The bakery and pastry market - France

The French bakery market reflects the country's cultural affinity for bakery products, although consumption habits have evolved. While 92% of French people eat bread, and significant percentages also enjoy croissants and pains au chocolat, bread consumption has fallen from 160 grams a day to 120 grams. Despite this decline, many French people still frequently consume bakery products, with 45% eating bread every day.

Although supermarkets and bakeries compete, artisanal bakeries dominate 62% of sales. Organic and multicultural products are on the rise, with organic bakery sales reaching 546 million euros, an increase of 70% in five years. Bread remains a staple offering, while viennoiseries and pastries are diversifying product ranges. Price increases have been noted, with a 9% rise. French consumers prefer quality, proximity and local production when choosing bakery products.

Artisanal bakeries, which include both independent stores and franchises, are facing competitive pressure, leading to the closure of smaller and often newer establishments. The notable trend is towards the expansion of bakery catering and adaptation to consumer expectations for variety and healthier options. Regulations governing the use of the terms "boulangerie" and "boulanger" guarantee that products are made on site, without the use of frozen dough. Despite health concerns about bread as a potential cause of weight gain, the market is proving resilient due to its cultural importance and evolving offerings that respond to changing consumer preferences.

The French bakery market: balancing tradition and changing consumer preferences

The French bakery market bears witness to the country's rich gastronomic heritage, with bakery products being an essential part of people's daily lives. Bread is widely consumed by the French population, while viennoiseries such as croissants and pains au chocolat are enjoyed by 74% and 70% of French people respectively. This deep cultural attachment is evident from the fact that almost all French people (98%) regard croissants as a symbol of their national identity. Despite this deep-rooted tradition, the market is not immune to change.

Over the years, consumer habits have evolved considerably: average daily bread consumption per person has fallen by a quarter. Nevertheless, bread remains a mainstay of the diet, with over 80% of the population consuming it regularly. Quality remains the main concern of French consumers when they buy bakery products, with 82% deeming it essential. Other factors such as proximity and local production also play an important role in their decision-making.

In terms of spending, the French have a penchant for bakery products, with the average amount spent per visit to a bakery between 2 and 4 euros, and around 25% of visitors spending more than 5 euros. Among traditional offerings, new consumer demands for diversity and organic products are reshaping the market. Around 40% of the population appreciate the variety of bread types, incorporating between 5 and 10 different kinds into their diet. Sales of organic bakery products have soared, almost doubling from around 324 million euros to 546 million euros.

In terms of the commercial landscape, France boasts over 27,000 bakeries and patisseries, employing a considerable workforce of around 131,803 people. This testifies to the sustained attractiveness of the sector, which attracts many apprentices and professionals despite a slight decline in the number of establishments. What's more, the French bakery market is not immune to competition: supermarkets, hypermarkets and bakeries are carving out significant market shares. The market has also adapted to changing consumer trends by diversifying into bakery catering. With changing lifestyles, bakeries have integrated sandwiches and other meal options, becoming more attractive for peak lunchtimes. In so doing, they offer a competitive and convenient alternative to traditional restaurants.

Key players shaping the French bakery and patisserie landscape

The French bakery and patisserie market is a tapestry woven from the skills and traditions of many key players. These range from independent artisans to eminent franchises, each contributing to the rich mosaic of this beloved industry.

• Banette and Campaillette are renowned networks of independent bakeries. These collectives bring together local bakeries under a common brand, enabling them to benefit from collective marketing efforts and widespread consumer recognition, while retaining their individuality and artisanal quality.
• Marie Blachère, Louise and Ange have established a significant market presence. These franchises offer a standardized range of products in all their outlets, guaranteeing consistent quality and experience for customers, wherever they are.
• Mie Câline and Brioche Dorée represent the bakery segment, where establishments offer a variety of bakery products that are finished on site. These brands are often recognized for their convenience, offering quick service to consumers looking for fresh, fast baked goods.

This diversity of players, from the independent artisan to the thriving franchise, from the artisan bakery to the illustrious bakery chain, contributes to the unique positioning and variety that characterize the French bakery and patisserie market. Together, they maintain the prestigious reputation of French bakery products, while adapting and shaping consumer tastes and trends in this constantly evolving culinary field.

Informations

• Nombre de pages : 30 pages
• Format : Version digitale et PDF
• Dernière mise à jour : 15/12/2021

Sommaire et extraits

Liste des graphiques

• Consommation des produits de boulangerie
• Consommation quotidienne de pain
• Fréquence de consommation de pain
• Fréquence de consommation de croissants
• Visites mensuelles dans les commerces de proximité
• Critères d'achat du pain en boulangerie
• Critères d'achat des croissants en boulangerie
• Panier moyen d'un achat en boulangerie
• Ticket moyen par client lors d'un achat en boulangerie
• Valeur des ventes de produits de boulangerie pâtisserie bio
• Répartition géographique des boulangeries-pâtisseries
• Nombre d'habitants par boulangerie-pâtisserie
• Nombre de boulangeries pâtisseries
• Les principaux circuits de distribution d'articles de boulangerie
• Ventes de produits BVP en grande surface alimentaire
• Evolution du chiffre d'affaires des panèteries
• Répartition des différentes offres de valeur
• Répartition des ventes de pain
• Types de pains traditionnels les plus consommés
• Répartition des ventes de produits de viennoiserie
• Indice de prix à la consommation de pain
• Décomposition du prix du pain
• Indice de prix à la consommation des autres produits de boulangerie
• Indice de prix à la production de pain, de pâtisseries et de viennoiserie
• Répartition des différents prix de pain
• Pourcentage de boulangeries-pâtisseries et de pâtisseries proposant différents types de produits
• Fréquence du renouvellement de l'offre en boutique
• Types de pains les plus connus et consommés
• Fréquence de consommation de différents types de pains
• Evolution de la consommation de pains
• Taille du marché mondial des produits de boulangerie
• Taille de marché de la boulangerie-pâtisserie
• Evolutions du marché de la boulangerie-pâtisserie
• Impact de la Covid-19 sur le chiffre d'affaire des boulangeries / pâtisseries (code NAF : 10.71)
• Part des boulangeries exploitées par un couple
• Localisation des boulangeries
• Durée d'ouverture hebdomadaire d'une boulangerie
• Perception du métier de boulanger-pâtissier
• Evolution perçue du chiffre d'affaires des boulangers-pâtissiers
• Principaux facteurs de réussite selon les boulangers-pâtissiers
• Indice des prix à la consommation du segment "pain et céréales" entre Juin 2021 et Mai 2022
• Répartition du chiffre d'affaires généré par les pâtisseries selon le type
• Proportion d'acheteurs de pâtisseries lors de festivités selon le genre
• Fréquence d'achats de pâtisserie
• Achat plaisir selon le genre
• Provenance des pâtisseries selon le circuit de confection
• Pâtisseries préférées des français