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Synthèse
The global dietary supplements market has shown significant growth, with an estimated size of $164 billion in 2022 and a forecasted compound annual growth rate (CAGR) of 7.8% from 2023 to 2032, potentially reaching about $346.36 billion by 2032. The sector's expansion is fueled by an increased public focus on health and fast-paced lifestyles. The United States dominates the market, with Europe, including a rapidly growing Eastern European sub-segment, following behind.
Key Trends & Figures Shaping the Dietary Supplements Market in France
The French dietary supplements market is observing an impressive growth trajectory fueled by an increased awareness regarding health and wellness among consumers. In recent years, the market has expanded by approximately 87%, signaling a strong upward trend. The United States dominates the sector globally, but France is also experiencing significant momentum. Within the French context, pharmacies hold the lion's share of the market, accounting for almost half the total sales, which highlights the importance of this distribution channel.
Consumers in France acknowledge dietary supplements for numerous health benefits, particularly in addressing dietary deficiencies. There is a clear gender divide, with women over 35 years of age emerging as the majority consumers. This segment of the population increasingly turns to dietary supplements for various health-related reasons such as natural defense reinforcement, energy boosts, and beauty concerns. One of the trends shaping demand is the growth of probiotics and organic supplements. The probiotic supplements segment, while slowing, still represents over 222 million euros in France, and organic products are witnessing more substantial growth rates compared to non-organic ones. The aging French population further propels the demand, especially in categories associated with aging gracefully and maintaining vitality in later life years.
The production and distribution of dietary supplements in France engage a multitude of actors ranging from ingredient suppliers to food supplement manufacturers who either develop products for various brands or their own. The market is composed of versatile specialists, advice-channel specialists, major nutrition and cosmetics groups, and big pharma. All are tapping into the potential of this growing industry through varied strategies. When it comes to distribution, customers favor pharmacies and parapharmacies, but there's also significant traction in specialized stores, particularly organic outlets, which resonate with current consumer trends towards naturalness and health consciousness.
The role of e-commerce is notable, holding the majority within the direct and online sales segment. In conclusion, the French dietary supplements market, set within a robust global context, is driven by health-aware consumers, an aging population, and burgeoning.
Key Market Participants in the Dietary Supplements Industry
The dietary supplements market is characterized by a diverse array of companies ranging from specialized health brands to major conglomerates. These key players have strategically positioned themselves across different segments of the market, catering to various consumer needs from health optimization to beauty enhancement. Below, we showcase some of the companies that have made a significant impact in the industry based on their market presence and consumer reach.
- Multifaceted Specialists Offering Affordable Solutions - Juva Santé and Léa Nature are versatile specialists that stand out for their broad product offerings. These companies operate predominantly in the slimming supplements and phytotherapy sectors, offering products at competitive prices mainly through supermarkets. Their presence in the market is notable for the accessible wellness solutions they provide to a wide customer base.
- Leaders in the Pharmacy and Parapharmacy Channels - Arkopharma is a specialist with a strong position in the health advice channel, targeting pharmacies and parapharmacies for the distribution of its products. With a comprehensive catalogue of dietary supplements, they present themselves as a trusted brand for consumers seeking expert-endorsed health products. Other notable brands in this segment include Forté Pharma and Oenobiol, which also have captured significant market shares through offerings that promise to deliver health improvements and meet specific wellness needs.
- Major Groups Venturing Beyond their Core business - Large nutrition and cosmetics firms have tried to leverage their market dominance to foray into the dietary supplements space. Danone, through its specialized nutrition branch, has shown interest in the growing demand for health-related foods. Similarly, global giants like Nestlé and L'Oréal have ventured into this market through joint ventures, albeit with mixed results, indicating the challenging nature of establishing a foothold in the competitive supplements landscape.
- Pharmaceutical Giants Expanding into Wellness Pharmaceutical laboratories such as Boiron and Bayer come with a strong legacy in medicine, which they have extended into the domain of dietary supplements. Their entry into the market is backed by a medical legitimacy that resonates with health-conscious consumers. Through their ranges of health supplements and phytotherapeutic products, both companies aim to meet the rising demand for supplementary health aids that support the overall well-being of individuals.
These key players showcase the dynamic nature of the dietary supplements market, demonstrating how brands from various sectors and backgrounds are converging in the space to cater to the evolving health demands of modern consumers.
à la compréhension de ce marché
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- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 02/01/2024
Sommaire et extraits
1 Market overview
1.1 Definition and scope of study
Dietary supplements are foodstuffs providing a concentrated source of nutrients to supplement the diet, marketed in dose form. They may contain various ingredients (vitamins, minerals, plants and herbs...) and be marketed in a variety of formats (capsules, tablets, powder...), to meet a wide range of objectives: fighting stress, fatigue, digestive disorders, slimming, skin and hair beauty, sports performance.
However, they fall somewhere between food and medicine, and although they cannot claim to have a therapeutic effect, they are recommended, particularly by health professionals. The uncertainties surrounding dietary supplements are further heightened by the warnings regularly issued by scientific committees on certain components of supplements, which sometimes call into question their benefits, or even denounce cases of side-effects.
The global market is set to grow by 8.4% a year between 2021 and 2030, thanks to growing public awareness of the importance of their health and accelerating lifestyles, which are driving demand for effective, vitalizing products. The sector is largely dominated by the United States.
In France, the market is also experiencing strong growth,rising by 87% between 2013 and 2022. On the production side, there are many specialized and multi-purpose players, such as Arkopharma and Juvamine. On the distribution side, sales are divided between pharmacies, parapharmacies, supermarkets and direct or online sales.
Like the wider foodstuffs industry, dietary supplements are today affected by trends towards naturalness and personalization, leaving the door open for new, smaller players to position themselves in this renewing market.in a developing market, players are seeking to diversify their offer and capture the most promising segments. This study deals with dietary supplements as a whole, although there is a specific study on dietary supplements for sport.
1.2 A buoyant global market with good growth prospects
PrecedenceResearch estimates the size of the global market at nearly $*** billion in ****.
They forecast a CAGR of *.*% per year between **** and ****, with the market expected to generate around $***.** billion worldwide by ****.
Global dietary supplements market size World, ****-*****, in billions of dollars Source: ****
Growing awareness of the importance of diet to ...
1.3 A fast-growing national market
Sales (***) of dietary supplements France, ****-****, in millions of euros Source: ****
Observation of the national market shows very rapid market growth: from **** to ****, the market grew by **%.
Market share breakdown France, ****, in percent Source: ****
This growth can be explained by the French's increased attention to their well-being and health, with dietary ...
1.4 International trade
It's complicated to study dietary supplements as a whole, as this segment encompasses a wide variety of products classified under different customs codes. However, we can analyze part of it and look, for example, at trade in vitamins and provitamins, which make up a large proportion of dietary supplements and are ...
2 Demand analysis
2.1 French consumer profile
Consumer behavior
In this section we use both the **** and the **** Opinionway for Synadiet surveys, as some relevant questions were removed from the much shorter **** edition. The year of the data analyzed is indicated in each graph. We will also use Synadiet data for the **** key figures.
Responses to the question: ...
2.2 Health, the main reason for consuming dietary supplements
Benefits of dietary supplements as perceived by the French
The French widely recognize the health benefits of dietary supplements, particularly when it comes to compensating for dietary deficiencies: **% of French people think they can be useful in this context. **% of French people also think they can be useful at certain times ...
2.3 France's ageing population should drive demand in certain segments
As we have already shown, senior citizens consume dietary supplements on a regular basis, and many of the reasons given for taking these products relate to old age (***). The aging of the French population is therefore a direct factor in the growing demand for dietary supplements designed to help people age ...
2.4 Demand trends: probiotics and organic products
The boom in the probiotics market:
Probiotics - micro-organisms (***) is unclear.
Pending clarification, the probiotic supplements sector already represented over *** million euros in France in ****. We don't have more recent figures, but we do know that the market for probiotics as a dietary supplement is slowing down (***).
Probiotics sales Europe, ****, in ...
2.5 Impact of COVID-19 on demand for dietary supplements
For the French, the health crisis has been accompanied by a heightened awareness and attention to their health. * out of ** French people have sought to strengthen their immune system. And **% of them chose food supplements to do so.
Preferred means of strengthening the immune system during the health crisis France, ****, in ...
2.6 Audience analysis
FOOD SUPPLEMENTS MARKET - Audience breakdown by age group France, ****, % Source: ****
Audience analysis for the market studied shows a significant representation of the ** to ** age bracket, with **.**% of the total audience, compared to **.**% in the French population. The **-** age group is the most represented, with **.**%, compared with **.**% in the French ...
3 Market structure
3.1 Market structure
Source: ****
In the first instance, ingredient suppliers produce raw materials, i.e. the nutrients, but also the flavors or colorants that will make up the dietary supplements.
from these ingredients, producers manufacture the dietary supplements. There are two types of producer: processors, who supply supplements to a number of companies for ...
3.2 Production stages and market players
Stages in the production of food supplements
As a foodstuff, food supplements are subject to very strict regulations, laid down at European level by EC regulation ***/****. A declaration of first marketing has also been mandatory since ****.
The production of food supplements itself comprises several stages, the details of which may vary ...
3.3 Market competition varies by product type
Vitamins and minerals, which make up a large proportion of the dietary supplements marketed, offer very little scope for product differentiation. In fact, these products are essentially elementary molecules, neither patented nor patentable, which means that barriers to market entry are fairly low. For these supplements, the brand image is based ...
3.4 Distribution channels and their evolution
Places of purchase for dietary supplements (***) France, ****, in Synadiet
According to dietary supplement consumers, pharmacies and parapharmacies are the preferred places to buy dietary supplements.
Market sales by distribution channel and %France, **** - ****, in millions of euros and as a % of total sales
Source: ****
Focus on specialist stores
As for specialist ...
4 Offer analysis
4.1 Product families and packaging types
According to Synadiet, food supplements can be composed of the following ingredients
Vitamins and minerals: Vitamins : Vitamin A for visual health, B vitamins (***) for metabolic functions, vitamin C for vitality, vitamin D for bone health, vitamin E for its antioxidant properties and vitamin K for the blood coagulation system. Minerals and ...
4.2 Products purchased vary according to distribution channel
As we saw earlier, pharmacies account for the bulk of dietary supplement sales. They are particularly popular for products to aid digestion and transit, combat stress and enhance vitality.
Pharmacies also account for virtually all sales of most products.
However, slimming products are bought just as much in supermarkets as in ...
4.3 Price and product examples
According to a study by MyProtein, the average French person spends €** a month on food supplements, the highest figure in Europe. The site does, however, include ultra-high-protein foods and drinks, which is slightly beyond the scope of our study, but demonstrates the importance of the French taking care of their health. ...
4.4 Trend: a recent broadening of the product offering
A market driven by innovation
The number of products launched each year in the dietary supplements sector is very high, a sign of the rapid need for product renewal, the expansion of existing ranges and the quest to conquer new segments and new consumers. Marketing, original tastes, made-to-measure cures: the new ...
5 Regulations
5.1 The European framework for the food supplements market
The European Union has established a series of regulations, through Directive ****/**/EC of the European Parliament, aimed at protecting consumer health and guaranteeing the transparency of information provided on food supplements. This directive defines food supplements as foodstuffs intended to supplement the daily diet, providing a source of nutrients with a ...
5.2 Specific French regulations
In ****, European Directive ****/**/EC established a specific regulatory framework for food supplements. This framework provides a strict definition (***) and distinguishes between two groups: nutrients and other substances with a nutritional or physiological effect. It also sets out the procedures for labeling and marketing European supplements in Europe. Decree no. ****-*** transposes ...
5.3 Social security reimbursement
An article in Le Figaro reports on food products included on the list of products and services reimbursable by social security (***). The admission of "G-Nutrition" enriched bread to this list in July **** raises the question of more widespread reimbursement of food products, of which dietary supplements are a part, by social ...
6 Positioning the players
6.1 Segmentation
- Juva Santé (Urgo Groupe)
- Vitarmonyl
- Arkopharma
- Forté pharma
- Vemedia Consumer Health France (Oenobiol)
- Galderma
- Les Miraculeux
- Apyforme
- Solgar France
- Laboratoire UNAE
- Respire
- Nutri & Co
- Foodspring
- Laboratoire Lescuyer (groupe Lehning)
- Vinpai
- Havea Group
- Glanbia
- Laboratoire Les Trois Chênes
- Nutergia
- Herbarom Groupe
- Nestle Healh Science
- Mint E Laboratoire
- Green Whey
- Nutripure
- Nutrimuscle
- Biocodex
- Nestlé Groupe
- Herbalgem (Inula groupe)
- Pranarôm (Inula Groupe)
- NaturAvignon
- NaturAvignon
- Eurospechim Nutrilo
- Strapharm (Naturacare Group)
- Codilab (Biofarma Group)
- Biofarma
Liste des graphiques
- Taille du marché mondial des compléments alimentaires
- Répartition des parts de marché mondial
- Répartition du marché européen des compléments alimentaires par produits
- Chiffre d'affaires TTC des compléments alimentaires
- Répartition parts de marché par secteur des compléments alimentaires
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Dernières actualités
Le laboratoire suisse de dermatologie Galderma entre en Bourse - 07/03/2024
- - Galderma a été fondé en 1981 par Nestlé et L'Oréal.
- - EQT a repris Galderma en 2019 et prévoit d'introduire Galderma à la Bourse de Zurich.
- - Galderma vise une levée de capital d'environ 2,3 milliards de dollars
- - Galderma est basé à Zoug, en Suisse, et emploie 6.500 personnes au niveau mondial, dont 500 en France.
- - Galderma se présente comme un « pur player » de la dermatologie, avec sa marque de cosmétiques Cetaphil.
- - Les ventes de Cetaphil s'élèveraient à plus d'un milliard de dollars en 2023, soit un quart du chiffre d'affaires de Galderma pour la même année (4.1 milliards de dollars).
- - EQT a racheté Galderma à Nestlé en 2019 pour 10,2 milliards de francs suisses (10,6 milliards d'euros).
Ce spécialiste des soins de la peau a été cofondé en 1981 par L'Oréal et Nestlé. - 06/03/2024
- Les ventes de Galderma ont dépassé pour la première fois les 4 milliards de dollars.
- Galderma a été créé en 1981 par L'Oréal et Nestlé.
- En 2014, Nestlé est devenu le seul actionnaire de Galderma. À cette époque, Galderma réalisait un chiffre d'affaires de 1,6 milliard d'euros.
- En 2019, un consortium mené par le fonds suédois EQT et une filiale du fonds souverain Abu Dhabi Investment Authority a acquis Galderma pour 9,3 milliards d'euros.
- Le chiffre d'affaires de la branche "skin health" de Nestlé était de 2,9 milliards d'euros.
- Pour 2024, Galderma prévoit une croissance de ses ventes de 7 % à 10 %.
- Galderma prévoit de lever 2,3 milliards de dollars (soit 2,1 milliards d'euros) dans le cadre de son introduction en bourse
Compléments alimentaires : Biofarma double les capacités de Codilab en Vendée - 26/02/2024
- Codilab travaille sur la construction d'une nouvelle usine à Montaigu-Vendée, le transfert de l'activité est prévu pour avril 2025.
- Biofarma Group vise à devenir le numéro 1 en France.
- Le marché des nutraceutiques est actuellement en croissance en France.
- Les sociétés Biofarma Montaigu et Biofarma Sérent verront le jour en 2024.
- Biofarma Group a un chiffre d'affaires prévu de 490 millions d'euros en 2024 et compte 1.500 salariés.
- - Biofarma France a réalisé un chiffre d'affaires de 23 millions d'euros en 2023 et vise 26 millions d'euros en 2024.
- Elle opère sur 2 sites de production à L'Herbergement en Vendée et Sérent dans le Morbihan.
- Cidilab a enregistré un chiffre d'affaires de 17,6 millions d'euros en 2023 et prévoit une croissance de 15% en 2024.
- - Codilab prévoit la création d'une cinquantaine d'emplois d'ici 2029, passant de 100 à 150 salariés.
Nestlé cède ses petits pots pour bébé Natur à FNB - 06/02/2024
- .Nestlé est le numéro un mondial de l’alimentation.
- FNB est un fonds d’investissement français spécialisé dans les PME de l’agroalimentaire.
- Nestlé est en négociations exclusives avec FNB pour lui céder ses activités d'aliments pour bébé en France.
- Les produits concernés sont les petits pots NaturNes, les poudres infantiles Babicao et Babivanille, et la gamme de yaourts P’tit.
- Ces produits sont produits par l'usine d'Arches.
- Les ventes mondiales des laits infantiles de Nestlé ont augmenté de plus de 10 %.
Nestlé France cède ses petits pots pour bébé à Mousline - 02/02/2024
- Nestlé est en négociations exclusives avec le fonds d'investissement français FnB pour la vente de ses activités aliments pour bébé.
- Les gammes concernées sont des potages, purées, desserts et poudres pour le petit-déjeuner sous les marques NaturNes, Babicao, Babivanille et la franchise P'tit.
- Les laits infantiles, le gros du portefeuille - avec Laboratoires Guigoz et Nestlé Nidal -, restent dans le giron de Nestlé France.
- Les produits de nutrition infantile visés par cette vente sont produits dans une usine dans les Vosges qui emploie 230 salariés.
- FnB, le repreneur potentiel, est spécialisé dans l'accompagnement de PME françaises de l'agroalimentaire.
- Le marché de l'alimentation infantile a reculé de 6 % en volume l'an dernier en France en raison de la baisse de la natalité, avec un recul plus fort sur les laits que sur les aliments de diversification.
- Nestlé a 14 usines en France.
2023, année record pour Vinpai, le spécialiste de la chimie verte - 28/01/2024
- Croissance de Vinpai en 2023 : 27%
- Chiffre d'affaires de Vinpai en 2023 : 8 millions d'euros
- Part de l'export dans le chiffre d'affaires de Vinpai : plus de 50%
- Introduction en bourse de Vinpai : Juillet 2023
- Nombre de salariés chez Vinpai : 43
- Nombre de formules développées par Vinpai : Plus de 3.500
- Objectif de volume d'affaires en 2025 : 16 millions d'euros
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