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Synthèse
The global furniture market, valued at $516.66 billion in 2022, is expected to grow at a CAGR of 5.36% to 2030, driven by factors such as rising disposable incomes, urbanization and growth in the real estate sector. The French furniture market, part of this global landscape, grew by 2% between 2021 and 2022 despite rising prices, with outdoor furniture emerging as the fastest-growing sector. This market is undergoing a digital transformation, with e-commerce and the second-hand market gaining in importance. Companies are adapting to new consumer needs, underlined by increased interest in interior decoration, with a notable 73% of French consumers having purchased at least one furnishing or decorating product in the past year. Despite a highly competitive market, dominated by giants such as Ikea, the French home furnishings sector is characterized by supermarkets as the preferred distribution channel, holding a market share of 38.2% in 2022. However, with the evolution of technologies such as AR applications, online furniture sales could see significant growth in the coming years.
Trends in the French furniture market
The French furniture market, which currently favors replacement purchases over first-time acquisitions, is undergoing a significant transformation due to changing consumer habits and preferences. In recent years, the market has seen modest growth, with an increase in value between 2021 and 2022, reaching a market value of just under 15 billion euros. This modest increase reflects the dynamic nature of consumer trends in France, as well as wider economic conditions affecting consumer purchasing power and choice. Among the different types of furniture, such as furnishings, kitchen furniture, upholstered furniture, bedding, bathroom furniture and garden furniture, it is the outdoor furniture sector that has seen the fastest growth. However, this sector is not immune to the challenges posed by rising prices, which could potentially influence demand. The French market, historically dependent on physical outlets, is currently being impacted by e-commerce and the rise of the second-hand market, forcing traditional retailers to adapt to remain competitive.
The global market is expected to grow at a slightly higher compound annual growth rate (CAGR), driven by factors such as rising disposable incomes, the development of the housing and commercial construction sectors, and a growing international predilection for luxury and high-end furniture. The French furniture market reflects these trends, although growth varies according to product category. French consumers demonstrate a strong cultural demand for furniture, with a significant percentage expressing an interest in interior design, particularly in the living and dining room. They are influenced by a variety of sources when making interior design choices, including websites, physical stores, boutiques and, increasingly, social media platforms such as Pinterest and Instagram. Tellingly, young adults, who are heavily engaged with social media, display this trend most strongly, suggesting that the importance of these platforms is likely to increase as they become leading consumers in the future.
In terms of furniture purchases, garden furniture leads the growth, followed by bedroom and bathroom furniture. French consumers also show distinct buying schedules according to product type, favoring immediate purchases for everyday items and planning longer-term acquisitions for larger pieces of furniture. In terms of purchasing criteria, they prioritize price, quality and style, in that order, indicating a balanced consideration of cost and aesthetics. Interestingly, the home furnishings market is deeply linked to the real estate sector. An increase in real estate transactions, particularly in the existing homes segment, as well as increased activity in new housing starts, both have positive repercussions.
Key market players shaping the furniture landscape
As we delve deeper into the multifaceted world of the home furnishings market, several remarkable companies emerge as key players known for their formidable presence and influence. These players have strategically positioned themselves by offering a diverse range of products, implementing innovative technologies and extending their reach through various distribution channels.
- Ikea: The Swedish giant is renowned for its affordable, flat-packed furniture and has established an impressive retail empire. Ikea's colossal blue and yellow warehouses are not just stores, but destinations offering a full range of furniture and home accessories. Known for its Scandinavian design philosophy, the company has succeeded in capturing a significant share of the global market, with particular strength in its physical retail presence and its ability to offer a complete range of home furnishings.the company is known for its Scandinavian design philosophy, and has succeeded in capturing a significant market share worldwide, with particular strength in physical retail presence and, more recently, in digital innovation through augmented reality applications.
- amazon: The e-commerce giant has also made a name for itself in the home furnishings sector. With a colossal range of products available at the click of a button and the convenience of home delivery, Amazon serves as a digital marketplace for a wide variety of furniture sellers, including well-known brands and smaller independent manufacturers.
