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MARKET OVERVIEW

1.1 Definition and scope of the study

Ready-to-wear refers to all mass-produced clothing items thanks to size standardization . He is therefore opposed to custom-made. Furthermore, footwear and non-textile accessories, as well as products intended for children, are excluded from this study

The global market for women's ready-to-wear clothing is expanding, in particular due to the dynamic markets in Asia-Pacific and the United States that drive growth. The market is also characterized by an atomized structure, with no single company representing more than 3% of the sector's market share. Thus, the top 5 companies in the ready-to-wear market, i.e. Nike, Adidas, Inditex, H

Likewise, the French women's ready-to-wear market is fragmented and is divided into several segments, each dominated by leading brands. Indeed, the market is divided according to the price range on offer, from entry-level (Kiabi, Gémo) and luxury ready-to-wear (Hermès, Prada) to mid-range (H

This very high level of fragmentation has led to saturation of the offer which weighs on the French women's ready-to-wear market, particularly on the mid-range brands which represent a large majority of the players.

The French ready-to-wear market is indeed experiencing difficulties, which are manifested by an structural contraction of ready-to-wear sales in France . This decline was accentuated by the social movements of 2019 and the Covid-19 crisis of 2020

However, the women's ready-to-wear market evolves according to trends that are important growth drivers. L’ social and environmental commitment is the main challenge for the sector. In addition to this, the market digitisation and the significant influence of marketing and communication campaigns. And finally.., exports are in full swing and the international market therefore appears to be a promising outlet.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Method

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Analysts 1 sector analyzed
in 40 pages
Method
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.