Contenido del estudio

Idiomas disponibles


1.1 Definition and scope of study

An event can be defined as something organized that has some distinctive characteristics : it occurs in a specific place and takes place during a limited time. Events can be distinguished according to a variety of criteria, in terms of content that can be identified, for example, sporting, recreational or cultural events.

Sport events are competitions with ancient origins and today represent the majority of the events sector. Their preeminence is mainly due to their ability to attract a large number of crowds and considerable media coverage and, consequently, to generate an economic impact. The global sports market is characterized by rapid and cyclical growth, based on the organization of major events. The latter represent real economic and sometimes even geopolitical challenges for the host countries. Hosting major sporting events is an opportunity to present the country not only in sporting terms but also in terms of tourism, culture and economy, with a greater contribution to job creation (especially temporary) and income in terms of turnover. From 2017 to 2021, the compound annual growth rate (CAGR) of the market is estimated at 3.58%, according to Technavio.

After hosting major events such as the 2014 FIFA World Cup and the Olympics in 2016, Brazil needs more sports competitions, particularly those that are perpetuated in the calendar. In fact, the country has seen an escape of some big events, such as UFC who has reduced the number of combats in the country, and the IndyCar Series, which has not found an agreement to be sustained.

Football/Soccer alone accounts for a total of R$ 52.9 billion in the economy, which represents 0.72% of Brazil's GDP. Despite the infrastructure improvements resulting from the World Cup and the Olympics, the sector faces a difficulty in terms of investment, which seems to become increasingly scarce. 90% of the resources invested in sports in the country are concentrated in soccer. The players who know how to overcome this adversity will find a huge potential consumer market who for some years now is lacking major non-football related events.






Para leer más, compre el estudio completo

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Consult our offers ConsultingSubscription, Press & Education.
Comprar este estudio de mercado 89€

Disponibilidad en 5 días laborables


Analistas 1 sector analizado
en 40 páginas


  • Las mejores universidades
  • La opinión de los expertos


  • Bases de datos
  • Presiona
  • Informes de la compañía


  • Continuamente actualizado
  • Vigilancia permanente


  • Estructura sintética
  • Gráficos estandarizados


chargé d'études économiques, Xerfi

Hugo Schott

Hugo Schott logo 1 Hugo Schott logo 2

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2

PhD Industrial transformations

Robin Charbonnier

Robin Charbonnier logo 1 Robin Charbonnier logo 2


Pierre Doussau

Pierre Doussau logo 1 Pierre Doussau logo 2

President Ross Alumni Club France

Arnaud Walter

Arnaud Walter logo 1 Arnaud Walter logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2


Pierrick Cudonnec

Pierrick Cudonnec logo 1 Pierrick Cudonnec logo 2

Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2


Imane Essadiq

Imane Essadiq logo 1 Imane Essadiq logo 2


Vincent Defrenet

Vincent Defrenet logo 1 Vincent Defrenet logo 2

Eva-Garance Tison

Eva-Garance Tison logo 1 Eva-Garance Tison logo 2

Market Research Analyst

Michela Grimaldi

Michela Grimaldi logo 1 Michela Grimaldi logo 2

Market Research Analyst @Businesscoot

Azelie Prigent

Azelie Prigent logo 1 Azelie Prigent logo 2

Market Research Analyst @Businesscoot

Cantiane Gueguen

Cantiane Gueguen logo 1 Cantiane Gueguen logo 2


Jules Decour

Jules Decour logo 1 Jules Decour logo 2
Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti