J'achète l'étude complète
Synthèse
The global esports market has demonstrated notable growth, with industry revenues reaching $1.38 billion in 2022 and a projected rise to $1.886 billion by 2025, powered by a CAGR of 13.4% from 2020. Dominant regions include China, North America, and Western Europe, collectively accounting for 83% of revenue. Sponsorship remains the largest revenue source, contributing $837 million in 2022. The esports audience has expanded significantly, growing at an annual clip of 8.1% expected between 2020 and 2025, and reaching a projected 640.8 million by 2025.
The French esports ecosystem is diverse, seeing a return of face-to-face competitions in 2022 albeit more than half remained online. The sector is characterized by teams such as Team Vitality, Karmine Corp, and newer entities like Gentle Mates, all contributing to the vibrant market. Despite the challenges posed by the Covid-19 pandemic and a decline in the broader video game industry by 1.6% in 2022, the esports market continues to thrive and evolve with significant potential for further growth and professionalization.
Escalating Growth and Engagement in the French E-sports Landscape
The French e-sports landscape has witnessed a remarkable trajectory of growth and burgeoning consumer engagement over recent years. From around 2018 to 2022, the e-sports-related revenues in France catapulted impressively, more than doubling to reach a quantifiable mark between €45 and €55 million. This thriving market has captured the attention and enthusiasm of consumers, with the number of individuals embracing e-sports as participants or spectators roughly doubling from between 4 and 6 million to between 10 and 12 million, symbolizing a staggering annual growth rate above 20%.
The absorption of e-sports into the fabric of French digital culture is vividly illustrated by its wide fan base. The French e-sports audience, composed of casual spectators and avid e-sports enthusiasts, maintained a consistent split even amidst this expansion. In 2022, there were more than 260 million casual viewers alongside a similar number of e-sports diehards. Remarkably, both these segments swelled proportionately, signifying an unwavering division of interest across different levels of engagement with e-sports. Among French consumers, patterns suggest a transition towards more frequent e-sports consumption. The number of those categorized as occasional users has undergone growth albeit diminishing from 60% to 45%, while regular viewership figures have leaped significantly, underscoring a growing dedication among fans.
Another conspicuous shift observed is the genre of video games commanding the attention of stream viewers. Mainstream gamers—encompassing a wide demographic—gravitate towards titles like Fortnite, while those entrenched deeper in the e-sports domain, such as amateur and leisure players, show a predominant proclivity for games like League of Legends. This difference in viewership preferences reflects the varied layers of consumer taste within the French e-sports ecosystem. As for the e-sports practice, a multiplicity of player types exists within the French market.
The distribution of players spans from mainstream hobbyists to more seriously involved leisure and amateur competitors, outlining a vivid gradient of dedication and involvement in e-sports among the French populace. Looking ahead, the French e-sports realm is primed for continuity in its upward trend, fueled by unwavering spectator interest and a broadening base of practitioners who are becoming increasingly invested in this digital sport. This flourishing market not only underpins current industry success but also sets the stage for future developments and deeper market penetration in the years to come.
Major Players Shaping the Future of E-Sports
The e-sports market has burgeoned into an ecosystem teeming with competitive dynamism and strategic maneuvers by key players that have not only shaped the industry but also continue to push its boundaries towards new horizons. Here is a deeper look at some of the trailblazers within this high-stakes, high-energy domain.
Console System Developers Set the Stage
- Sony (PlayStation): Sony’s PlayStation has always been at the heart of the gaming experience, providing a platform for countless e-sports endeavors. With the release of each new console, PlayStation cements its position as a leader in innovation and gaming technology.
- Microsoft (Xbox): Another giant, Microsoft's Xbox brand, has continuously evolved, offering gamers premium gaming experiencs that double as platforms for e-sport professionals and amateurs alike. While its broader revenue is vast, a significant portion stems from its dedication to the gaming community through Xbox.
- Nintendo: Known for iconic games and a distinctive approach to gaming, Nintendo not only contributes to the e-sports ecosystem through its platforms, such as the Switch, but also with family-friendly games that have a dedicated and passionate competitive scene.
Video Game Developers Drive Content
- Electronic Art: With a portfolio boasting a plethora of sports and action titles, Electronic Arts has delivered some cornerstone games that serve as a bedrock for e-sports competitions around the globe.
- Activision Blizzard: Best known for titles such as "Call of Duty" and "Overwatch," Activision Blizzard is synonymous with e-sports. Their games have not only drawn in participants in large numbers but have also garnered extensive viewership.
- Take-Two Interactive: Makers of critically acclaimed series such as "NBA 2K" and "Grand Theft Auto," Take-Two Interactive creates worlds that entertain and engross, with competitive scenes that delight players and spectators alike.
Streaming Services Broadcast the Thrills
- Twitch: The definitive streaming service for gamers, Twitch has been instrumental in bringing e-sport events into homes around the world, facilitating increased viewership and fan engagement.
- YouTube: A broader platform that caters to a wider variety of content, YouTube has nevertheless carved out its niche in the e-sports streaming arena, allowing for live broadcasts and extensive content related to e-sports.
Esports Tournament Organizers Host the Showdowns
- ESL Gaming: As one of the premier organizers of e-sport
à la compréhension de ce marché
Détail du contenu
Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 25/10/2023
Sommaire et extraits
1 Market overview
1.1 Definition and scope of study
E-sport is the practice of playing video games on the Internet, either alone or as part of a team, using a computer or video game console (notably Xbox and Playstation). E-sports first appeared in the 1980s, but the sector has now become professionalized, with a number of major tournaments organized and recognized worldwide, such as the Esports World Convention (ESWC) and the League of Legends Worlds, to name but a few.
Professional e-sports are financed by a variety of sponsors and brands , as well as by revenue from streaming competitions. The e-sport ecosystem comprises a number of interdependent players : video game publishers, game console manufacturers, tournament organizers, broadcasters, professional teams and sponsors.
E-sport is experiencing significant growth, amplified by the impact of the Covid-19 crisis, with streaming platforms such as Twitch setting new audience records. This rise in popularity has prompted advertisers to invest heavily, benefiting all players in the industry. The professionalization of the industry is also evident, illustrated by club mergers and the creation of new circuits. Growth prospects between now and 2022 are promising, and advertisers are playing a central role in the process of structuring e-sport.
Between 2018 and 2022, e-sport revenues in France more than doubled, with average annual growth of 20.14%. The number of e-sport consumers and practitioners rose from 5 million to 10.8 million.
France is home to a large number of e-sport clubs, and many web personalities, such as Squeezie and Gotaga, have recently set up their own clubs, capitalizing on their fan base. We'll take a closer look at Karmine Corp, a disruptive e-sport phenomenon.
Despite this significant growth, many clubs continue to have unprofitable business models, relying mainly on fundraising. How will the sector evolve with the arrival of these new players?
1.2 The global e-sports market
The global e-sports market is expected to experience strong growth through to ****, after a very slight dip in **** due to the Covid-** pandemic. The market is expected to grow at a CAGR of **. *% between **** and ****, from $*** million to $*.*** billion[***].
In ****, global e-sports market revenues reached US$*.** billion, with growth of **.**% over ...
1.3 E-sport in France: a promising market
Estimates for esport-related revenues in France reached around ** million euros in ****, marking growth of over ***% compared to ****.
Esport revenue trends in France France, ****-****, Million € Source: ****
The number of people involved in esport as consumers or practitioners grew dramatically between **** and ****, increasing from * million to **.* million, equivalent to an impressive average ...
1.4 Impact of the Covid-19 crisis
While some assume that the pandemic has given e-sport a huge boost, this is not necessarily the case. Esport was an essential pastime for many consumers when the closures began, and traditional sports seasons were suspended while esport quickly adapted to the new environment and continued. The natural assumption for many ...
2 Demand analysis
2.1 The growing popularity of e-sport in France
The number of e-sports consumers/practitioners in France has grown steadily over the years, rising from just over * million in **** to **.* million in ****, an average annual increase of **. *%[***].
E-sport consumers/practitioners France, ****-****, in millions of people Source: ****
The **.* million e-sport consumers/practitioners in **** represented **% of all French internet users aged ...
2.2 Esports consumers/players
Practitioners and consumers of e-sports and video games in France can be separated into different categories[***]:
General public players - Players who don't take part in competitions and don't have a ranking Leisure players - Players who have rankings, but do not play in competitions Amateur players - Players who have ...
2.3 French consumer habits
Esports consumers can be divided into different categories according to frequency of consumption:
Occasional users - less than once a month Regular users - between once a week and once a month Regular consumers - at least once a week
By ****, the number of esport fans had increased by *.* million. What's ...
2.4 The video games consumers stream
For mainstream gamers, the most-watched video game via streams is Fortnite, with **% of these gamers watching it. For hobby and leisure gamers, the most popular video game to watch is League of Legends. It's important to note that hobby gamers tend to watch several games, whereas traditional gamers watch very few ...
3 Market structure
3.1 The video game industry in its broadest sense
In ****, the video game sector saw a *. *% decrease on the previous year, reaching sales of *.* billion euros. This reduction is partly attributable to the impact of the confinements in ****/****, which had boosted the market considerably at the time, but also to the decline in household purchasing power due to inflation in ...
3.2 The French e-sport ecosystem
The French Esports association defines Esports as "any type of practice enabling players to compete against each other through video games". Esports practices can be separated according to the objectives of the players[***].
Source: ****
The diagram below shows how the esports ecosystem can be broken down [***].
3.3 E-sports competitions and streaming
After the crisis of COVID-**, when eSport competitions were mainly held online, the year **** has been marked by a progressive return of face-to-face competitions, although more than half of them still take place exclusively online.
Where do e-sports competitions take place? France, ****, as % of total Source: ****
In the period from **** to ...
3.4 France's top teams and the world's most-watched competitions
Here's a compilation of the leading esport teams in France. Remarkably, many organizations have recently been created by popular Internet personalities, particularly on Twitch and YouTube. Examples include Squeezi and Gotaga for Gentlemate, Aegis with Mister MV, DFG and Shaunz, Karmine Korp with Kameto and Prime, and Job Life with JL ...
3.5 The Karmine Corp phenomenon
In this section, we'll look at the phenomenon that is Karmine Corp, a French esport club founded in **** by Kameto and Prime, two prominent Twitch and YouTube personalities. In a very short space of time, this organization has become a benchmark and model for the entire industry, backed by a considerable ...
4 Offer analysis
4.1 The different platforms used
For esports competitions to take place, platforms/systems are needed where these games can be played. The main video game platforms are listed in the table below.
Source: ****
4.2 Types of video games
In ****, **.* million video games were sold on all platforms in France. The most popular video game genre in France is action (***)[***].
Distribution of video game sales by type France, ****, in Source: ****
As for the most popular games, Fifa ** was the leader for the whole combined market (***), while "Animal crossing: New horizons" ...
5 Regulations
5.1 Regulations
What must an esport contract include?
The decree and the law for a Digital Republic establish rules for professional esport player contracts. These contracts must last at least one video game season (***) and can be renewed for a maximum of five years. However, fixed-term contracts of less than ** months are permitted ...
6 Positioning the players
6.1 Segmentation
- Nintendo
- Electronic Arts
- Activision Blizzard
- Youtube
- Team Vitaly
- Gamers Origin
- GameWard
- Karmine Corp
- FaZe Clan
Liste des graphiques
- Taille du marché de l'e-sport
- Répartition du marché de l'e-sport par région géographique
- Sources de revenus du marché de l'e-sport
- Evolution de l'audience mondiale de l'e-sport
- Répartition de l'audience esports par type de spectateur
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Dernières actualités
Unilever devient sponsor de l’e-sport avec ses glaces Magnum et Ben & Jerry’s - 27/12/2023
- Les marques Magnum et Ben & Jerry's du groupe Unilever s'associent à Team Vitality pour l'année 2024.
- Team Vitality est un club d'e-Sport français créé en 2013 par Fabien « Neo » Devide et Nicolas Maurer.
- Le nouveau partenariat a été annoncé par le showmatch The Frozen All Stars sponsorisé par Magnum et Ben & Jerry's
- Le partenariat va se manifester sur plusieurs événements et ligues e-sports tout au long de l'année 2024.
- Les logos de Magnum and Ben & Jerry's vont apparaître sur les maillots des équipes LEC et VALORANT pour Magnum, et des équipes LFL et Rocket League pour Ben & Jerry's.
- Des expériences immersives vont être organisées tout au long de l’année 2024 lors de compétitions populaires, à la fois en ligne pour les ligues fermées LEC et VCT, et en personne lors du Major Rocket League et du Major de CS2 à Copenhague.
- Le showmatch The Frozen All Stars a eu lieu à V.Hive, un espace de 400M² situé au centre de Paris dédié à l'eSport.
FaZe Clan : la firme d'e-sport a perdu 99 % de sa valeur en quinze mois - 24/10/2023
- GameSquare possèdera 55% du groupe consolidé avec FaZe Clan après leur fusion.
- FaZe Clan a été valorisé à environ 17 millions de dollars lors de cette transaction.
- Avant cette fusion, FaZe Clan avait été valorisé à 725 millions de dollars lors de son entrée en Bourse en été 2022, atteignant un pic de 1,45 milliard quelques jours plus tard.
- Depuis, ils ont perdu 99% de leur valeur en à peine plus d'un an.
- FaZe Clan a enregistré une perte nette de 168,5 millions de dollars en 2022, de 36,9 millions en 2021 et de 28,8 millions en 2020.
- FaZe Clan a été lancé en 2010 et a évolué d'un collectif se concentrant sur le jeu Call of Duty à une entreprise majeure de l'e-sport et du divertissement, incluant des joueurs professionnels, des influenceurs, des streamers et des célébrités.
- L'ancien youtubeur Richard "FaZe Banks" Bengtson sera nommé PDG de l'entité FaZe Clan au sein du nouveau groupe après la fusion.
E-sport : Karmine Corp va intégrer la ligue des champions de League of Legends - 20/10/2023
- Lancé en 2020, le club français fera partie, l'année prochaine, du championnat européen (LEC) de League of Legends, l'une des franchises du jeu vidéo compétitif les plus populaires au monde
- KCorp rejoint l'équipe tricolore Vitality dans cette ligue composée de dix clubs.
- Le LEC fonctionne sur un système de franchise payante. Les équipes qui en font partie ont une place garantie (slot) .Elles s'acquittent d'un ticket d'entrée pour intégrer la compétition.
- Pour rejoindre le LEC, la Karmine Corp a acquis la place garantie du club danois Astralis
- Cet accord valorise le slot d'Astralis 25 millions d'euros
- Le prix de la place garantie a évolué de 10 millions d'euros dans années 2010 à 35 millions l'an passé
- Levée de fonds de plusieurs millions d'euros auprès d'entrepreneurs français.
- K Corp mploye près de 50 salariés (dont près de 35 joueurs)
- L'entreprise est rentable et va générer 6 millions d'euros de revenus cette année, en hausse de 50 % par rapport à 2022 .Objectif de 10 millions en 2024
- En juin 2022, le club avait rempli l'Accor Arena de Paris avec 12.000 personnes venues assister à des matchs en direct.
- Mi-septembre, la KCorp a réuni 30.000 fans à Paris La Défense Arena
E-sport : Karmine Corp s'installe à Evry-Courcouronnes - 28/09/2023
- Année de fondation de Karmine Corp : il y a trois ans
- Date d'installation prévue de Karmine Corp aux "Arènes" une salle pouvant accueillir 3.000 personnes, à Evry-Courcouronnes (Essonne): été 2024
- Investissement des pouvoirs publics pour la rénovation des "Arènes" : plus de 35 millions d'euros
- Karmine Corp prévoit une vingtaine d'événements par an aux "Arènes"
- Nombre de fans qui se sont rassemblés à Paris La Défense Arena en septembre : 28 000
- Le territoire d'Evry a investi dans l'e-sport avec des initiatives comme Evry Games City (lancé il y a quatre ans) et le cursus "Level-Up" (inauguré en début d'année)
- Les événements de Karmine Corp pourront durer de 3 heures à plusieurs jours
Rachat à 70 milliards d'Activision par Microsoft : le procès du siècle - 02/07/2023
- Microsoft a voulu racheter Activision pour environ 70 milliards de dollars.
- Près d'une quarantaine de pays, dont ceux de l'Union européenne, la Chine et le Japon, ont approuvé l'opération.
- La capitalisation boursière d'Activision a atteint 65,3 milliards de dollars
- La FTC a eu un procès avec Microsoft pour tenter de bloquer l'opération.
- Microsoft a précédemment racheté ZeniMax pour 7,5 milliards de dollars.
- Les coûts de développement de jeux haut de gamme, tels que "The Last of Us Part II" et "Horizon Forbidden West", ont respectivement coûté 220 millions et 212 millions de dollars.
- Ces jeux haut de gamme ont représenté certaines années jusqu'à 15% des profits de Sony Interactive Entertainment.
- Sony a négocié une exclusivité pour le jeu très attendu "Final Fantasy XVI", qui n'est pas prévu sur Xbox.
- Les revenus mobiles d'Activision ont dépassé la barre des 3,5 milliards de dollars en 2020, soit près de 50% de son chiffre d'affaires total
- La part de marché de Microsoft sur le secteur mobile du jeu vidéo n'est que de 0,3%.
La France dans l'e-sport mondial - 13/05/2023
- Le Major de « Counter-Strike : Global Offensive » (« CS : GO ») se déroule à Paris pour la première fois et s'étale sur près de deux semaines
- 60 000 spectateurs sont attendus pour les finales à l'Accor Arena.
- La France a accueilli les Mondiaux de League of Legends en 2019.
- En septembre, les finales du LEC et des EMEA Masters de la franchise League of Legends se dérouleront à Montpellier.
- Lancée en 2020, la Karmine Corp a rempli l'Accor Arena de Paris avec 12 000 personnes venues assister à des matchs en direct en juin dernier.
- Début 2022, le groupe Savvy, détenu par le Public Investment Fund d'Arabie saoudite, a racheté ESL Gaming et FACEIT pour un montant cumulé de 1,5 milliard de dollars.
- L'Arabie saoudite prévoit d'investir près de 40 milliards de dollars dans l'industrie vidéoludique et une partie de cette somme doit être consacrée à l'e-sport.
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