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Synthèse
As of 2020, the halal market continues to present significant growth opportunities globally, with the food segment, specifically halal meat, driving much of the expansion. The halal meat market in French supermarkets alone accounted for €337 million in sales, marking a 13.6% increase in volume and a 14.9% increase in value from the previous year. Poultry stands out as a leader within the food sector, with sales climbing to €133 million, up by 15.6%.
Among consumers, young urban Muslims and growing families are the primary buyers, with a considerable part of halal sales occurring in independent butcher shops rather than large retail chains, signaling a demand for traceability and respect for ritual practices. Innovations and diversification in product offerings, such as Isla Délice's addition of 7 to 8 new items annually, and growth strategies highlighting the French origin of products, like Régahal's revamped packaging, are key trends. The French halal market was estimated at 5.5 billion euros in 2014 and has continued to expand since, bolstered by heightened consumer awareness, evolving product ranges, and strategic promotional activities—particularly around the culturally significant period of Ramadan.
Halal Meat Market Trends and Insights in France
The halal meat market in France has been a center of exponential growth, driven by a significant Muslim community that serves as its primary clientele. The Muslim demographic was estimated to be between 5 and 6 million, with expectations that the number would reach between 8 and 13 million by 2050. Such statistics underscore the potential for halal meat demands to soar in the coming years. An in-depth look at halal meat consumers reveals a wide array of purchasing behaviors influenced by factors such as age, socioeconomic status, and geographic location.
The Muslim population in the region of Centre-Val de Loire shows a higher systematic consumption rate of halal meat compared to their counterparts in regions like Aquitaine-Limousin-Poitou-Charentes. When breaking down halal meat consumption habits by family types, the most frequent buyers, comprising nearly 30% of this market segment, are the "pre-families," or young couples and singles under 35 without children. This demographic spends an average monthly budget of around 238 euros on halal products. In contrast, "growing families," with at least one child between 6 and 11 years of age, have the highest expenditure, averaging around 403 euros each month.
Consumers' expectations for halal meat are riding on a more demanding wave, increasingly leaning towards health consciousness, product traceability, and quality assurance. Scandals and controversies around improper labeling and inadequate respect for halal practices have shifted a significant portion of the consumer base towards small neighborhood butchers, who are perceived as more trustworthy compared to larger supermarket chains. Small businesses seem to have a stronghold, capturing more than 50% of food expenditure, reinforcing the aura of trust and quality associated with traditional halal purchasing venues.
The halal market, anchored predominantly in the meat segment, is characterized by fierce competition and innovation. In 2020 alone, sales in the halal meat market in supermarkets reached nearly 380 million euros, with halal charcuterie and frozen meats as the most significant sub-segments. Leading brands are maintaining their dominance by continuously introducing new products, focusing on the provenance of meats, and employing aggressive marketing campaigns, especially during the critical period of Ramadan. Ramadan remains a peak season for halal meat sales, accounting for as much as 30% of annual revenue. Commercial strategies during this period include enticing promotions and targeted communication efforts.
Prominent Figures in the Halal Market Landscape
The halal market, a dynamically complex and proliferating sector, showcases a range of illustrious players who have carved out distinctive niches for themselves.
- In the realm of halal charcuterie, Isla Délice stands as the colossus, dominating the market share by value in 2020 with an impressive 46.8%, marking a significant year-on-year growth of 18.1%. This brand's supremacy within the halal meat market is quite evident as it consistently maintains its lead, exuding market dominance and consumer preference.
- A notable challenger, Fleury Michon, occupies a respected position with 17.1% of the market share, evidencing a steadfast growth of 14.7% from the previous year. This indicates a robust foothold within the halal segment and a resilient stride toward capturing the consumer palette.
- The third major contender in the charcuterie segment is Oriental Viandes, claiming 8.8% of the market. The brand's notable climb of 31.8% spotlights its emerging significance and the growing appeal of its offerings within the halal marketplace.
- When it comes to halal frozen meat, Isla Délice once again emerges as the market leader, gripping 52.4% of the volume market share in 2020 and demonstrating a staggering upward trajectory by surging 36% compared to the previous year. This substantial presence underlines Isla Délice’s versatility in catering not only to traditional charcuterie lovers but also to those seeking convenience and variety in frozen meat products.
