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MARKET SUMMARY

1.1 Definition and presentation

An event can be defined as an organized event that has some distinctive features: it takes place in a specific place and has a time limit. Events can be distinguished according to a variety of criteria, in terms of content it is possible to identify, for example, sports, recreational or cultural events.

Sporting events are sports competitions with ancient origins and today they represent the largest part of the events sector. Their primacy is mainly due to their ability to attract a large number of spectators and considerable media coverage and consequently to generate an economic impact. The world sports market is characterized by rapid and cyclical growth, based on the organization of major media events. The latter represent real economic and sometimes even geopolitical challenges for the organizing countries. Hosting major sporting events is an opportunity to present the country, not only in sporting terms, but also in terms of tourism, culture and economy, with a greater contribution to the creation of jobs (especially temporary) and the collection of significant revenues in terms of turnover.

In Italy, the sports events market is highly concentrated, more than three quarters of the turnover comes from football, to the detriment of other sports, and generates considerable turnover thanks to the growing interest of both individuals and the public in sport.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti