The snowboard market - France

The global snowboarding market, when compared to alpine skiing, is a smaller segment, notably overshadowed by the latter. The overall snow sports market is mature, with ski and snowboard equipment sales generating $4.075 billion in revenue in 2020, projecting a stable CAGR of 3% between 2021 and 2026. Despite stable participation with 300 to 350 million ski resort visitors annually, there's a positive trend, driven particularly by China's development of ski resorts and hosting of the 2022 Winter Olympics. Snowboarding, however, comprises a sliver of the market; only 700,000 snowboards were sold globally in 2019 compared to 3.2 million pairs of alpine skis. Burton Snowboards leads with a 32% share of global industry revenue, translating to an estimated $400 million in 2018. The French market is reflective of international trends, facing challenges such as a declining youth interest in winter sports, higher participation among the affluent, and shifting holiday preferences towards later in the season. Protective equipment is becoming increasingly popular, reflecting a growing safety consciousness among snow sports enthusiasts..### Navigating Through the Snowboarding Market Trends in France Within the French market, the patterns of consumption for snowboarding equipment and participation reveal significant insights into the industry's state and demand. Despite the considerable popularity of mountain board sports globally, a closer inspection of the French context delineates a fairly circumscribed interest towards snowboarding relative to the dominant activity of alpine skiing. The trends in the French market point to a snowboarding scene that, while active, commands a significantly smaller segment of the winter sports market. Here, alpine skiing takes the lion's share, with a reported market valuation of nearly €500 million, accounting for over two-thirds of the total winter sports revenue within the country. In contrast, snowboarding lags behind, amounting to a value of between €130 and €140 million. The involvement of the French population in snowboarding is indicative of a niche but passionate community. Among those who venture into the mountains for sports, the prevalence of snowboarding over skiing is markedly low, with a mere 14% favoring the former. This number starkly contrasts with the 57% who pursue skiing, showing the skewed interest between the two sports. Even when looking at the ownership of equipment, a minority—albeit a significant one—of 53% of snowboarders owns their gear, as compared to 47% of skiers. Moreover, snowboarding in France seems to be a seasonal affair, with tangible spikes in interest surfacing primarily in the winter months of January and February. During these periods, the number of internet searches and presumably the demand for equipment and resort visits, surge. Nonetheless, the palpable concentration of interest around the prime winter holidays and the early months of the year underscores the cyclical nature of demand inherent to this market segment. The distribution and manufacturing aspects of snowboarding further augment the overall picture of the industry's structure. American brands hold sway over the market, emphasizing the dominance of international players in the French landscape. Manufacturing processes remain complex, and renting equipment rather than purchasing seems to be a prevailing behavior among enthusiasts, with 53% of snowboarders preferring to rent. Rental rates have seen an increase, indicative of a consumer base that gravitates towards practicality and convenience. A snapshot of the French snowboarding market thus illustrates a scenario where demand, while stable, is circumscribed by seasonality, influenced by international brand presence, and overshadowed by the pervasive preference for skiing. Although snowboarding retains a committed group of followers, it operates within a framework shaped.### Key Contenders of the Global Snowboarding Scene The snowboarding industry, while a niche segment within the broader realm of winter sports, is characterized by the prominence of a few influential brands that have managed to carve out a significant place for themselves on the market. These companies not only shape the industry with their product offerings but also influence the trends and technologies that define the sport of snowboarding. Let's dive into the profiles of such impactful players that keep the snow slopes thrilling. **Burton Snowboards:** Headquartered in the United States, Burton is a veritable giant in the snowboarding world. Not limited to producing high-quality snowboards, Burton's catalog spans clothing, accessories, and snowboarding gear such as helmets and gloves. With a strong heritage in snowboarding culture, it's a brand that transcends sports equipment, embodying a lifestyle and a standard to which others aspire. **Nitro:** Also rooted in the US, Nitro prides itself on balancing innovative design and traditional snowboarding values. Established in Seattle, their boards are crafted with precision and an attentiveness to rider needs in Austria, bringing together American creativity with European manufacturing finesse. **Libtech:** Operating under the parent company Mervin Manufacturing, Libtech is known for its eco-conscious approach to board production. Proudly made in the USA, Libtech boards are easily recognizable on the slopes thanks to their distinctive artwork and technological advancements in construction that offer a unique riding experience. **K2:** K2 is a well-established name that has been integral to snow sports for decades. While offering an extensive range of snowboards, the company is also known for its skis, creating a bridge between the two winter sports worlds and catering to a diverse range of mountain enthusiasts. **Ride:** As a brand that specifically caters to snowboarders, Ride has fostered a reputation for durability and high performance. Alongside snowboards, the company provides a full line of boots, bindings, and outerwear, enabling riders to get fully kitted out with gear that's unified in both style and function. **Rossignol:** Although French brand Rossignol is far more dominant in the alpine ski market, it still offers a respectable line of snowboards and accessories. With a significantly larger scale of ski production, Rossignol's presence in the snowboarding space is seen as more supplementary than core to its business model. ### Distribution and Rental Rigmaroles In the retail landscape, brick-and-mortar giants like **Décathlon**, **Inters

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 01/09/2023

Summary and extracts

List of charts

• Nombre de skieurs en Europe, par pays
• Evolution du nombre de journées-skieurs
• World market for ski equipment
• Ventes d'équipements de ski en volume dans le monde
• Pourcentage de la population qui part en vacances à la montagne l'hiver, par catégorie professionnelle
• Périodes préférées des Français pour les sports d'hiver
• Activités de montagne préférées des Français
• Propriété du matériel
• Intérêt pour la recherche "Snowboard"
• Évolution du port du casque chez les skieurs français
• Ventes de skis et de snowboards par Rossignol
• Parts de marché des enseignes de sport
• Évolution du nombre de journées skieurs en France
• Répartition des revenus des équipements de sports d'hiver
• Commerce extérieur de snowboards et monoskis
• Principaux pays importateurs de snowboards et monoskis français
• Principaux pays d'origine des importations de snowboards et monoskis
• Commerce extérieur de chaussures de snowboard