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MARKET SUMMARY

1.1 Presentation and definition of the sports events market in France

An event can be defined as an organized event that has some distinctive features: it takes place in a specific place and has a time limit. Events can be distinguished according to a variety of criteria, in terms of content it is possible to identify, for example, sports, recreational or cultural events.

Sporting events are sports competitions with ancient origins and today they represent the largest part of the events sector. Their primacy is mainly due to their ability to attract a large number of spectators and considerable media coverage and consequently to generate an economic impact. The world sports market is characterized by rapid and cyclical growth, based on the organization of major media events. The latter represent real economic and sometimes even geopolitical challenges for the organizing countries. Hosting major sporting events is an opportunity to present the country, not only in sporting terms, but also in terms of tourism, culture and economy, with a greater contribution to the creation of jobs (especially temporary) and the collection of significant revenues in terms of turnover.

Over the period 2017-2021, the compound annual growth rate (CAGR) of the market is estimated at 3.58% according to Technavio.

In France, the market is relatively dynamic, driven by the organisation of recurrent international events such as Roland Garros or the Paris Marathon and the more exceptional organisation of events such as the 2016 Euro Football Championship and the 2024 Olympic Games in Paris.

The market is also structured around a few major players in the organisation (ASO, TV Sport Events, OC Sport), event sponsorship (BNP's commitment to tennis, for example) and public authorities that are often decisive for holding an event (organisation and financial support).

As for the worldwide market, growth in France is also driven by the increase of digital broadcasting, already popular sports and disciplines and new practices such as e-sport.

 

1.2 The French sports events market is doing well

According to the the Association of Event Communication Agencies (***) , the global event industry in France is a market worth **.* billion euros . The sporting events alone weighs * billion euros in **** while Roland Garros alone counts for *** million euros in revenue according to the organizers. In addition to these * billion euros, the Centre ...

1.3 Trends in the French market

The French market is the scene of several fundamental trends, including the arrival of new sports, mechanically correlated with the emergence of new players who are disrupting the market.
Sports events as a showcase, the example of Formula E
The electric Formula *, called "Formula E", is an example here. The sporting ...

DEMAND ANALYSIS

2.1 Different notoriety depending on the sporting event

According to a reputational study conducted by Sponsoring , nearly * out of ** French people are aware that France will organise the **** Summer Olympics in Paris they are only **% to be aware of the organization of the **** Paralympic Games . While the awareness of the Women's World Cup is increasing The number of women's ...

2.2 A follow-up of the sports championships below the European average

The football collects on average more than **,*** spectators per stadium every weekend in France according to Statista, which is below the main other European championships

Although it is also necessary to take into account the significant role of pay-TV channels in the retransmission of these events, the monitoring of sporting events ...

2.3 A positive welcome from the French regarding the organisation of international competitions

According to a study conducted by the FIFG in ****, more than ¾ French people thought that France's organisation of the Rugby World Cup in **** would "do good for the morale of the French people" and would be a "Great moment to live together" (***). Overall, more than **% of the French were in favour ...

2.4 The rise of digital viewing of sporting events

The new digital channels that are computers, tablets and smartphones are increasingly competing with the media which traditionally broadcast sporting events. According to the CNDS , the classic single diffusion model on a given channel is gradually replaced by a model of "targeted information flow" model that adapts to the viewer's preferences. ...

MARKET STRUCTURE

3.1 A market divided between public actors, associations and private actors

A multitude of actors are present on the sports events market. The National Centre for the Development of Sport (***), which has established a cartography of the value chains of sporting events, distinguishes between public actors, private actors and sports associations
Public actors At the national level, these actors are the State ...

3.2 Sports events value chain

The organisation of a sporting event, whatever its size, requires a solid knowledge of sport management to enable the various stages of this organisation to be rigorously rationalised and structured. These are described in the publication Organize a sporting event of M. Desbordes and J. Falgoux, and can be summarized as ...

ANALYSIS OF THE OFFER

4.1 Characterization of the types of sporting events in France:

The sports events sector in France could be segmented into two main areas according to the Ministry of Sports (***)
- First, the level of media coverage of the event: a high-profile event will thus be considered "General public", while a less high-profile event will be reserved for an insider audience;
- ...

4.2 A mix of private and public investments to support and bring the event to life

In order for a large-scale sporting event to be possible, the directors use a mix of private and public financing . Concerning the Euro **** football tournament organised in France , The World indicates that he was born of a france's €*.* billion investment , à **% funded by private investment and to **% through the State , the regions ...

4.3 Prices vary greatly depending on the type of competition

Variable prices within the same competition
According to the site Sportune for the ****-**** season, it is cheaper to go to a Ligue * football match in a stadium in France than in Italy, Germany or England. According to the site Sofoot , the average cost to attend a League * match is ** € .
Within ...

RULES AND REGULATIONS

5. Multiple and diverse regulations for the organisation of sporting events

The organisation of a sporting event is subject to both the regulations applied to all types of events on the public highway and to specific frames (***), described in detail on the website of the Ministry of Sports :
- The sporting event in question must be declared to local administrative authorities (***) but ...

POSITIONING OF THE ACTORS

6.1 Segmentation of market players

  • Amaury Sport Organisation
  • TV Sport Events
  • OC Sport (Groupe Télégramme)
  • LV Organisation
  • Lagardère Sports and Entertainment
  • Eurosport Event
  • Le Figaro
  • BNP Paribas
  • CIO
  • FIFA
  • UEFA
  • Nike Run Club
  • Adidas

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Method

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti