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Synthèse
from 2020 onwards, the global accounting software market experienced robust growth, with the adoption of SaaS (Software as a Service) solutions contributing significantly to this trend. The market, valued at $16.8 billion in 2023, is expected to reach $26.09 billion by 2026, propelled by a CAGR of +9.20% over the period 2023-2028. The market is consolidated by major players such as Oracle Corporation, SAP SE and Intuit Inc., but is also receptive to emerging start-ups incorporating innovative technologies. In Europe, 41% of companies will be using Cloud Computing by 2021, and the adoption of finance or accounting software via the Cloud will reach 48% of EU companies.
The French software market has also seen promising growth, with sales reaching 19.4 billion euros in 2021, 62.9% of which is attributed to industry-specific software, which includes accounting applications. SaaS sales by software publishers have also increased, accounting for almost half of their total sales. While SaaS continues to flourish, the choice between purchasing and leasing accounting software varies according to the durability and specificity of a company's needs. As the market adapts to regulations and technological advances, players are positioning themselves to take advantage of the growing demand for efficient, automated accounting solutions.
Changes in demand for contemporary accounting software in France
In recent years, the accounting software market in France has undergone a significant transformation. Driven by the growing need for accuracy, efficiency and automation in financial operations, various organizations - from businesses to non-profit organizations - have increasingly invested in accounting management software. Innovations within this market have catalyzed the shift from manual consolidation to automated reporting systems, dramatically reducing instances of human error and operational expenditure. The market, which is adapting to the growing trend towards digital functionality, has seen an impressive annual growth rate of around 8. 8% between 2010 and 2020.
The SaaS model, in particular, has become popular, with enterprise adoption increasing by around 2 percentage points between 2020 and 2021. In the European context, by 2021, around 41% of businesses will be using cloud computing, representing a significant increase on previous years. The rate of adoption of finance or accounting software via cloud computing varies from country to country. Notably, in countries such as Estonia and Sweden, adoption rates have climbed to 75% and 73%, respectively.
By contrast, France and its neighboring countries show more conservative figures, with an adoption rate of around 44%. The French accounting software market is not only influenced by international suppliers, but also by local players, with sales figures for French software publishers such as Sopra Steria reaching around €3.1 billion in 2020. Other key French players such as CEGID and EBP posted sales of around half a billion euros and 52 million euros respectively in the same year, indicating a dynamic local market to complement the global giants.
As far as spending on accounting software is concerned, there is a clear correlation with company size. Companies with fewer than 20 employees typically allocate between €10,000 and €50,000, while entities with larger workforces invest even greater sums, recognizing the need for comprehensive accounting systems to support their extensive operations. The French accounting software market thus reflects a robust and growing sector, marked by the adoption of technological advances and a diversity of offerings tailored to the nuanced needs of its customer base. This upward trajectory is strongly indicative of the indispensable role of software in contemporary financial management within the region.
Main competitors in the accounting software sector
The accounting software market is adorned with a constellation of seasoned veterans as well as a handful of ambitious newcomers, each bringing their own unique offering to the table. The landscape is rich and dynamic, fueled by innovation and fueled by the accelerating adoption of financial technologies. Here's a look at some of the key players shaping the trajectory of this market.
- SAGE: A term that evokes authority and experience in the accounting field, SAGE is a colossal entity offering a comprehensive suite of financial management solutions. Its software is renowned for its robustness and versatility, and is aimed at both small and large companies. SAGE's solutions are designed not only to keep track of the numbers, but also to provide information that can guide business strategies.
- Quadratus: Quadratus is emerging as a competent supplier, having made a name for itself by offering customized solutions that are becoming the backbone of companies seeking agility and precision in their financial operations. Its user-centered approach simplifies complex accounting tasks for professionals in a variety of sectors.
- Quickbooks: QuickBooks, developed by Intuit Inc, is a friendly giant that has greatly influenced the world of accounting software, particularly popular with small and medium-sized businesses. It is renowned for its user-friendly interface, enabling business owners to navigate the complex maze of their finances with ease and confidence.
- Cegid: Bringing a French touch to the accounting software market, Cegid offers solutions that speak of sophistication and innovation. Known for its cloud services and industry expertise, Cegid's software is a blend of advanced technology and in-depth understanding of financial regulations, wrapped in a package that delivers performance and compliance.
- EBP: A champion of SMEs, EBP prides itself on delivering fluid, compliant accounting systems that promise reliability and facilitate financial management. Its arsenal includes a range of products tailored to a variety of needs, from simple accounting tasks to comprehensive business planning.
- Divalto: Divalto enters the market with a strong commitment to driving the digital transformation of businesses. The company offers specialized ERP solutions that streamline operations while keeping a close eye on an organization's financial health.
- Ciel: With a name that reflects the expansive sky, Ciel ensures versatility and coverage across diverse accounting requirements. Positioned to help business owners take control of their financial landscape, Ciel's solutions are known for providing a solid foundation for cash flow management.
