Content of the study
MARKET OVERVIEW
1.1 Definition and scope of study
Contrary to a persistent rumour, rosé wine is not made from a mixture of white and red wine but is the subject of a complex elaboration, there are in particular two methods of production:
- The direct pressing method
- The bleeding method
In a wine market that is suffering from the slow but steady decline in wine consumption in France The rosé wine market is an exception, this segment is growing rapidly, both in volume and value.
Considered festive, convivial, simple and accessible, in spite of a marked premiumisation in recent years and the appearance of rosé champagne, rosé wine is becoming more and more appealing. While its public is growing, rosé wine remains a popular choice much appreciated by millennials, women and consumers of the beautiful days . Indeed, sales are highly correlated with the climate, sunny days and holidays favour sales for a wine that is frequently drunk as an aperitif in an environment conducive to sharing.
France is the world's leading producer and consumer of rosé and exports part of its production, in particular in the USA where 65% of Millennials drink rosé and the market has grown from 50% in 2019 . Finally, near the a third of the products sold today have the Bio label despite a higher average selling price. Product quality and diversification of supply remain paramount to succeed in a market that, as it grows, is becoming more competitive.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE PLAYERS
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Reviews (5)
The chocolate and chocolate factory market - France
Publicado en 23/06/2022 by Helie Krotoff
The market for sports nutrition supplements - France
Publicado en 16/06/2022 by Patrice BEAL - BEHOLD SAS
I gave a 4 and nota 5? I think that the study of competition is a bit light. The study analyse only 6-7 companies and I think that a mapping could have been added Moreover, for the ages of the consumers I find that the age ranges are not precise enough (<40 years old) But the rest of the study is super interesting! And I thank you for it!"
The ready meal market - France
Publicado en 09/03/2022 by Bruno Graziana
"I gave it a 2.5 rating for the cost of your file, which is accessible, but I could have given it a 2 because for me it is too general in the sense that most of the information comes from a compilation of information that I had already obtained free of charge from Credoc, France Agrimer or LSA I thought I would find more specific information, especially on market shares by region, or a much more detailed focus on the evolution of the market by the new web and delivery players... At the end of your file, there are some information sheets on the major manufacturers and distributors that are of little interest to me. Sorry"
Businesscoot Response:
Publication OK Prepare a reply before publishing
The market for sports nutrition supplements - France
Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL
We got the numbers we needed. Excellent study
Businesscoot Response:
Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)
The Farm Animal Feed Market - France
Publicado en 09/01/2022 by Hugo Schott - Businesscoot
Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector
Businesscoot Response:
Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)