- In the spheres of innovation and competitiveness within the halal poultry sector, prominent players like Isla Délice, Fleury Michon, and Réghalal (associated with the Société Normande de Volaille, a subsidiary of the large LDC group) are worth noting.
Not only have these brands made a mark in the general market, but they have also significant stakes in various segments like frozen meat and poultry deli products, illustrating their comprehensive approach to the halal market. These key players have not only contributed to the expansion and diversity of the market through product innovation and strategic positioning but have also responded to the nuanced demands of a discerning clientele. Their growth strategies and enduring presence in the market underscore their critical roles in shaping the outlook and consumer trends within the global halal marketplace.
à la compréhension de ce marché
Détail du contenu
Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 18/04/2023
Sommaire et extraits
1 Market overview
1.1 Definition and scope of the study
In the Muslim religion, halal refers to everything authorized by Sharia, or Islamic law, as opposed to haram, which is prohibited or impure. The prohibitions of the Muslim religion include the consumption of alcohol, drugs and pork (including the pork gelatin used to make sweets), as well as " blood, the dead beast or the beast on which one has eaten. ( Sura 5 of the Koran), i.e. any meat from an animal that has not been slaughtered alive.
So, according to Muslim rites, to be halal, the animal must be turned towards Mecca, its throat cut and bled by a Muslim who pronounces sacred words. This practice contravenes French legislation, which requires the animal to be stunned before slaughter.
In 2020, on a global scale, the halal food market segment represented 57.8% in volume terms, making it the largest halal market segment in comparison with other halal sectors such as cosmetics, clothing, "muslim-friendly" tourism...
The halal prescription has given rise to some controversy in Europe, notably among animal rights groups. What's more, there is no halal label in France, unlike kosher products, which are guaranteed by the Consistoire Central des Juifs de France.
Despite these certification difficulties, the meat market is very much alive, with all halal products, including meat, growing in value terms by +12.4% in 2022 compared with 2019 , and the 1st Halal Franchise Fair held in Paris in 2020. The market therefore appears to be growing steadily, with market structuring tending to develop, following the example of Isla Délice, which saw a steady 8-10% increase in sales between 2010 and 2020.
In fact, the main players in the halal meat market are, on the one hand, major groups such as Fleury Michon, Isla délice and Réghalal (a subsidiary of the LDC group) and, on the other, independent stores such as butchers, which are smaller players.
1.2 Excellent growth opportunities worldwide
The global halal market
The global halal market may contain different products and services from one source to another.
According to Adroit Market Research, the global halal market will be worth *.* trillion dollars by ****. In this study, the following segments are considered: Finance, Tourism, Food & Beverage, Media & Entertainment, Fashion, Pharmaceuticals and ...
1.3 The French market is growing exponentially
In ****, the French halal market in supermarkets and hypermarkets will be worth ***.** million euros, representing a **.*% increase in sales over ****.
Sales growth in the halal supermarket market France, ****-****, in millions of euros Source: ****
Sales of the main halal market segments France, ****/****/****, in millions of euros Source: ****
The main segments of ...
1.4 International halal meat trade
Precise figures are available concerning the value of halal meat imports into the countries of the Organization of Islamic Cooperation (***), as well as the ranking of the main importers and exporters of halal meat to these countries. The ** OIC member countries imported $*** billion worth of Halal products and exported $*** billion in ...
2 Demand analysis
2.1 Targeting the Muslim community
While anyone can buy halal products, the target clientele is the Muslim community. To assess the demand for halal meat in France, we first need to establish the total number of Muslims in the country, which is difficult to do as ethnic statistics are forbidden.
According toInsee 's **** report on religious ...
2.2 Typology of halal meat consumers
A recent IFOP survey conducted in September **** among the Muslim population analyzes the frequency of halal meat purchases in France, according to a number of criteria: consumer gender, age, profession, marital status, and region of origin.
Generally regular consumers
According to a recent IFOP survey, **% of Muslims questioned claimed to consume ...
2.3 Highly variable average baskets
Among halal meat buyers, six types of family can be distinguished, with very distinct consumption patterns and average halal spending:
Pre-families": couples or singles under ** with no children; Young families": families with children, all under * years of age; Growing families": families with at least one child aged * to **; Established families": families ...
2.4 Consumers' expectations are more demanding
Consumers increasingly attentive to health risks
Consumers have high expectations in terms of quality, innovation and product availability. This is why brands are adopting growth strategies aimed at improving their offer by moving upmarket and reviewing their packaging.
Consumers, for example, are increasingly aware of the health risks associated with halal ...
2.5 Ramadan no longer the only highlight
Ramadan is a strategic time, accounting for **-**% of annual sales of halal meat. There is also significant stockpiling, as the bulk of sales take place before Ramadan.
The Ramadan period has a direct influence on halal butchery sales, which increase by ** to **% at this time of year. This is linked ...
3 Market structure
3.1 The main halal meat brands
Halal charcuterie
Three main brands stand out from the rest in the halal charcuterie segment: market leader by far is Isla Délice, with **.*% of market share by value in ****, up +**.*% on the previous year. Next is Fleury Michon with **.*% of market share by value (***). [***]
Volume market share of the main ...
3.2 Meat production and halal meat in France
The Confédération Nationale de l'Élevage details some of the characteristics of meat production in France. It is organized into two herds:
The "dairy herd", which represents **% of the total herd and is made up of animals bred and destined for milk production. **% of animals are selected for herd ...
3.3 Distribution mainly captured by small retailers
Major retailers such as Carrefour, Auchan and E.Leclerc are pursuing aggressive halal product promotion policies.
Nevertheless, traditional retailers continue to do well, particularly halal butchers, small shops and markets. It is estimated that**% of sales are made via halal butchers and local grocery stores. [***].
This is a direct result of ...
3.4 Online meat buying: a booming segment
Due to the health crisis linked to Covid-**, halal meat distribution has been shaken up as consumers of this type of product have turned to drive-thru distribution or direct home delivery of products, in ****, Isla Délice saw over ***% growth in their drive-thru sales compared to ****. [***]
sales trends for halal charcuterie ...
4 Offer analysis
4.1 Meat, the most important segment of the halal market
According to an LSA Conso study, the fresh halal market is the most popular with consumers, with halal poultry in first place (***). In last place, we find dairy products with sales of *.** million euros.
Halal sales in various departments France, ****, € million Source: ****
in the grocery sector, consumers are turning more to ...
4.2 The halal poultry segment continues to expand
In ****, the halal meat market in French supermarkets represented *** million euros in sales, up +**.*% in volume and +**.*% in value compared to ****. The poultry meat market segment in French supermarkets grew by **.*% between **** and ****, since in **** the halal poultry market segment in supermarkets in LS represented *** million euros in sales, while in ...
4.3 Innovation at the heart of growth strategies
Brands focus on product innovation
Consumers of halal meat are complaining about a lack of choice and variety at halal butcher's shops in supermarkets: they buy halal charcuterie and frozen products there, but go to traditional halal butcher's shops for fresh meat, because they can't find enough of it in ...
4.4 Organic halal: a new alternative?
Made in France and organic products are very much in vogue in France. However, the halal meat market is still very small: today, there are less than a dozen organic and halal butchers in Paris. [***]
But following a petition from the Œuvres d'assistance aux bêtes d'abattoirs (***) issued an opinion on ...
5 Regulations
5.1 The main regulatory standards governing the meat market in France
Non-exhaustive list.
The " Hygiene Package ": this is a set of European hygiene standards designed to ensure a minimum level of health safety on a European scale, and binding on all players in the food chain. They mainly comprise the following regulations: Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation ...
5.2 Difficulties in controlling halal regulation and certification
Unlike the "kosher" label, for example, there is no single "halal" label in France, as the Conseil français du culte musulman (***) has never succeeded in producing unified specifications.
Today, three organizations handle the bulk of certification in France: the three major mosques of Paris, Lyon and Evry, which represent three ...
6 Positioning the players
6.1 Segmentation
- Agrial Coopérative Primeal
- Bigard groupe
- Abattoir de Bondy
- Amalric GroupeIsla - Isla Délice
- Réghalal (Groupe LDC)
- Fleury Michon
- Baytat
- Dispro
- GRG Rungis
- Halal Food Service
- Isla Mondial
- Maison Koroghli
- Saglam France
- Big M Burger
Liste des graphiques
- Taille actuelle et projection du marché de l'alimentaire halal
- Part de chaque segment dans la marché halal
- Parts de marché en valeur des principales marques de charcuterie halal
- Parts de marché en valeur des principales marques de viande surgelés halal
- Part de marché des traiteurs halal en GMS
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Dernières actualités
Fleury Michon, le roi du jambon qui parie sur le végétal avec des tranches de légumes - 28/03/2024
- - Chiffre d'affaires de Fleury Michon : 795 millions d'euros.