- SAP: As a globally recognized powerhouse in enterprise software, SAP's offerings in the following areas
à la compréhension de ce marché
Détail du contenu
Informations
- Nombre de pages : 30 pages
- Format : Version digitale et PDF
- Dernière mise à jour : 20/10/2023
Sommaire et extraits
1 Market overview
1.1 Market definition and scope
Accounting is an integral part of any organization (whether business, government or not-for-profit) as soon as its activity involves financial and cash flows. Increasingly, organizations (public, private, companies, associations...) and accounting professionals are using accounting software to enter and monitor financial activity.
Recent innovations in accounting management software have led to increasing automation of reporting and accounting processes. For example, they avoid the need to consolidate manual entries, while considerably reducing costs and human error.
Accounting software comes in two forms: on-premise" or "SaaS", the former being a one-off download of the software which the user becomes the owner of, the latter being a rental with an amount due over regular periods (monthly, quarterly, annually...). This form of SaaS software has seen significant growth in recent years, with an ever-increasing rate of adoption by businesses. It was therefore inevitable that accounting software would miss out on this trend, which is why the proportion of companies adopting SaaS accounting software increased by 2 points between 2020 and 2021.
The accounting software market is a fairly consolidated one, with major players, but this does not prevent theentry of new players in the form of specialized start-ups that will profoundly alter the market structure.
1.2 A fast-growing global market
Global market size
Global accounting software market Worldwide, ****-****, in billions of dollars CAGR +*.*% Source: ****
By ****, the global accounting software market is valued at $**.* billion. Forecast data point to very strong growth over the coming years, with a CAGR of +*.**% over the period ****-****. The market should thus reach a size ...
1.3 French accounting software market driven by growth of French software publishers
To begin with, here are the sales trends for the software market:
Software sales France, ****-****, in billions of euros Source: ****
Between **** and ****, software sales grew at an average annual rate of *.*%, reaching a value of **.* billion euros in ****. Between **** and ****, growth was *%, * points higher than between **** and ****. We can imagine ...
2 Demand analysis
2.1 Main demand sectors
Data provided by INSEE allows us to compare the penetration rate of office automation cloud software by sector:
Office cloud software penetration rate by sector France, ****, in % of companies INSEE
The transport sector had the highest penetration rate in **** (***). Specialized activities also make heavy use of cloud solutions (**% penetration rate. Other ...
2.2 Standardization of Cloud Computing and SaaS
SaaS, Software as a Service, is a cloud-based form of software. It enables software to be accessed via the Internet. The software supplier owns its operation, with all data hosted on a remote server and accessible via a cloud. Data security is the responsibility of the software supplier, as are updates ...
2.3 Average spending on accounting software by company size
The amount companies spend on accounting software depends largely on their size, which in turn influences the type of need they have. For example, the larger the company, the more it may need a system covering all aspects of its accounting, potentially with customized elements. on the other hand, in most ...
2.4 Potential customers on the rise: companies and accounting firms
The companies
Business start-ups by year France, ****, thousands of companies Source: ****
This graph shows that the number of businesses created is only increasing: in ****, a record ***,*** companies were created. Every new company is a new opportunity, because a company generates accounting flows. However, not all businesses have the funds to purchase ...
3 Market structure
3.1 Software publishing
Accounting software structure, questions to ask :
Source: ****
For whom:
Software can be of interest to different types of customer, and software offerings differ according to the customer. An accounting firm, for example, will have a very large database, since data from several customers and therefore several companies will have to be ...
3.2 Production structure
We consider here the data provided by INSEE under NAF code **.**C "Édition de logiciels applicatifs", which includes software for professional or domestic use, such as office applications, project management, etc. This scope is therefore broader than that of accounting software[***].
Establishments under code **.**C France, ****- ****, in units Source: ****
Number ...
3.3 Distribution and contractualization: subscriptions very popular
The following data concerns French software publishers as a whole. As figures specific to accounting software are not available, we have nevertheless deemed it useful to present the following figures:
What type of contractualization?
More and more software publishers are opting for subscription-based contracts.
Contractualization mode preferred by software publishers in ...
3.4 Major players but a market open to competition
Here is a non-exhaustive list of the main players in the accounting software market, based on their frequency of appearance on the various websites offering accounting software rankings:
SAGE Quadratus Quickbooks Cegid EBP Divalto Ciel SAP Agiris
As a reminder, in *.* we explained that the market was virtually consolidated, with major ...
4 Offer analysis
4.1 The different offerings on the accounting software market
Accounting software is a program used to keep track of the accounts of an organization or company and to record the financial and accounting operations carried out (***). [***]
The main applications of accounting software are as follows:
General accounting. Manage financial and accounting flows Manage fixed assets Edit accounting and financial ...
4.2 Varied pricing
The price of accounting software varies enormously from one company to another, based on a wide range of criteria, including the following:
Company size Type of tool required: simple accounting software or global management ERP software Scope of the tool: general accounting only, cash management, fixed asset management, etc. Customer company: ...
4.3 Supply trends
An organization there to help the market
There is Innest, a startup gas pedal run by the Ordre des experts-comptables. This company "offers a tailor-made nine-month #AccounTech program" to improve the solution developed by the startups. Innest has just launched its call for applications for the fifth promotion.
The growth of ...
5 Regulations
5.1 Mandatory accounting software
To combat VAT fraud, the use of certified accounting software was to become mandatory from January*, ****, according to the **** Finance Law. This was to enable the tax authorities to access company data reliably, securely, but also to be able to store and archive accounting data.
Nevertheless, this measure was relaxed by ...
5.2 Accounting standards
Accounting standards are recording standards that define the management of a company's accounts in a standardized way. They can be set at several levels: either at French level, to facilitate exchanges between various companies in the country, or at international level. Accounting software must therefore be able to keep journals and ...
5.3 Legal requirements for accounting software
Up-to-date accounting is essential for coping with tax audits. According to article ***/*bis of the French General Tax Code, updated in ****, four requirements are imposed by the government to ensure that accounting software complies:
Condition of inalterability of the company's accounting data : software must be neutral and retain each accounting data ...
6 Positioning the players
6.1 Segmentation
- SAP
- Sage
- Intuit
- Sopra Steria
- CEGID
- EBP
- Divalto
- Pennylane
- Axonaut
- Flowie
- Alticap
- Indy
- Sellsy
- Freebe
- Keobiz
- Mapap
- Regate
- Freshbooks
- Tiime
- Fulll
- My unisoft
- ACD Groupe
- Agiris
- Quickbooks (Intuit France)
- Teogest
- Exact
- RevisAudit Premium
- Inqom (Visma Group)
- Limpeed
- Bleez
- Memsoft
Liste des graphiques
- Evolution du marché des logiciels de comptabilité
- Utilisation des entreprises des logiciels de comptabilité ou de finance en Cloud Computing
- Chiffre d'affaires des logiciels
- Structure du chiffre d'affaires des logiciels
- Chiffre d'affaires des logiciels sectoriels
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Dernières actualités
Logiciels : Divalto élargit son offre en acquérant Flexio - 28/03/2024
- - Editeur de Logiciels de gestion dans le cloud - Localisation : Entzheim (Bas-Rhin)
- - Chiffre d'affaires en 2023 : 31 millions d'euros
- - Nombre de salariés en 2023 : 270
- - Achat de Flexio
- - Fondation : 2016 à Besançon (Doubs)
- - Secteur : Plateforme de création d'applications métier en « no-code »
- - Chiffre d'affaires : Environ 1 million d'euros - Nombre de salariés : 14
French Tech : Pennylane devient la nouvelle licorne française - 09/02/2024
- - La start-up Pennylane est valorisée à 1 milliard de dollars
- - Elle a récemment reçu un financement de 40 millions d'euros de Sequoia Capital et DST Global
- - Depuis sa création en 2020, Pennylane a levé plus de 110 millions d'euros
- - La valorisation de la fintech a augmenté de 113 %
- - En 2021, le chiffre d'affaires de Pennylane était de 1,5 million d'euros
- - Aujourd'hui, le chiffre d'affaires est d'environ 24 millions d'euros
- - La fintech a environ 5 % du marché
- - Pennylane travaille avec 2 000 cabinets et a 140 000 utilisateurs
- - Le groupe Visma, un concurrent, a réalisé 2,3 milliards d'euros de revenus récurrents annuels en 2023 et a levé 1 milliard
Logiciels : 8.000 postes affectés chez SAP par une restructuration - 24/01/2024
- 8000 postes (7% des effectifs) de SAP sont affectés par une réorientation vers l'intelligence artificielle.
- SAP prévoit des coûts de deux milliards d'euros pour ce recentrage.
- Le chiffre d'affaires de SAP a augmenté de 6% pour atteindre 31,2 milliards d'euros, principalement grâce aux activités cloud qui ont progressé de 23%
- SAP prévoit une croissance de l'activité cloud de 24 à 27%.
- 3000 postes ont déjà été supprimés en 2023.
Indy veut devenir le compagnon des travailleurs indépendants - 21/11/2023
- Indy a levé 40 millions d’euros
- Indy a été créée en 2016 sous le nom de Georges Tech.
- Indy revendique 70.000 utilisateurs. Indy prévoit de proposer un compte bancaire gratuit pour ses clients en 2024
- L'Hexagone compte 4 millions d'indépendants, selon les dernières données de l'Urssaf.
- Indy vise le million d'utilisateurs d'ici à 2027.
Sellsy éditeur de logiciels de relation client pour les PME - 31/10/2023
- Sellsy, une entreprise de logiciel de gestion de la relation client, est utilisée par 8000 PME françaises.
- Sellsy compte 220 collaborateurs et réalise un chiffre d'affaires de 12,7 millions d'euros.
- Selon une étude réalisée par Roland Berger en 2021, seulement 20% des TPE-PME françaises sont équipées de CRM, pour un marché total de 800 millions d'euros.
- Sellsy est en croissance de 90% sur trois ans.
- L'éditeur a été repris par le fonds PSG Equity en 2022
- Sellsy a acquis une société espagnole, Quipu, qui compte 50 salariés et 10.000 clients.
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the accounting software market | France
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