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Synthèse
As of 2020, the global camping market experienced an estimated decline of -1.9% due to the Covid-19 pandemic, with revenues estimated at $49 billion. However, a swift recovery is anticipated. The market's growth is driven by factors such as the financial benefits of camping, rising purchasing power in developing countries, technological advancements enhancing the camping experience, and an aging population with an increasing interest in outdoor activities. Despite these positive trends, the market faces challenges from natural risks and alternative tourism practices.
North America and Western Europe dominate the market, contributing to 68% of the revenue in 2020, while Asia, particularly China, is recognized as the fastest-growing regional segment. Major players in the industry include Equity Lifestyle Properties, Sun Communities, Parkdean Holidays Limited, and Siblu, among others.
Evolving Preferences and Trends in the Contemporary Camping Market in France
In recent years, the camping market in France has undergone a significant transformation, moving away from its working-class roots to cater to a wider and more diverse clientele. This trend towards modernization and comfort has been accompanied by substantial investments, leading to the revitalization of the industry. The popularity of mobile homes and personal tents has surged, contributing to the market's surge. The majority of camping facilities continue to be independent, with 87% not aligned with chains or groups. A closer examination of customer profiles reveals that French nationals account for approximately 69% of overnight stays, with the majority being families. The demographic also includes groups of friends and couples who enjoy camping as a leisure activity. Camping trips are most frequently undertaken every two to three years, with a tendency for French citizens to prefer the summer season for their outings.
The preference for seaside locations is evident, as campsites near coastal areas tend to be favored over other natural settings. As for customer choice criteria, value for money stands out as a primary consideration, highlighting the perception of camping as an affordable vacation option. Comfortable accommodation and bathing facilities rank highly among the choices for a campsite. Moreover, environmental considerations have become increasingly important, with customers appreciating sites that are attentive to ecological preservation.
The data also points to certain macroeconomic determinants that influence demand. The aging population, variable climatic conditions, and rising living standards all play a part in shaping the camping market. The increase in retired individuals with leisure time, the impacts of favorable or unfavorable weather, and higher expectations for comfort all contribute to changing dynamics within the market. Geographically, France boasts the largest number of campsites in Europe, with a notable concentration along the coasts of regions such as Occitania, New Aquitaine, and Auvergne-Rhône-Alpes. Despite the prominence of independent campsites, which make up a vast majority, chains and groups still generate a significant portion of the sector's turnover. High-end campsites, in particular, have seen an upward trajectory in both numbers and preferences among customers.
The French camping market has enjoyed a robust growth pattern in terms of overnight stays, reaching between 125 and 130 million overnight stays. Revenue growth has been driven by an upsurge in market quality and an evolving preference for equipped campgrounds, especially among millennial tourists and aging populations.
Key Market Players Shaping the Vibrant World of Camping
As the global and French camping markets continue to thrive and evolve, several notable players maintain significant influence over the sector's development. These organizations are not just contributors to the market share but also trendsetters and innovators in the realm of outdoor hospitality. Below, we present an overview of some of the most impactful entities within this spirited industry.
- Equity Lifestyle Properties A major player in the North American market, Equity Lifestyle Properties owns and operates a multitude of high-quality campground and holiday resort locations. With its commitment to providing excellent services and amenities, ELP helps set the standard for what consumers can expect from a top-tier camping experience.
- Sun Communities - This company has carved out a considerable presence in the industry with its portfolio of RV parks, manufactured housing communities, and marinas. Their offerings marry the appeal of the great outdoors with the comforts and conveniences of a planned community, making camping accessible to a broader range of demographics.
- Parkdean Holidays - Limited Distinguished within the UK camping sector, Parkdean Holidays Limited is recognized for its award-winning holiday parks. Catering to families and outdoor enthusiasts, the company emphasizes both the fun and the restorative aspects of camping, inviting guests to enjoy the best of the British countryside.
- Siblu operates within the European market, particularly noted for its presence in France, where it manages several upmarket campsites. Siblu's locales blend natural beauty with stylish and comfortable accommodations, cultivating an environment where luxury meets the rugged charm of camping.
- Jellystone Park - Renowned particularly in the United States and Canada, Jellystone Park is the face of family-friendly camping with its network of camp-resorts that feature themed activities, water parks, and interactive experiences. These resorts have a distinct appeal that draws in both young campers and those young at heart.
- Based in Spain, Internacional Palamos adds a Mediterranean flavor to the camping experience. Its strategic location by the sea and its commitment to sustainable tourism practices make it an attractive choice for those looking to integrate beachside relaxation with eco-conscious camping.
- TENTRR Tapping into the essence of convenience and simplicity, TENTRR focuses on providing a hassle-free camping experience through its pre-set private campsites. This company's innovative approach allows campers to immerse themselves in nature without the traditional setup and takedown burdens associated with camping.
- Vacansoleil is a also European camping giant.
à la compréhension de ce marché
Détail du contenu
Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 15/04/2022
Sommaire et extraits
1 Market overview
1.1 Presentation and definition of the camping market
Camping, or open-air hospitality, refers to a tourist activity that consists of living in the open air, in a tent, a caravan or a motor home or other similar accommodation. A campsite is thus an area equipped for camping, but there are also other types of camping, such as wilderness camping or camping in the home.
The activity of camping sites is registered under the following NAF code
- 55.30Z: Camping grounds and parks for caravans or recreational vehicles
A campground can be classified as either Tourism or Leisure.
- The Tourism classification applies when more than half of the pitches are intended to be rented out by the night, week or month, to a visiting clientele.
- The Leisure mention applies when more than half of the pitches are intended to be rented for more than one month, by a clientele that does not take up residence there.
There are 2 categories of classified campgrounds: star-rated campgrounds (from 1 to 5 stars) and natural area campgrounds.
The global camping market grew at a CAGR (combined annual growth rate) of 5.6% from 2015 to reach $49.9 billion in 2019. It is expected to continue to grow in the coming years, especially due to the growing interest of millenials in camping and populations for outdoor activities.
The French camping market is also growing strongly and has seen a 15% increase in visitation between 2011 and 2019, reaching 129 million overnight stays in 2019. The sector's revenue growth is also being driven by the market's move up market in response to customers' growing demand for ever-increasing comfort. Campsites are being modernized and made more comfortable, and the proportion of high-end campsites (4 and 5 stars) in the French market is increasing.
Once reserved for the working classes, the business has evolved considerably in recent years. Professionals have invested heavily to improve the infrastructure and attract a new clientele. The two most popular types of accommodation for campers are the mobil-home and thepersonal tent. The recent success of themobile homehas largely contributed to the revival ofcamping.
The majority of campsites are independent (87% of campsites). The other campsites are organized into integrated chains (Eurocamp, CapFun, Homair Vacances, etc.), franchises (Flower Campings, Yelloh! Village) or groupings (Sites & Paysages, Les Castels, Welcome Campings).
1.2 The global market is growing and concentrated in North America and Europe
The global camping market grew at a CAGR (***) of *.*% from **** to reach $**.* billion in ****. In ****, the Covid-** related epidemic has resulted in an estimated market decline of -*.*% with revenue estimated to be $** billion in ****.
However, recovery is expected to take place as early as **** and the camping market is expected ...
1.3 The French market is growing and moving upmarket
The graph below highlights the sector's growth in volume, which is reflected in the increase in the number of overnight stays spent at French campsites. In the outdoor hotel industry, visitation increased by *.*% in **** to *** million overnight stays. This figure is on a steady rise as the number of overnight stays ...
1.4 The effect of Covid-19
The Covid-** epidemic has had several consequences on the camping market, the first being the drop in turnover during the containment period as illustrated in the graph below. In April and May ****, the turnover of French campsites lost more than **% of its value, only to increase again from June ****.
Nevertheless, the ...
2 Analysis of the demand
2.1 Customer profile and habits
Camper profile
In ****, approximately **% of overnight stays at French campsites were made by French people while **% of overnight stays were made by foreign residents. Moreover, the latter are mostly from Europe since only *.*% of overnight stays were made by customers who came from non-European countries. Thus, in ****, the first countries of ...
2.2 Microeconomic determinants: customer choice criteria
The added value of camping The quality-price ratio is the main reason for choosing camping for one's vacations. Camping is therefore seen as a way to go on vacation at a lower cost, but also as a place appreciated for its leisure facilities (***) and its conviviality. The following reasons are the ...
2.3 Macroeconomic determinants: aging, climate and standard of living
If the quality-price ratio and the quality of the pitches are the first determining factors of the customers' choices, some factors beyond their control also influence the dynamics of the demand. In recent years, several factors have strongly influenced the evolution of demand in the camping market. Among them, the main ...
3 Market structure
3.1 Geographical distribution of campsites: a concentration on the coasts
With *,*** campsites in ****, France has the largest number of campsites in Europe and the second largest in the world, after the United States. [***]
More specifically, the map below highlights the high concentration of campsites by the sea or ocean. There are more campsites on the coastline. Thus, the departments with the ...
3.2 The organization of campsites: independents still in the majority
Campsites can be organized in * ways:
Integrated chains: Eurocamp, CapFun, Homair Vacances, Campéole, Siblu, Sandaya
The integrated chains operate on the basis of a branch system, with a parent company and subsidiaries that are dependent on it.
Franchise chains: Flower Campings, Yelloh! Village, Tohapi
Franchisee chains are made up of ...
3.3 Classification of campsites
In ****, there were *,*** campsites in France that can be divided according to their number of stars. [***] The most numerous were the *-star campsites, with **** establishments, followed by the non-classified (***), these three types of campsites representing a total of **.*% of French campsites. It is therefore the campsites with * star or * stars that ...
4 Analysis of the offer
4.1 Typology of campsites and their offer
There are several types of campsites:
The traditional campsite: offers rental pitches to pitch your tent, park your caravan or motor home and can also offer serviced pitches The residential leisure park: offers mainly light leisure dwellings (***) Luxury campsites: * or * star campsites that offer superior comfort and high-end services such as ...
4.2 Upgrading of the offer
The general price increase The increase in the range of campsites on offer is reflected in a general rise in prices in the sector. The graph below, which also takes into account youth hostels, highlights this increase in prices, which have risen by almost **% in ** years, from **** to ****. Consumer price index ...
4.3 Supply trends and development areas
Glamping
Glamping is the association of the words "glamour" and "camping" and designates a type of high-end camping that offers atypical accommodation combining comfort, nature and respect for the environment. [***]
The graph below illustrates the types of accommodation that glamping places can offer. Tree houses are the most popular and have ...
5 Regulation
5.1 Regulations concerning campsites
The opening of a campsite
Several steps are necessary to open a campsite:
Choose the type of campsite which determines the status of the campsite (***)
For a declared campsite, you just have to make a declaration to the town hall of the place where the site is located. To do so, ...
5.2 Regulations concerning campers
Wilderness camping
Wilderness camping, i.e. camping in isolation and outside of a developed site, is authorized provided that the owner of the site agrees, but in some places it is prohibited.
It is forbidden to camp, even temporarily:
On public roads and highways In classified or pending natural sites In ...
6 Positioning of the actors
6.1 Segmentation
- Les Castels
- Sunêlia
- Yelloh! Village
- Siblu France
- Campings.com
- Osmozis
- Alentour
- Sandaya
- Flower Campings
- Vacanses Campings
- ECG European Camping Group
- Capfun
- Tohapi
- Odesia Vacanses Association
- Huttopia Indigo Campings
- Berger Camping
- Forclaz
- Décathlon France
- Homair Vacances
- Eurocamp
- Les Méditerranées
- Campéole MS Vacanses
- Le French Time
- Mobile Home IRM (Trigano groupe)
- Rideau Groupe
- NaïtUp
- Chadotel
- Espiguette Camping
Liste des graphiques
- Fréquence de fréquentation du camping
- Préférences concernant le lieu du camping
- Distance entre le lieu de camping et le domicile
- Type d'hébergement privilégié lors d'un séjour au camping
- Fréquentation des campings selon la provenance de la clientèle
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Dernières actualités
9 millions d'euros pour la réhabilitation du camping de l'Espiguette - 28/03/2024
- Le camping de l'Espiguette (43 hectares) fait face à la mer Méditerranée
- 2.000 emplacements et reçoit chaque saison entre 10.000 et 12.000 personnes.
Chadotel organise la transmission familiale de ses campings - 12/02/2024
- Le groupe Chadotel est actuellement dirigé par Franck Chadeau.
- - Il est prévu qu'il transmette la direction à son fils Louis, âgé de 24 ans, dans un délai de 5 à 6 ans.
- - Le groupe est principalement détenu par Franck et Louis Chadeau, avec une participation mineure de Bpifrance, Océan Participations et Ouest Croissance qui ont acquis 25% du capital à parts égales.
- - Le groupe Chadotel possède actuellement 13 établissements de catégorie 4* et supérieur, dont 7 en Vendée.
- - Les établissements du groupe Chadotel offrent un total de 3.235 emplacements et 4 gîtes.
- - Le groupe Chadotel emploie 85 employés permanents, et ce chiffre monte à 600 employés pendant la saison touristique.
- - En 2022, le chiffre d'affaires du groupe Chadotel est estimé à 20 millions d'euros, ce qui représente une augmentation de 10% par rapport à l'année précédente.
- - Le groupe Chadotel a enregistré un résultat net d'1 million d'euros.
- - L'entreprise a été créée en 1976 par Allain Chadeau, qui a pris en gérance le premier camping.
Gustave Rideau muscle ses capacités dans les mobile homes - 15/01/2024
- Le marché des mobile homes a atteint son plus haut niveau sur la saison 2022-2023 avec 21.800 unités produites, contre 19.554 en 2017-2018.
- Gustave Rideau compte 1.100 salariés et a réalisé un chiffre d'affaires de 250 millions d'euros en 2022.
- L'entreprise a investi 10 millions d'euros dans une troisième unité de production qui permettra de passer les capacités de production de 4.500 à 6.000 mobile homes pour la saison 2025.
- La filiale de Gustave Rideau, Mobil Home Rideau, emploie 427 salariés.
- 4.100 mobile homes ont été commercialisés en 2022, représentant un quart du chiffre d'affaires du groupe.
- Les ventes sont réparties entre les mobile homes locatifs pour les campings (90% des ventes) et les mobile homes résidentiels pour les particuliers propriétaires (10% des ventes).
Camping : le spécialiste gardois des tentes de toit NaïtUp veut s'étendre en Europe - 04/01/2024
- NaïtUp est actif en France, Suisse et Belgique, et prévoit d'étendre ses activités en Allemagne et en Europe du Nord en 2024.
- L'Allemagne est le deuxième marché mondial de la tente de toit après les États-Unis.
- NaïtUp collabore avec des géants tels que Norauto et Trigano et est en négociation avec un constructeur automobile pour 2024.
- NaïtUp compte 22 salariés.
- NaïtUp a réalisé 3 millions d'euros de chiffre d'affaires en 2023 et prévoit d'atteindre 3,4 millions d'euros en 2024.
Le camping nature d'Huttopia se développe en Californie - 27/12/2023
- L'entreprise Huttopia a été créée il y a près de vingt-cinq ans.
- Huttopia a dépassé les 100 millions d'euros de chiffre d'affaires en hébergement en 2023.
- L'Amérique du Nord a été la première zone développée à l'international par Huttopia, avant même l'Italie ou l'Espagne.
- L'entreprise a installé 500 tentes dans les parcs québécois en deux-trois ans. Huttopia a un bureau à Montréal.
- Il y a une petite dizaine d'années, l'entreprise a créé quelques campings au Canada et sur la côte est des États-Unis.
- Huttopia possède six campings en Amérique du Nord.
- L'activité d'Huttopia en Amérique du Nord reste modeste comparée aux 110 campings de l'enseigne, mais elle est rentable.
Gustave Rideau passe les rênes de l'entreprise à ses fils - 10/10/2023
- Le groupe a une taille de 1.100 employés.
