Name: the svod market
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Summary

As of 2020, the global video-on-demand (VOD) market has continued to experience sharp growth, with projections estimating its value at €36.3 billion. This increase is largely driven by the subscription video-on-demand (SVOD) sector, exemplified by major players like Netflix and Amazon Video. In France, the VOD market has seen substantial growth, leaping from €240 million in 2013 to €485 million in 2017, with indications that this upward trend has persisted into the 2020s. The French market is marked by a high demand among consumers under 40 years old, with internet penetration in homes supporting this expansion, reaching 86% in 2018. Despite notable competition, Netflix remains the leading VOD service in France, with significant market share. Video-on-demand consumption predominantly occurs via television, with smart TVs integrating VOD services. Regulations in France have traditionally imposed a window between theatrical release and VOD availability, but there are movements to shorten this period to better cater to consumer demand for newer content. Pricing has been identified as a crucial factor in consumer decision-making, with a trend toward diversification of content as platforms increasingly invest in original productions. Entering the 2020s, the SVOD market space has intensified with new entrants like Apple and Disney, suggesting an imminent price war that could reshape the market dynamics..### Video-On-Demand Market Trends in France The video-on-demand (VOD) market in France has seen significant growth, with overall spending by French consumers on film and video-on-demand services increasing substantially between 2008 and 2016. Demand for subscription video on demand (SVOD) in particular has skyrocketed, with the overall VOD market growing from between 200 and 250 million euros in 2013 to nearly 500 million euros in 2017. This substantial growth is reflective of a larger international trend, which saw the global VOD market rise sharply from 26 billion euros in 2017 to an anticipated 36.3 billion euros by 2020. The French VOD market is predominantly driven by the younger demographic, with nearly a third of individuals under 40 having a subscription that allows unlimited access to series and films. In contrast, the above-60 age group engages with VOD services at a much lower rate. Home internet adoption in France also plays a pivotal role in facilitating the VOD market's expansion, having increased from around 60 to 90% between 2008 and 2018. High rates of internet connectivity create a conducive environment for VOD platforms to flourish. However, illegal streaming presents a significant challenge, with only about 40% of streaming consumers in France engaging in exclusively legal practices. The shift towards SVOD is also characterized by the diversification of content by platforms. Major players like Netflix and Amazon Prime Video are heavily investing in original productions, seeking to create exclusive content that can bypass traditional broadcast rights limitations and appeal directly to consumer interests. These platforms are continuously investing billions of euros in original content, with forecasts suggesting spending could reach over 20 billion euros by the early 2020s. Despite the significant spending on original content, the VOD market in France is characterized by price sensitivity among consumers. A large portion of consumers indicates that a decrease in the price of films and series would encourage them to use VOD services more regularly, with current prices for VOD services averaging around 10 euros per month. As the VOD market grows, competition has intensified with new entrants like Apple and Disney launching their services at competitive pricing. This intensified competition has led to speculation about a looming price war, as platforms strive to maintain and grow their subscriber base. Netflix, a current leader in the market, has seen its growth challenges in the U.S., prompting it to invest even more aggressively in content to maintain its competitive edge. In summary, the VOD market in France.### The Titans of Streaming: A Closer Look at the Dominant Forces in the Video-on-Demand Landscape As the Video-on-Demand (VOD) market continues its rapid expansion, several key players have emerged, distinguishing themselves through their extensive catalogs, innovative original content, and strategic market positioning. Among these giants are established leaders and ambitious newcomers whose offerings have fundamentally altered how we consume entertainment. Here’s an overview of the main players that are shaping this dynamic market: **Netflix**: The trailblazer of the SVOD segment, Netflix has become synonymous with streaming video-on-demand. Its strategy of heavy investment in a diverse array of original content has earned it a prominent place in pop culture discourse. With an expansive library of award-winning series, documentaries, and films, Netflix has set a high benchmark for its competitors. **Amazon Video**: A formidable adversary to Netflix, Amazon Prime Video serves as a key benefit to Amazon Prime subscribers, offering a substantial selection of movies, TV shows, and Amazon Originals. Its competitive edge is bolstered by its parent company's vast e-commerce ecosystem, which encompasses various consumer touchpoints and shopping incentives. **Google Play**: A subsidiary of the tech behemoth, Google Play Movies & TV allows users to purchase or rent a wide range of movies and TV episodes. Its integration within the broader suite of Google services, including Android devices and smart TVs, provides a familiar and accessible platform for on-demand entertainment. **iTunes**: With Apple's unwavering commitment to quality, iTunes has been at the forefront of delivering a sleek and polished experience for purchasing and renting movies and TV shows. Its strong interface, coupled with the ability to sync content across Apple devices, renders it a preferred choice for those ingrained in the Apple ecosystem. **Filmo TV**: As a dedicated movie streaming service, Filmo TV targets cinephiles with a specially curated selection of films spanning various genres and eras. Its focus on cinematic art forms and niche audiences differentiates it from its broader-focus competitors. **Vidéo Futur**: Offering a unique approach to VOD, Vidéo Futur combines on-demand streaming with a box-office model that facilitates easy access to the latest films and series. **CanalPlay**: As part of the Canal+ Group, CanalPlay provides subscribers with a robust library that includes movies, series, and original Canal+ productions. Its strategic link to a conventional television network allows it to leverage a blend of traditional and digital viewing experiences. **Play Channel and MyTF1 VOD**: These services, connected

the svod market - France

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Number of pages : 30 pages
Format : Digital and PDF versions
Last update : 01/07/2021

