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MARKET OVERVIEW

1.1 Definition and scope of study

Yogurt is a coagulated milk product produced by the bacterial fermentation of milk. The bacteria used to make yogurt are known as lactic acid thermophilic bacteria. Fermentation of lactose by these bacteria produces lactic acid, which acts on milk proteins to give yogurt its characteristic texture and sour taste

Globally, the market is growing in parallel with the recognition of yogurt's health benefits. Asia is the region that consumes the most at 26%. Asia is expected to drive growth in the future as well due to increased purchasing power and health awareness.

In 2019, the Italian yogurt market amounted to 427 tons and 1.4 billion packs, with a downward trend compared to the previous year. On the other hand, the Greek yogurt market registered a 7% growth, reaching 154.5 million packs. The discount channel is the sales channel that has recorded the best performance.

Italians are not big yoghurt consumers compared to other European countries, such as France and Germany. In terms of consumption habits, in 35% of cases yogurt is eaten in the afternoon, in 34% at breakfast and in 18% at mid-morning.

Going forward, players will look for organic growth, particularly through innovation and increasing the number of products offered. The organic market continues to grow strongly, with the organic yogurt sub-segment benefiting from this growth. This trend is expected to continue in the future and portends a positive outlook for the market.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
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Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
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  • Company reports

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Method

  • Synthetic structure
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.