Content of the study:
The rosé wine market - France

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MARKET OVERVIEW

1.1 Definition and scope of study

Contrary to a persistent rumour, rosé wine is not made from a mixture of white and red wine but is the subject of a complex elaboration, there are in particular two methods of production:

  • The direct pressing method
  • The bleeding method

In a wine market that is suffering from the slow but steady decline in wine consumption in France The rosé wine market is an exception, this segment is growing rapidly, both in volume and value.

Considered festive, convivial, simple and accessible, in spite of a marked premiumisation in recent years and the appearance of rosé champagne, rosé wine is becoming more and more appealing. While its public is growing, rosé wine remains a popular choice much appreciated by millennials, women and consumers of the beautiful days . Indeed, sales are highly correlated with the climate, sunny days and holidays favour sales for a wine that is frequently drunk as an aperitif in an environment conducive to sharing.

France is the world's leading producer and consumer of rosé and exports part of its production, in particular in the USA where 65% of Millennials drink rosé and the market has grown from 50% in 2019 . Finally, near the a third of the products sold today have the Bio label despite a higher average selling price. Product quality and diversification of supply remain paramount to succeed in a market that, as it grows, is becoming more competitive.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


Businesscoot Response:

Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


Businesscoot Response:

Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)