Content of the study:
The ski market - Italy

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MARKET SUMMARY

1.1 Definition and presentation

Skiing is a very popular winter sport with very ancient origins; to be able to practice this sport, in addition to a technical training that allows you to be able to control your legs, you need a very good equipment. The ski equipment market can be divided into two major categories: clothing and the actual ski equipment i.e. skis, boots, poles and helmet. Having already analyzed the market for ski clothing in another study, we are going to focus here on equipment. 

All types of equipment relative to the different sports included in the ski category (e.g. cross-country skiing, alpine skiing, snowboarding) will therefore be analyzed in the study. 

Skis are the most important piece of skiing gear; they must be picked carefully, especially since the introduction of side cuts (carving skis). Ski boots choice is essential for the comfort of the skier; making a boot mistake might result in more or less bothersome symptoms while skiing, especially for beginner skiers. Poles could help the sport performance, but not everyone uses them; also the helmet is highly recommended for skier safety but not mandatory.  

The global Ski Equipment market was valued at USD 4333.4 million in 2020, and is expected to reach USD 5174.3 million in 2027, increasing at a 3.0% CAGR from 2021 to 2027. The market size for Ski Equipment was estimated using 2020 as the base year and 2021 to 2027 as the forecast period in this study. 

There are over 900 enterprises in the sports sector in Italy, with 198 of them connected to winter sports; clothing, footwear, and equipment at 360 degrees, with a combined turnover of several billion euros and a workforce of over 9,000 people. Even though there is still a lot of ambiguity about the regulation of the opening of the slopes for the 2021-2022 season, the Italian market has resumed continuous development following the COVID-19 pandemic. The 2026 Winter Olympics will be held in Italy, in the Dolomites, and the market is predicted to rise and grow thanks to the event

The largest specialized companies in the sector in terms of turnover and fame are Atomic, Blizzard and Rossignol.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Reviews (5)

The sports coaching market - France

Publicado en 22/08/2022 by Louis-Matar Guèye - Market Partners Oü

Complete study, good value for money

The futsal and five's market - France

Publicado en 18/08/2022 by Mehdi Lamri

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The sports coaching market - France

Publicado en 03/08/2022 by J Rowe

Very detailed study that takes into account the different aspects of sports coaching

The sports coaching market - France

Publicado en 18/07/2022 by Julien Leleu - Flandrin Finances

Very good quality-price ratio

The futsal and five's market - France

Publicado en 15/05/2020 by Pierre Hete

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