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MARKET SUMMARY

1.1 Presentation

Short-term rental must be understood for a period ranging from from the day to 1 year in general .

Since the crisis, customers have gradually demanded this type of contract in order not to pay heavy penalties when a long-term contract is terminated, particularly when they suffer from a loss of business The market for short-term rental of handling equipment grew by 3% in 2016 .

The forklift segment in this market is growing at 15% per year from 2012 to 2016, with a growth rate of Turnover of 18 million euros in 2016.

The biggest names in the domain have therefore logically opted for short-term and even very short-term rental, such as Jungheinrich or Still which offer forklift truck rentals by the hour .

Forklift truck rental is an extremely dynamic professional market. About 35,000 such equipment would be leased in France every year and the market is held by about 35 companies ranging from small SMEs to global giants such as Nissan or Toyota

The market is relatively stable even if no overall statistical data is available. Large groups are buzzing with mergers and acquisitions and partnerships, proof that the market is stirring up envy 70 to 80% of new forklifts in France are in fact rented as LOA or Long Term Lease with maintenance contract.  

The development of equipment rental has been accompanied by greater flexibility for companies.

This phenomenon, as well as the increase in the use of low-cost forklifts, are two major trends in a market where product innovation is strong.

The main market opportunities for forklift trucks can be grouped into five main categories :

  • Trade;
  • Construction and public works;
  • The agricultural sector;
  • Manufacturing industry;
  • Transport.

Illustration of a "classic" forklift truck:

Source: Wikipedia

Handling equipment refers to all machinery and logistical tools used to transport or support loads requiring physical effort. As a result, the market for the rental of handling equipment covers all rental services for forklift trucks, hand trucks, pallet trucks, etc

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

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