- Adevinta (Leboncoin): Particularly present on the French market, Leboncoin is a classifieds site where individuals and professionals can sell a multitude of items, including second-hand furniture. Its platform responds to growing consumer demand for durable, cost-effective furniture.
- Home24: Mainly focused on e-commerce, Home24 stands out for its vast selection of home furnishings online. With no physical stores, the company is able to offer an attractive range of products at competitive prices.
- Vente-unique.com: Specializing in online furniture sales, Vente-unique.com offers a collection of furnishing items to suit all tastes and budgets. It has made a name for itself, particularly with consumers who appreciate the mix of convenience and choice offered by online shopping.
- Conforama and But: Two brands with a strong presence in Europe, part of the Austrian Mobilux group. They are France's leading furniture retailers
à la compréhension de ce marché
Détail du contenu
Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 28/12/2023
Sommaire et extraits
1 Market overview
1.1 Market definition
Reaching all types of consumers and offering a very wide range of products, the furniture market nevertheless remains mainly a renewal market, i.e. one in which replacement purchases are more important than first-time purchases. In a market historically controlled by players present in physical outlets(Ikea, But, Maisons du Monde, Gifi...), traditional retailers are increasingly confronted with the rise of e-commerce and the second-hand market, and must therefore adapt to new market realities. There are several types of furniture:
- soft furnishings ;
- kitchen furniture ;
- upholstered furniture (sofas, armchairs and benches) ;
- bedding ;
- bathroom furniture;
- garden furniture.
The global furniture market, a dynamic and constantly evolving sector, is estimated at $516.66 billion. The projected growth of the global furniture market to 2030, with a CAGR of 5.36%, testifies to the scale and speed of its expansion. However, to fully understand the potential and specific challenges of this market, it is essential to take a closer look at trends and dynamics within national markets, particularly that of France.
The French furniture market has seen significant growth between 2021 and 2022, with an increase of 2%. This growth, though modest, is indicative of consumer trends in France and the factors influencing furniture purchases. These factors include changing consumer preferences, the impact of technological innovations, interior design trends, and overall economic conditions affecting purchasing power and consumer habits. As a result, outdoor furniture has been the fastest-growing sector in recent years. However, the sector is having to contend with rising prices.
The furniture market, historically dominated by well-established, physical players, is therefore in the midst of a revolution, with a bright future ahead.
1.2 A booming global market
The global furniture market was estimated at $***.** billion in ****, and is expected to grow at a CAGR of *.**% to ****.
Furniture market size World, ****-****, in $ billions Source: ****
Growth is driven by various factors such as rising disposable incomes, growth in the hotel and housing sectors, developments in the commercial construction industry ...
1.3 The French market in transition
Companies operating in the furniture manufacturing sector are grouped under NAF code **: Furniture manufacturing. Thus, to obtain the evolution of the market size in France, we use the market size in ****, then calculate that of subsequent years using sales indices.
Furniture market size France, **** - ****, in € billions Source: ****
There is a ...
1.4 Unbalanced foreign trade
We consider here the data provided by UN Comtrade for the product codes below:
****: Seats, whether or not convertible into beds, and parts thereof (***) ****: Furniture and parts thereof ****: Mattress supports, bedding, fitted with springs or upholstered, whether or not covered
France is much more of an importer than an exporter ...
1.5 The impact of covid on the furniture market
****: a year apart
The year **** saw a *.*% decline in the furniture market, equivalent to almost *** million euros in sales. [***] The disastrous start to the year, with a drop in activity of over **% to the end of April ****, was made up for in the following months thanks to a "rebound effect". However, ...
2 Demand analysis
2.1 Culturally strong demand
A **** survey by YouGov reveals just how significant interior design is in the lives of the French. In fact, **% of French people said they attach importance to interior design, with **% saying they were even very interested. The French need their own interior design to feel at home. This is particularly true ...
2.2 The purchasing decision
As the furniture sector encompasses a large number of products, it is important to know which product categories drive the market. Furniture accounts for the largest share of purchases (***) [***]. Sales of the various product types are evolving in different ways, as shown in the graph below.
sales trends for different furniture ...
2.3 A sector strongly linked to the real estate market
The furniture market is closely linked to the real estate market in France, both new and existing. A good indicator to take into account is the number of real estate transactions. Indeed, with each transaction, new homeowners are likely to invest in interior design and therefore in furniture for their new ...
2.4 Growing demand for second-hand furniture
According to statistics, **% of French people said they had bought a piece of second-hand furniture in their lifetime, while **% said they had sold one. Over the last two years, *.* million households were recorded as buying second-hand furniture, representing **.*% of the ** million households in France.
The average annual budget devoted to the ...
2.5 A look at the fastest-growing segment: the garden
In ****, sales of garden furniture in France reached *** million euros, an increase of *.*% on the previous year, outstripping overall furniture market growth of *%. From **** to ****, garden furniture sales growth was **.*%.
Size of the French garden furniture market France, **** - ****, in millions of euros Source: ****
According to IPEA (***), this growth is due ...
2.6 France's favorite furniture brands
The graph below is based on OpinionWay's survey of French people's favorite brands in March ****. These are respondents' answers to the question "Do you like this or that brand of furniture? For each brand, the percentage corresponds to the proportion of respondents who answered "yes". Ikea tops the list of French ...
3 Market structure
3.1 Typology of market players
The production and distribution process in the furniture market can be broken down as follows:
Source: ****
The NAF code for furniture manufacturers is division **. The NAF code for furniture retailers is subclass **.**A.
it should be noted that the same group may own several subsidiaries dealing with different stages of the ...
3.2 A high concentration of employees
The furniture sector is a highly competitive market. In ****, the furniture manufacturing sector comprised **,*** companies (***).
Types of company in the furniture sector France, ****, in number of establishments Source: ****
Yet despite this multitude of companies, the sector remains dominated by large groups. In fact, only *% of companies account for more than **% of ...
3.3 Distribution channels
There are various distribution channels on the furniture market. There are :
mass-market furniture retailing ; mid-range/high-end furniture (***); specialists (***); dIY superstores; e-commerce (***); other channels (***).
In ****, the preferred distribution channel for the French was furniture superstores, with a **.*% market share. specialized outlets were the second most popular channel, with **.*% share, and DIY superstores ...
4 Offer analysis
4.1 Product categories
If we look at the websites of the various furniture and decoration brands, we can distinguish several product categories on the furniture market. Based on Ikea 's French website, for example, we find the following products (***):
Sofas Armchairs and loungers TV sets Bookcases and shelving Office and living-room storage Buffets and ...
4.2 Prices in the furniture sector
The very wide range of furniture on offer, as described above, logically implies a very wide range of prices, depending on the type and quality of the item in question. It is therefore difficult to give an overview of prices on the furniture market. Nevertheless, we can consider the major price ...
4.3 Technological advances enable us to modify our offering
Recent technological developments have enabled Ikea to launch an augmented reality (***). This technology could help e-commerce fill its gaps and overcome the fact that customers can't touch or test furniture online, but at least they can now have an idea of what their home will look like with this or that ...
5 Regulations
5.1 Current regulations
The study covers decorative furniture, kitchen furniture, sofas, armchairs and benches, bedding, bathroom furniture and garden furniture.
When selling new furniture, it is compulsory to label a certain number of characteristics :
The price and a list of the items offered for this price, such as whether or not delivery is included, ...
6 Positioning the players
6. Segmentation
- Ikea France
- Steinhoff
- home24
- Vente-unique.com
- Conforama France
- Schmidt Groupe
- BUT International
- Gifi France
- Casa France
- Centrakor Stores
- Selency
- Amazon
- P3G Group
- Roche Bobois Groupe
- Leboncoin (Adevinta Group)
- Celio Meubles
- Boconcept
- La Redoute AMPM
- Ligne Roset
- Knoll
- Archea
- Silvera Design
- Maxi Bazar
- Adoptunbureau
- MCI Mobilier
- Keria groupe
- Maisons du Monde
- CBA Meubles Demeyere Groupe (Safari groupe)
Liste des graphiques
- Classement des plus gros exportateurs de meubles
- Projection de l'évolution de la taille du marché mondial du meuble
- Évolution de la taille du marché français de la fabrication de meubles
- Structure du marché de l'ameublement
- Évolution de la taille du marché français du commerce de meubles
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Dernières actualités
Vente Unique : Habitat veut ressusciter en ligne - 23/04/2024
- Vente-unique.com, filiale de Cafom et « pure-player » du mobilier dans 11 pays est chargée de faire renaître Habitat.
- En France, la commercialisation se fera sur Internet.
- A l'international, l'ouverture de boutiques en franchise est encouragée.
- Vente en ligne en France
- A l'international, ouverture de boutiques en franchise
- Chiffre d'affaires de Vente-unique.com en 2022:** 202 millions d'euros de volume d'affaires.
- Vente-unique.com a la possibilité d'acheter la marque pour 15 millions.
Meuble : La Redoute ouvrira des magasins physiques en Italie et en Suisse en 2025 - 30/03/2024
- - Le mobilier et la décoration représentent 70% du volume d’affaires de La Redoute, contre 25% il y a 10 ans.
- - Le segment international représente 35% du chiffre d’affaires de La Redoute en 2022.
- - La Redoute prévoit d'ouvrir six points de vente physiques en Suisse et en Italie à partir de 2025.
- - En mars 2023, La Redoute comptait 11 boutiques en propre pour ses marques AMPM et La Redoute Intérieurs, et 47 corners tous situés en France.
Maisons du Monde prévoit la fermeture de 50 magasins - 12/03/2024
- L'enseigne d'ameublement et de décoration compte actuellement 340 boutiques.
- L'entreprise envisage de réaliser 40 à 50 fermetures ou transferts de magasins d'ici à 2026.
- Le bénéfice net de l'enseigne a baissé de 74 % en 2023 par rapport à 2022, s'élevant à 8,8 millions d'euros.
- L'entreprise souhaite faire passer près de 30 % du réseau sous affiliation ou franchise d'ici à 2026.
- Maisons du Monde réalise 55 % de son activité en France.
- Les ventes de l'entreprise ont diminué de 9,3 % en 2023, à 1,13 milliard d'euros.
Maisons du Monde veut fermer ou transférer entre 40 et 50 magasins et passer 30% de son réseau en affiliation/franchise - 12/03/2024
- - Objectif d'économies de 85 millions d'euros en trois ans.
- - Actuellement, le parc compte 340 magasins.
- - Annonce de « 40 à 50 fermetures ou transferts de magasins ».
- - Passage à un modèle d'affiliation ou de franchise concernant 30% du réseau d'ici 2026.
- - Objectif de 400 points de vente en 2026.
- - Part du meuble à accroître dans les zones d'activité (pour un équilibre de l'ordre 55/45 contre 50/50 aujourd'hui).
- - Inversement dans les magasins de centre-ville (2/3 décoration 1/3 meubles).
CBA Meubles investit lourdement pour monter en gamme - 12/03/2024
- CBA Meubles, repreneur en 2022 - à la barre du tribunal - des meubles Demeyere à Pérenchies (Nord)
- CBA Meubles a développé du mobilier consacré au gaming , mais aussi pour les secteurs du bureau et de la puériculture.
- Demeyere a employé dans le passé 1.000 salariés
- La société vise pour 2024 les 91 millions d'euros, contre 80 millions un en 2023t.
- Elle emploie aujourd'hui 500 personnes.
Centrakor reste au-dessus du milliard d’euros en 2023 - 20/02/2024
- - Chiffre d'affaires de Centrakor en 2022 : 1 milliard d'euros
- - Chiffre d'affaires de Centrakor en 2023 : stable par rapport à 2022
- - Marché du meuble en France en 2023 : baisse de 2,5%
- - Marché de la décoration en France en 2023 : croissance d'environ 1%
- - Nombre de magasins Centrakor en 2023 : 480
- - Entrée sur le marché espagnol et en Nouvelle-Calédonie en 2023
- - Prévisions d'ouvertures en 2024 : une quinzaine, dont des inaugurations en Espagne
- - Objectif : atteindre les 500 unités.
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The furniture market | France
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