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Summary and extracts

1 Market overview

2 Demand analysis

3 Market structure

4 Offer analysis

5 Regulations

6 Positioning the players

List of charts

Nationality of films available on video on demand in France
Video-on-demand market value by segment
SVOD market
Number of films on active VOD offer
Global consumption of online videos and films
Consumer spending on VOD
Consumer spending on films on demand
Proportion of individuals with a subscription to watch videos on demand, series or unlimited movies
Home Internet access rate
Share of exclusively legal streaming consumers in selected countries
Evolution of the number of hackers per computer protocol
Breakdown of paid video-on-demand consumption
Breakdown of subscription video-on-demand platforms
Which of the following video-on-demand providers have you used as a paying customer in the last 12 months?
Breakdown of VOD services by distribution channel
Which of the following suggestions would most encourage you to use paid video-on-demand services more regularly?
Breakdown of active video-on-demand services
Breakdown of value sales by program type for VOD rentals
Number of legal video-on-demand services
Breakdown of rentals in value by program type
Breakdown of films on active VOD offer
Web traffic of the other main SVOD sites in France
France's favorite VOD companies
Comparison of VOD company ratings by age category
Comparison of the level of appreciation of 4 VOD companies according to CSP

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Latest news

TF1 shifts its business model to on-demand television - 21/12/2023

Launch of TF1+ on January 8
MyTF1 advertising revenues: around 100 million euros per year
Advertising revenues for group channels: just over 1.5 billion euros
15.000 hours of premium content on TF1+ 200 family films, 200 TV movies,
MyTF1 is consulted 3 hours per subscriber per month
Netflix and YouTube viewed approximately 22 hours per month
Netflix has around 40,000 hours of programming
Amazon and Disney+ have nearly 15,000 hours of programming

Canal+ put into orbit to make acquisitions and continue to grow - 14/12/2023

Canal+, forty years old next year.
Canal+ is valued at around 5.4 billion euros according to analyst consensus.
The group has more than 25 million subscribers today, up from 11.5 million in 2016.
It has expanded into almost 50 countries.
It owns 32.6% of Multichoice, 26% of Viu and 12% of Viaplay.
It has acquired Luxembourg operator M7 in 2019 and publisher SPI International in 2021.
515 million euros in Ebita by 2022.
Portfolio includes channels C8, CNews, Nordic platforms Viaplay and Viu in Hong Kong, subsidiary GVA and Dailymotion.

Orange fined 26 million euros - 09/11/2023

Fine imposed on Orange by Arcep: 26 million euros
Orange commitment in 2018: Fiber optic coverage of 3,000 communes in less densely populated areas of the country
Target connection rate for 2022: 100%
According to Arcep, at the beginning of 2022, Orange had only achieved 88% of its coverage target.
Number of premises not connected according to Orange: Approximately 540,000.
Orange's new commitments: 96% coverage of major cities and 98.5% coverage of medium-sized towns, at a total cost of several hundred million euros.

With five million fiber subscribers, Free responds to criticism from the regulator - 18/07/2023

Free has reached 5 million Internet subscribers via fiber, exceeding their initial target of 4.5 million subscribers planned for 2024.
The number of Free's fiber subscribers has increased sevenfold in five years.
Nearly 70% of Free's fixed-network subscribers prefer fiber to ADSL.
Free Infrastructure serves just under 1% of the 33 million French households that have subscribed or could subscribe to fiber.
SFR has 4.5 million fiber subscribers, Bouygues Telecom 3 million, and Orange leads the way with 7.46 million.

Smartphones: Orange commits to recycling more - 01/07/2023

The aim is to recycle 20% of new smartphones sold by mobile operators by 2030.
Twelve telecom operators, including Orange and Tele2, are involved in this recycling project.
There are currently 5 billion unused cell phones in the world, and recycling them would recover the equivalent of 8 7.
Orange's take-back and recycling rate has risen from 13.4% to 22.3% by 2021
1.9 million phones were recycled by Orange in 2021.

Canal+ reaches out to young people - 17/05/2023

Young people now account for a third of Canal+'s new subscribers.
The weight of young people in the subscriber base has doubled over the past two years.
In France, Canal+ had 9.5 million subscribers by the end of 2022 (including packages via operators), compared with 8.4 million in 2019.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Netflix

Prime Vido (Amazon)

Google Play

Filmo TV

VideoFutur

Canal Plus Groupe (MyCanal)

France Télévision

Orange Groupe

SFR (SFR Play)

Free (Iliad)

TF1 Groupe

Apple TV

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the svod market | France

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