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Synthèse
The global garden furniture market, estimated at $48.40 billion in 2022, is set to grow at a steady 5.30% through to 2030, driven by rapid urbanization and rising living standards, particularly in developing countries. Consumer preferences are shifting towards durable, lightweight and easily transportable furniture. In France, the garden furniture market showed remarkable dynamism in 2022, with sales reaching 680 million euros, an increase of 5.5% on the previous year and higher growth than the overall furniture market (2%). The French market saw an increase in demand due in part to the confinement of 2020, which led consumers to place greater value on their gardens, transforming them into a "fifth room" in their homes. Despite this growth, the French market faces a declining production coverage rate, indicating a high level of import dependency.
Demand for garden furniture is highly seasonal, centered between March and June, in line with seasonal trends and weather-driven purchasing behavior. The market is competitive, with players ranging from garden center chains to DIY stores and superstores, all competing in a sector where the "Do It Yourself" (DIY) movement is gaining ground due to its profitability and consumers' growing ecological awareness.
Evolving trends in the French garden furniture market
As we delve into the dynamic realm of the French garden furniture market, it's essential to align ourselves with current advances and elucidate the trends that flow from the analysis specified. French consumers, who have experienced containment in the year 2020, have unequivocally demonstrated an amplified penchant for improving their outdoor living spaces. Demand for garden furniture in France, which encompasses a wide range of products from chairs to shelters and lamps, has seen a remarkable boom during the confinement period, as garden owners recognize the value of their outdoor spaces - collectively referred to as the "outdoor living space".it has been observed that a majority of French homeowners take pleasure in maintaining their garden, and that around 70% of them will own one by 2023.
The French appreciate not only the aesthetics of their green spaces, but also the opportunities they offer for relaxation. The analysis revealed a significant increase in sales, with the French garden furniture market growing by 25.9% between 2019 and 2022, reaching a market value of between €650 and €710 million. Testifying to the importance of this sector, the share of garden furniture in the overall furniture market stood at around 4.6%. The preferences of the French public are as eclectic as they are dynamic. Gray has emerged as the leading color choice for garden furniture, supplanting the long-favored beige, and teak has established itself as the most sought-after material. Interestingly, the study also highlighted the growing interest in DIY garden furniture, indicating a trend towards customization and craftsmanship.
Although the French market demonstrates robust domestic production, with renowned manufacturers such as Fermob and Lafuma Mobilier, it's worth noting that the import rate has overtaken the export rate, with a coverage rate of just over 75% in 2022. This highlights a dependence on imports to meet consumer demand and indicates a strong presence of foreign products on the French market.
To sum up, the French garden furniture market is characterized by seasonality, with peak demand from March to June, the post-confinement boom in gardening intérêts pour le jardinage, a penchant for do-it-yourself approaches, and an increase in the consumer price index of around 15 to 20 points between 2016 and 2022. This combination of factors underpins an evolving market, driven by new consumer habits and a growing appreciation of outdoor living.
Key market players shaping the garden furniture landscape
The garden furniture market is thriving thanks to the activity of a variety of key players, each bringing their own unique style and product offerings to create diversity within the industry. Below are the main companies that have had a significant impact on the outdoor furniture market:
- IKEA A global titan of affordable furnishings, IKEA offers a complete range of outdoor furniture from practical folding chairs to modular sectional sofas. Thanks to its "flat-pack" and "assemble-it-yourself" approach, the Swedish giant has made stylish, functional outdoor furniture accessible to a wider audience.
- Century Furniture, known for its luxury products, has established itself as a benchmark for high-end outdoor living spaces. Its furniture often combines traditional craftsmanship with modern aesthetics, offering consumers durable and sophisticated options for their gardens.
- Agio International Company Limited Specializing in outdoor furniture, Agio International offers a range of products including dining sets, fireplaces and lounges designed to transform patios and gardens into elegant retreats. A focus on quality and design innovation keeps the company at the forefront of the industry.
- Brown Jordan International:: As a leading lifestyle brand, Brown Jordan International is synonymous with exceptional design and craftsmanship. Its extensive collection of outdoor furniture exudes a sense of luxury and comfort that allows consumers to create an upscale outdoor space that is both inviting and elegant.
- Barbecues galore: Although primarily known for its grills and outdoor cooking equipment, Barbeques Galore also supplies a range of garden furniture suitable for dining and entertaining. Their offerings aim to complement the outdoor dining experience with comfort and convenience in mind.
- Fermob: Hailing from France, Fermob brings a touch of color to gardens around the world with its metal outdoor furniture. Their products, including the iconic bistro chairs and tables, are appreciated as much for their design as for their ecological credentials, as they are made from recycled materials and recyclable steel and aluminum.
- Grosfillex: Another French company, Grosfillex has carved out a place for itself on the market with its resin-based products. Known for their practicality and weather resistance, Grosfillex furniture is a must for those seeking durable, low-maintenance options for their outdoor spaces.
- Lafuma Mobilier: Focusing on comfort and durability, Lafuma Mobilier offers a selection of outdoor furniture ideal for relaxation. Their products, which range from recliners to camping accessories, are designed with portability and versatility in mind.
à la compréhension de ce marché
Détail du contenu
Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 12/12/2023
Sommaire et extraits
1 Market overview
1.1 Definition and scope of study
The garden furniture market covers all outdoor furnishings, from garden chairs and sheds to lamps, tables and garden furniture. The market can be segmented according to furniture type, material or quality.
The global market, estimated at $48.40 billion in 2022, is growing rapidly, with a CAGR of 5.30% to 2030. Demand is driven by strong urbanization and rising global living standards. In France, the garden furniture market is also booming. Although it only accounts for 4.6% of the furniture market, it is a very dynamic sector in which many different players are positioned: specialist furniture stores, garden center stores, mid/high-end furniture stores, supermarket chains... France is also increasingly dependent on imports, with a coverage rate of only 75.5% by 2022.
French demand is strong, boosted by the confinement of 2020, which has made all garden owners realize the importance of this"5ᵉ piece". Demand is also highly seasonal, concentrated between March and June, forcing distribution outlets to empty their stocks at the end of this period, or else to stock their products for an entire year until the following season. Trends evolve rapidly in this segment, changing with each season, so players need to adapt quickly to these changes and offer a variety of products.
New consumer habits are emerging: Do it Yourself (DIY) and second-hand, once again forcing players in the segment to adapt their offer to take advantage of this new demand.
1.2 Steady growth for the global outdoor furniture market
The outdoor furniture market was estimated at $**.** billion in **** and is expected to grow at a CAGR of *.**% to ****.
Estimated sales growth for the global outdoor furniture market World, **** - ****, in $ billions Source: ****
Rapid urbanization and rising living standards, particularly in developing countries, are driving this market. Industry players are keeping ...
1.3 The French market
In ****, sales of garden furniture in France reached *** million euros, an increase of *.*% on the previous year, outstripping overall furniture market growth of *%. From **** to ****, garden furniture sales growth was **.*%.
Size of the French garden furniture market France, **** - ****, in millions of euros Source: ****
According to IPEA (***), this growth is due ...
1.4 Foreign trade in furniture
This section covers French furniture imports and exports in general. In fact, no data are available for outdoor furniture alone. Although the figures in this section cover a broader scope than that of this study, they still provide a better understanding of foreign trade in garden furniture.
Exports:
French furniture exports ...
2 Demand analysis
2.1 The French and their gardens
In the wake of confinement, the French are increasingly keen to have and maintain their own gardens. Indeed, by ****, **% of people in France will own their own garden, with an average surface area of *** m², a larger size than gardens in Germany or the Netherlands. The growing popularity of gardening activities ...
2.2 Highly seasonal demand
The garden furniture market is characterized by strong seasonality, with the bulk of purchases concentrated between March and June, a period during which consumers are often influenced by good weather.
trends in interest in the term "garden furniture France, Sept ****-Sept ****, Google Trend index Source: ****
A value of *** represents the moment ...
