the swimsuit market


1.1 Definition and presentation

As trendy as the latest pair of fashionable sneakers, the swimsuit has become in recent years a garment and a trendy object in its own right. Trikini, swimsuits, swim shorts, tankini, monokini and bikini are the différentes variations that customers can find.

The swimsuit belongs to the broader category of swimwear. We will try to deal mainly with the swimsuit market

The swimsuit market can be divided into two main categories:

  • "Technical" swimsuits used by pool swimmers or sportsmen;
  • The "leisure" type swimsuits which are trendy and summer swimsuits for swimming at sea and on the beach.

Men and women have a different consumption of swimwear, 75% of the world market being female[Kantar Worldpanel].

The latest trends in the Spanish market are anti-UV swimwear, quick-drying swimwear and stretch swimwear. There are also ecological trends in the consumption of swimwear.

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