- Le chiffre d'affaires du groupe s'élève à 260 millions d'euros.
- Le groupe est composé de trois entités distinctes :
- Aluminium Rideau : 550 salariés, plus de 50% du chiffre d'affaires du groupe, 3 sites de fabrication.
- Mobil-home Rideau : 370 salariés, 3 sites de fabrication.
- Cybèle Vacances : 40 salariés en CDI (454 en saison), 4 campings de 3* à 5* et 1 résidence de vacances. Le groupe a connu une croissance de 64,4% entre 2020 et 2022.
- L'usine de pergolas actuellement en fonctionnement prévoit de produire 2.500 unités en 2023 et 3.500 unités en 2024.
- Le groupe prévoit d'augmenter la production des mobiles homes de 30 % et d'atteindre une capacité de fabrication de 6.500 produits par an.
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- 30/03/2024 - Ajout des informations de l'entreprise Espiguette Camping
- 13/02/2024 - Ajout des informations de l'entreprise Chadotel
- 05/01/2024 - Ajout des informations de l'entreprise NaïtUp
- 10/10/2023 - Ajout des informations de l'entreprise Rideau Groupe
- 28/07/2023 - Ajout des informations de l'entreprise Mobile Home IRM (Trigano groupe)
- 04/07/2023 - Ajout des informations de l'entreprise Salmon Paris
- 04/07/2023 - Ajout des informations de l'entreprise Floralux
- 04/07/2023 - Ajout des informations de l'entreprise Nature et Découvertes
- 04/07/2023 - Ajout des informations de l'entreprise Jardineries du Terroir
- 04/07/2023 - Ajout des informations de l'entreprise Gamm Vert (Teract Groupe)
- 04/07/2023 - Ajout des informations de l'entreprise Willemse France
- 04/07/2023 - Ajout des informations de l'entreprise Point Vert
- 04/07/2023 - Ajout des informations de l'entreprise Holcim France
- 04/07/2023 - Ajout des informations de l'entreprise Ciments du Maroc
- 04/07/2023 - Ajout des informations de l'entreprise EQIOM Bétons
- 04/07/2023 - Ajout des informations de l'entreprise Ciments Calcia (Italcementi)
- 04/07/2023 - Ajout des informations de l'entreprise Colacem SPA
- 04/07/2023 - Ajout des informations de l'entreprise Cemex France
- 04/07/2023 - Ajout des informations de l'entreprise Le French Time
- 04/07/2023 - Ajout des informations de l'entreprise Campéole
- 04/07/2023 - Ajout des informations de l'entreprise Les Méditerranées
- 04/07/2023 - Ajout des informations de l'entreprise Eurocamp
- 04/07/2023 - Ajout des informations de l'entreprise Homair Vacances
- 16/06/2023 - Ajout des informations de l'entreprise Décathlon France
- 16/06/2023 - Ajout des informations de l'entreprise Forclaz
- 13/06/2023 - Ajout des informations de l'entreprise Berger Camping
- 09/06/2023 - Ajout des informations de l'entreprise Huttopia Indigo Campings
- 05/06/2023 - Ajout des informations de l'entreprise Odesia Vacanses Association
- 02/06/2023 - Ajout des informations de l'entreprise Tohapi
- 02/06/2023 - Ajout des informations de l'entreprise Capfun
- 01/06/2023 - Mise à jour des données financières de l'entreprise ECG European Camping Group
- 01/06/2023 - Ajout des informations de l'entreprise ECG European Camping Group
- 01/06/2023 - Ajout des informations de l'entreprise Vacances Campings
- 01/06/2023 - Ajout des informations de l'entreprise Indigo Campings
- 01/06/2023 - Ajout des informations de l'entreprise Flower Campings
- 30/05/2023 - Ajout des informations de l'entreprise Sandaya
- 26/05/2023 - Ajout des informations de l'entreprise Alentour
- 09/05/2023 - Ajout des informations de l'entreprise Osmozis
- 30/01/2023 - Ajout des informations de l'entreprise Campings.com
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