Synthèse
The global market for aesthetic surgery and medicine, valued at $127.1 billion in 2023, is set to grow substantially, aiming to reach $332.1 billion. This growth trajectory has been driven by technological innovations in aesthetic devices, increasing non-invasive treatment options and growing acceptance of aesthetic procedures, particularly in the Asia-Pacific region, which has seen annual growth of over 10%.
The market remains dominated by the United States, which accounted for 45% of global sales by value in 2020, followed by Europe, Asia-Pacific and Latin America. Non-surgical procedures such as hyaluronic acid and botulinum toxin injections have surged. Socio-demographic factors such as an ageing population, changing beauty ideals influenced by social media and new consumer demographics, particularly men and young people, have all contributed to strong market growth from 2020 onwards.
Navigating the trends and growth dynamics of the French beauty market
In recent years, the French aesthetics market has experienced remarkable growth. Factors contributing to this growth include changing societal attitudes towards physical appearance, an ageing population that increasingly wishes to rejuvenate its appearance, and technological advances in non-invasive procedures. By 2021, the market has reached a value of around 10 to 15 billion euros, and this strong expansion is expected to maintain an annual growth rate of around 10 to 20% until at least 2024. In France, more than 300,000 cosmetic surgery operations and over 400,000 aesthetic medicine procedures were realized in 2022, testifying to the growing acceptance and search for aesthetic improvements among the French population.
Aesthetic surgery has seen an increase of around 10-15% in the space of a year, with the number of people undergoing procedures reaching around 1-2 million. This increase can be partly attributed to the aging of the population, with people aged 75 and over making up around 5-10% of the population by 2023, a figure that is expected to double by 2070. Demand for aesthetic services in France is strongly influenced by the fact that the boundary between aesthetics and medicine is blurring, as more and more people opt for less invasive procedures that promise temporary but immediate results. Among these procedures, hyaluronic acid and botulinum toxin injections are particularly important, as the country has seen a trend towards aesthetic medicine, which now accounts for around 50% of the market for aesthetic procedures.
Not to be overlooked is the influence of social media on younger generations, which has played a key role in changing ideals and perceptions of beauty. It has been observed that people aged between 18 and 25 are now more inclined to resort to cosmetic surgery than those aged between 50 and 60. This change is probably due to the desire to emulate the filtered perfection popularized by social media platforms.
In addition, advances in the production of medical and cosmetic surgery equipment have strengthened the structure of the market. France boasts a number of specialist manufacturers who contribute to a complex manufacturing chain in the cosmetic surgery and cosmeceutical segments. In general, production is led by international conglomerates, but some French companies have carved out a niche for themselves in injectables and cosmetics, maintaining production sites in the country. As the market evolves, so does the distribution framework, with a diverse range of distribution channels enjoying renewed activity.
Key players in the French aesthetic medicine and surgery market
The French market for aesthetic medicine and surgery is a dynamic, fast-growing sector, characterized by the presence of a number of established, leading players. Companies ranging from specialist equipment manufacturers to cosmetics giants and healthcare providers contribute to the bouquet of services and products that meet a wide range of consumer needs. Here's a look at the major players shaping the French market.
- Allergan: A long-standing player and leader in the field of aesthetics, Allergan is known for its wide range of products, from injectables and breast implants to energy-based devices and cosmeceuticals. With a diversified product portfolio, Allergan has consolidated its position despite regulatory hurdles such as the withdrawal of its Biocell textured breast implants from the French market.
- Eurosilicone (GC Aesthetics) and Laboratoires Sebbin: These two companies are renowned manufacturers of breast implants, supplying high-quality products to national and international markets. Thanks to the meticulous processes involved in creating these implants, they help to reinforce the confidence and reliability of aesthetic solutions.
- Laboratoires Vivacy: A major player in the injectables market, Laboratoires Vivacy specializes in aesthetic and anti-aging products, including dermal fillers, in particular hyaluronic acid.
- L'Oréal and its Cosmétique Active division: Building on its heritage in the beauty industry, L'Oréal's Cosmétique Active division, which includes Skinceuticals, Vichy and La Roche-Posay, is at the forefront of the cosmeceuticals segment. These brands combine cosmetic and therapeutic benefits to offer high-quality skincare products.
- Deleo: Representing French prowess in medical technology, Deleo has marked its presence on the world stage with its innovative energy-based aesthetic devices. Specializing in cryolipolysis devices and high-power LED lamps, Deleo testifies to French industry's ability to innovate at the cutting edge of technology.
- Merz and Galderma: Merz is known for its BoCouture product, while Galderma plays a crucial role with its botulinum toxin product Azzalure. Both companies contribute strongly to the botulinum toxin market in France, focusing on regulated aesthetic treatments.
- Syneron-Candela and Lumenis: These international players occupy a strong position in the supply of energy-based devices, which include advanced lasers and body contouring systems.
à la compréhension de ce marché
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- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 02/10/2023
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1 Market overview
1.1 Definitions and market overview
The aesthetic medicine and surgery market in France comprises several distinct segments[La Roche Posay; Le Figaro Santé] :
Aesthetic surgery
A speciality of plastic surgery, this technique of reshaping the body through surgical intervention corrects a morphological anomaly or the outward appearance of a patient's body. The results are radical .
Among the most common procedures are[Fashion4mec]:
- Facial surgery: cervico-facial lift, rhinosplasty (nose), blepharoplasty (eyelids).
- Breast surgery: breast augmentation, breast reduction, breast reconstruction, breast implant replacement.
- Body surgery: abdominoplasty, liposuction, lipomodelling, intimate surgery.
Aesthetic medicine
This covers all non-surgical advice, care and treatment designed to improve a patient's aesthetic appearance. Described as "non-invasive", the vast majority of procedures involve injections under the skin, for example to reduce wrinkles. The result of a procedure is temporary and reversible. Aesthetic medical procedures must therefore be repeated to maintain their benefits .
The most common procedures include[CR] :
- hyaluronic acid injection
- botulinum toxin injections
- tightening or lifting threads
- cryolipolysis (cold fat removal)
- laser hair removal
- peeling (exfoliation/dermo-epidermal stimulation)
- hair transplant
Cosmeceuticals
Halfway between cosmetics and drugs, cosmeceuticals contain active ingredients for specific dermatological treatments (wrinkles, dark circles, etc.). Cosmeceuticals are most frequently used to correct skin aging, although their efficacy has yet to be proven.
The first breast augmentations were performed in the 1950s/1960s, just as lasers were making their appearance in dermatology. Later, in the 80s, Dr Gérard Yllouz revolutionized cosmetic surgery by inventing liposuction. Finally, in the 90s and 2000s, aesthetic medicine emerged with the development of botox and hyaluronic acid.[Reau]
The global market for aesthetic surgery and medicine is booming, driven in particular by the dynamism of the Asian regions, which are currently the main focus of global demand. However, the market is still largely dominated by the United States and Brazil, and is valued at $127.1 billion in 2023, rising at a CAGR of14.7% from 2023 to 2030, to reach $332.1 billion. This growth is due in part to the boom in injectable substances, to the renewal of equipment and technologies required for operations, but also to the dual context of an ageing population and growing acceptance of cosmetic surgery. [GV]
The French market is also growing, thanks in particular to the growing popularity of aesthetic medicine methods, which straddle the line between medical treatment and simple cosmetic surgery.the French market is also growing, thanks in particular to the growing popularity of aesthetic medicine methods, which straddle the line between medical treatment and simple aesthetic procedures, to the detriment of in-clinic surgical procedures whose popularity has been affected by a number of scandals. The French aesthetics market will be worth 12 billion euros by 2021, with average annual growth of 15% from 2018 until at least 2024. [Clinique des Champs Elysées]
According to Le Figaro,more than 320,000 cosmetic surgery and 420,000 aesthetic medicine procedures were carried out in the country in 2022.As a result, the number of French people who have already had cosmetic surgery is estimated to have risen by 13% in one year, to 1.4 million.
Lastly, the legal framework plays a key role in regulating the market and authorizing certain practices. It therefore plays a decisive role in understanding market supply and major market dynamics [France Tv].
1.2 A fast-growing global market
The global market for aesthetic surgery and medicine is valued at $***.* billion in ****, and is expected to grow at a CAGR of **.*% from **** to ****, reaching $***.* billion. Innovation in aesthetic devices over the past decade has driven growth in demand for aesthetic treatments.
The introduction of technically advanced products, such as non-invasive ...
1.3 The French market
The French aesthetics market will be worth ** billion euros by ****, with average annual growth of **% from **** until at least ****. [***]
According to Le Figaro,more than ***,*** cosmetic surgery and ***,*** aesthetic medicine procedures were carried out in the country in ****.The number of French people who have already had cosmetic surgery is estimated ...
1.4 The phenomenon of patients fleeing abroad
Mexico, Turkey and Colombia recorded the highest proportion of foreign patients: **.*%, **.*% and **.*% respectively in ****. Thailand, which ranked first in ****, was fourth, with **.*%. Figures for **** are not revealed by ISAPS, but these four countries remain those with the highest proportion of foreign patients. [***]
Ranking of countries with the most foreign patients for ...
2 Demand analysis
2.1 Socio-demographic factors driving market growth
In France, demand in the aesthetics market has been growing steadily for several decades, thanks to various socio-demographic factors such as an aging population, the growing importance of physical appearance in French society, a steadily increasing female population, and the expansion of the market to include men and young people.these ...
2.2 Demand driven by a small part of the population
However, demand is very intensely concentrated in a small proportion of the population that carries the aesthetic market. Indeed, as shown in the graph below, which incorporates the results of an IFOP survey carried out in June **** in France, the proportion of people considering cosmetic surgery or medicine was already very ...
2.3 The most popular operations
The International Public Sector Accounting Standards (***) has released its **** report on the global aesthetic care business. In order to obtain more recent and accurate data on certain products, we will study the data in this report.
Breakdown of most popular surgical procedures World, ****, as % of total Source: ****
In terms of aesthetic ...
3 Market structure
3.1 A market structured around equipment manufacturers and practitioners
There are two main types of players in the aesthetic medicine and surgery market: upstream manufacturers of equipment for aesthetic purposes, and downstream practitioners or treatment establishments.
*) Equipment manufacturers
The French market for manufacturers is characterized by a high degree of specialization, due to the demanding technology and cost of ...
3.2 Production of medical and cosmetic surgery equipment
The production of aesthetic equipment includes breast prostheses, injectables, equipment and cosmeceuticals. As the aesthetic market requires high entry costs and cutting-edge technology, most manufacturers specialize in one of these segments.
As the main market players are international groups, the majority of production sites are located abroad, with the exception of ...
3.3 A trend towards diversification
Players in the distribution market
The aesthetic products distribution market comprises three main types of player: the group in charge of production, a subsidiary of the group specialized in distribution, and finally a wholesaler specialized in the distribution of aesthetic medicine and surgery products.
The integrated model, in which the company ...
3.4 Multi-channel distribution and growing consumer autonomy
Thegrowth of various distribution channels has prompted manufacturers to gear their distribution towards a multi-channel strategy. Today, the main distribution channels on the rise are selective perfumeries, web merchants, mail order and large-scale distribution specialized in home appliances. Talika's home devices, for example, have been sold since **** at Marionnaud and in ...
4 Offer analysis
4.1 Typology of aesthetic medicine services
Aesthetic medicine
In France, aesthetic medicine was mainly composed of injection procedures (***) [***]. The census of procedures carried out in France dates from ****, but there have been no drastic changes since then, so the figures still make sense in ****.
Wrinkle-filling injections, on the other hand, are much less regulated, allowing over *** brands ...
4.2 Prices for aesthetic medicine services
According to the French Association of Aesthetic and Anti-Aging Medicine (***), average prices for various aesthetic medicine procedures on the silhouette by the end of **** are as follows:
Source: ****
For cosmetic surgery on the body, the results are as follows:
Source: ****
Prices for cosmetic surgery on the face and neck are as ...
5 Regulations
5.1 Regulations governing aesthetic medicine and surgery
Law no. ****-*** of March *, ****, on patients' rights and the quality of the healthcare system, also known as the Kouchner law, is partly intended to regulate the practice of aesthetic medicine and surgery. [***]
The quality and safety of care are thus ensured by :
*) Controlling surgeons' competence[***]
The practice of aesthetic ...
5.2 Even stricter regulations in the wake of the PIP scandal
The medical and cosmetic surgery market continues to grow despite the PIP affair, which began in in ****, when the prostheses were withdrawn from the market following the first case of cancer detected due to anomalies in the product. In ****, the certifying body for these prostheses, TÜV, was ordered to pay ...
Liste des graphiques
- Le marché mondial de la médecine esthétique en valeur
- Evolution du nombre d'interventions par type
- Chiffre d'affaires du marché des soins de beauté de code APE 96.02B
- Projection de population à l'horizon 2070
- Proportion des 65 ans ou plus dans la population française
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