1.1 Definition and general presentation of the market
The sports bet corresponds to a bet on a sporting result given a rating (coefficient used to calculate the potential gain). If the bet is correct, the bettor receives the expected payout, otherwise he loses his bet. In France, sports betting is reserved for adults.
As shown by the following Parilet sports betting has existed in France since the end of the 19th century e century with the development of horse racing and the Pari Mutuel Urbain (PMU). Over the years, betting has diversified and it is now possible to bet on almost all types of sports and sporting events around the world. In the early 2000s, we witnessed the development of online sports betting sites with virtual betting rooms
There are two ways to place sports bets
- "hard" in the physical network of the Française des Jeux (FDJ)
- online on the websites of sports betting operators authorised by the Arjel (Online Gaming Regulatory Authority) ( Olympic France ).
In France, the sports betting market in France, in terms of turnover generated and betting amounts recorded, is in continuous growth since 2011 is one of the most dynamic segments of online gambling
Sports betting attracts the vast majority of people a relatively young and male clientele (under 35), looking for the best odds (for maximum earnings). Also, sports betting is being digitized and is more and more realized via applications on mobile supports (smartphone, tablet). They mainly concern the football followed by the tennis then from the basketball
The growing popularity of sports betting is certain, and the various operators are engaged in a fierce struggle to win new market shares in a new market relatively concentrated market .
Marketing efforts are focused on communication campaigns (partnerships with football clubs or television channels, with personalities from the world of sport, etc.) and of promotions (including bonuses offered and "boosted" ratings). It is also about enjoy major sporting events such as the Football World Cup, key moments in the recruitment of new bettors
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