J'achète l'étude complète
Synthèse
Since 2020, the global electronic cigarette market has continued to experience significant growth, characterized by a high compound annual growth rate (CAGR) of 20.1% and is projected to grow at an annual rate of 30.6% between 2023 and 2030. France emerged as the third-largest e-cigarette market globally, with the sector forecasted to reach a value of 1.2 billion euros.
Market trends include a surge in disposable electronic cigarette popularity, particularly among the youth, with brands like Puff carving out new market segments. The French market has been driven by increased cigarette prices and health considerations. Notably, the cost of e-cigarette kits varies, but the monthly expenses for vapers post-initial investment is typically under 50 euros. Meanwhile, the market continues to innovate with features like connected e-cigarettes and versatile cartridges.
France's strict regulation aligns e-cigarette legislation with tobacco, including advertising bans and usage restrictions. Despite strict regulations, the French market has key players like Gaïatrend (Alphaliquid) and prominent distributors such as Le Petit Vapoteur, demonstrating diverse and robust market dynamics.
Exploring Demand Trends in the French Electronic Cigarette Market
In recent years, the electronic cigarette market in France has seen a remarkable increase in demand. Statistics show an enduring upward trend in usage, with nearly three-quarters of electronic cigarette consumers, between 70% and 75%, identifying as daily users. Additionally, the simultaneous usage of tobacco products is common among this demographic, with approximately 70% of vapers also consuming traditional tobacco products in various forms.
A closer examination of the vaping community indicates that nearly half, between 45% and 50%, engage in DIY practices, concocting their own e-liquid blends. This trend reflects the community's quest for cost efficiency, with over half of DIYers, between 50% and 55%, stating that the lower cost is their primary motivation. Furthermore, the ability to tailor nicotine levels in the self-made e-liquids is an appealing factor for about half, between 45% and 50%, of the DIY vaping population, suggesting a significant emphasis on controlling nicotine consumption. The demand landscape is also being shaped by the surge in disposable electronic cigarette usage, particularly among the younger generation. While a notable proportion, about 40% to 45%, of those surveyed have no intention of using disposable vapes, a significant 30% have either used them or are open to trying them in the future.
Overall, the prevailing trends in the French electronic cigarette market disclose a community that is increasingly inclined toward customization and cost-effective solutions, while managing nicotine intake and exploring new and convenient vaping products.
The Vanguard of Vaping: Key Market Players Shaping the E-Cigarette Industry
As the e-cigarette industry continues to flourish, several dominant players have emerged, each carving out their own niche in this rapidly evolving market. Their contributions have not only advanced the technology and appeal of vaping products but have also helped shape regulatory advancements and consumer preferences. Let's take a closer look at these pivotal firms.
- Gaïatrend (Alphaliquid): A trailblazer in the e-liquid space, Gaïatrend's Alphaliquid brand is synonymous with premium quality and extensive flavor variety. They've set a benchmark in the industry for safety and production standards, ensuring their products offer both pleasure and peace of mind to consumers.
- Vincent dans les Vapes: This company has distinguished itself with a commitment to natural ingredients and transparency. Their dedication to quality and purity has garnered them a dedicated following among vapers who prioritize the health-conscious side of the spectrum.
- Le Petit Vapoteur: As one of the major distributors in the French market, Le Petit Vapoteur acts as a one-stop-shop for vaping enthusiasts. Their vast selection and accessible customer service have made them a go-to source for both novice and experienced vapers.
- Vapostore: With a robust brick-and-mortar presence, Vapostore has leveraged the tactile and sensory advantages of in-person retail. They provide customers with the opportunity to explore and sample a wide array of products, offering a curated vaping experience.
- Cigusto: Another significant presence in the distribution circle, Cigusto has managed to cut through the market noise with a blend of appealing product offerings and customer-centric retail approaches, capturing the attention of a broad consumer base.
- Clopinette: Completing our list of key market players, Clopinette commands attention with its stylish and innovative products. Their brand has resonated with consumers looking for a blend of style, substance, and cutting-edge vaping technology.
Collectively, these players are amassing market share and consumer loyalty through innovation, quality assurance, and a focus on customer experience. They are not only participants in the vaping industry but also its architects, laying the groundwork for the market's present and future developments.
à la compréhension de ce marché
Détail du contenu
Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 09/11/2023
Sommaire et extraits
1 Market overview
1.1 Definition and scope of study
Is it a real cure for smoking, or just an equally harmful complement to cigarettes? Whatever the case, the electronic cigarette has been a hit since its arrival in France just under twenty years ago.also known as e-cigarettes or vapoteuses, they were invented and patented in China in the early 2000s, then marketed in France in the years that followed.
The electronic cigarette is an electronic device that vaporizes a flavored e-liquid, with or without nicotine. The system generates an aerosol for inhalation, but does not undergo combustion. It produces a vapor that resembles the smoke of a traditional cigarette, but differs in that it is not burnt tobacco.
An electronic cigarette is made up of three distinct parts:
- A battery
- A tank
- A resistor, which creates the vapor.
It is powered by bottles of flavored e-liquids: today, there are over 7,700 different flavors. Today, two main formats can be distinguished: disposable and refillable. Disposable electronic cigarettes have recently enjoyed a surge in popularity, particularly among young people. With their attractive design, brands such as Puff have captured new market share and attracted new customers.
By 2021, France was the world's third-largest e-cigarette market, with almost 4 million vapers.
Worldwide, the market is set to experience phenomenal growth over the next decade. The size of the market could reach 190 billion USD by 2030.
1.2 The growing global market
e-cigarette market size by value and forecasts World, ****-****, US$ billion CAGR: +**.*% Source: ****
The global e-cigarette market has very high growth potential. valued at **.** billion euros in ****, the market is set to grow at a rate of **.*% a year between **** and ****.
Among the world leaders in e-cigarettes is American Juul, the ...
1.3 A new boom for electronic cigarettes in France
Electronic cigarette market size by value and forecasts World, ****-****, US$ billion Source: ****
In France, the e-cigarette sector has also enjoyed sustained growth since its arrival. There are many reasons for this market's rapid expansion. One of them is that the risks associated with electronic cigarette use are lower than for ...
1.4 Foreign trade
Foreign trade in electronic cigarettes France, ****, in millions of euros Source: ****
As data are only available for ****, it is not possible to provide an overview of foreign trade trends in this sector. However, the balance of trade for e-cigarettes is largely in deficit, with a coverage rate of just *.**.
Main countries ...
2 Demand analysis
2.1 General perceptions of the dangers of electronic cigarettes
"On a scale of * to **, how would you rate the dangerousness of these products?" France, ****, in % Source: ****
Vaping enjoys a relatively good image when it comes to its effects on health, as shown in the graph above. It is considered the least harmful by respondents (***). What's more, its average level of ...
2.2 Profile of vapoteurs
Vaping frequency
Smoking frequency of vapoteurs France, ****, in Source: ****
Three-quarters of vapoteurs are daily vapoteurs, while the remainder are occasional vapoteurs. This distribution is identical to that observed in the **** study.
Smoking status
Smoking status of vapers France, ****, in Source: ****
It goes without saying that the majority of vapers are also ...
2.3 What motivates vapers
Reducing or stopping tobacco consumption
Unsurprisingly, the use of e-cigarettes is largely linked to a desire to reduce tobacco consumption, whether for health or budget reasons.
"Why do you vapotage today?" France, ****, in % Source: ****
According to the data collected, we find that **% of respondents vapotage with the aim of avoiding ...
2.4 Demand trends: DIY and disposable electronic cigarettes
DIY
Almost half of all vapers (***) practice what is known as DIY, i.e. they make their own e-liquid. There are several reasons for this increasingly popular practice:
Main reasons for using DIY electronic cigarettes France, ****, in Source: ANSES According to the data collected, the lower cost of DIY e-liquids is ...
2.5 The French's favourite electronic cigarette brands
The graph below is based on OpinionWay's survey of French consumers' favorite brands in February ****. These are respondents' answers to the question "Do you like this or that brand of electronic cigarettes?" for each brand, with the percentage corresponding to the proportion of respondents who answered "yes".
Vaporesso is the favorite ...
3 Market structure
3.1 Electronic cigarette market value chain
3.2 Electronic cigarette manufacturing process
How it works
The e-liquid is heated by a heating element glued to the liquid cartridge, or by an ultrasonic device. This produces vapour, which is not burnt tobacco like a conventional cigarette. Ultrasound is much more popular with manufacturers, as it is more efficient and effective than resistance heating, making ...
3.3 Number of companies and employees in specialized sales
Since e-cigarettes are sold through numerous channels (***), it is difficult to know the total number of establishments involved in the e-cigarette market. However, there is an NAF code for specialized stores: ****Z: "Retail sale of tobacco products in specialized stores".
Below is a graph showing the evolution of the number of ...
4 Offer analysis
4.1 Typology of electronic cigarette offerings
Electronic cigarette kits can be classified into four distinct categories[***]:
Kit Pods (***): Kit pods are compact devices that feature a non-interchangeable atomizer called a "cartridge". They are designed to offer a simple vaping experience and are suitable for beginners. Some models feature refillable cartridges, while others are disposable.
AIO tubes: AIO ...
4.2 Lower prices than conventional cigarettes
The cost of an electronic cigarette kit varies according to several factors. All-in-one kits, comprising both a box and an atomizer, are generally offered in a price range from ** to ** euros for starter models. However, prices can vary depending on the quality, performance and construction of the kit. It's worth noting ...
4.3 A market in constant innovation
Vapobars
In a bid to diversify their offering, vape stores are launching new concepts, such as "vapobars" (***), a sort of imitation of e-cigarette version of shisha bars. For example, Vapostore launched a vapobar in Lyon in ****, selling drinks, food and electronic cigarettes.[***]
Nevertheless, these vapobars are still struggling to expand in ...
5 Regulations
5.1 Electronic cigarette regulations in France
**** Health Act
The **** health law subjects e-cigarettes to a legal regime very similar to that of tobacco and conventional cigarettes:
Prohibition of additives coloring emissions, creating the impression that the product has beneficial effects on health, facilitating inhalation or absorption of nicotine, ... Mandatory information on packaging: composition and average nicotine content ...
5.2 Anti-smoking policies
The National Tobacco Reduction Program (***) established as part of the latest Cancer Plan has three main focuses: Protecting young people and preventing them from taking up smoking Help smokers quit Acting on the tobacco economy. Anti-smoking policies are supposed to work in favor of vaping, as electronic cigarettes are seen as ...
6 Positioning the players
6.1 Segmentation
- My Vapors Europe - Joyetech
- Alfaliquid (groupe Gaïatrend)
- Kumulus Vape
- J Well
- Kangertech
- DLICE / Nocoswitch
- Vaporesso / Smoore technologie
- Le Petit Vapoteur
- Cigusto
- Clopinette
- VDLV
- Aeroma
- Vapostore
- Smok-it
- Juul Labs
- Innokin Technology
- Republic Technologies
Liste des graphiques
- Taille du marché de la cigarette électronique en valeur et prévisions
- Taille du marché de la cigarette électronique
- Prix moyen du paquet de 20 cigarettes
- "Pour quelle raison vapotez vous aujourd'hui ?" (aux vapoteurs exclusifs)
- "Pour quelle raison vapotez vous aujourd'hui ?" (aux vapofumeurs)
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Dernières actualités
Cigousto: Cigarette électronique: les magasins font de la résistance - 27/06/2023
- Chiffre d'affaires du marché de la cigarette électronique en France 1 milliards euros (estimation Xerfi)
- Part des vape shops dans le marché de la cigarette électronique: 55%
- Part de l'e-commerce dans le marché de la cigarette électronique : 30%
- Part des bureaux de tabac dans le marché de la cigarette électronique: 15%
- Nombre de points de vente de cigarettes électroniques 3500
- Nombre de magasins de vape qui ont fermé leurs portes entre 2015 et 2017: 1200
- Part des magasins détenue par les grandes enseignes du secteur 30%
- 23.500: Nombre de points de vente de buralistes en France
- 150-200: Nombre de points de vente gagnés en 2021 par l'ensemble du réseau de vape, selon la Fédération interprofessionnelle de la vape (Fivape)
- Cigusto 155 magasins, objectif 300 en 2026, 90 millions d'euros de chiffre d'affaires visé en 2023, 500 000 euros de chiffre d'affaires visé par magasin dans les centres commerciaux
- Vapostore 130 magasins
- Clopinette 110 magasins
- Petit Vapoteur 50 magasins, 113 millions d'euros ce chiffre d'affaires dont 82% sur Internet
- Kumulus Vape 55,7 millions d'euros de chiffre d'affaires
Vapotage : les petites entreprises tirent le marché des e-liquides - 10/03/2023
- 4 millions d'utilisateurs d'e-cigarettes
- Le marché français de la cigarette électronique a franchi le milliard d'euros en 2022
- Marché dominé par des indépendants : Gaïatrend, Liquideo, Atelier du Vapoteur, Gatsby, Pulp ou Petit Nuage
- VDLV, entreprise indépendante née en 2012 est devenu un des poids lourds du secteur (100 salariés, sort entre 1,2 et 1,5 million de flacons d'e-liquide chaque mois de ses 15 lignes de production, pour un chiffre d'affaires de 16 millions d'euros en 2022)
Vapotage : les Français privilégient les magasins spécialisés - 09/03/2023
- Plus de 3.500 magasins de cigarette électronique en France
- 25% des ventes en ligne, 15% chez le buraliste et 60% en boutiques
- 6,3 millions de Français déclarent consommer des cigarettes électroniques en 2022
- Le Petit Vapoteur, créé à Cherbourg en 2011 et leader européen de la vente de produits de vapotage avec plus de 2 millions de clients et un chiffre d'affaires de 113 millions d'euros en 2022 avec 317 salariés, 7.000 commandes quotidiennes, dont 82 % sont réalisées sur Internet
- Clopinette, créée en 2011 à Caen (Calvados) est à la tête d'un réseau de 110 magasins, dont 50 % en franchise Avec un chiffre d'affaires de 26,4 millions d'euros et 160 salariés (plus de 300 avec ses franchises)
- L'enseigne Cigusto fondée en 2013 (400 salariés) installée à Saran, dans le Loiret, contrôle 111 magasins, dont 98 % sont situés dans des centres commerciaux.Carrefour, a fait son entrée au captal de l'entreprise à hauteur de 30 % Cette année, l'entreprise prévoit l'ouverture d'une quarantaine de boutiques supplémentaires avec un objectif à 250 à l'horizon 2025. Le chiffre d'affaires de 50 millions d'euros en 2022, il devrait quasiment doubler en 2023
La maison mère de Marlboro se sépare de Juul. - 09/03/2023
- Altria désinvesti dans Juul, géant des ecigarettes
- Juul a fait face à une baisse de la valeur de son investissement de 12,8 milliards de dollars à 250 millions de dollars
- Il troque sa part minoritaire de 35 % au capital contre des droits de propriété intellectuelle de tabac chauffé
Le tabac Juul est interdit aux États-Unis. - 23/06/2022
- Le régulateur américain a annoncé en juin 2022 l'interdiction des produits du spécialiste de la cigarette électronique
- Le spécialiste des cigarettes électroniques se voit contraint de retirer ses produits du marché américain sur injonction de la FDA, le régulateur du secteur.
- Juul a pris 35 % du capital d'Altria en 2018 pour 13 milliards de dollars
- La FDA tente de réduire le taux de nicotine dans les cigarettes afin de réduire la dépendance des fumeurs
- Les géants du secteur tentent de leur côté de trouver de nouveaux débouchés, comme avec l'achat du spécialiste du « tabac sans fumée » Swedish Match par Philip Morris, pour 16 milliards de dollars
- Plus d'un lycéen sur quatre déclare utiliser des cigarettes électroniques
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- 06/11/2023 - L'étude a été entièrement mise à jour par un analyste Businesscoot. En plus de cette revue complète, des informations sur les nouvelles tendances de la demande, à savoir le DIY et les cigarettes électroniques jetables, ont été ajoutées.
- 15/07/2023 - Ajout des informations de l'entreprise Republic Technologies
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- 02/07/2023 - Ajout des informations de l'entreprise Smok-it
- 28/06/2023 - Ajout des informations de l'entreprise Vapostore
- 12/03/2023 - Ajout des informations de l'entreprise Aeroma
- 12/03/2023 - Ajout des informations de l'entreprise VDLV
- 12/03/2023 - Ajout des informations de l'entreprise Clopinette
- 12/03/2023 - Ajout des informations de l'entreprise Cigusto
- 12/03/2023 - Ajout des informations de l'entreprise Le Petit Vapoteur
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