The alicaments market - France

The global nutraceutical market, valued at over $200 billion, is experiencing shifts marked by consumer skepticism and regulatory clampdowns which aim to ensure truthful health benefit claims. Growth prospects remain positive, with an expected annual market growth of 3.14% between 2021 and 2025. The Asia-Pacific region is set to be the future growth driver, with its market expected to expand from 391 billion euros in 2020 to 573 billion by 2030, at a CAGR of 3.9%. Consumer trends point to a demand for products that address an aging population's health, cognitive functions, and well-being, with probiotics experiencing significant growth and FoodTech innovations advancing the sector. Regulatory scrutiny in Europe, with over 85% negative opinions by EFSA on health claims, shapes the market, requiring clear, scientifically substantiated communications from companies.

Despite challenges, societal factors such as an increase in health concerns and an aging population present opportunities for growth within the nutraceutical space.

French Market Demand for Health-conscious Food and Nutraceuticals: A Blending Arena of Nutritional Needs and Medical Benefits

In recent years, the French market for nutraceuticals and health-conscious food, often referred to as alicaments, has shown a complex dynamic of growth and stagnation. The French health food market, once growing at a formidable pace of 9 to 10% annually, faced a moment of deceleration primarily due to increased scrutiny over inflated health benefit claims. Nevertheless, the industry remains significant and is estimated to have achieved a market size of between 10 and 20 billion euros by 2022. This segment, while marking time, could see rejuvenation due to a convergence of factors such as the aging population, the rise in chronic health concerns like obesity, an increased quest for well-being, and the technological advancements in FoodTech.

Tapping into the demographic shifts, it becomes apparent that France is grappling with a progressively aging population and obesity concerns. Projections indicate that by 2050, over a quarter of the French population will be over the age of 65, with as many as one in ten above 90.This demographic shift will likely drive demand for products that cater to age-related health concerns, offering strong growth prospects for the nutraceutical sector.

Moreover, nearly half of the French population is expected to be overweight or obese. This troubling statistic, coupled with a heightened awareness of health and physical well-being, sets the stage for a growing demand for products that contribute to weight management, improved nutrition, and overall health maintenance.

The concern for health has also been underscored by surveys revealing that up to 92% of French citizens place healthcare among their top priorities for political action. Amid these demand trends, particular market niches such as probiotics have witnessed impressive growth. Probiotics, especially, have seen a market value exceeding 100 million euros in France with significant growth opportunities foreseen across Europe. Alongside probiotics, segments concerning stress relief, sleep enhancement, and cognitive function (nootropics) continue to attract consumer interest, with notable growth patterns identified in respective sectors.

Major Contenders in the Nutraceutical Arena

Within the bustling domain of nutraceuticals—a diverse landscape where food and pharmaceutical properties intersect—several key players stand out, carving their unique niches and pushing the boundaries of health and nutrition. Each of these companies brings a distinct approach to the table, leveraging innovation, strategic market penetration, and astute acquisitions to secure their stronghold in a market teeming with competition.

• Danone: As an archetype of success in the functional food industry, Danone has cast an indelible imprint, particularly with its probiotic-rich products like Actimel and Activia. Despite encountering regulatory hurdles and hefty fines in the past, the company's commitment to emerging markets and continual product innovation keeps it at the forefront of the industry.
  
  
• Nestlé: With a rich heritage that spans across various sectors in the food and beverage industry, Nestlé reinvigorated its portfolio by entering the nutraceutical market. The acquisition of Novartis' medical nutrition division catapulted Nestlé into a position of prominence, reflecting the company's strategic agility and desire to capitalize on health trends.
  
  
• Lesieur: By infusing its Isio Mémo oil with DHA, an omega-3 fatty acid critical for brain health, Lesieur has managed to establish itself as an early mover in the cognitive well-being niche. Such innovations demonstrate Lesieur's understanding of demographic trends and consumer needs, particularly within an aging population.
  
  
• Lactalis: Recognized in the field of dairy products, Lactalis has broadened its horizon with interests in sports nutrition—a segment registering remarkable growth and capturing the essence of modern consumers' focus on health and well-being.
  
  
• St Hubert: With products such as omega-3 enriched margarine, St Hubert has found its lane in the fight against cholesterol and cardiovascular disease. Its strategic positioning in the market allows customers to make healthier choices without sacrificing taste or convenience.
  
  
• Innocent: Known for its juices and smoothies, Innocent keeps a finger on the pulse of consumer demands for vitality and antioxidants. The brand's "Super Smoothie" exemplifies its effort to marry health benefits with the convenience and appeal of a ready-to-drink format.
  
  
• Orangina Schweppes France: While some companies invest deeply in the health foods movement, Orangina Schweppes France stands out for its decision to sidestep the trend. 

Informations

• Nombre de pages : 30 pages
• Format : Version digitale et PDF
• Dernière mise à jour : 12/12/2019

Sommaire et extraits

Liste des graphiques

• Prévision de croissance du chiffre d'affaires du secteur alimentaire
• Prévision de chiffre d'affaires pour le marché des alicaments
• Estimation haute de la croissance sur le marché des alicaments
• Près d'un Français sur deux est en situation de surpoids ou d'obésité
• Part de la population par tranche d'âge
• Consommation de soins et de biens médicaux
• Croissance du marché des probiotiques
• Forte croissance des investissements dans les startups FoodTech
• Produits de santé consommés par les Français en 2020
• Evolution de la consommation bio en France
• Motivations à la consommation d'alicaments