Content of the study
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MARKET OVERVIEW
1.1 Definition and scope of study
Yogurt is a coagulated milk product produced by the bacterial fermentation of milk. The bacteria used to make yogurt are known as lactic acid thermophilic bacteria. Fermentation of lactose by these bacteria produces lactic acid, which acts on milk proteins to give yogurt its characteristic texture and sour taste
Globally, the market is growing in parallel with the recognition of yogurt's health benefits. Asia is the region that consumes the most at 26%. Asia is expected to drive growth in the future as well due to increased purchasing power and health awareness.
In 2019, the Italian yogurt market amounted to 427 tons and 1.4 billion packs, with a downward trend compared to the previous year. On the other hand, the Greek yogurt market registered a 7% growth, reaching 154.5 million packs. The discount channel is the sales channel that has recorded the best performance.
Italians are not big yoghurt consumers compared to other European countries, such as France and Germany. In terms of consumption habits, in 35% of cases yogurt is eaten in the afternoon, in 34% at breakfast and in 18% at mid-morning.
Going forward, players will look for organic growth, particularly through innovation and increasing the number of products offered. The organic market continues to grow strongly, with the organic yogurt sub-segment benefiting from this growth. This trend is expected to continue in the future and portends a positive outlook for the market.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE PLAYERS
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Analysts
chargé d'études économiques, Xerfi
Hugo S.
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin C.
Analyst
Pierre D.
Ross Alumni Club France
Arnaud W.
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick C.
Project Finance Analyst, Consulting
Maelle V.
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane E.
Auditeur
Vincent D.
Eva-Garance T.
Market Research Analyst
Michela G.
Market Research Analyst @Businesscoot
Azelie P.
Market Research Analyst @Businesscoot
Cantiane G.
Consultant
Jules D.
Alexia V.
Emil Ohlsson
Anna O.
Gabriel S.
