the sports events organization market

Update 06/11/2019


1.1 Presentation and definition of the sports events market in France

A sporting event can be defined as a sports performance event organised in a specific place, limited in time, covered by the media and involving different types of benefits, in particular in terms of marketing , from advertisement , from rights television and economic benefits for the country ( O. Bessy, A. Suchet, 2015) . The aim is to create, around a sport, the widest possible media coverage and the greatest possible economic impact

Few affected by economic crises, the global sports market is characterized by a high level of rapid and cyclical growth, based on the organization of major media events. The latter are real challenges for the foreign trade of the host countries. Hosting major sporting events is indeed an opportunity to to enhance the country, not only in terms of sport , but also tourist, cultural and economic, with the increased contribution to job creation (mainly temporary) and the collection of significant tax revenues

In 2018, worldwide sales of sports event tickets are estimated at 23 billion euros in 2018 as defined in Statista with an estimated compound annual growth rate (CAGR) of 3.58% over the period 2017-2021 according to Technavio .



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Consultant BCG

Aurélien Russo

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Pierrick Cudonnec

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Robin Le Priol

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Analysts & Methods



Expert advice

Customer Reviews (1)

Matthieu Jagu

Entrepreneur / Decathlon International

the 20/11/2019
"Bonne synthèse du marché des grands événements sportifs en France (nationaux et internationaux)."