the sports events organization market
Italy

MARKET SUMMARY

1.1 Definition and presentation

An event can be defined as an organized event that has some distinctive features: it takes place in a specific place and has a time limit. Events can be distinguished according to a variety of criteria, in terms of content it is possible to identify, for example, sports, recreational or cultural events.

Sporting events are sports competitions with ancient origins and today they represent the largest part of the events sector. Their primacy is mainly due to their ability to attract a large number of spectators and considerable media coverage and consequently to generate an economic impact. The world sports market is characterized by rapid and cyclical growth, based on the organization of major media events. The latter represent real economic and sometimes even geopolitical challenges for the organizing countries. Hosting major sporting events is an opportunity to present the country, not only in sporting terms, but also in terms of tourism, culture and economy, with a greater contribution to the creation of jobs (especially temporary) and the collection of significant revenues in terms of turnover.

In Italy, the sports events market is highly concentrated, more than three quarters of the turnover comes from football, to the detriment of other sports, and generates considerable turnover thanks to the growing interest of both individuals and the public in sport.

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