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MARKET OVERVIEW

1.1 Definition and scope of study

Ready-to-wear refers to all clothing items produced in series thanks to a standardization of sizes. It is therefore opposed to made-to-measure. Non-textile shoes and accessories, as well as products for children, are excluded from this study. 

The global women's ready-to-wear market is expanding, notably due to the dynamism of the Asia-Pacific and US markets, which are driving growth. The market is also characterized by a fragmented structure, with no single company representing more than 3% of the sector's market share. For example, the top 5 companies in the ready-to-wear market, namely Nike, Adidas, Inditex, H&M and Fast Retailing, accounted for only 8% of the market in 2018.

Representing a quarter of the Italian textile market, sales in the women's fashion sector grew by 4.5% between 2018 and 2019. However, the Italian women's ready-to-wear market, and fashion in general, is highly atomized. There are companies of all sizes, with vastly different sales figures, from ultra-specialized artisans to large "verticalized" groups. Indeed, Max Mara, the market leader, has a 5% market share in 2020, followed by Zara Italy with 3.8% and Calzedonia with 3.7%. 

However, the women's ready-to-wear market is evolving according to trends that constitute important growth drivers. Social and environmental commitment is the main challenge for the sector. In addition, the digitalization of the market and the significant influence of marketing and communication campaigns. Finally, exports are on the up and the international market appears to be a promising outlet.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

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Analysts 1 sector analyzed
in 40 pages
Method
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.