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MARKET SUMMARY

1.1 Definition and presentation

Skiing equipment refers to all the accessories needed to practice snow sports; all types of sports (e.g. cross-country skiing, downhill skiing, snowboarding) will be included in the study, while ski clothing will be excluded.

At European level, there is a progressive lack of interest in skiing, which is necessarily reflected in lower sales of snow equipment. Among the countries affected, there is also Italy, which has fewer skiers on the slopes of the national territory.

In terms of turnover, the Italian ski equipment market has undergone a rather fluctuating trend in recent years, characterized by a majority of negative rather than positive percentage changes. Among the most influential reasons, a net drop in sales in terms of both ski and bindings volumes has undoubtedly characterized the evolution of the market. In a context historically dominated by major international brands, Italian players now have to face, on the one hand, stringent competition and, on the other, decreasing demand. In addition, the social and demographic changes (e.g. new generation, ageing population) that are affecting the national territory are expected to have an influence on the future evolution of the ski market.

Traditional equipment manufacturers are facing a growth in online demand and a progressive incidence of innovative players at affordable prices, such as Decathlon.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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