2.3 The most popular items
In March ****, price comparison provider Idéalo published an article on its website entitled: Garden furniture: **** trends. This article reports the results of a study based on traffic on its platform in ****, **** and ****.
Please bear in mind that these data relate to the Idealo platform, and are therefore not necessarily representative ...
2.4 The Do It Yourself craze
The "homemade" or Do it Yourself (***) phenomenon, which grew in popularity during the first confinement in ****, continues to attract the attention of the French in ****. This trend, reinforced by inflation, is appreciated for its practical, economical and fun aspects. The DIY market in France is now worth *.*** billion euros, testifying to ...
2.5 The second-hand furniture market
According to statistics, **% of French people said they had bought a piece of second-hand furniture in their lifetime, while **% said they had sold one. Over the last two years, *.* million households were recorded as buying second-hand furniture, representing **.*% of the ** million households in France.
The average annual budget devoted to the ...
3 Market structure
3.1 Sector value chain
Below is a simplified value chain for the garden furniture market, the various stages of which are detailed in sections *.*, *.* and *.*.
Source: ****
3.2 Garden furniture production: French manufacturers face off against foreign manufacturers
France is home to a number of outdoor furniture manufacturers, including Fermob and Grosfillex.For Fermob, production is concentrated at the Thoissey plant in the Ain region. Similarly, Grosfillex has two production sites, one at La Plaine Oyonnax, and the second at Montréal la Cluse, both in the Ain.
A ...
3.3 Intense competition in distribution
As the garden furniture market is included in the furniture market, we're going to look at the distribution channels for this market.
Distribution channels in the furniture market:
The share of the various distribution channels in the furniture market is detailed in the graph below. Although it concerns a broader market ...
3.4 Garden furniture and e-commerce
The IPEA also notes that e-commerce is growing steadily, even as certain furniture brands are gradually withdrawing from the market. And sites such as Cdiscount, La Redoute and Vente-Privée are increasingly diversifying their field of action.
We've identified around a hundred sites that now offer a very diverse range of ...
4 Offer analysis
4.1 Types of garden furniture products
Garden furniture products are first and foremost designed to create moments of relaxation and conviviality between friends and family. The product range has developed over time, and today includes a wide variety of products, which can be divided into four main categories.
Garden furniture
This category includes "typical" outdoor furniture, as ...
4.2 A slight increase in prices
The consumer price index for garden furniture, which estimates the average annual change in prices for these products, has been rising steadily since ****. In fact, between **** and ****, prices have risen by almost ** index points.
Consumer price index for garden furniture France, **** - ****, base *** = **** Source: ****
However, between **** and ****, there will be a ...
4.3 Supply trends
Garden furniture is a set of outdoor furniture that usually includes a sofa, armchairs and a coffee table. It can also include additional, less traditional elements such as a small swing, footstools, a sun lounger or a bench. This furniture ensemble has become a must-have for designing and enjoying your outdoor ...
5 Regulations
5.1 Standards for garden furniture
When selling new furniture, it is compulsory to label a certain number of characteristics:
price and list of items offered for this price, such as whether or not delivery is included, main materials, manufacturing process, finish, etc. ; overall dimensions; environmental eco-contribution; biocidal properties; if the furniture is made of leather, additional ...
5.2 Regulatory testing
Numerous mechanical, material and safety tests are required on garden furniture products before they can be marketed:
Tests on furniture materials Regulatory tests PCP / Pentachlorophenol content in wood and textile products Cadmium / Cadmium content without materials DMFu / Dimethylfumarate content EN *****-* / Glass fragmentation test **-* / Migration of certain components (***) Performance tests Hardness ...
6 Positioning the players
6. Segmentation
- Ikea Group
- Conforama France
- Adeo Groupe
- La Redoute AMPM
- InVivo
- Kingfisher (Castorama, Bricodépot, KingFisher , Screwfix)
- Jardiland (Groupe Teract)
- Truffaut
- Hespéride (Meubles De Jardin Design)
- Pro Loisirs
- Fermob
- Silvadec
- Au Jardin de Chloé
- Ozalide
- Sklum
- Lafuma Mobilier
- Grosfillex
- Unopiu
- JJA Groupe
- Burger Groupe - Jardipolys
- Gamm Vert (Teract Groupe)
- Botanic
- BUT International
- Maisons du Monde
- Mr. Bricolage
- ITM Equipement (Bricorama, Bricomarché, Brico Cash)
- Forest Style
Liste des graphiques
- Estimation de l'évolution du chiffre d'affaires du marché mondial du mobilier extérieur
- Les activités partagées préférées des Français dans le jardin
- Personnellement, utilisez-vous actuellement votre jardin pour les activités suivantes ?
- Portrait robot du Français possédant un jardin
- Évolution de l'intérêt pour le terme "mobilier de jardin"
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Dernières actualités
Meuble : La Redoute ouvrira des magasins physiques en Italie et en Suisse en 2025 - 30/03/2024
- - Le mobilier et la décoration représentent 70% du volume d’affaires de La Redoute, contre 25% il y a 10 ans.
- - Le segment international représente 35% du chiffre d’affaires de La Redoute en 2022.
- - La Redoute prévoit d'ouvrir six points de vente physiques en Suisse et en Italie à partir de 2025.
- - En mars 2023, La Redoute comptait 11 boutiques en propre pour ses marques AMPM et La Redoute Intérieurs, et 47 corners tous situés en France.
Mr.Bricolage en recul attendu en 2023 - 14/03/2024
- Volume d'affaires du groupe Mr.Bricolage en 2023: 2,31 milliards d'euros
- En France, 902 magasins ont généré 1,96 milliard d'euros de volume d'affaires en 2023
- Nombre de magasins selon l'enseigne en 2023:
- - Mr.Bricolage: 331 magasins
- - Les Briconautes: 101 magasins
- - Enseignes indépendantes : 470 magasins
- Nombre total de magasins au 1er janvier 2024: 1088 magasins
Maisons du Monde prévoit la fermeture de 50 magasins - 12/03/2024
- L'enseigne d'ameublement et de décoration compte actuellement 340 boutiques.
- L'entreprise envisage de réaliser 40 à 50 fermetures ou transferts de magasins d'ici à 2026.
- Le bénéfice net de l'enseigne a baissé de 74 % en 2023 par rapport à 2022, s'élevant à 8,8 millions d'euros.
- L'entreprise souhaite faire passer près de 30 % du réseau sous affiliation ou franchise d'ici à 2026.
- Maisons du Monde réalise 55 % de son activité en France.
- Les ventes de l'entreprise ont diminué de 9,3 % en 2023, à 1,13 milliard d'euros.
Maisons du Monde veut fermer ou transférer entre 40 et 50 magasins et passer 30% de son réseau en affiliation/franchise - 12/03/2024
- - Objectif d'économies de 85 millions d'euros en trois ans.
- - Actuellement, le parc compte 340 magasins.
- - Annonce de « 40 à 50 fermetures ou transferts de magasins ».
- - Passage à un modèle d'affiliation ou de franchise concernant 30% du réseau d'ici 2026.
- - Objectif de 400 points de vente en 2026.
- - Part du meuble à accroître dans les zones d'activité (pour un équilibre de l'ordre 55/45 contre 50/50 aujourd'hui).
- - Inversement dans les magasins de centre-ville (2/3 décoration 1/3 meubles).
