The baby care and hygiene market - France

Based on forecast trends, the global market for baby care and hygiene products is expected to enjoy sustained growth, with a projected value of $24.5 billion, posting a positive compound annual growth rate (CAGR) of 6.1%. Wipes are expected to remain the dominant market segment.

In the French context, a growth trend in sales value is forecast, with a projected value of 384 million euros. The French market has shown increased interest in organic and natural products, reflecting parents' concerns about the chemical composition of baby hygiene products. An increase in e-commerce and a preference for established brands were noted, while mothers remained the main purchasers.

changes in parental preferences for baby care products in France

In recent years, the French market for baby hygiene products has seen a significant shift towards the consumption of organic products, due to parents' growing concerns about the chemical composition of traditional baby care products. As France leads the European Union in terms of fertility rates, with around 758,000 births, demand for baby care products remains strong. However, the emphasis is increasingly on product safety, with a move away from items containing hazardous chemicals.

The market encompasses a range of products, including diapers, soaps, creams, treatments and wipes, with the latter dominating global and national sales. Wipes account for around a third of total market sales worldwide, and an even greater share nationally, demonstrating that they are an indispensable part of everyday baby care. Recent trends point to a resurgence, anticipating growth. An analysis of purchasing behavior shows that mothers, particularly those aged 25 to 34, are the main purchasers of baby care and hygiene products. These mothers often prefer established brands, considered reliable because of their history and reputation. E-market sales have also increased, with three quarters of parents having purchased childcare products online at least once, demonstrating a growing comfort with e-commerce.

Consumer spending on baby care products represents around 10% of the total monthly childcare budget, or around 50 euros. This trend is strongly influenced by concerns about the safety of product ingredients. Numerous campaigns highlight the risks associated with certain chemicals, and advocate rigorous selection of childcare items. The French market for baby hygiene products has remained relatively stable in value terms, although slight variations in imports and exports are noticeable.

The country mainly imports these products, with a clearly negative trade balance over the period under review. This trend means that the country relies on foreign markets to meet domestic demand, despite a modest increase in the value of exports in recent years. Growing concerns about the presence of endocrine disruptors and other hazardous components in baby care products have catalyzed the introduction of new offerings that promise a safer, more natural composition. Organic products, certified by specialized labels, have gained in popularity, with the assurance of high natural content and controlled use of organic ingredients. In addition, cold process soaps have emerged as a preferred alternative, appreciated for their quality and effectiveness.

Market leaders in baby care and hygiene

When scanning the competitive landscape of the baby hygiene and care market, several key players stand out for their commitment to providing quality products that meet the delicate needs of young children. These companies have earned the trust of parents and established themselves as market leaders through a combination of innovation, safety and brand recognition.

• laboratoires L'Oréal LaSCAD

Dominating the market with a significant share, L'Oréal subsidiary LaSCAD has become synonymous with quality baby care products. Thanks to its parent company's extensive research and development capabilities, LaSCAD has succeeded in adapting its products to babies' sensitive skin, guaranteeing safety and comfort. The brand's commitment to high standards has not gone unnoticed by discerning parents looking for reliable hygiene solutions for their children.

• Laboratoires Expanscience (Mustela)

Laboratoires Expanscience's Mustela is a name synonymous with care and gentleness in the baby hygiene market. Well known for its skin care products, Mustela has maintained a strong presence by focusing on natural ingredients and formulations designed for the unique dermatological needs of infants. Its enduring market position is a testament to the consistent quality of its products and the trust it has earned from families over the years.

• Procter & Cie (Procter & Gamble)

Known in various consumer goods sectors, Procter & Gamble, through its various divisions including Procter & Cie, has a substantial impact on the baby care and hygiene market. Known for its wide range of baby care products, including popular brands such as Pampers, it provides solutions for all aspects of baby hygiene, from diapers to wipes and beyond.

• The appeal of organic and natural products

With growing concerns about product composition, organic childcare products have gained in popularity. More than ever, parents are looking for certified natural and organic products, eager to avoid potential irritants or harmful chemicals. Companies offering such products under recognized labels such as the Cosmébio Charter have seen an increase in consumer preference. Growth in this segment is being driven by brands that favor the use of natural, plant-based ingredients and comply with rigorous organic standards.

• The renaissance of cold process soaps

The cold-process soap market is another niche that is gaining ground in response to concerns about product safety. Brands offering cold-processed soaps that retain natural glycerine and use unprocessed vegetable oils are gaining in popularity with parents.

Informations

• Nombre de pages : 30 pages
• Format : Version digitale et PDF
• Dernière mise à jour : 03/02/2022

Sommaire et extraits

Liste des graphiques

• Evolution des ventes de produits d'hygiène et de soin pour bébés et enfants
• Nombre de naissances en France
• Taux de natalité
• Age moyen des mères à la naissance des enfants
• Postes de dépenses mensuelles pour les enfants en bas âge
• Qui achète principalement les couches dans votre foyer ?
• Marques préférées des mamans pour l'hygiène soin bébé
• Que cherchez-vous dans les magasins spécialisés pour bébés ?
• Distribution des ventes de produits d'hygiène et soin pour bébé
• Evolution des ventes de produits d'hygiène et de soin pour bébés et enfants
• Commerce extérieur de produits d'hygiène pour bébés
• Principaux pays destinataires des exportations françaises de produits d'hygiène pour bébés
• Principaux pays origines des importations françaises de produits d'hygiène pour bébés
• Evolution de la production en volume des produits d'hygiène et de soin pour bébé
• Parts de marché des principales marques de produits d'hygiène et de soin pour bébés et enfants
• Répartition des parts de marchés de produits d'hygiène pour bébé
• Evolution du chiffre d'affaire des catégories bébé en pharmacie
• Meilleures crèmes solaires pour bébé