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MARKET SUMMARY

1.1 Presentation and market definition

French legislation defines seasonal rental as " the rental of a building concluded for a maximum and non-renewable period of ninety consecutive days "

The market brings together the different platforms allowing to rent accommodation for a short period of time, usually between private individuals and concerns different types of housing Houses, villas, apartments, rooms, bungalows and caravans.

The global market is growing rapidly and is catching up with the income levels generated by the hotel industry

France is the world's second European market for seasonal rental and this type of accommodation is increasingly appealing to the French. Very touristic country, the French market is particularly dynamic, also driven by local customers

The intense competition between professional actors in the hotel industry and individuals using a platform to rent their property. The legislative context and also decisive for the future growth of the sector.

 

1.2 A fast-growing global market dominated by Europe and the United States

In the world , the the seasonal rental market will surpass the hotel market by **** according to VRMB . According to a report by CBRE , in **** , the airBnB housing represented *% of total housing offered in the ** largest US markets (***) and the growth of these homes was higher than that of the hotel industry. ...

1.3 The dynamic French market

France is following the global trend with growth in the seasonal rental market driven by individuals. Seasonal rental in France is mainly composed of rentals between private individuals both professional actors renting housing (***) have recently lost weight compared to specialised actors targeting private individuals. The seasonal rental market is characterized by ...

DEMAND ANALYSIS

2.1 A significant and growing tourist demand

The France was the most visited country in the world in **** with **.* million tourists ahead of Spain at **.* million and the United States at ** million visitors according to the General Management of Companies .
According to the same source, the total domestic tourism consumption in France has been growing since **** to settle ...

2.2 A request from French customers

According to the The Echos the french seasonal rental customers between individuals increased by **% in **** against **% for foreign customers . French customers also represent **% of the total customer base of rental platforms by individuals .
In general, the foreign customers has nevertheless increased the number of nights spent in France in commercial accommodation ...

2.3 Booking and selection criteria for a seasonal rental

Average expenses on the rise
According to the real estate barometer "holiday rental", the average expenditure per holidaymaker in **** was €*** for a week's rental during the summer . This amount increased to **% compared to the previous year (***) but it remained below of the average budget of ***€ that vacationers set their minds on. ...

MARKET STRUCTURE

3.1 A very large and unevenly distributed supply throughout the country

According to the UNPLV France had ***,*** homes leased in **** and including *.* million beds and thus representing **% of the country's tourist bed fleet, ahead of campsites (***). These seasonal rentals are unevenly distributed throughout France as shown on the map below

Source: ****

3.2 A market characterized by the growth of e-commerce

E-commerce has very high growth rates in the seasonal rental sector. Overall, according to iNSEE , the use of commercial tourist accommodation offered by private individuals on online platforms specialized in France has increased between **** and **** . A Paris, the increase was **.*% in the fourth quarter of **** compared to the same quarter of ...

3.3 Booking and AirBnB, the two main booking platforms in France in 2017

The actors of seasonal rental are massively relying on the Web and social networks. The new players have succeeded in entering the market by offering a innovative distribution method from: from from one person to another, friendly, a source of meeting, and at more advantageous prices, with new and varied types ...

ANALYSIS OF THE OFFER

4.1 Rental prices have been rising in recent years

Homeowners increased their rates in **** compared to **** with a average price increase of *% as defined in The Echos . The average rent for a one-week rental has experienced a **€ increase to reach ***€ per week in ****
In **** and always according to the same source, **% of the offers were between ***€ and ***€ per week while ...

4.2 The importance of the Internet in holiday booking

According to the Real Estate Consortium , **% of searches for holiday rentals in France are done on the Internet in **** when only *% of searches are done through a real estate agency . The new tools used are for example TripAdvisor, Booking but also AirBnB where future customers can know the opinions of former ...

4.3 Renting a house or apartment remains the preferred accommodation method for the French

According to the IPSOS , **% of respondents responded by **** that their preferred hosting method was the renting a house or apartment against **% hotels . This confirms that the growth of private-to-private rental in France .
(***) What type of accommodation do you prefer for summer holidays?

Ispos /Euro Assistance / Businesscoot Processing
However, few people are ...

RULES AND REGULATIONS

5. Regulation

The main challenge for the seasonal rental sector remains the rules and regulations particularly restrictive in terms of subletting . The weakness of the new specialized sites is that they do not offer any guarantee. In response to this risk, some sites have concluded a agreement with Europe Assistance (***) in order to ...

POSITIONING OF THE ACTORS

6. Segmentation

On retiendra la segmentation suivante : 

  • Airbnb
  • Locasun
  • Booking.com
  • PAP vacances
  • HomeAway (Abritel)
  • Leboncoin.fr
  • ParuVendu.fr
  • SeLoger.com
  • PAP.fr
  • Gîtes de France
  • Cléavacances
  • Foncia
  • Century 21

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti