Synthèse

From 2020 onwards, the childcare market in France was heavily impacted by the COVID-19 pandemic, with a historically low birth rate of 1.8 children per woman and disruption to services due to containment measures. Although the market is essential to support mothers' working lives, the pandemic led to the closure of childcare facilities and a shift towards priority care for the children of healthcare staff, teachers and single-parent families who were unable to telework. Before the crisis, France had over 15,000 childcare facilities and the market was valued at 3.7 billion euros. Despite this, there is a notable under-capacity in childcare, with a heavy reliance on individual childcare providers, with 61% of children under the age of three mainly looked after by their parents.

In addition, France offers significant financial assistance, such as tax breaks and CAF benefits, to offset costs for families, positioning it as one of the least expensive European countries for childcare, with an average monthly cost after subsidies of €119. Regional disparities persist in the pricing of services, with the highest hourly rates for crèches and childminders observed in Corsica and Île-de-France. The market plays an essential role in gender equality by enabling mothers to pursue their careers; however, the need to improve accessibility and capacity remains evident

The childcare ecosystem in France

The French childcare market is characterized by a complex demand pattern influenced by various socio-demographic trends. In recent years, the birth rate in France has fallen by almost 10% in the space of six years, positioning the market in a context of declining new customer numbers. However, despite the drop in the number of births, demand for childcare services remains considerable and exceeds available capacity, with theoretical childcare capacity able to accommodate just over half the child population.

In France, families make extensive use of childcare services to better reconcile their professional and private lives. These services are particularly essential for single-parent families, who account for between 10% and 15% of all families with children under 6. In these single-parent families, over 90% of children live with their mother, underlining the crucial role of the childcare market in supporting women's participation in the workforce. There is a noticeable trend towards the use of childminders and group childcare.

Among individual childcare arrangements, maternal assistants are preferred by over 85%, while group childcare in crèches is sought after for its socialization benefits. However, a significant proportion of childcare activities remain undeclared, with non-professional childcare accounting for between 30% and 35%.

The French market also shows marked geographical disparities. The cost of childcare services, such as crèches, varies across the country, with the highest rates in regions such as Corsica and Ile-de-France. Similarly, the hourly cost of a childminder varies, with Corsica again being the most expensive. The development of digital platforms has disrupted the traditional childcare market in France.

Platforms such as Yoopies, BabySittor and Kidlee have experienced significant growth, thanks to the wave of digitization and the new consumer habits of young, tech-savvy parents. Regulatory intervention has given this market a boost. Parents benefit from tax breaks and assistance from local authorities, notably the "Complément de libre choix du mode de garde" offered by the CAF, which substantially subsidizes the cost of childcare according to family income and the age of the children. Despite the challenges posed by the Covid-19 pandemic, which led to the temporary closure of childcare facilities and adjustments in childcare practices, the market proved resilient. The government stepped in to provide partial income support to affected professionals during this period, reflecting the importance of the sector to the country's social and economic fabric.In conclusion, the childcare market in France is a highly dynamic sector

Bridging the gap between supply and demand

Looking at the landscape of the French childcare market, several companies stand out for their role in shaping industry trends and meeting parents' needs. The nature of this market is highly competitive and diverse, encompassing a range of services from collective care in public and private crèches to individualized home-based childcare. Here's an overview of the main players in this sector:

group childcare facilities

  • Crèches, day nurseries, kindergartens and multi-accueil establishments: These establishments are essential for providing socialization opportunities for children, and are a preferred choice for many parents. Public and private crèches, in particular, play a crucial role in early childhood care.
  • Nursery assistants: Offering a more personalized approach, nursery assistants represent a tailor-made childcare solution for many parents who prefer individual attention for their children, but who also wish to provide them with a social environment conducive to their development.
  • In-home childcare services: An integral part of home help services, these providers offer the convenience of care within the child's family environment, appealing to parents looking for a familiar, secure setting for their children.

Homecare franchises

Many franchises have found solid growth opportunities in the French market, some specializing in multiservices, including childcare, while others focus exclusively on services for the elderly and dependent. Notable franchises currently shaping the home help sector in France include:

  • Adomis, Adenior, O2 Care Services: These companies offer a wide range of services, and their reach is extended thanks to the franchise model. They offer families flexible care options that include childcare services.
  • Babychou Services, Kangourou Kids, La Compagnie des Familles, Family Sphere: Specializing in childcare, these franchises have carved out significant niches for themselves, offering services ranging from in-home care for different age groups to daycare options.

Digital platforms in childcare

The rise of digital platforms marks a major shift in the way parents find and obtain childcare services.

  • Yoopies, Kidlee, BabySittor, and Bsit have advanced with digital solutions that offer convenience and confidence to parents searching for suitable childcare providers. These platforms typically provide user ratings and reviews, contributing to the trust factor so crucial in this market.
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  • Nombre de pages : 30 pages
  • Format : Version digitale et PDF
  • Dernière mise à jour : 05/03/2021
Détail des mises à jour

Sommaire et extraits

1 Market overview

1.1 Presentation and definition of the market

The childcare market mainly concerns the care of children under the age of 3.

Whether it is home-based services or not, competition is very fierce between the players, who are organized as follows:

  • Collective care: this is done in public crèches or private crèches. The establishments included are the crèche (especially in pre-school), the drop-in centers, the kindergartens or the multi-care establishments;
  • Maternal assistance;
  • Home childcare : This last type of childcare is one of the activities of the home help market.

Nursery assistants emphasize the individual approach to the relationship with the child, while collective care and crèches emphasize their socialization capacities. they are the ones who provide the services of a childcare provider (e.g., drop-in daycare, kindergarten, etc.).). One of thene of the main challenges in the childcare sector is professionalization. A large part of this activity is carried out by the parents themselves or by undeclared service providers.

The birth rate is trending downward in Europe, but France is doing rather well compared to its neighbors despite a 10% drop over the last six years.

Although the number of births is falling in France, the capacity of childcare facilities is still not sufficient to meet the demand. Indeed, the theoretical capacity corresponds to a little more than half of the children.

The Covid-19 crisis has strongly impacted this market, closing most of the childcare centers during the first confinement and reopening little by little for the so-called "priority" children, i.e. the children of the medical profession, teachers or single-parent families or those who cannot exercise their profession at home.

1.2 The European market

France is one of the European countries where childcare is the least expensive: on average, the monthly cost of childcare in France is €*** (***).

Monthly cost of individual care in Europe Europe, ****, in € / month Source: ****

The countries where the aid is the most important in proportion are the Netherlands (***). The implementation of ...

1.3 The French market

According to the Fédération du Service aux Particuliers, the childcare market was worth €*.* billion in France in ****.[***]

This market has been growing significantly since ****, as shown in the chart below representing the number of companies registered under NAF code **.**A - Childcare.

Number of companies registered under NAF code ...

1.4 The Impact of Covid-19 on the Child Care Market

In ****, the birth rate is at its lowest since ****. During this year marked by the health crisis, women have an average of *.* children compared to *.* in **** .[***]

The Covid-** pandemic has had a strong impact on everyone, especially during the initial containment period when families' daily lives are disrupted by the total ...

2 Analysis of the demand

2.1 The structure of children's families

The structure of children's families is another central component of child care demand: depending on their situation, not all families have the same child care needs. For example, a single-parent family will have greater child care needs on average than a couple. In ****, couples still represented the majority of families: **.*% of ...

2.2 Childcare preferences

Parents of children under ** make relatively little use of outside child care. As the following graph shows, **% of parents do not provide childcare. The chart also shows that nearly one-third of children under ** are cared for by people or organizations outside the home. However, our study focuses on the youngest children, ...

2.3 A market that eases the burden on mothers' working lives

This market is essential to the continuity of mothers' professional lives, as childcare allows them to continue working after the birth of a baby.

Nevertheless, women's careers continue to be impacted by becoming mothers. Indeed, while *% of male executives state that the main consequence of the family "burden" is a reduction ...

3 Market structure

3.1 Childcare facilities

The focus here is on childcare providers for children under * years old.

In ****, there were more than **,*** childcare facilities in France, distributed as follows:

More than **,*** multi-accueil structures *** micro-crèches *** family day care centers *** parental day care centers

Number of childcare facilities by type France, ****, in number of places Source: ****

Multi-care ...

3.2 The rise of franchises in the home care market

In France, many companies in the home help market are developing as franchises. According to Toute la Franchisea number of networks exist in France and are positioned either on the multiservice segment, including childcare, or on the specialized segment for elderly and dependent peopleHistorically, the home help market in France was ...

3.3 Other childcare providers in France

The weight of the undeclared network between individuals remains high in France

The rate of "moonlighting" work is in the range of **% to **% of total childcare in France according to Les Echos in ****.

The rise of digital platforms

In recent years, we have seen the rise and affirmation of platforms as ...

4 Analysis of the offer

4.1 Types of child care benefits

As previously mentioned in the section dedicated to market players, there are a multitude of forms of childcare in France. It is also important to note that childcare is not a solely commercial activity: in fact, in ****, **% of children under * years of age were mostly looked after by their parents and ...

4.2 Regional disparities in prices

Nevertheless, there are very strong geographical disparities in the pricing of childcare services.

On the map below, we can see the differences in the hourly price of the daycare center according to the French region. Not surprisingly, Ile-de-France and Corsica are the regions where this service is the most expensive.

For ...

5 Regulation

5.1 Incentive regulation

There are a number of aids available to families to help them look after their young children (***) :

Tax reductions

Families can benefit from tax reductions of **% on the salaries paid to service providers.

Local aid directly administered by the local authorities Assistance from the CAF

The CAF offers a "Complement de ...

Liste des graphiques

  • Proportion des moins de 15 ans en Europe par pays
  • Restes-à-charges liés à la garde d'un enfant en crèche
  • Sondage : "Quelle est la nounou idéale ?"
  • Sondage : "Quelle est la nounou idéale ?"
  • Répartition des enfants de moins de 3 ans selon le mode de garde principal en semaine
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Dernières actualités

DPAM et Sergent Major en redressement judiciaire - 28/06/2023
  • L'entreprise Générale pour l'Enfant (GPE) a été fondée en 1986.
  • GPE possède trois marques : Du Pareil Au Même (DPAM), Sergent Major et Natalys.
  • Natalys a rejoint le groupe en 2006 et DPAM en 2016.
  • GPE emploie 2.500 salariés dans 850 magasins en Europe.
  • Le groupe a perdu 100 millions d'euros de chiffre d'affaires lors de la crise du Covid-19.
  • Le chiffre d'affaires de l'entreprise a été de 275 millions d'euros l'année dernière.
  • Plan de restructuration prévoit la fermeture ou cession de 50 magasins Sergent Major et 100 magasins Du Pareil Au Même.
Du Pareil Au Même placé en redressement judiciaire, Sergent Major en procédure de sauvegarde - 28/06/2023
  • Le groupe GPE a été fondé en 1987 et possède 850 magasins en France et en Europe.
  • Il possède les marques Du Pareil Au Même, Sergent Major et Natalys.
  • Le groupe emploie 2.500 salariés.
  • Les marques Du Pareil Au Même et Sergent Major ont été respectivement placées en redressement judiciaire et en procédure de sauvegarde.
  • Natalys ne fait pas l'objet d'aucune procédure et a un chiffre d'affaires de 10 millions d'euros.
  • Le groupe GPE a subi une perte de 100 millions d'euros de son chiffre d'affaires pendant la période Covid, avec un chiffre d'affaires de 275 millions d'euros en 2022.
  • Le plan de restructuration prévoit la fermeture ou la vente d'une cinquantaine de magasins Sergent Major et une centaine chez Du Pareil Au Même.
Après Du Pareil au Même, Sergent Major passe à son tour en redressement judiciaire - 10/12/2023
  • Placement en redressement judiciaire de "Du Pareil au Même" en juin.
  • "Sergent Major" est également en redressement judiciaire.
  • Le groupe GPE a engagé une restructuration prévoyant la fermeture de près de 90 magasins "Du Pareil au Même".
  • Le groupe GPE prévoit également la fermeture d'une cinquantaine de magasins "Sergent Major".
  • "Natalys", une autre enseigne du groupe, plus petite avec seulement 10 millions de chiffres d'affaires, n'est pas concernée par ces procédures.
  • "Sergent Major" est une enseigne historique du groupe GPE créée en 1987.

Entreprises citées dans cette étude

Cette étude contient un panorama complet des entreprises du marché avec les derniers chiffres et actualités de chaque entreprise :

Babychou Services
Family Sphère
Poppinou
Baby Sittor
Kidlee
BSIT
Yoopies
Petit Béguin
Tartine & Chocolat (Groupe Kidiliz)
DPAM Du Pareil au Même (Générale pour l'enfant groupe)
Générale pour l'enfant Groupe (Sergent Major)

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Ajouts et mises à jour

  • 01/03/2024 - Mise à jour des données financières de l'entreprise Générale pour l'enfant Groupe (Sergent Major)
  • 03/01/2024 - Mise à jour des données financières de l'entreprise Kidlee
  • 03/01/2024 - Mise à jour des données financières de l'entreprise Baby Sittor
  • 03/01/2024 - Mise à jour des données financières de l'entreprise Yoopies
  • 03/01/2024 - Mise à jour des données financières de l'entreprise Poppinou
  • 03/01/2024 - Mise à jour des données financières de l'entreprise Family Sphère
  • 03/01/2024 - Mise à jour des données financières de l'entreprise Babychou Services
  • 04/11/2023 - Mise à jour des données financières de l'entreprise Générale pour l'enfant Groupe (Sergent Major)
  • 02/10/2023 - Mise à jour des données financières de l'entreprise Kidlee
  • 02/10/2023 - Mise à jour des données financières de l'entreprise Baby Sittor
  • 02/10/2023 - Mise à jour des données financières de l'entreprise Yoopies
  • 02/10/2023 - Mise à jour des données financières de l'entreprise Poppinou
  • 02/10/2023 - Mise à jour des données financières de l'entreprise Family Sphère
  • 02/10/2023 - Mise à jour des données financières de l'entreprise Babychou Services
  • 03/08/2023 - Mise à jour des données financières de l'entreprise Générale pour l'enfant Groupe (Sergent Major)
  • 01/07/2023 - Ajout des informations de l'entreprise Générale pour l'enfant Groupe (Sergent Major)
  • 01/07/2023 - Ajout des informations de l'entreprise DPAM Du Pareil au Même (Générale pour l'enfant groupe)
  • 01/07/2023 - Ajout des informations de l'entreprise Tartine & Chocolat (Groupe Kidiliz)
  • 01/07/2023 - Ajout des informations de l'entreprise Petit Béguin
  • 04/06/2023 - Mise à jour des données financières de l'entreprise Kidlee
  • 04/06/2023 - Mise à jour des données financières de l'entreprise Babychou Services
  • 04/06/2023 - Mise à jour des données financières de l'entreprise Family Sphère
  • 04/06/2023 - Mise à jour des données financières de l'entreprise Poppinou
  • 04/06/2023 - Mise à jour des données financières de l'entreprise Yoopies
  • 04/06/2023 - Mise à jour des données financières de l'entreprise Baby Sittor
  • 03/03/2023 - Mise à jour des données financières de l'entreprise Kidlee
  • 03/03/2023 - Mise à jour des données financières de l'entreprise Baby Sittor
  • 03/03/2023 - Mise à jour des données financières de l'entreprise Yoopies
  • 03/03/2023 - Mise à jour des données financières de l'entreprise Poppinou
  • 03/03/2023 - Mise à jour des données financières de l'entreprise Family Sphère
  • 03/03/2023 - Mise à jour des données financières de l'entreprise Babychou Services
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