Fermob, le roi du jardin en couleur - 09/03/2024
- - Forte croissance du marché du meuble entre 2020 et 2022 et ralentissement en 2023
- - Le marché du mobilier de jardin représente 680 millions d'euros fin 2022
- - Le secteur du meuble pesait près de 15 milliards fin 2022
- - Croissance du secteur du mobilier de jardin de 5,5% en 2022
- - Prévision de croissance du marché du mobilier de jardin en Europe de 4,67 milliards d'euros en 2004 à près de 6 milliards à l'horizon 2029
- - Augmentation du chiffre d'affaires de Fermob en 2023 de 8% à 162 millions d'euros
- - Répartition des ventes de Fermob : 50% à l'export - Diversification réussie de Fermob dans les luminaires
Aménagements en bois : Forest Style s'offre Jardipolys - 07/03/2024
- Forest Style vient de finaliser le rachat du fonds de commerce de Jardipolys auprès du groupe familial alsacien Burger & Cie.
- Forest Style est spécialiste des aménagements extérieurs en bois.
- Avec cette acquisition, Forest Style devient le numéro trois européen du secteur.
- La transaction avait une valeur de 20 millions d'euros, représentant un quart du poids du groupe Forest Style.
- Suite à cette acquisition, le chiffre d'affaires de Forest Style atteindra les 100 millions d'euros.
- 15 salariés de Jardipolys rejoignent Forest Style.
- Forest Style a récemment réorganisé son outil industriel en fermant une de ses deux usines polonaises.
- 320 salariés.
- Forest Style réalise déjà un quart de ses ventes à l'export, dans 25 pays.
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- 07/03/2024 - Ajout des informations de l'entreprise Forest Style
- 03/03/2024 - Mise à jour des données financières de l'entreprise La Redoute AMPM
- 03/03/2024 - Mise à jour des données financières de l'entreprise Maisons du Monde
- 01/03/2024 - Mise à jour des données financières de l'entreprise BUT International
- 01/03/2024 - Mise à jour des données financières de l'entreprise Conforama France
- 12/12/2023 - L'étude a été complètement mise à jour par un analyste Businesscoot. En plus de cette revue complète, des informations sur le marché plus large de l'ameublement, sur le portrait robot du propriétaire de jardin, ainsi que sur le marché du meuble de seconde main ont été ajoutées. Par ailleurs, les parties sur le marché international, le marché français, le commerce extérieur, ainsi que sur les circuits de distribution ont été actualisées.
- 11/12/2023 - Ajout des informations de l'entreprise ITM Equipement (Bricorama, Bricomarché, Brico Cash)
- 11/12/2023 - Ajout des informations de l'entreprise Mr. Bricolage
- 11/12/2023 - Ajout des informations de l'entreprise Maisons du Monde
- 11/12/2023 - Ajout des informations de l'entreprise BUT International
- 11/12/2023 - Ajout des informations de l'entreprise Botanic
- 11/12/2023 - Ajout des informations de l'entreprise Gamm Vert (Teract Groupe)
- 02/12/2023 - Mise à jour des données financières de l'entreprise La Redoute AMPM
- 04/11/2023 - Mise à jour des données financières de l'entreprise Conforama France
- 20/09/2023 - Ajout des informations de l'entreprise Burger Groupe - Jardipolys
- 09/09/2023 - Ajout des informations de l'entreprise JJA Groupe
- 01/09/2023 - Mise à jour des données financières de l'entreprise La Redoute AMPM
- 03/08/2023 - Mise à jour des données financières de l'entreprise Conforama France
- 06/07/2023 - Ajout des informations de l'entreprise Unopiu
- 06/07/2023 - Ajout des informations de l'entreprise Grosfillex
- 06/07/2023 - Ajout des informations de l'entreprise Lafuma mobilier
- 06/07/2023 - Ajout des informations de l'entreprise Sklum
- 06/07/2023 - Ajout des informations de l'entreprise ozalides
- 06/07/2023 - Ajout des informations de l'entreprise AU jardin de chloé
- 23/05/2023 - Ajout des informations de l'entreprise Silvadec
- 19/05/2023 - Mise à jour des données financières de l'entreprise La Redoute AMPM
- 02/05/2023 - Mise à jour des données financières de l'entreprise Conforama France
- 21/02/2023 - Mise à jour des données financières de l'entreprise Truffaut
- 18/02/2023 - Mise à jour des données financières de l'entreprise La Redoute AMPM
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