the Sporting Goods Distribution Market


1.1 Market definition

A sporting good can be defined as a piece of equipment used to practice a sport. It can be clothing (shoes, jersey, etc.), equipment (tennis rackets, football, handball, etc.) or even machinery, particularly used for weight training (rowers or mats for example). Talking about the market implies mentioning two aspects: manufacturing and distribution.

Nevertheless, sportswear - a type of clothing whose style has been designed in the United States, can be considered as sporting goods, although it refers more to a clothing trend than real items developed for sports practice. This study will, therefore, focus as much on sporting goods intended for practice as on sportswear items.

In a market once made up of small family businesses, the last few decades have definitively changed the established order. Production is no longer the same, transformed by technological innovations and globalization; and large companies, such as Decathlon and Intersport, control the distribution of sporting items. In addition, more and more startups are trying to make their way into a high-potential market.



To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Consult our offers ConsultingSubscription, Press & Education.
Buy this market study 89€

Availability within 2 business days


President Ross Alumni Club France

Arnaud Walter

Arnaud Walter logo 1 Arnaud Walter logo 2

MS Media, Arts & Creation - HEC

Guillaume Belie

Guillaume Belie logo 1 Guillaume Belie logo 2


Project Finance Analyst, Consulting

Maelle Vitry


Analysts & Methods



Expert advice

Customer Reviews (1)

Average over the last 3 months

the 09/04/2020
We are committed to taking into account the feedback of all our clients, consultants or company managers, in order to better meet their expectations.