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MARKET SUMMARY

1.1 Definition and presentation

A sport event is a one-time technical or sporting effort pertaining to a single discipline that is held to promote that discipline's activities; they are one of the most complex categories of events to organize, especially when it comes to large competitions or tournaments. The most important pillars behind a sporting event are: the administrative area, the logistics, the Marketing and PR and the deployment of volunteers. Sporting events may be dived based on the organization behind, private or public and also on the size, mega-events, hallmark events, major events and minor events. The interesting aspect of sports events is the economic externalities created and the diversification of the players involved.

In 2021, the global market value of sporting events is expected to reach a value of USD 6.44 billion. The market is predicted to increase at a 49.04 % annual rate (CAGR 2021-2025), resulting in a projected market volume of USD 31.7 billion by 2025.

In Italy over 20 million people practice activities sports, while the sports sector is worth a significant share of the Italian GDP. The most popular sports in Italy are football, tennis, swimming, and rugby, not to mention Motogp and Formula 1. According to Istat, Italian families spend an average of € 212 monthly for recreational and sports services and events. Several people are involved in the sector which is going to explode after the end of the Covid Crisis with a return to full capacity for all the sports events.

E-sports, is a competitive video game activity that is organized as a tournament involving direct confrontations between people or teams. E-sports events are expected to become more popular in the future. The DreamHack and the Intel Extreme Masters, which fill whole football stadiums, are the most well-known traveling competitions that do not yet include Italy. In this country, there is therefore still a huge market opportunity with minimal competition. 

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Reviews (5)

The dance school market - France

Publicado en 06/01/2022 by Malcolm Vincent

Many interesting figures on this little studied, poorly known and rapidly developing activity


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The driving school market - France

Publicado en 12/01/2022 by Simon Toffaletti

Currently developing an entrepreneurial project around the driving school sector, this complete, synthetic and financially accessible study accelerates my steps.


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The market for the organisation of sporting events - France

Publicado en 27/01/2021 by Edward - Revolugo

Very expensive for a study that includes many official documents, that are easy to find and that only deal with the surface of the subject


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The e-learning and MOOCs market - France

Publicado en 20/11/2020 by Lamice Denguir - Knowledge & Skills

A list of sources is missing, as well as updated data for 2020


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The market for the organisation of sporting events - France

Publicado en 01/10/2020 by Celine Craipeau - Jellyfish

I found the study relevant, clear and readable. It was easy to pick out the relevant information for my project!


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