, the markets for haute couture and luxury ready-to-wear in France remain robust due to several contributing factors. The rise of substantial new fortunes globally and the influx of tourism in France and particularly Paris propel the growth of these segments. The clientele for haute couture remains a very select group, primarily made up of women, with a growing representation from Asian, Gulf, and Russian demographics. Haute couture, while often seen as a beacon of expertise and creativity, is typically not profitable on its own. Paradoxically, the image and reputation cultivated through the often loss-making haute couture activities provide substantial positive branding for the luxury houses. Profitability is mainly derived from diverse activities outside of high-end fashion. In terms of economic indicators, the global luxury market, including luxury experiences and personal property, escalated by around 5% in 2018, reaching a value of between €1,150 and €1,250 billion. The segment dedicated to luxury personal goods alone stood at approximately between €255 and €265 billion. By 2025, optimistic forecasts anticipate that the market for these luxury personal goods could be valued at between €320 and €365 billion. As we observed the trajectory of the value of luxury personal goods, it's clear that there was a significant increase of about 44.5% over six years, from 2010 to 2016. This trend underscores the prestigious and exceptional nature of these goods and the relative rarity which adds to their allure for consumers. Zooming in on the targeted segment, luxury ready-to-wear items have seen an increase of more than 3% in 2018. Moving into 2019, the growth in sales of luxury ready-to-wear items appeared to slow slightly, to an estimated 2.5% in value. It is worth noting that the luxury and haute couture market's growth is predominantly volume-driven, as price increments have not been substantial in recent years. This volume growth is attributed to efficient cost management, the success of collections, enhanced productivity, and.### Titans of Elegance: Leading Forces in the Haute Couture and Luxury Ready-to-Wear Arena The upper echelons of fashion, particularly the haute couture and luxury ready-to-wear markets, are realms where artistry meets artisanal precision, and exclusivity reigns supreme. Within this opulent sphere, several key players stand as the pillars of the industry, commanding respect and adoration from a globally dispersed clientele of affluent enthusiasts. At the forefront of haute couture, illustrious houses such as Chanel, Dior, and Givenchy set the standard for unrivaled craftsmanship and innovative design. Chanel, under the creative helm of Virginie Viard after the legendary reign of Karl Lagerfeld, continues to enchant the world with its timeless elegance and embodiment of French chic. Dior, with its rich heritage and continuously refreshed aesthetic, has become synonymous with luxurious femininity, while Givenchy remains a bastion of sophisticated grace, captivating the market with its refined silhouettes and exquisite detailing. In concert with these historic names are the potentates of luxury conglomerates, such as LVMH and Kering, which boast impressive portfolios of prestigious brands that dominate the global stage. LVMH, a colossus in the luxury sphere, owns an array of esteemed fashion labels like Louis Vuitton and Fendi, each renowned for their distinctive styles and revered for their unassailable status. Equally influential, Kering propels forward with powerhouses like Saint Laurent and Gucci, which have become cultural phenomena in their own right, ardently admired for their daring approaches to traditional luxury. These major groups not only represent the pinnacle of high fashion but are also pivotal in shaping fashion's future through their strategic positioning and substantial influence over market trends. Their expansive reach and financial might enable them to engage in diverse ventures, leveraging their haute couture credentials to amplify their presence across various luxury sectors, from accessories to beauty products, thus securing their footholds as the vanguards of opulence. Beyond the dazzle of runway shows and the allure of impeccably tailored garments, these key players play a crucial role in sustaining the exclusivity and allure of the haute couture and luxury ready-to-wear markets. As they continue to innovate and captivate, they carry the torch for an industry synonymous with the pinnacle of personal luxury, setting the tone for what is not just fashion, but wearable art.

Informations

• Nombre de pages : 30 pages
• Format : Version digitale et PDF
• Dernière mise à jour : 01/09/2023

Détail des mises à jour

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Sommaire et extraits

Liste des graphiques

• Répartition du marché des biens personnels de luxe par type de produits
• Marché mondial des biens personnels et d'habillement de luxe
• Valeur du marché du luxe au niveau mondial par type de produits et de services
• Perception des perspectives du marché de l'habillement de luxe
• Consommation des ménages en habillement
• Dépenses en habillement par habitant
• Type d'articles de luxe les plus achetés
• Arrivées annuelle des touristes étrangers
• Consommation touristique (tourisme international)
• Répartition des touristes étrangers par pays d'origine
• Répartition des ventes de produits de luxe par canal de distribution
• Répartition des ventes de produits de luxe par circuit de distribution
• Répartition des ventes en ligne par type de produit
• Variations interannuelles des ventes en ligne de biens personnels de luxe
• Ventes en ligne d'habillement de luxe
• Marché du luxe en ligne par continent
• Taux de croissance du marché du luxe en ligne par continent
• Types de site internet privilégiés pour les achats de produits de luxe
• Indice de prix à la production des articles d'habillement à l'exclusion des fourrures
• Indice de prix d'importation de produits industriels pour la catégorie Articles d'habillement à l'exclusion des fourrures
• Dans quel mesure êtes-vous accord avec ces affirmations quand vous achetez du luxe d'occasion ?
• Ventes d'occasion de biens de luxe, par type de produits
• Nombre de maisons de Haute-Couture

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