- - Produits proposés : trois produits à base de légumineuses (lentilles corail, pois chiches, haricots blancs)
- - Marché visé : 50 % de consommateurs se disent flexitariens en France.
- - Recul annuel du marché du jambon de porc : 2 % à 3 % en volume depuis 2015
- - Estimation du marché des produits végétaux en grande surface au rayon traiteur : près de 150 millions d'euros, en hausse d'environ 3 % en volume.
- -Part de marché de Fleury Michon sur le "sans nitrites" : 62 % de ses ventes.
Agroalimentaire : Agrial grandit encore après la fusion avec Natura'Pro - 01/06/2023
- Agrial : première place parmi les coopératives françaises
- Fusion avec Natura'Pro, coopérative agricole de la vallée du Rhône
- Agrial : plus de 7 milliards d'euros de chiffre d'affaires en 2022
- Natura'Pro : 84 millions d'euros de chiffre d'affaires en 2022
- Agrial : 14 sites agroalimentaires dans la région Alpes Sud-Est
- Natura'Pro possède des magasins pour les professionnels agricoles et le grand public (enseigne Gamm Vert)
- Chiffre d'affaires d'Agrial doublé en dix ans
Fleury Michon préserve ses volumes malgré l'inflation | Fleury Michon reste compétitifs. - 14/04/2023
- Groupe familial
- Chiffre d'affaires de Fleury Michon en 2022 : 795 millions d'euros (en hausse de 12,6 %).
- Croissance des activités de restauration dans les avions : +67,5 %.
- Croissance de la livraison de plateaux-repas en entreprises : +58 %.
- Part de la grande distribution dans les ventes de Fleury Michon : 85 %.
- Croissance des ventes en grande distribution : +7,5 %.
- Hausse de prix passée en juillet : 4 % en année pleine.
- Augmentation des coûts des matières premières et d'emballages : 20 %.
- Résultat net de l'entreprise en 2022 : 2,4 millions d'euros (contre 4 millions l'année précédente).
- Fermeture du site breton de Plélan-le-Grand fin avril, employant 101 salariés.
- Part des gammes de charcuteries sans nitrites dans les ventes en valeur : 33 %.
Le marché halal enquête d'un nouveau souffle - 08/02/2023
- Reghalal est leader sur le marché du traiteur halal, avec 34,5 % de part de marché en volume, suivie de La Pastilla (20,9 %), Mil Brick (11,5 %) et Isla Délice (10,6 %)
- Réghalal (LDC) se lance dans le surgelé, segment dominé par Isla Délice (50,8 % de part de marché en valeur). Loin derrière, on trouve Oriental Viandes (14,1 %), Isla Mondial (6 %), et Arabi (4,1 %). Le dernier quart est trusté parles MDD (16,2 %) et de petits intervenants, à 8,8 %
Le groupe agroalimentaire Agrial va fusionner avec Natura'Prods pour créer Agrial Natura'Prods. - 22/01/2023
- Fusion entre Agrial et Natura'Pro
- Agrial possède une soixantaine de marques (dont Florette, Danao et Soignon)
- Chiffre d'affaires de 6,2 milliards d'euros en 2021, 12.000 agriculteurs adhérents et 22.100 salariés, dont 13.000 en France
- Implantée dans 11 pays
- Natura'pro est une Coopérative agricole de la Drôme provençale
- 320 salariés et 5,400 agriculteurs adhérents pour un chiffre d'affaires de 84 millions d'euros
Isla delices produira des saucissons et des jambons. - 03/05/2022
- Le numéro un de la charcuterie halal a investi 16 millions dans la rénovation complète d’un site autrefois propriété du suisse Bell Food Group
- La marque produit des jambons secs et cuits de volaille halal comme des saucisses cuites et saucissons secs
- L'entreprise produit près de 300 références de charcuterie et de traiteur
- Le marché de la charcuterie halal est en croissance de près de 10% chaque année
- Son usine se trouve à Saint-André-sur-Vieux-Jonc
- L'usine s’est spécialisée dans la production de jambons secs et cuits de volaille
- L’entreprise investit alors dans un atelier de production à Neulise au sud de Roanne
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the halal meat market | France
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