Synthèse
The global air transport market faced a significant slowdown from 2020 due to the COVID-19 pandemic, with a 60% drop in passenger segment revenues. While air freight revenues rose by 8.2% in 2020, this did not compensate for the loss of passenger revenues. Airlines have adapted to the crisis thanks to government-backed loans and operational changes. Competition between airlines in France remained intense, with low-cost carriers such as EasyJet and Transavia expanding their presence. Prior to the crisis, the market had seen steady growth in air traffic, with the most dynamic passenger routes forecast to be Caribbean-Middle East and Central America-Middle East.
Despite a contraction in air travel, the sector began to diversify its offerings with multiple classes and ancillary services such as leasing partnerships, while pricing strategies became increasingly dynamic, adapting to fluctuations in demand and offering a range of ancillary services to improve airline profitability.
Dynamics of air travel demand
Demand for air transport is traditionally linked to the vicissitudes of the economic climate. Because of its link with the oscillating sectors of tourism and the exchange of high-value goods, the air transport market flourishes in times of economic prosperity and withers in times of financial recession. Before the pandemic upset the norm, the sector was enjoying healthy growth, with an annual growth rate of almost 3% for the passenger segment and around 5% for freight.
France, with its position as the world's leading tourist destination, saw its air transport market soar. However, the unforeseen turbulence of COVID-19 caused revenues to plummet, cutting the sector's previous record by 60% in 2020. Despite the resilience of airfreight, the scale of passenger revenue losses left a gaping hole, difficult to fill even with government parachutes and a growing debt that hovered around the 30% mark. The French market, though hard hit, particularly in the passenger division with sales plummeting by over 55%, managed to stay afloat. The freight segment fared relatively better, with a smaller but still significant reduction in sales of around 37%.
It should also be noted that the bulk of French air traffic is made up of international passengers, who accounted for almost 80% of the country's air travellers before the crisis. Looking at the specifics of demand, French airspace saw the greatest activity from Paris, with over 60% of air passengers. The beating heart of France's air traffic weighed heavily in favor of European destinations, which attracted around 65% of the country's air passengers, followed by the African continent, which attracted around 14%. Spain, the UK and Portugal were the most popular destinations, no doubt due to their dual appeal: business opportunities and tourist destinations. The profile of French air passengers gravitates towards the upper echelons of society's professional ladder, an expected trend given the importance attached to safety.
A look at the dominant carriers and emerging challengers
The air transport market is a vast and complex sector, comprising a range of airlines with varying business models and market strategies - from the historic giants to the agile low-cost challengers. Here, we take a look at the major players who have blazed a trail in the skies, and the emerging forces that are reshaping the industry's dynamics.
- Traditional titans: Air France KLM, a leading airline group that has long established its dominance, particularly in the French market. Thanks to its historic access to a wide range of domestic and international routes, Air France has firmly established itself as one of travelers' preferred airlines, holding a significant market share in passenger traffic. KLM complements this presence with its own robust network, particularly on the international market, making the group a formidable force in European skies.
- Low-cost pioneers: EasyJet and Ryanair. Unlike traditional carriers, low-cost airlines such as EasyJet and Ryanair have revolutionized air travel by offering affordable, no-frills services. Particularly on short-haul European routes, these airlines have succeeded in winning over budget-conscious business and leisure travellers. Thanks to efficient operations and competitive pricing, they have ushered in an era when air travel is more accessible than ever.
- Transavia: an innovative hybrid model. Transavia, the low-cost arm of the Air France KLM group, adds diversity to the market. By offering competitive prices while capitalizing on the operational efficiency of a larger airline, Transavia has created a hybrid model that attracts budget travelers without compromising network reach.
- Freight forerunners: FedEx Express and Cargolux. When it comes to air freight, FedEx Express is a leading integrator. With a global network, a fleet that includes both cargo and passenger aircraft, and extensive logistics capabilities, FedEx Express is a crucial player in international trade and logistics. Cargolux, with its all-cargo fleet, specializes in the transport of goods and has carved out a niche in handling cargo that requires air transport due to its high value or time-sensitivity.
- Consolidators and specialists : TUI AG and Tunisair. On the charter front, companies such as TUI AG and Tunisair have established themselves by meeting the specific needs of leisure travelers, often in coordination with tour operators to provide specialized services.
à la compréhension de ce marché
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Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 25/06/2021
Sommaire et extraits
1 Market overview
1.1 Definition and scope of the study
The air transport market covers the entire transport of passengers or freight by air. Although the bulk of air transport is carried out by airlines operating between several airports, there are several types of air carriers: scheduled airlines (local-regional, domestic or international carriers), airline alliances and low-cost carriers.
By 2019, more than 4.5 billion passengers had been transported worldwide, a figure up almost 3.8% on 2018, as well as 61.3 million tonnes of freight. The French market has also been buoyed by this international growth and is benefiting from its position as 1 e international tourist destination to develop the international axes. However, the consequences of the Covid-19 crisis have been significant and the sector has seen a 60% drop in revenue in 2020.
The air transport market is characterized by a large number of players and strong competition since the arrival of low-cost carriers in France, such as EasyJet and Transavia, which continue to gain ground.
The main issues in the air transport market today are managing the economic and financial consequences of Covid-19, as well as the evolution of the various ancillary services offered to consumers (meals, wifi, insurance, baggage, etc.) in order to increase passengers' perception of the value of the journeys they make.
Liste des graphiques
- Evolution du chiffre d'affaires du marché du transport aérien, par segment
- Evolution de la croissance du chiffre d'affaires du marché du transport aérien par continent
- Croissance estimée du trafic aérien dans certaines régions du monde, par segment
- Evolution du chiffre d'affaires du marché du transport aérien, par segment
- Répartition du trafic aérien par nature des flux et destinations
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