• Market summary Demand analysis Market structure Analysis of the offer Rules and regulations Positioning of the actors
  • Services
  • Analysts
  • Process
  • Opinions

The women's underwear market
France

Update 30/09/2019

MARKET SUMMARY

1.1 INTRODUCTION

The lingerie market refers to all sales of women's underwear and sleepwear: they are generally fine fabrics, embroidered or made of lace. The manufacture of lingerie is a difficult art to master as some types of lingerie can be made up of several dozen different elements to assemble (straps, frames, staples, lace, embroidery or even ornament).

There are different trends and different types of lingerie in France:

  • Printed lingerie that is similar to swimsuit collections
  • Retro lingerie inspired by models from the 1950s
  • Comfort lingerie, which is characterized by the assembly of soft materials
  • Lace lingerie
  • "Smart" lingerie that aims to be more moisturizing or slimming for the body

The lingerie market has been experiencing a decline since 2016 in France, to which key companies in the sector are trying to react by adopting strategies to modernise their network and digitalise customer paths. In France, these main players are ETAM, Princess Tam Tam Tam and Aubade, which differ according to the different product ranges marketed. Faced with these players, others are emerging such as pure fashion players such as ASOS or Zalando, even as competition from supermarkets in lingerie distribution rages.

To keep reading, buy the full research

Availability: 5 business days

Our offers

Updated Market research

Add to cart

129€ HT

  • Market research updated
  • Data from more than 30 databases
  • Market study in pdf format
  • A question: (+33) 9 70 46 55 00
  • Download an example

Analystes

Consultant BCG

Aurélien Russo

Aurélien Russo logo 1 Aurélien Russo logo 2
En cours

Contrôle et mise à jour

En cours

Nos études de marché sont  contrôlées et mise à jour par des analystes séniors. Cette étape est indispensable et nécessite un délai.

Control

En cours

Certification

En cours

Nos études de marché sont relues par des profils indépendants: experts du secteur ou spécialistes des études. Ce contrôle est indispensable et nécessite un délai.

Process

Analysts & Methods

Databases

Certification
Service

Expert advice

Opinions (0)